---
title: 'Manager, Performance Marketing at Airwallex'
canonical: 'https://feeny.ai/job/manager-performance-marketing-airwallex-singapore-8vc260ay7jes'
type: 'job'
last_seen: '2026-11-11'
---

# Manager, Performance Marketing at Airwallex

- **Company:** [Airwallex](https://feeny.ai/companies/airwallex)
- **Location:** Singapore
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-04
- **Last confirmed live:** 2026-11-11
- **Apply:** https://jobs.ashbyhq.com/airwallex/4e664854-06c6-41ef-a66b-7cbd7c67c534

## Job description

## About Airwallex

Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 675,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,700 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our[operating principles](https://www.airwallex.com/en-us/operating-principles) to see it in full.

## About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

## What you’ll do

We’re looking for a data-driven, strategic, and highly collaborative marketing leader to shape the global performance marketing strategy that fuels customer acquisition, revenue growth, and efficiency across all regions. The Senior Manager, Global Performance Marketing Strategy will partner closely with regional marketing leads, product marketing, analytics, and revenue teams to design scalable frameworks, operating models, and investment strategies across paid media, SEM, paid social, and emerging digital channels. You will lead the building of the roadmap and playbook for global growth — translating business goals into integrated acquisition plans, building standardized testing methodologies, and ensuring consistency in execution across markets. This role is based in Singapore.

Responsibilities:

- Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels.
- Partner with regional teams (APAC, EMEA, North America) to localize global frameworks into market-specific plans that drive efficiency and scale.
- Develop options for channel mix strategy, investment allocation models, and measurement frameworks tied to pipeline, revenue, and LTV:CAC goals.
- Lead quarterly planning cycles, including budget forecasting, scenario modeling, and regional investment trade-offs.
- Collaborate with the global execution team to become hands-on in campaign execution and optimization.
- Own standardized reporting to highlight growth, opportunities, and streamline communication and communication cadences for regions.
- Own the synthesis of learnings by region and be responsible for sharing out with stakeholders across the globe.
- Partner with vendors and internal teams to develop incrementality testing strategies, partnering with analytics to evolve measurement (MMMs, geo-experiments, and brand lift studies).
- Surface insights from campaign data to influence global GTM and lifecycle strategy.
- Partner with Product Marketing to align messaging and audience segmentation strategies.
- Collaborate with Sales and RevOps on lead-to-pipeline conversion insights and marketing efficiency metrics.
- Work closely with Data, Finance, and BI teams to ensure accuracy in performance reporting and budget tracking.
- Serve as the strategic liaison between Global Marketing Leadership and Regional Directors to align on priorities, timelines, and trade-offs.
- Develop standardized playbooks, campaign QA frameworks, and reporting templates to drive operational excellence.
- Coach regional marketers and agency partners to adopt global frameworks and experiment with new growth opportunities.
- Champion continuous improvement through experimentation, automation, and tooling enhancements (e.g., Google Ads, LinkedIn, Meta, SA360, Looker).

## Who you are

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

- 5+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs.
- Proven success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC, payback period).
- Hands-on understanding of SFDC, Salesforce, Building Looker tables
- Expertise in paid search, paid social, display, and emerging channels; familiarity with ABM and demand generation.
- Strong analytical acumen — experience with advanced measurement, attribution, and experimentation frameworks.
- Excellent communicator with experience presenting to executive leadership.
- Demonstrated ability to collaborate cross-functionally across time zones and influence without authority.
- Experience managing or operationalizing in-house performance models preferred. Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or related field.

Preferred qualifications:

- Experience scaling global paid media in high-growth SaaS or fintech environments.
- Working knowledge of marketing automation and CRM systems (Marketo, Salesforce, HubSpot).
- Familiarity with BI and analytics tools (Looker, Tableau, Google Data Studio).
- Ability to synthesize data into strategic insights and clear recommendations.
- Comfort operating in ambiguous, fast-changing environments.

