---
title: 'Manager, Precision Activation at MERGE'
canonical: 'https://feeny.ai/job/manager-precision-activation-merge-atlanta-8dj17qyyth8b'
type: 'job'
last_seen: '2026-11-11'
---

# Manager, Precision Activation at MERGE

- **Company:** MERGE
- **Location:** Atlanta, GA / Boston, MA / Chicago, IL / Denver, CO / Kansas City, MO / New York, NY / Raleigh, NC / St. Louis, MO / United States
- **Work type:** hybrid
- **Posted:** 2026-11-10
- **Last confirmed live:** 2026-11-11
- **Apply:** https://job-boards.greenhouse.io/mergeworld/jobs/8353502

## Job description

At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.

This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

As our Paid Social Manager, you will...

Lead end-to-end campaign execution, technical configuration, ongoing optimization, and performance reporting for pharmaceutical and life sciences clients. Working directly with the Associate Director of Precision Activation, this role translates strategic client goals into comprehensive, full-funnel media programs designed to engage patients, caregivers, and healthcare professionals using accurate, privacy-compliant targeting strategies.

Serving as the team's dedicated subject matter expert, you will manage hands-on operations across key platforms including Meta, LinkedIn, TikTok, Reddit, Pinterest, Snap, and X. You will maintain strict compliance with MLR guidelines, FDA regulations, and platform-specific healthcare advertising policies without compromising campaign effectiveness.

## What you'll do

Strategic Planning & Audience Strategy

- Translate overarching brand and business objectives into full-funnel paid social strategies targeting patient, caregiver, and HCP audiences, partnering closely with the Associate Director.
- Develop data-driven audience segments utilizing CRM/first-party data, NPI-matched HCP lists, contextual signals, and platform targeting while adhering to privacy standards and health-category regulations.
- Formulate recommendations for platform selection, budget distribution, and flighting schedules, authoring the paid social components of comprehensive media plans and POVs.
- Facilitate collaborative brainstorming sessions with creative, strategy, and analytics partners to tailor ad formats and creative messaging to specific channels and target groups.

Campaign Activation, Optimization & Management

- Oversee campaign technical setup and architecture, including account structure, taxonomy, tracking infrastructure (pixels, conversion APIs, UTMs), and pre-launch quality assurance.
- Maintain active oversight of campaign pacing against allocated budgets and key metrics, continuously updating pacing documentation and reallocating spend to maximize results.
- Execute structured testing frameworks covering creative assets, target audiences, bidding strategies, and ad placements, transforming actionable insights into campaign enhancements.
- Manage ongoing budget forecasting, monthly financial reconciliations, and vendor invoice processing.
- Ensure rigorous campaign quality control, brand safety management, and community moderation, strictly adhering to adverse event reporting and escalation workflows.

Regulatory Compliance & Policy Adherence

- Guarantee that all campaigns, targeting tactics, and creative assets comply fully with MLR-approved guidelines, FDA requirements (including ISI and fair balance), data privacy laws, and platform-specific healthcare advertising policies.
- Assemble paid social specifications and documentation for MLR submission, establishing realistic deployment schedules aligned with review cycles.
- Monitor evolving platform regulations regarding privacy, targeting parameters, and health categories, proactively communicating potential risks and mitigation strategies to internal leadership and client stakeholders.

Performance Measurement & Analytics

- Extract platform analytics to generate weekly, monthly, and post-campaign performance reports containing detailed analysis and strategic recommendations.
- Collaborate with analytics teams to establish key performance indicators and measurement frameworks, including brand lift, conversion lift, and third-party attribution models.
- Deliver performance presentations to clients, addressing complex campaign inquiries and providing strategic context.

Cross-Functional Collaboration & Client Engagement

- Act as the principal day-to-day paid social subject matter expert for assigned client accounts.
- Work in tandem with integrated cross-functional teams—including media planning, analytics, strategy, creative, and account management—to deliver cohesive marketing programs.
- Advise creative partners on social-first creative development, technical specs, and channel best practices.
- Nurture vendor and social platform representative relationships to secure beta testing opportunities, novel ad formats, and dedicated platform support.
- Provide paid social strategy, healthcare category perspectives, and input for new business opportunities and pitches.

