---
title: 'Manager, Product & Retail Marketing at Nanit'
canonical: 'https://feeny.ai/job/manager-product-retail-marketing-nanit-new-york-2a2qt8ry47m2'
type: 'job'
last_seen: '2026-09-09'
---

# Manager, Product & Retail Marketing at Nanit

- **Company:** Nanit
- **Location:** New York, NY
- **Work type:** hybrid
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-09
- **Apply:** https://www.nanit.com/pages/careers?gh_jid=6140497004

## Job description

About Nanit:

Nanit is moving families beyond overwhelm by transforming how parents understand their baby's early years. We combine advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125M in funding, we're building an entirely new category: predictive parenting intelligence.

Here, your work directly impacts millions of families. Our team of scientists, engineers, and parents is small but mighty - we share a mission to make early childhood easier, healthier, and more connected. If you want to work on technology that genuinely matters, join us.

About the Role:

We're looking for a Product & Retail Marketing Manager to own go-to-market strategy for Nanit's feature/hardware launches and lead our retail marketing efforts across key accounts. This role sits at the intersection of product and marketing — someone who can translate a feature roadmap into a clear launch plan, and just as comfortably turn brand messaging into retail-ready programs that drive sell-in and sell-through at Amazon, Target, or Babylist.

Reporting to the Senior Director of Product Marketing & GTM Strategy, you'll partner closely with product, sales, creative, brand, growth, and CS teams — plus retail partners directly — to bring launches and in-store or on-site moments to life.

What You''ll Do:

Product Marketing

- Own go-to-market strategy and execution for software feature launches — from brief through positioning, messaging, sales/CS enablement, and post-launch measurement
- Support hardware launch GTM from concept to shelf, aligning product messaging with production timelines, retail sell-in windows, and inventory availability
- Partner with product and engineering to build commercial launch timelines and keep cross-functional workstreams on track
- Translate product capabilities into clear, compelling narratives that resonate with parents
- Own and maintain messaging frameworks for key products and features, ensuring consistency across launches, retail, paid, and owned touch-points
- Build and maintain lifecycle and education content that helps customers get lasting value from Nanit's products
- Partner with UX Research to surface consumer insights that inform product roadmap and messaging, and collaborate with outside research/insights partners (agencies, panels, etc.) to fill gaps and validate market opportunities

Retail Marketing

- Own retail marketing programs across key accounts (Amazon, Target, Babylist) that drive traffic, conversion, and consistent brand presence
- Translate brand and product messaging into retail-ready assets — display ad copy, PDP content, influencer briefs, and in-store/on-site placements
- Manage retail marketing calendars and deliverable trackers to hit retailer-specific launch and campaign deadlines
- Cultivate relationships with retail partners to identify and activate on brand exposure opportunities

Other

- Monitor competitive landscape, trends, and customer feedback to inform hardware/software launch and retail strategy
- Ensure product launches and retail moments stay consistent with Nanit's voice and visual identity
- Report on launch (feature, hardware, retail program) performance, using data to refine future strategy

Who You Are:

- 5+ years of experience in product marketing, retail marketing, or a role spanning both — ideally at a consumer tech, hardware, or DTC company
- A track record of owning GTM plans or retail programs end-to-end, from strategy through execution and measurement
- Comfortable managing multiple launches and deadlines simultaneously in a fast-moving environment
- Strong writer and communicator, able to translate product features into messaging that works across owned, retail, and paid channels
- Naturally curious about the end consumer, with an instinct for grounding product and retail decisions in what parents actually experience
- Highly organized and detail-oriented, you don't lose track of deliverables across several retailers and launches at once
- Strong cross-functional collaborator, you bring in the right people at the right time without needing everything defined upfront
- Data-informed: you use performance data to guide decisions, not just gut instinct
- Direct retail partner-facing experience (Amazon, Target, or similar) strongly preferred

Why You’ll Love Working Here:

- Hybrid in office schedule
- Remote work from home month in August
- Flexible PTO (we trust you to take the time you need)
- Equity options so you can share in our growth
- Paid parental leave for all new parents
- Employee discounts on Nanit products
- Work from home stipend
- Monthly team events

EEO, Salary and Location:

This is a hybrid role that will require prospective candidates to be in our NYC 2-3 days per week

Salary Range: $100,000 to $110,000 + plus equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.

