--- title: 'Manager, Programmatic Marketing at New Engen, Inc.' canonical: 'https://feeny.ai/job/manager-programmatic-marketing-new-engen-inc-seattle-df8rdpcxjv56' type: 'job' last_seen: '2026-10-20' --- # Manager, Programmatic Marketing at New Engen, Inc. - **Company:** New Engen, Inc. - **Location:** Seattle, WA / New York, NY - **Work type:** remote - **Posted:** 2026-10-16 - **Last confirmed live:** 2026-10-20 - **Apply:** https://job-boards.greenhouse.io/newengeninc/jobs/4437650009 ## Job description WHY NEW ENGEN? At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team. We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose. ## WHAT YOU'LL DO Lead Programmatic Campaign Strategy & Execution Own programmatic strategy and execution across Display, Online Video, CTV, and retail media. Apply deep channel expertise to ensure campaigns are structured, optimized, and executed against client goals. Manage and Develop Talent Manage and mentor a small team of Associates and Senior Associates, providing coaching, reviewing work, and ensuring high-quality, accurate execution. Help team members build greater ownership and independence over time. Own Client Relationships Serve as the primary relationship owner for small to mid-sized clients or as the programmatic channel lead within larger enterprise accounts. Present performance, recommendations, and strategic opportunities with confidence across stakeholder levels. Drive Account Strategy and Growth Independently develop data-backed account strategies and identify opportunities to grow client relationships through new channels, creative concepts, bid strategies, attribution approaches, upsells, and cross-sells. Analyze Performance and Turn Data Into Action Compile and analyze campaign data with a high degree of accuracy, identify meaningful trends and opportunities, and translate findings into clear recommendations that improve performance and solve complex business challenges. Partner Across Creative and Media Teams Collaborate with Creative and cross-functional media teams to develop rapid testing strategies, strengthen the overall media mix, and ensure programmatic efforts support broader client objectives. Build Strong Platform and Publisher Partnerships Vet and manage relationships with DSPs, publishers, and other media partners across the client portfolio, identifying new opportunities, capabilities, and solutions that can improve performance. Operate with Independence Own account and channel strategy with limited oversight, proactively solving complex problems and balancing hands-on channel expertise with growing responsibility for people, clients, and strategic outcomes. ## WHAT YOU BRING - 3+ years of digital media experience with a focus on programmatic execution through The Trade Desk or other DSPs; experience with direct publisher or retail media buying is a plus. - Strong programmatic expertise across Display, Online Video, CTV, and retail media, with a working knowledge of the broader digital media mix. - Proven experience managing client relationships and communicating effectively with stakeholders across varying levels and audiences. - Strong analytical skills, with the ability to interpret performance data, identify trends, and translate insights into strategic recommendations; working knowledge of statistics and probability. - Experience developing data-backed media strategies across areas such as campaign optimization, bid strategy, attribution, and creative testing. - Ability to mentor junior team members, review and QA deliverables with precision, and provide clear, constructive coaching. - Strong communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively. - A self-starter mindset with the ability to operate independently, solve complex problems, and navigate a high degree of ambiguity. - Collaborative, curious, and adaptable, with a continuous-learning mindset and the ability to work effectively across teams. - Location: Preference for candidates based in Seattle or New York City who can work a hybrid schedule (2 days/week in office). ## PERKS & BENEFITS - Hybrid work environment with flexible hours - Unlimited PTO + company holidays - Comprehensive medical, dental, vision, and disability coverage - Life & AD&D insurance - 401(k) with company match - Paid parental leave & family support - Pet care perks & insurance - Learning & career development programs - Commuter & transit benefits - Exclusive employee discounts Salary Range: $85,000-$95,000 USD annually Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience. New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are. We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you. Important Notice About Job Openings: Please be aware of fraudulent job postings, consulting engagements, solicitations, or employment offers from suspicious sources. These attempts are often designed to steal your personal information or trick you into paying fees for recruitment or training services. New Engen does NOT charge any application, processing, or training fees at any stage of the recruitment or hiring process. All legitimate job openings will be posted directly on our careers page. Communication about these roles will come exclusively from New Engen Recruitment through our ATS, Greenhouse. We will never conduct recruiting outreach through unsolicited text messages or from the @newengen.online domain. If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at peopleteam@newengen.com before taking any further action. We take your security seriously and are here to support you, ensuring your job search is a safe, positive experience. ## About New Engen, Inc. ## Company Overview - **One-liner**: New Engen is a full-funnel digital marketing agency that combines performance media, scalable content, influencer marketing, affiliate management, and cross-channel measurement to drive growth for consumer brands. - **Entity Type**: Private (funding stage: Private Equity; total funding $10.6M) - **Headquarters**: Seattle, WA, United States (837 N 34th St, Seattle, WA 98103) - **Founded**: 2016 - **Founders**: Justin Hayashi (CEO & Founder) ## Core Business - **Primary industries**: Advertising Services, Digital Marketing, Performance Marketing, Influencer Marketing, Affiliate Marketing - **Target customers**: B2B (brands, marketing