## Team Leadership & Operational Excellence

- Partner with team leadership to mentor junior team members, guiding their professional development and skill acquisition.
- Drive operational efficiency across the discipline by creating standardized playbooks, QA protocols, and shared knowledge resources.

## What you'll bring

- Bachelor's degree in marketing, communications, advertising or a related field, or equivalent work experience
- 3–5 years of hands-on paid social campaign management, ideally in an agency environment
- Experience running paid social for pharmaceutical or life sciences brands (required)
- Working knowledge of MLR review and the regulatory and compliance requirements of paid media in health
- Deep, hands-on platform expertise in Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Reddit, Pinterest, Snap and X
- Experience building full-funnel campaigns for patient and/or HCP audiences
- Strong analytical skills: intermediate Excel (XLOOKUP/VLOOKUP, pivot tables, charts) and the ability to turn data into clear recommendations
- Experience managing pacing, budgets, forecasts and invoicing across multiple campaigns
- Understanding of how paid, owned and earned social work together
- Clear writing and presenting skills, with the confidence to walk clients through performance and strategy
- Strong organization and time management across multiple brands and deadlines
- Integrity, attention to detail and respect for agency processes

Optional

- Meta Blueprint certification, plus other platform certifications (LinkedIn, TikTok, Reddit)
- HCP targeting experience with NPI-based audiences or HCP-endemic platforms such as Doximity
- Familiarity with health data and audience partners, CRM matching and data clean rooms
- Experience with social analytics and listening tools such as Sprinklr, Sprout Social or Talkwalker, and with brand lift studies
- Experience with adverse event monitoring or social crisis response for a pharma brand
- Experience supporting new business pitches or writing paid social POVs

## #LI-NT1

## #LI-HYBRID

Our Hybrid Philosophy

For this role, we prioritize hybrid candidates in Chicago, IL, but may consider candidates near other MERGE hubs based on the role and team’s needs. If fully remote is listed as an option, we are also open to U.S.-based candidates who would work remotely.

Hybrid work is our default approach. We value time together for collaboration, relationship building, and key moments. Managers and team leaders determine in-person expectations based on what best supports their team, clients, and business needs. Some teams and roles require more regular in-person presence than others.

MERGE has hubs in Chicago, New York City, Boston, Kansas City, Raleigh, Denver, Atlanta, and St. Louis. Regardless of work arrangement, team members may be required to travel to a MERGE hub for meetings, team gatherings, events, or other business needs.

Total Rewards

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $77,000 - $98,000 based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. And here’s how we live our values at MERGE

- Ability. Mastering our craft
- Agility. Delivering with a growth mindset
- Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!

## About MERGE

## Company Overview
- **One-liner**: MERGE is a marketing and technology agency built for the intersection of health and wellness, using storytelling through technology to help brands connect more meaningfully with the people they serve.
- **Entity Type**: Private (no disclosed funding rounds; operates as an independent agency)
- **Headquarters**: Chicago, Illinois, United States
- **Founded**: 2018
- **Founders**: Not publicly available

## Core Business
- **Primary Industry**: Marketing and technology agency (full-service), with a deep specialization in healthcare (pharma, medtech, health insurance, health providers) and consumer brands.
- **Target Customers**: B2B – enterprise brands in life sciences, payer/provider organizations, and large consumer goods companies.
- **Mission or Purpose Statement**: "Uniting people and brands for healthier, happier lives" by turning complexity into clarity through data-driven storytelling, AI-powered personalization, and bold creativity.

