--- title: 'Manager, Product Marketing at 2K' canonical: 'https://feeny.ai/job/manager-product-marketing-2k-london-england-xnbwknbpv1hx' type: 'job' last_seen: '2026-09-14' --- # Manager, Product Marketing at 2K - **Company:** 2K - **Location:** London England, United Kingdom - **Posted:** 2026-09-08 - **Last confirmed live:** 2026-09-14 - **Apply:** https://job-boards.greenhouse.io/2k/jobs/7981443003 ## Job description ## Who We Are 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K. At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply! ## What We Need The PGA TOUR 2K Integrated Marketing team is looking for a Manager, Product Marketing. We are responsible for building data-driven marketing strategies that reach and engage fans with value-rich experiences that drive revenue growth, brand health, and loyalty. We aim to connect fans around the world to the most engaging golf platform: our franchise. As a Manager, Product Marketing, you will be responsible for helping deliver full-funnel marketing campaigns, in partnership with internal and external partners, to drive player satisfaction and commercial success. From Seasonal Live-Service executions, to multi-faceted partnership campaigns, to targeted in-game promotions, you will ideate on product feature messaging and strategies, lead in-game creative development, oversee tactical execution plans, and leverage new and emerging technologies to best serve our players. This is a role that never stands still, and where no two days are the same. To be successful in this role, you will need to be a true product marketing expert that understands every facet of our game and how they serve our current and prospective players. Within the integrated marketing team, it is your responsibility to be the product’s source of truth to help inform go-to-market strategies through a strong, collaborative mindset and data-driven insight. An existing passion for, or a willingness to learn about, the sport of golf is key: the PGA TOUR 2K franchise is the most authentic representation of the sport, and success in this role is determined by our ability to demonstrate that to our players. ## What You Will Do - Manage comprehensive end-to-end marketing campaigns across our full live-services machine. From title-level level marketing planning, to Seasonal creative executions, to Free-to-Play activations, to real-life sporting event tie-ins. You will often manage multiple campaigns concurrently. - Authentically represent player needs by knowing our game in and out, through a deep understanding and appreciation for player insights and analytics, as well as time spent in the game testing out features and flows to best represent ways we highlight product value and live services content. - Own our in-game lifecycle strategy: architecting messaging and offer constructs that move our players through the optimal player experience. Leverage campaign learnings and insights to optimize evergreen messaging and intervention timings. - Lead and execute high-profile brand partnerships, influencer tie-ins, and promotional activations; you will work with internal Partnerships and Product teams to help establish how our licensed partners come to life in-game, then build marketing campaigns to drive awareness and engagement with their branded content. - Build and maintain high-trust relationships across our Business Unit and our shared service teams to ensure zero friction in the execution of integrated global campaigns. What Will Make You A Great Fit Product Passion & Literacy: You're as comfortable in a product roadmap conversation as a campaign brief kick off call. You know how to establish, define and represent marketing priorities to influence product decisions and create content that authentically resonates with our players. Operational Rigor: You can hold multiple campaigns, live and upcoming, in harmony without losing precision on any one of them—meeting internal and external deadlines to execute flawlessly. Content & Channel Fluency: You can partner with multiple cross-functional teams to orchestrate a multi-touchpoint tactical execution, understanding the nuance between owned, earned and paid channels to maximise acquisition and engagement. Partnership & Licensing Acumen: You know how to run activations that integrate licenses, licensors and/or talent from concept through to legal sign-off, balancing creative ambition with third-party and IP priorities and obligations. Cross-Functional Influence: You build trust quickly with key stakeholders across the Business Unit, shared services teams, and our development studio. You will operate as the connective tissue that keeps teams moving in the same direction towards execution. ## Qualifications - Proven experience in product marketing, live-service campaign management, or lifecycle marketing experience within gaming or digital entertainment. - Extensive knowledge or interest in sports verticals, ideally golf. - Passion to deliver thoughtfully integrated campaigns players can resonate with, that showcase the product as a means to drive awareness, acquisition and retention. - Deep understanding of how to measure and report on marketing performance across owned and operated, earned, and paid channels. - Strong ability to interpret data and learnings to influence real-time decision making. - Familiarity with PC & console gaming marketing (PlayStation, Xbox. Steam) a plus. As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation. Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. #LI-Hybrid ## About 2K ## Company Overview - **One-liner**: 2K is a major video game publisher and developer, best known for iconic franchises like *NBA 2K*, *Borderlands*, *Civilization*, *BioShock*, *Mafia*, *WWE 2K*, and *XCOM*. - **Entity Type**: Private subsidiary of Take-Two Interactive (public parent company, NASDAQ: TTWO) - **Headquarters**: Novato, California, USA (with global offices across the Americas, Europe, Asia, and Australia) - **Founded**: January 25, 2005 (as a subsidiary of Take-Two Interactive) - **Founders**: Founded as a corporate entity by Take-Two Interactive; key early leaders included Christoph Hartmann (former President). Current President is David Ismailer. ## Core Business - **Primary industry/industries**: Video game development and publishing (AAA, sports, and strategy games) - **Target customers**: B2C (consumers/gamers globally across PC, console, and mobile platforms) - **Mission or purpose statement**: "We enable all gamers to build, connect, escape and dream big!" (from their official values page) ## Products & Services - **NBA 2K Series**: Flagship basketball simulation franchise, released annually across console and PC. - **Borderlands Series**: Acclaimed first-person shooter looter-shooter franchise. - **Civilization Series**: Legendary turn-based strategy series (developed by Firaxis Games, a 2K studio). - **BioShock Series**: Critically acclaimed narrative-driven first-person shooter series. - **Mafia Series**: Open-world crime drama franchise. - **WWE 2K Series**: Professional wrestling simulation franchise. - **XCOM Series**: Tactical strategy franchise. - **PGA Tour 2K Series**: Golf simulation franchise. - **Top Spin Series**: Tennis simulation franchise (revived in 2024). - **2K Foundations**: Social impact program that builds community and youth engagement programs, including refurbishing basketball courts globally. ## Market Standing - **Valuation/Market Cap**: 2K is a subsidiary of Take-Two Interactive. Take-Two's market cap is approximately **$30+ billion** (as of mid-2025), with 2K being one of its two core publishing labels alongside Rockstar Games. - **Key Metric**: 2K is a private subsidiary; exact revenue is not disclosed separately. However, Take-Two Interactive’s total net revenue for fiscal year 2024 was approximately **$5.6 billion**, with 2K contributing a significant portion. The company employs approximately **4,000 people**. - **Notable Investors/Partners**: Parent company is Take-Two Interactive. Key development studio partners include Visual Concepts (NBA 2K), Firaxis Games (Civilization), Gearbox Software (Borderlands), and Hangar 13 (Mafia). - **Growth Signals**: 2K has been actively expanding its development network, including the acquisition of Gearbox Software in 2024. The company continues to launch major franchise entries and invest in new IP. It has a growing presence in mobile gaming and live-service models. ## Competitive Advantages - **Iconic IP Portfolio**: Owns some of the most valuable and long-running franchises in gaming (*NBA 2K*, *Borderlands*, *Civilization*, *BioShock*). - **Massive Global Reach**: Games sell tens of millions of copies annually across all major platforms. - **Strong Parent Backing**: As a core label of Take-Two, 2K has significant financial resources for marketing, development, and acquisitions. - **Diverse Studio Network**: Operates a wide range of internal studios with specialized expertise (sports, strategy, action, RPG). - **2K Foundations**: A unique social impact program that builds brand goodwill and community engagement. ## Strategic Focus - **Franchise Expansion**: Continuing to grow its flagship franchises with annual releases, new entries, and expanded content. - **Live Service & Engagement**: Deepening post-launch engagement through in-game events, battle passes, and microtransactions (especially in *NBA 2K*). - **Mobile & New Platforms**: Expanding into mobile gaming and new platforms. - **Studio Investment**: Acquiring and investing in top-tier development talent (e.g., Gearbox). - **Technology & AI**: Investing in R&D for game engines, AI, and data science to improve game quality and player experiences (evidenced by job postings for AI R&D, data science, and Unreal Engine roles). ## Why Work Here - **Work on Iconic Franchises**: Opportunity to contribute to some of the most beloved and best-selling game series in the world. - **Culture**: Described as a blend of "NYC roots with a Northern California vibe," with a focus on being direct, open, and friendly. The company emphasizes "Come As You Are" and "Give a ^%$*" as core values. - **Remote/Hybrid/Office Policy**: 2K has a hybrid work model. Many roles are listed with specific locations (Novato, Los Angeles, Montreal, Bengaluru, etc.), but some positions offer remote flexibility. - **Notable Perks**: Located in a unique headquarters (converted airplane hangars in Novato, CA) near hiking, biking trails, and wine country. The company also runs a motion capture studio in Petaluma, CA. - **Engineering Culture**: Strong emphasis on technical innovation, with dedicated teams for AI R&D, Core Tech/Tools, Data Science, and Online Services. Many job postings focus on Unreal Engine, data engineering, and systems architecture. - **Social Impact**: Employees can participate in 2K Foundations, which refurbishes basketball courts and builds community spaces globally. ## Sources 1. [2k.com/careers/](https://2k.com/careers/) 2. [2k.com/about/](https://2k.com/about/) 3. [job-boards.greenhouse.io/2k](http://job-boards.greenhouse.io/2k) 4. 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