---
title: 'Manager, Performance Creative Strategy at HelloFresh'
canonical: 'https://feeny.ai/job/manager-performance-creative-strategy-hellofresh-new-york-ny-g6m4q08cyfte'
type: 'job'
last_seen: '2026-09-09'
---

# Manager, Performance Creative Strategy at HelloFresh

- **Company:** HelloFresh
- **Location:** New York NY, United States
- **Compensation:** $101k–$138k
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-09
- **Apply:** https://careers.hellofresh.com/global/en/job/8144067?gh_jid=8144067

## Job description

HelloFresh is seeking an entrepreneurial, strategic, and analytical Creative Strategy Manager to join our Performance and Innovation Team. This role reports to the Head of Creative Production and will partner closely with the Brand Creative team and Growth Marketing teams.

Our Performance Innovation team is an entrepreneurial creative studio focused on delivering a high output of creative assets for our growth partners. You will need to love working in a fast paced environment and enjoy finding creative solutions to drive performance across paid digital channels including Meta, TikTok, YouTube, Google etc.

You will be responsible for working collaboratively with the growth team and the creative performance innovation team to build end-to-end strategy, testing, and creative management to drive results. The ideal candidate will be ready to react to growth briefs by applying data-driven insights and creative solutions for channels, collaborate with the creative team on static + video concepts, ensure brand guidelines are adhered to throughout creative production. You’ll be able to quickly react to data and guide the creative team on producing more conversion driving assets.

You will …

- Partner with Growth teams and GM teams to build strategic creative briefs that drive conversions on paid channels
- Bring learnings and insights to every project to ensure we are delivering best in class creative
- Identify key creative testing opportunities and brief in assets that align with testing goals
- Have a deep understanding of what performs and what does not, and an ongoing push to unlock new growth via paid channels in partnership with product marketing and growth marketing.
- Collaborate closely with the creative team to develop high-quality, compelling content that drives user engagement, conversion, and measurable results
- Monitor and analyze the performance of Performance and Innovation assets, using data-driven to identify areas for optimization and improvement
- Share performance insights and next steps regularly with marketing leadership and creative partners
- Strong collaboration skills with experience working across various functions (e.g., marketing, product, engineering, data) to drive incremental performance across channels
- Stay informed about industry trends, platform updates, and emerging technologies to incorporate innovative techniques that enhance campaign performance

You are…

- Someone with a contagious “can-do” attitude that thrives in fast-paced environments
- Passionate about owning projects from start to finish
- Comfortable leading through ambiguity and digging into the details to solve
- Exceptional with communication skills, both written and verbal
- Fluent in paid social media channels and growth marketing

At a minimum, you have...

- Bachelor's degree in Advertising, Business, Marketing, Communications, or equivalent required
- 5-7 years of creative strategy / marketing experience ideally at a start-up; specifically, on a team that handles high volume of output, and drives results for a fast growing business
- Experience writing creative briefs and providing thoughtful feedback for marketing assets
- Excellent interpersonal, verbal and written communication skills
- Experience in planning and executing marketing campaigns from start to finish

You'll get...

- Competitive Salary & 401k company match that vests immediately upon participation
- Flexible Spending Account (FSA)
- Pre-tax commuter benefits
- Generous parental leave of 16 weeks, PTO, and Holidays
- $0 monthly premium and other flexible health plans effective first day of employment
- 85% discount on your subscription to HelloFresh (as well as other product initiatives)
- 15% discount on friends & family meal kit subscriptions
- In-office snacks, weekly catered lunches, and fun events
- Company-sponsored outings & Employee Resource Groups
- Collaborative, dynamic work environment within a fast-paced, mission-driven company

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range $101,430—$138,000 USD

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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