## Products & Services
- **Humanity Suite**: An AI-powered operating model designed to bridge technology and human empathy, providing tools for dynamic engagement, personalization, and data integration across the customer journey. (Launched in 2026)
- **Core Agency Services**:
  - **Strategy**: Brand strategy, consumer insights, journey mapping.
  - **Creative**: Copywriting, design, storytelling.
  - **Public Relations**: Communications and reputation management.
  - **Experience**: UX/UI, digital experience design.
  - **Performance Marketing**: Paid search, paid social, precision activation, media planning.
  - **Media**: Integrated media planning and buying.
  - **Platforms**: Workfront implementation, DAM systems, data engineering (API integration, Workfront Fusion).
- **AIgency™**: A framework blending AI innovation with human creativity, specifically for health and life sciences.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue of **$124M** (as of latest LinkedIn data) / Total Funding: Not disclosed (bootstrapped or organic growth)
- **Notable Clients & Partners**:
  - **Clients**: Abbott, Blue Cross Blue Shield, GE Healthcare, Supernus, American Express, T-Mobile, Coach, Meta, Kroger, Kraft Heinz.
  - **Platform Partners**: Workfront (Adobe), DAM systems.
- **Growth Signals**:
  - Headcount of 604 employees (+1.6% year-over year, +14 people) [LinkedIn]
  - Recognized as **Agency of the Year** by Modern Healthcare and Ad Age’s 2025 Healthcare Marketing Impact Awards.
  - Launched **Humanity Suite** in 2026 as a strategic AI-powered operating model.
  - Named a **Best Place to Work** by Built In (Atlanta and Colorado markets) in 2026, highlighting a culture that blends AI innovation with employee wellness.
  - Offices in 8 US cities (Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, New York City, Raleigh) and presence in 11 countries.

## Competitive Advantages
- **Deep Healthcare Specialization**: Decades of experience in pharma, medtech, and health insurance – a complex, highly regulated sector where trust and compliance are critical.
- **AI-Human Integration**: The "AIgency™" model combines AI-powered efficiency with human empathy, explicitly tailored for health brands.
- **Full-Service Capabilities**: From strategy and creative to performance marketing and platform implementation (Workfront, DAM), creating a one-stop shop for large clients.
- **Long-Standing Client Relationships**: Work with marquee brands like Meta, American Express, and GE Healthcare, indicating high retention and trust.
- **Diverse, Inclusive Culture**: 41% of staff are caregivers; employees speak 25+ languages at home; strong LGBTQIA+ inclusivity, making it attractive for top talent.

## Strategic Focus
- **AI Transformation**: Investing heavily in its proprietary Humanity Suite and AIgency model to redefine agency services for the AI era.
- **Health-Centric Growth**: Doubling down on health and life sciences, as evidenced by its Agency of the Year recognition and dedicated health/life sciences account teams.
- **Operational Efficiency**: Delivering measurable ROI for clients (e.g., 35% time savings in marketing ops for a national grocery retailer, $4M annual savings with a DAM system for a CPG company).
- **Talent & Culture**: Growing remote and hybrid roles while maintaining offices in key US markets; emphasizing "whole person" wellness and innovation.

## Why Work Here
- **Culture**: Built on "ability, agility, and humility" – a strong emphasis on collaboration and personal growth. Recognized as a Best Place to Work by Built In (2026).
- **Remote/Hybrid Policy**: Multiple roles listed as remote (e.g., API Integration Specialist, VP roles in brand strategy); many positions are hybrid or office-based in major cities. The company operates across 8 US offices.
- **Notable Perks & Engineering Culture**: 41% of employees are caregivers, suggesting family-friendly policies. Strong focus on diversity (25+ languages spoken, LGBTQIA+ support). Opportunities to work on cutting-edge AI and data integration projects for top-tier brands.
- **Growth Potential**: 57 open job postings (as of search date) across marketing, account management, creative, data engineering, and performance – indicating active hiring and investment in new capabilities.

## Sources
1. [mergeworld.com](https://www.mergeworld.com/)
2. [mergeworld.com](https://www.mergeworld.com/about)
3. [linkedin.com](https://www.linkedin.com/company/mergeworld)
4. [greenhouse.io](https://job-boards.greenhouse.io/mergeworld)
5. [mergeworld.com](https://www.mergeworld.com/about/agency-updates/2026/merge-launches-humanity-suite-a-new-operating-model-for-the-ai-empowered-agency)
6. [mergeworld.com](https://www.mergeworld.com/about/agency-updates/2025/merge-wins-modern-healthcare-x-ad-age-healthcare-marketing-impact-award-agency-of-the-year)
7. [mergeworld.com](https://www.mergeworld.com/about/agency-updates/2026/the-aigency-is-a-best-place-to-work)
8. [mergeworld.com](https://www.mergeworld.com/work/kroger)
9. [mergeworld.com](https://www.mergeworld.com/work/kraft-heinz)

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