---
title: 'Manager, Retail Marketing – Americas at Sol de Janeiro'
canonical: 'https://feeny.ai/job/manager-retail-marketing-americas-sol-de-janeiro-new-york-g3ehdkcz6bm7'
type: 'job'
last_seen: '2026-10-18'
---

# Manager, Retail Marketing – Americas at Sol de Janeiro

- **Company:** Sol de Janeiro
- **Location:** New York, NY
- **Compensation:** $80k–$90k
- **Work type:** hybrid
- **Posted:** 2026-10-07
- **Last confirmed live:** 2026-10-18
- **Apply:** https://job-boards.greenhouse.io/soldejaneiro/jobs/5254442007

## Job description

Our Story

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

## What You’ll Do

The Manager, Retail Marketing – Americas, will lead retail marketing strategy and execution for Sol de Janeiro's Body, Promotion, and Hair categories across key retail partners in the Americas. This role is responsible for developing and executing omnichannel marketing programs that drive brand awareness, consumer engagement, category growth, and market share while strengthening retailer partnerships and delivering against commercial objectives.

The ideal candidate is a strategic and highly collaborative marketer who can translate brand priorities into impactful retailer-specific activations, manage multiple categories and launches simultaneously, and drive measurable business results.

## What You’ll Be Working On

- Lead development and execution of annual retail marketing plans across the Body, Hair, and Promotional business categories, ensuring alignment with brand and retailer objectives.
- Drive omnichannel marketing programs supporting new product launches, hero franchise campaigns, retailer-exclusive initiatives, seasonal events, and key promotional moments.
- Partner closely with Sales and Key Account teams to identify growth opportunities, support retailer priorities, and maximize category performance.
- Develop retailer-specific marketing strategies across in-store, digital, retail media, CRM, loyalty, sampling, social, and experiential channels.
- Manage retailer marketing calendars, launch timelines, and activation plans to ensure flawless execution across all consumer touchpoints.
- Collaborate with Creative, Brand Marketing, Digital, Social, Influencer, Education, and Merchandising teams to develop compelling retailer-facing campaigns and assets.
- Lead briefing, development, and execution of retailer-specific creative assets, digital content, merchandising materials, sampling programs, and promotional support.
- Analyze category, campaign, and retailer performance to identify insights, opportunities, and recommendations that drive incremental growth.
- Manage retail marketing budgets, forecasts, and investment allocations across assigned categories.
- Support the strategy and execution of retailer-specific influencer activations, including UB Collective + Sephora Squad programs, UGC initiatives, and mailer-driven engagement strategies.
- Partner with social media teams to deliver exclusive content key retail channels.
- Serve as a key point of contact and trusted marketing partner for both internal stakeholders and external retail partners.

Must Haves

- Bachelor’s degree in marketing preferred
- 3-5 years experience in marketing, beauty industry experience preferred
- Strong organizational and problem-solving skills
- Strong attention to detail, ability to prioritize and work effectively in fast-paced environment
- Excellent communication skills with ability to work effectively across departments and levels

#LI-hybrid Salary Range $80,000—$90,000 USD

Why Sol de Janeiro?

- Competitive salary and bonus program for full-time team members
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com.

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro

## About Sol de Janeiro

## Company Overview
- **One-liner**: Sol de Janeiro is a Brazilian-inspired beauty brand that creates award-winning body care, fragrance, and hair care products designed to celebrate self-love and confidence.
- **Entity Type**: Private (subsidiary of L’Occitane Group; acquired in 2021)
- **Headquarters**: New York, New York, United States
- **Founded**: 2015
- **Founders**: Heela Yang (Founder & CEO)

## Core Business
- **Primary industry**: Beauty & Personal Care (body care, fragrance, hair care)
- **Target customers**: B2C (multi-generational global consumers, with a strong presence in the US and expanding internationally)
- **Mission or purpose statement**: “Beauty is an attitude, not a standard” – the brand is rooted in the belief that loving and celebrating our bodies brings joy, power, and positivity.