leaders, investors) across fashion/apparel, beauty, health/wellness, food & beverage, CPG, entertainment, ecommerce, and financial services - **Mission/purpose**: To help brands grow “not just bigger, but smarter” by pairing media strategy with scalable content infrastructure, measured by outcomes and refined through iteration. ## Products & Services - **Media**: Performance media planning and buying across paid social (Meta, TikTok), search, and display; focused on CAC reduction, ROAS, and incremental revenue. - **Creative (Donut Studios)**: In-house studio producing platform-native, high-performance creative assets; integrated with media to test and refine based on engagement/conversion data. - **Influencer & Creator Marketing**: Management of creator-led campaigns from sourcing to performance tracking; expanded via Grapevine acquisition; open creator network (New Engen Creators). - **Affiliate Marketing**: Channel strategy, publisher recruitment, commission design, fraud mitigation, and reporting; led by Ashley Hill (VP, Affiliate) and Steve Tazic (VP, Technology & Affiliate Ops). - **Measurement (LIFT Platform)**: Cross-channel attribution, marketing mix modeling, incrementality testing, and AI-driven insights; aggregates data to guide budget allocation. - **Strategic Consulting**: Standalone offering for CEOs and investors – quantitative competitive analysis, audience research, media planning audits, and growth opportunity identification. ## Market Standing - **Valuation / Market Cap**: Not disclosed (private company) - **Key Metric – Annual Revenue**: $34.2M (as of most recent data) [LinkedIn] - **Total Funding**: $10.6M across 3 rounds: - Seed (Sep 2016): $2.5M – 1 investor - Series A (May 2017): $8.1M – 4 investors - Private Equity (Dec 2021): led by Insignia Capital Group [LinkedIn] - **Notable Acquisitions**: Acorn (Jan 2022), LT Partners (Jun 2023), Grapevine (creator-led paid social) [LinkedIn] - **Growth Signals**: 2.7% YoY headcount growth (276 employees); operates in 8 countries (US, India, South Africa, Brazil, Mexico, UK, Portugal, Argentina); LinkedIn followers up 47.2% YoY; 18 active job postings (as of recent data) [LinkedIn] ## Competitive Advantages - **Integrated full-funnel model**: Media, creative, influencer, affiliate, and measurement are interconnected, not siloed – creative is informed by media performance, creator content is repurposed as paid ads. - **Proprietary measurement platform (LIFT)**: Provides multi-method attribution and ROI quantification, helping clients avoid reliance on single-touch models. - **Deep vertical expertise**: Proven results across 100+ consumer brands with case studies showing 44% CAC reduction (Altra), 629% TikTok ROAS (Zazzle), and 15.2M impressions (Ocean Spray). - **In-house creative studio + influencer network**: Donut Studios and the Grapevine acquisition create a content supply chain that’s both scalable and data-driven. ## Strategic Focus - **Expanding creator-led paid social**: The Grapevine acquisition signals a push to integrate influencer content more tightly with paid media. - **AI-powered measurement**: LIFT AI is being developed to provide incremental impact quantification and smarter investment decisions. - **Scalable consulting practice**: Offering strategic services to C-level leaders and investors, leveraging proprietary data from hundreds of brand engagements. - **International growth**: Offices in Seattle, Northwest Arkansas, Brooklyn, and Manhattan Beach, with employees in 8 countries – indicating a distributed, global reach. ## Why Work Here - **Culture & values**: Described as “collaborative group of strategists, creatives, analysts, and makers” who “work hard, stay humble, and build with purpose.” - **Remote/hybrid policy**: Not explicitly stated; multiple office locations suggest a hybrid or in-office preference, but global team presence implies flexibility. - **Employee rating**: 3.7/5.0 on LinkedIn (145 reviews) – with strengths in Career (3.9) and Culture (3.7), but lower in Compensation (3.2) and Work-Life (3.1). - **Salary examples**: Digital Marketing Manager ~$98k/yr; Associate ~$51k/yr (LinkedIn estimates). - **Engineering/analyst roles**: Active postings include Senior Data Engineer, Senior Analyst (Measurement Strategy), and Creative Strategy Analyst – pointing to a data-driven, tech-enabled environment. - **Career page note**: The official careers page (newengen.applytojob.com) showed no open positions at the time of the search, but LinkedIn listed 18 active openings; candidates should check both. ## Sources 1. [newengen.com – Company page](https://newengen.com/company/) 2. [newengen.com – Services](https://newengen.com/services/) 3. [LinkedIn – New Engen Company Profile](https://www.linkedin.com/company/new-engen) 4. [New Engen Career Page (ApplyToJob)](http://newengen.applytojob.com/) ## Other roles at New Engen, Inc. - [Senior Copywriter - Donut Studios](https://feeny.ai/job/senior-copywriter-donut-studios-new-engen-inc-remote-6ctq521vwase) - [Lead Creative Strategist - Donut Studios](https://feeny.ai/job/lead-creative-strategist-donut-studios-new-engen-inc-remote-fkebszga5cvs) - [Senior Creative Strategist - Donut Studios](https://feeny.ai/job/senior-creative-strategist-donut-studios-new-engen-inc-remote-1fvfahnakgde) - [Senior Account Strategist - Donut Studios](https://feeny.ai/job/senior-account-strategist-donut-studios-new-engen-inc-remote-b8cj1abzea1q) - [Manager, Affiliate](https://feeny.ai/job/manager-affiliate-new-engen-inc-seattle-p6mttnb2g5dy) — Seattle, WA / New York, NY - [Manager, Paid Search](https://feeny.ai/job/manager-paid-search-new-engen-inc-united-states-94yyf4zjq6xs) — United States - [Associate, Affiliate Marketing (Temp-to-Perm)](https://feeny.ai/job/associate-affiliate-marketing-temp-to-perm-new-engen-inc-new-york-8cnw2dfak2pg) — New York, NY - [Sr. Designer, B2B - Donut Studios](https://feeny.ai/job/sr-designer-b2b-donut-studios-new-engen-inc-remote-xbvhn7nrdj1p) - [Senior Analyst, Marketing Analytics](https://feeny.ai/job/senior-analyst-marketing-analytics-new-engen-inc-seattle-wa-new-york-city-denver-wgpzwhhypep9) — Seattle WA & New York City & Denver, CO - [Principal Project Manager (B2B) - Donut Studios](https://feeny.ai/job/principal-project-manager-b2b-donut-studios-new-engen-inc-remote-2z8kke88v3n4)