Applicant Safety Policy: Fraud and Third-Party Recruiters To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @[airwallex.com](http://airwallex.com) email address. Please apply only through [careers.airwallex.com](http://careers.airwallex.com) or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

## Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

## About Airwallex

## Company Overview
- **One-liner**: Airwallex is a financial technology company building a unified global payments and banking platform that helps businesses manage cross-border payments, treasury, spend, and financial operations through proprietary infrastructure, software, and AI.
- **Entity Type**: Private (Series G)
- **Headquarters**: Dual headquarters in Singapore and San Francisco, USA; founded in Melbourne, Australia
- **Founded**: 2015
- **Founders**: Jack Zhang (CEO), Lucy Liu, Max Li, Xijing Dai, and Ron Li

## Core Business
- Primary industry: Financial Services / Payments / Fintech Infrastructure
- Target customers: B2B, primarily serving SMBs, scaling enterprises, digital platforms, and marketplaces globally
- Mission or purpose statement: "Build the future of global banking" — they aim to replace legacy, fragmented banking systems with a borderless, intelligent, real-time financial operating system for modern businesses.

## Products & Services
- **[Business Accounts]**: Multi-currency global accounts to receive, hold, and manage funds in 20+ currencies, with local account details for key markets.
- **[Payments]**: Global payment acceptance via 160+ local payment methods, low-code checkout, and programmatic payout capabilities to 200+ countries.
- **[Spend / Corporate Cards]**: Multi-currency corporate and employee cards with customisable spend controls, designed for global teams.
- **[Expense Management]**: A platform to track, control, and reconcile global business expenses, including employee reimbursements.
- **[Billing & Subscription Management]**: A billing platform for usage-based and subscription pricing models, supporting AI companies and complex revenue workflows.
- **[Platform APIs]**: API-first infrastructure enabling businesses to embed financial services (accounts, payments, FX, card issuing) into their own products.
- **[FX & Treasury]**: Interbank foreign exchange rates and tools to intelligently manage currency risk across markets.

## Market Standing
- **Valuation**: US$11 billion (latest valuation in 2025, following a fresh investment round).
- **Key Metric**: US$1.8 billion in total funding raised; Annual Recurring Revenue (ARR) surpassed US$1 billion by 2025.
- **Notable Investors/Partners**: Series G investors include prominent global venture capital firms (specific names not listed in source but backed by top-tier VCs); serves over 200,000 businesses including TikTok, Brex, Rippling, Navan, Qantas, and SHEIN.
- **Growth Signals**: 
  - US$287 billion in global payments processed (USD).
  - 92% of transfers settled same-day, 50% processed instantly.
  - Over 85 financial licenses and registrations globally.
  - Team of ~2,300 people across 27 offices internationally.
  - Dual-headquarters model (Singapore + San Francisco) adopted in 2025 to support next phase of growth.

## Competitive Advantages
- Proprietary, API-first infrastructure built from scratch (not riding legacy banking rails), enabling faster, cheaper, and more transparent cross-border transactions.
- Unified platform combining banking, payments, spend management, billing, and FX — reducing the need for multiple vendors.
- Deep AI integration across the platform to automate financial operations and provide intelligent insights.
- Extensive regulatory licensing (85+ licenses) across major markets, creating a high barrier to entry.
- Strong network effects: serves both direct businesses and platforms/marketplaces that embed Airwallex into their offerings.

## Strategic Focus
- Continue scaling the platform to support the rapid growth of AI-native companies and usage-based business models (highlighted by the launch of their global billing platform).
- Expand the dual-headquarters presence to tap into the largest tech talent markets (San Francisco and Singapore).
- Invest heavily in AI to build "interconnected, intelligent financial systems where money, data, and decisions move together."
- Deepen product capabilities to automate financial operations end-to-end for global businesses.

## Why Work Here
- High-growth, ambitious environment: described as "the most ambitious work of your career" by the company; founded in 2015 and already processing $287B in payments.
- Global impact and scale: work on infrastructure used by 200,000+ businesses, from startups to enterprises like TikTok and SHEIN.
- Hybrid/office culture: 27 offices globally (Melbourne, Singapore, San Francisco, London, Shanghai, Amsterdam, and more) offering opportunities to work across teams and locations.
- Engineering-driven culture: heavy emphasis on building proprietary technology, AI, and developer-first products.
- Notable perks: opportunity to work on a modern financial stack, exposure to cutting-edge AI/Fintech intersection, and a diverse, international team of "2,200 of the brightest and most innovative people in tech."

## Sources
1. [airwallex.com - Who We Are](https://www.airwallex.com/en-eu/who-we-are)
2. [airwallex.com - Global Platform](https://www.airwallex.com/global)
3. [careers.airwallex.com](https://careers.airwallex.com/)
4. [LinkedIn - Airwallex](https://www.linkedin.com/company/airwallex)
5. [jobs.ashbyhq.com - Airwallex](https://jobs.ashbyhq.com/airwallex)

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