---
title: 'Manager, Performance Marketing at Formlabs'
canonical: 'https://feeny.ai/job/manager-performance-marketing-formlabs-somerville-7ambd16h5zgh'
type: 'job'
last_seen: '2026-09-08'
---

# Manager, Performance Marketing at Formlabs

- **Company:** Formlabs
- **Location:** Somerville, MA
- **Compensation:** $100k–$160k
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-08
- **Apply:** https://careers.formlabs.com/job/8139188/apply/?gh_jid=8139188

## Job description

About Formlabs:

Do you want to change how the world creates?

At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.

We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.

Your Impact:

We are seeking a highly skilled and motivated Manager, Performance Marketing who will play a crucial role in driving our global paid acquisition strategies. You are a hands-on performance marketer to own paid media in the Google ecosystem (Search, Shopping, YouTube, Display). You'll run campaigns day-to-day, manage budgets, and make the spend work harder. This is an IC role for someone who's equal parts strategic and operational, and who lets data drive the decisions.

What You’ll Do:

- Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
- Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
- Allocate spend across markets, channels, and audiences to balance growth and efficiency
- Work with Analytics on measurement, incrementally, and attribution—and turn the results into action
- Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth.

About You:

- 3+ years in performance/growth marketing with a track record of measurable results managing large budgets
- Deep hands-on experience managing paid media budgets in Google shopping Ads.
- Strong analytical chops—you use data to decide, measure, and prioritize.
- Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders.
- Solid grasp of attribution, experimentation, and conversion optimization.
- Thrive in fast-moving, ambiguous environments with a high degree of ownership.
- Use AI tools fluently in your daily work, held to the same quality bar as your own.

Our Benefits & Perks:

- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- 401K matching and access to financial advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

## Compensation

We are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.

At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.

The annual base pay range for this role is: $100,000—$160,000 USD

## About Formlabs

## Company Overview
- **One-liner**: Formlabs designs and manufactures professional desktop 3D printers, materials, and software that make industrial-quality additive manufacturing accessible to businesses across a wide range of industries.
- **Entity Type**: Private (Series E, valuation $2B as of 2021)
- **Headquarters**: Boston, Massachusetts, USA
- **Founded**: 2011
- **Founders**: Max Lobovsky, Natan Linder, David Cranor (MIT graduate students)

## Core Business
- **Primary industries**: 3D printing hardware, software, and materials; additive manufacturing
- **Target customers**: B2B — from small businesses and entrepreneurs to large enterprises in medical, automotive, aerospace, footwear, consumer goods, and education
- **Mission/purpose**: “Enable anyone to make anything” – expanding access to digital fabrication through affordable, professional 3D printing

## Products & Services
- **SLA 3D Printers (Form 3, Form 3L, Form 4)**: Desktop stereolithography printers that deliver industrial part quality, precision, and repeatability.
- **SLS 3D Printers (Fuse 1, Fuse 1+)**: Selective laser sintering printers for functional, end-use nylon parts.
- **Proprietary Materials**: Over 45 formulations including standard resins, engineering resins, dental materials, and jewelry casting resins.
- **PreForm Software**: Free slicing and print preparation software optimized for Formlabs printers.
- **Fleet Management Software**: Cloud-based platform for managing multiple printers, tracking usage, and automating workflows.

## Market Standing
- **Valuation**: $2B (reported during the $150M Series E round in 2021)
- **Key Metric**: Total funding of over $250M across rounds (Series A–E); 130,000+ printers sold and 300M+ parts printed globally
- **Notable Investors/Partners**: New Enterprise Associates (NEA), DFJ, Tyche Partners, and other leading venture firms; customers include “global leaders” in medical, automotive, aerospace, and footwear
- **Growth Signals**: Headcount of 750+ employees (up from ~550 in recent years); 161 active job postings as of mid-2026, with +631.8% year-over-year growth in postings; expansion into 8 global offices across North America, Europe, and Asia Pacific; new manufacturing facility in Millbury, OH

## Competitive Advantages
- **Vertical integration**: In-house design of hardware, software, and materials ensures a tightly optimized user experience and rapid iteration
- **Proprietary ecosystem**: 45+ materials that work exclusively with Formlabs printers, creating a strong lock-in and consistent quality
- **Accessibility + quality**: First to bring SLA and SLS to the professional desktop market at a fraction of the cost of industrial systems
- **Scale and brand trust**: Over 130,000 printers in the field, used in 10+ industries, giving Formlabs the largest installed base of any professional desktop 3D printing company

## Strategic Focus
- **Global expansion**: Deepening presence in Asia (Shenzhen, Tokyo, Singapore) and Europe (Berlin, Budapest)
- **Manufacturing scale**: Building out production capacity in Millbury, Ohio to meet growing demand
- **New market segments**: Developing specialized materials and application-specific printers for dental, jewelry, and mass-customization use cases
- **Software and services**: Enhancing fleet management and workflow automation to move “from prototyping to production”

## Why Work Here
- **Culture**: Employees describe a culture of “curiosity, autonomy, and results” with a collaborative, hands-on environment. The company invests in community initiatives around access and education.
- **Work model**: Hybrid and onsite roles available across eight global offices; some remote positions (e.g., field service technicians). Locations include Boston (HQ), Millbury, Milwaukee, Berlin, Budapest, Shenzhen, Tokyo, and Singapore.
- **Perks & engineering culture**: Strong R&D focus with roles spanning hardware, software, materials science, and product management. The interview process is designed to be collaborative, and the company encourages internal mobility.
- **Impact**: Directly work on products that enable “lifesaving medical devices” and “Hollywood blockbusters” – a tangible, mission-driven outcome.

## Sources
1. [Formlabs Company Page](https://formlabs.com/company/)
2. [Formlabs Careers](https://careers.formlabs.com/)
3. [Formlabs All Open Roles](https://careers.formlabs.com/all-open-roles/)
4. [Formlabs LinkedIn](https://www.linkedin.com/company/formlabs)
5. [Built In – What’s It Like to Work at Formlabs](https://builtin.com/company/formlabs/faq/workplace-perception)

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