## Products & Services
- **Brazilian Bum Bum Cream**: A best-selling body cream with a cult following, known for its firming and smoothing properties.
- **Cheirosa 62 Perfume Mist**: A signature fragrance that has become a viral sensation, driving the brand’s expansion.
- **Body Care & Hair Care Range**: A full collection of body washes, exfoliants, moisturizers, and hair products featuring “clinically proven formulations and transportive fragrances.”
- **Fragrance Portfolio**: Multiple scent lines (e.g., Cheirosa 62, 71, 40) offered as perfume mists, body sprays, and EDPs.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company); the brand has reportedly surpassed the **$1 billion cumulative sales milestone** (as of April 2025).
- **Key Metric**: Annual revenue estimated at **$50 million** (LinkedIn data, 2025) – though this may be conservative given the brand’s rapid growth; the company describes itself as a “fast‑growing beauty brand” on track to scale beyond $1B.
- **Total Funding**: $14.6 million venture round (2019) prior to acquisition by L’Occitane Group in November 2021.
- **Notable Investors/Partners**: L’Occitane Group (parent company); retail partners include Sephora, premium international retailers, and soldejaneiro.com.
- **Growth Signals**: 
  - Expanded to **35+ countries**.
  - Headcount of **390 employees** (+8.6% YoY).
  - Named to TIME100’s Most Influential Companies, Fast Company’s World’s Most Innovative Companies, and WWD Beauty Inc’s Power Brands.
  - Two strategic C‑suite hires (CFO and Chief People & Impact Officer) in April 2025 to support next phase of global growth.
  - 71% of the C‑suite are women.

## Competitive Advantages
- **Brazilian heritage & sensorial experience**: Unique positioning that blends body care, fragrance, and a “bold Brazilian spirit” – creating a strong emotional connection with consumers.
- **Cult‑favorite products**: The Cheirosa perfume mist line and Bum Bum Cream have achieved viral status on social media, driving organic demand.
- **Clinically proven formulations**: Products are marketed as effective and luxuriously textured, differentiating from purely commodity beauty.
- **Strong brand community**: Multi‑generational and global, with a loyal following that treats the brand as a lifestyle.

## Strategic Focus
- **Global expansion**: Entering new markets and strengthening presence in existing regions (e.g., EMEA, APAC).
- **People & culture**: Recent appointments of a Chief People & Impact Officer and CFO signal a commitment to scaling with “soul” – investing in talent, ESG, and operational excellence.
- **Product innovation**: Continuing to expand the fragrance and body care portfolio, with new launches and limited editions.
- **Omnichannel growth**: Balancing DTC (soldejaneiro.com) with wholesale partnerships (Sephora, international retailers).

## Why Work Here
- **Culture**: The brand champions “ultimate self‑love and celebration” – a positive, inclusive workplace that mirrors the diverse community it serves. The company states, “It’s time to flaunt what makes you feel like you.”
- **Hybrid/Remote policy**: Many roles at the New York headquarters are listed as **“Hybrid”** (New York Metropolitan area). Some field sales roles are remote (e.g., Charlotte, Houston, Los Angeles). International offices in Paris, Düsseldorf, Dubai, etc.
- **Notable perks**: Employee benefits are not detailed in available sources, but the company is investing heavily in people (e.g., a new Chief People & Impact Officer). The brand is part of the L’Occitane Group, which may offer group‑wide benefits.
- **Engineering/BI culture**: Open roles include BI/Analytics Engineer, Director of Systems Integrations, and Director of Product Engineering – indicating a growing tech and data function within the beauty company.
- **Employee sentiment**: Glassdoor ratings (via LinkedIn) show a **2.6/5.0** overall (40 reviews), with work‑life balance at 2.5, culture at 2.7, and career at 2.4. This suggests some internal challenges, though the sample is small. Recent departures of several directors may indicate turnover pressure.
- **Growth opportunity**: With rapid expansion, employees can be part of scaling a globally recognized brand from a $1B+ milestone to even greater heights.

## Sources
1. [Greenhouse.io](http://job-boards.greenhouse.io/soldejaneiro)
2. [soldejaneiro.com](https://soldejaneiro.com/)
3. [soldejaneiro.com](https://soldejaneiro.com/pages/our-story)
4. [LinkedIn](https://www.linkedin.com/company/sol-de-janeiro-body-care)
5. [PRNewswire](https://www.prnewswire.com/news-releases/sol-de-janeiro-expands-executive-team-with-two-powerhouse-female-leaders-to-support-next-phase-of-global-growth-302438341.html)

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