---
title: 'Manager, Performance Marketing at Viral Nation Inc.'
canonical: 'https://feeny.ai/job/manager-performance-marketing-viral-nation-inc-united-states-tzmz49dhwfqd'
type: 'job'
last_seen: '2026-10-19'
---

# Manager, Performance Marketing at Viral Nation Inc.

- **Company:** Viral Nation Inc.
- **Location:** United States
- **Posted:** 2026-10-08
- **Last confirmed live:** 2026-10-19
- **Apply:** https://job-boards.greenhouse.io/viralnation/jobs/5261703007

## Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

The Manager, Performance Marketing brings the strategy lens to an integrated Performance Marketing pod, with an emphasis on paid social. You own the strategic POV and lead the development of the media plan, audience strategy, client narrative, QBRs, and creative briefing, working closely with Sr. Associates to ensure historical performance learnings are integrated throughout, while staying fluent in tactical, in-platform execution.

What You'll Do Here:

- Lead the development and execution of full-funnel, cross-channel paid media strategies aligned to client business objectives.
- Own campaign performance across paid social (primary), paid search, and programmatic, ensuring strong execution, optimization, and reporting.
- Translate client goals into media plans, balancing audience strategy, budget allocation, and channel mix.
- Act as the senior strategic lead on accounts, guiding optimization frameworks and identifying growth opportunities.
- Collaborate with Sr. Associates to develop performance driven insights, recommendations.
- Own the development of clear client narratives; lead weekly, bi-weekly and monthly reports. Collaborates with Associate Director to develop quarterly, semi-annual and/or annual business reviews.
- Manage and strengthen client relationships, being the lead point of contact for performance marketing related questions and strategic recommendations.
- Drive a culture of experimentation across creative, audiences, bidding strategies, and platforms.
- Partner with creative, strategy, and influencer management teams to ensure content aligns with platform best practices and performance goals.
- Own final campaign QA and establish QA standards and tracking frameworks across your team.
- Manage, mentor, and develop Sr. Associates, providing feedback, training, and career development growth goals.
- As needed, support new business pitches and contribute to process improvement and thought leadership.

What You Need To Have:

- 4+ years of performance-driven digital marketing experience, with deep expertise in paid social and strong working knowledge of paid search; programmatic experience a strong asset.
- Experience mentoring team members, supporting growth goals and education of strategic media planning best practices.
- Demonstrated ability to lead multi-channel campaigns from strategy through execution, with a focus on performance and business goals.
- Strong understanding of attribution, conversion tracking, and measurement frameworks.
- Experience managing vendor and platform relationships (Meta, TikTok, Google, etc.).
- Advanced understanding of media planning, audience strategy, platform algorithms, and optimization techniques.
- Excellent client management and communication skills, including presenting to internal and external stakeholders.
- Proficiency in the Google Suite and project management tools (e.g., monday.com).
- Agency or fast-paced, client-facing experience is highly preferred.

Compensation Philosophy:

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.

AI in Recruitment:

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

## About Viral Nation Inc.

## Company Overview
- **One-liner**: Viral Nation is a global leader in social-first transformation and commerce, uniting influencer marketing, AI-powered technology, and creator representation to help brands connect with modern audiences.
- **Entity Type**: Private (funded – $250M financing round in 2024, led by Eldridge with participation from Maverix Private Equity)
- **Headquarters**: New York, United States
- **Founded**: 2014
- **Founders**: Joe Gagliese and Mat Micheli

## Core Business
- **Primary industries**: Advertising Services, Influencer Marketing, Social Media Marketing, Creator Economy
- **Target customers**: B2B – brands and enterprises seeking social-first marketing strategies and creator partnerships (e.g., Meta, e.l.f. Cosmetics, Walmart)
- **Mission or purpose**: To close the distance between brands and their audiences by finding smarter ways to deliver value and create tighter bonds through culture, technology, and influence.