## About Nanit

## Company Overview
- **One-liner**: Nanit provides a smart baby monitoring system that uses computer vision, machine learning, and sleep science to track a baby’s sleep, breathing, and development, offering parents personalized insights and peace of mind.
- **Entity Type**: Private (Venture-backed; latest round: $50M in Dec 2025)
- **Headquarters**: New York City, New York, United States
- **Founded**: 2013
- **Founders**: Andrew Berman, Assaf Glazer, Eyal Dreifuss, and Gilad Cohen

## Core Business
- **Primary industry/industries**: Consumer Electronics, Smart Home, Baby Tech, Health & Wellness
- **Target customers**: B2C (new parents and families)
- **Mission or purpose statement**: "Simplified, science-backed insights to help babies and families thrive." The company uses technology and science-backed expertise to go beyond basic monitoring, helping parents move through every phase with more confidence, calm, and connection.

## Products & Services
- **Nanit Smart Baby Monitor (Pro Camera)**: The core hardware product. A wall-mounted camera that uses computer vision and machine learning to track a baby's sleep patterns, breathing motion (via a special Breathing Wear band), and room conditions (temperature, humidity). Provides real-time video, two-way audio, and sound/motion notifications.
- **Nanit Insights (Subscription)**: A premium subscription service that unlocks advanced features like detailed sleep analytics, a personalized sleep schedule generator, a care log, and a "Time-Lapse" video summary of the night. The algorithms learn and adapt over time.
- **Nanit Flex**: A more portable, adjustable stand version of the camera for travel or different room setups.
- **Nanit Sound + Light**: A standalone audio monitor and sound machine that pairs with the Nanit ecosystem.
- **Nanit Insights Memories Plan**: A subscription plan focused on saving and sharing key video moments and milestones.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total Funding of **$116M** (as of Dec 2025). Annual Revenue estimated at **$7.2M**.
- **Notable Investors/Partners**: Backed by prominent investors including **Rho Ventures**, **Bessemer Venture Partners**, **Upfront Ventures**, and **Aspect Ventures**.
- **Growth Signals**: The company has seen significant headcount growth, with a **43.1% increase year-over-year** (now ~152 employees). It recently closed a **$50M venture round in December 2025**. The company operates in 9 countries and has offices in New York (HQ) and Tel Aviv.

## Competitive Advantages
- **Proprietary Computer Vision & AI**: Unlike many competitors, Nanit uses computer vision and machine learning algorithms trained on billions of hours of sleep data to provide unique insights like breathing motion monitoring and sleep pattern analysis without a wearable device.
- **Science-Backed Approach**: The company collaborates with pediatricians and sleep scientists to inform its product development, creating a strong brand of trust and authority in the parenting space.
- **High Customer Engagement**: The product is a "sticky" part of a new parent's daily routine, creating a highly engaged user base and a strong source of recurring subscription revenue.
- **Award-Winning Product**: Consistently recognized as a top-tier smart baby monitor by major publications (e.g., Wirecutter/NYT).

## Strategic Focus
- **Product Innovation**: Continuing to advance its computer vision and AI algorithms to provide deeper, more personalized sleep and developmental insights.
- **Global Expansion**: Operating in 9 countries with a growing international customer base.
- **Subscription Growth**: Driving adoption of the "Insights" subscription to build a recurring revenue model and deepen customer engagement.
- **Talent Acquisition**: Actively hiring across hardware, software, AI/computer vision, and growth teams to fuel product development and market expansion.

## Why Work Here
- **Mission-Driven Work**: Employees are directly contributing to a product that helps millions of families, making a tangible impact on parents' confidence and babies' health.
- **Cutting-Edge Tech**: The engineering team works on challenging problems in computer vision, machine learning, and embedded systems, with a tech stack that includes PyTorch, TensorFlow, and microservices.
- **Strong Growth Trajectory**: With a recent $50M funding round and rapid headcount growth, the company is in a scale-up phase, offering opportunities for career advancement and impact.
- **Culture & Perks**: The company offers a comprehensive benefits package including equity, performance bonuses, generous parental leave, employee discounts, pet-friendly offices, and commuter benefits. They have a 4.1/5.0 rating on employer review sites.
- **Work Policy**: Primarily **in-office** for roles in New York and Tel Aviv, with a focus on a collaborative, on-site work environment.
- **Diversity & Inclusion**: Offers diversity-based Employee Resource Groups (ERGs).

## Sources
1. [nanit.com - About Us](https://www.nanit.com/pages/about-us)
2. [nanit.com - Product Page](https://www.nanit.com/)
3. [LinkedIn - Nanit Company Page](https://www.linkedin.com/company/nanit)
4. [Built In - Nanit Careers](https://builtin.com/company/nanit)
5. [nanit.com - Careers Page](https://www.nanit.com/pages/careers)

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