--- title: 'Manager, Programs Marketing at Girls Who Code' canonical: 'https://feeny.ai/job/manager-programs-marketing-girls-who-code-new-york-5caxxenvk365' type: 'job' last_seen: '2026-09-08' --- # Manager, Programs Marketing at Girls Who Code - **Company:** Girls Who Code - **Location:** New York, NY - **Compensation:** $70k–$87k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-06-19 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.lever.co/girlswhocode/c4c18206-05f2-40d9-a423-3fd3a9aaf9aa ## Job description Girls Who Code is seeking a strategic and collaborative Manager, Programs Marketer to drive awareness, engagement, and growth for our programs and a new tech learning platform. This role will play a critical part in helping create compelling marketing materials and campaigns to support student and facilitator recruitment across our programs. Working closely with cross-functional teams across Marketing and Programs, this role will develop and execute integrated campaigns that amplify key programs, strengthen brand visibility, and build a vibrant digital community that supports the next generation of women, girls, and nonbinary individuals in technology. The ideal candidate brings a blend of growth marketing expertise, community engagement strategy, and strong collaboration skills, with a passion for using technology and storytelling to expand access and opportunity in tech. This role will be a member of the Marketing and Communications team and report to the Senior Director, Marketing. Responsibilities include: - Serve as a key connector between the Programs and Marketing teams, ensuring programs and related events are amplified effectively and cohesively across all touchpoints - Develop and execute marketing campaigns to promote program events, initiatives, and key milestones across digital and social channels - Partner with the Programs team to create recruitment materials and strategies to recruit facilitators and students for in-person and online programs - Design and implement marketing strategies to drive signups for our learning platform, including awareness, acquisition, and engagement - Design and execute student engagement and retention strategies for our learning platform through targeted in-platform marketing activities - Build and optimize marketing plans to drive qualified traffic to our learning platform, converting visitors into active members through targeted messaging and calls-to-action - Create integrated, multi-platform marketing materials that reflect the voice and mission of the organization while meeting the distinct needs of each program’s audience - Outreach to our student and alumni community to facilitate content submissions for marketing content - Provide strategic support on ad creative, targeting, and messaging to drive traffic to our learning and amplify programs initiatives — maximizing both click-through and conversion rates - Track and analyze campaign performance metrics across channels, using data insights to continuously refine strategies and improve member acquisition and retention Qualifications: - At least 4 years of experience in marketing, growth marketing, community engagement, program marketing, or a related field - Strong cross-functional collaboration skills with the ability to translate program goals into effective marketing strategies and campaigns - Strong project management skills to lead multiple projects with numerous stakeholders - Familiarity with online learning audiences and communities, with an understanding of what drives engagement, participation, and long-term membership - Demonstrated ability to develop and execute data-driven marketing campaigns, using performance metrics and audience insights to guide strategy Experience creating integrated digital marketing campaigns across social media, email, web, and community platforms - Strong storytelling and content development skills with the ability to translate complex ideas into engaging, accessible messaging Experience supporting community-building initiatives such as online forums, digital learning communities, events, or member engagement programs - Comfort working in a fast-paced, collaborative environment and managing multiple initiatives simultaneously - Passion for advancing equity and opportunity in technology for girls, women, and nonbinary individuals Girls Who Code is committed to building a truly diverse and inclusive organization with a focus on valuing, serving, and understanding our target constituents, while challenging all stakeholders to think inclusively for the betterment of our programs. Girls Who Code is an equal opportunity employer committed to a policy of equal treatment and opportunity in every aspect of its hiring and promotion process without regard to race, color, creed, religion, sexual orientation, partnership status, gender and/or gender identity or expression, marital, parental or familial status, national origin, ethnicity, veteran or military status, age, disability, or any other legally protected basis. Racial and ethnic minorities and men are encouraged to apply for vacant positions at all levels. GWC is not able to sponsor employment visas. GWC is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. For individuals with a disability who would like to request an accommodation, please contact hr@girlswhocode.com ## About Girls Who Code ## Company Overview - **One-liner**: Girls Who Code is an international non-profit organization dedicated to closing the gender gap in technology by inspiring, educating, and championing girls, women, and nonbinary individuals. - **Entity Type**: Nonprofit (Private, grant-funded) - **Headquarters**: New York, New York, United States - **Founded**: 2012 - **Founders**: Reshma Saujani ## Core Business - Primary industry: Non-profit / Civic and Social Organizations / Tech Education - Target customers: B2C (primarily girls and nonbinary youth in grades 3-12), B2B (corporate partners, funders, school districts) - **Mission Purpose**: To close the gender gap in technology and change the image of what a programmer looks like and does. The organization’s strategic plan, **"Five by Five,"** aims to reach 5 million girls, women, and nonbinary individuals by 2030, with a special focus on historically underrepresented groups. ## Products & Services - **Clubs Program (3-12th grade)**: Free after-school programs for 3-5th and 6-12th graders to learn computer science. Aims to double its reach to 200,000 students. - **Summer Immersion Program**: A 2-week virtual or in-person introductory computer science program for high school students. - **AI & Emerging Technologies Curriculum**: Dedicated programs and courses teaching AI, generative AI, data science, and cybersecurity, reaching over 85,000 students. Includes courses on using AI for climate change, financial literacy, and music production. - **Girls Who Code Girls (Video Game)**: A browser-based coding game that empowers users to code diverse characters, teaching coding concepts through character customization. - **Build Forward (with Accenture)**: A professional development program offering alumni courses in Generative AI and Product Strategy through Udacity. ## Market Standing - **Annual Revenue**: $22.3 million (latest available) - **Total Funding**: $9.6 million in total funding, with 10 prior funding rounds - **Key Metric**: Served over **860,000** girls, women, and nonbinary individuals; **425,000** college-aged or post-college alumni; **85,000** students taught AI curriculum. - **Notable Investors/Partners**: S&P Global Foundation, Pluralsight One, Accenture LearnVantage, Google, Microsoft, Goldman Sachs, Bank of America, JPMorganChase, Amazon. - **Growth Signals**: Launched "Five by Five" strategic plan (2025); recognized by Fast Company’s World Changing Ideas; generated 14.9 billion global impressions through culture-shifting campaigns; 5X the national average of alumni majoring in Computer Science. ## Competitive Advantages - **Deep Pipeline & Alumni Network**: A massive, engaged alumni network (425,000+) that funnels directly into top tech companies (Google, Microsoft, Amazon). - **Brand Trust & Recognition**: A household name in DEI and tech education, with consistent high ratings (4.5/5 on employer review sites) and awards (The NonProfit Times' Best Nonprofits to Work For, Fast Company’s Brands that Matter). - **Focus on High-Growth Fields**: Proactively pivoted to address the AI and emerging tech skills gap, creating curriculum that is immediately relevant to the market. ## Strategic Focus - **Scale via "Five by Five"** : Aggressively expanding the Clubs program to younger students (3rd grade) and doubling reach to 200,000. - **AI & Future Skills** : Deepening investment in AI, data science, and cybersecurity curriculum to equip students for the next generation of tech roles. - **Partnership-Driven Growth** : Expanding corporate partnerships (like Accenture) to provide alumni with upskilling and career pathway opportunities. - **Advocacy & Culture Change** : Continuing high-impact marketing campaigns (e.g., "Doja Code") to shift public perception of who can be a programmer. ## Why Work Here - **Culture & Mission**: Strong mission-driven culture. Named one of The NonProfit Times' Best Nonprofits to Work For three years in a row. - **Employer Rating**: 4.5/5.0 stars (301 reviews) on platforms like The Org, with high marks for Work-Life Balance (4.7) and Culture (4.5). - **Work Policy**: Hybrid (New York City office at 1250 Broadway). Roles typically require being in NYC. - **Notable Perks**: Opportunity to work on high-impact, culture-shaping projects with major tech partners. Strong sense of community and purpose. Offers competitive nonprofit salaries (e.g., Software Engineer: ~$109k, Manager: ~$130k). - **Open Roles**: Currently hiring for roles like Senior Digital Designer, Manager of Partner Engagement, Manager of Programs Marketing, and Senior Manager of Curriculum. ## Sources 1. [girlswhocode.com](https://girlswhocode.com/) 2. [girlswhocode.com/careers](https://girlswhocode.com/careers) 3. [jobs.lever.co/girlswhocode](https://jobs.lever.co/girlswhocode) 4. [linkedin.com/company/girlswhocode](https://linkedin.com/company/girlswhocode) 5. [theorg.com](https://theorg.com/org/girls-who-code-inc) ## Other roles at Girls Who Code - [Manager, Program Operations and Community Support](https://feeny.ai/job/manager-program-operations-and-community-support-girls-who-code-new-york-ay5ygcx591rj) — New York, NY - [Social Media Manager](https://feeny.ai/job/social-media-manager-girls-who-code-new-york-zerahr68zdxj) — New York, NY - [Manager, Partner Engagement](https://feeny.ai/job/manager-partner-engagement-girls-who-code-new-york-tgqkdynnynvs) — New York, NY