## Products & Services
- **Influencer Marketing**: Full-service campaign management with access to a large creator roster across 35+ content verticals, supported by proprietary intelligence for vetting and attribution.
- **CreatorOS™**: AI-powered, proprietary technology for creator sourcing at scale, measurement, and attribution – optimizes creator fit and campaign ROI.
- **Viral Nation Secure™**: AI-driven brand reputation management solution that proactively mitigates brand safety and fit risks at speed and scale.
- **Paid Performance Marketing**: Always-on paid social services leveraging social platforms to drive business results.
- **Community Management**: Always-on social community engagement and customer journey elevation.
- **Social Experiential Marketing**: Offline-to-online experiential strategies that extend brand impact beyond digital.
- **Business Intelligence**: Holistic measurement and campaign performance analytics beyond vanity metrics.
- **Talent Representation**: 360° creator talent agency representing digital stars across beauty, lifestyle, food, comedy, gaming, and more.
- **Talent Ventures**: Support for creators in building long-term businesses and product lines.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Total funding of ~$197.9M (LinkedIn) / $250M (from the 2024 financing round reported by the company); Annual revenue of USD $11.2M (LinkedIn estimate)
- **Notable Investors/Partners**: Eldridge (lead), Maverix Private Equity; key brand partnerships include Meta, e.l.f. Cosmetics, Walmart
- **Growth Signals**: 
  - 2x revenue growth in the last two years (Greenhouse careers page)
  - Named one of Canada’s top growing companies by Globe and Mail’s Report on Business
  - Ranked on Deloitte’s Technology Fast 500™ (2024)
  - Headcount growth of 30.1% YoY (385 employees as of 2024)
  - Operating in 11 countries (Canada, Barbados, India, Argentina, Brazil, etc.)
  - Acquired MediaKits (2022) and Eight Seven Media (2022)
  - Won 4 AVA Digital Awards (2023/2024)
  - Linkedin followers grew 71.3% yearly

## Competitive Advantages
- **Proprietary AI technology**: CreatorOS and Secure provide unmatched creator intelligence, brand safety, and campaign optimization – a moat that competitors lack.
- **Largest creator talent agency**: Access to the biggest roster of digital creators (over 1B+ engaged customers reached) across 35+ verticals.
- **End-to-end, always-on services**: Combines talent representation, marketing services, and technology under one roof, enabling seamless social-first transformation.
- **Strong brand trust**: Works with top-tier global brands like Meta, e.l.f. Cosmetics, and Walmart.
- **Award-winning culture**: Certified Great Place To Work® and high employee satisfaction.

## Strategic Focus
- **Social-first transformation**: Continuing to move brands away from traditional media toward creator-led, social-native strategies.
- **Technology scaling**: Investing in AI and proprietary platforms (CreatorOS, Secure) to automate creator discovery, measurement, and brand safety at scale.
- **Global expansion**: Growing presence across 11+ countries and entering new markets through acquisitions and partnerships.
- **Talent ventures**: Helping creators monetize beyond campaigns into products and long-term businesses.

## Why Work Here
- **Remote-first work model** – flexible work arrangements with a distributed team across North America, Asia, and Latin America
- **Great Place to Work® certified** – strong culture of diversity, equity, inclusion, and belonging (56% women, 55% BIPOC)
- **Benefits**: Competitive medical benefits, health spending account, flexible paid time-off, paid parental leave, Group RRSP/401(k), Employee Assistance Program, paid volunteer days, awards program, virtual communities
- **Growth environment**: Fast-paced, high-growth company (2x revenue growth, 30% headcount growth) with opportunities to work on cutting-edge AI and influencer marketing for top global brands
- **Culture**: “#OneNation” spirit – community channels, wellness challenges, recognition programs, and local meetups
- **Mission-driven**: Opportunity to shape the future of media and social commerce alongside iconic creators and brands

## Sources
1. [ViralNation.com - Home](https://www.viralnation.com/)
2. [ViralNation.com - Our Story](https://www.viralnation.com/about/our-story)
3. [ViralNation.com - Careers](https://www.viralnation.com/careers)
4. [LinkedIn - Viral Nation](https://www.linkedin.com/company/viralnationinc)
5. [Greenhouse - Jobs at Viral Nation](https://job-boards.greenhouse.io/viralnation)

## Other roles at Viral Nation Inc.

- [Director, Performance Marketing](https://feeny.ai/job/director-performance-marketing-viral-nation-inc-united-states-amzk4ntsb7sv) — United States
- [Associate Director, Performance Marketing](https://feeny.ai/job/associate-director-performance-marketing-viral-nation-inc-united-states-26wn5bx0dx17) — United States
- [Head of Social Content Production](https://feeny.ai/job/head-of-social-content-production-viral-nation-inc-united-states-5321bqx28k3y) — United States
- [Manager, Performance Marketing](https://feeny.ai/job/manager-performance-marketing-viral-nation-inc-canada-s91pj6s6422a) — Canada
- [Associate Director, Strategy (Influencer Marketing)](https://feeny.ai/job/associate-director-strategy-influencer-marketing-viral-nation-inc-atlanta-happdr64ve4g) — Atlanta, GA
- [Talent Coordinator (Influencer)](https://feeny.ai/job/talent-coordinator-influencer-viral-nation-inc-canada-2rdne906ft2n) — Canada
- [Account Director, Influencer Marketing (Atlanta)](https://feeny.ai/job/account-director-influencer-marketing-atlanta-viral-nation-inc-united-states-g8kjb5h2etfp) — United States
- [Account Supervisor (3-month Contract)](https://feeny.ai/job/account-supervisor-3-month-contract-viral-nation-inc-canada-5nq6ph336rz4) — Canada
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