---
title: 'Manager - Retail Marketing & DSP Relations at Sony Music'
canonical: 'https://feeny.ai/job/manager-retail-marketing-dsp-relations-sony-music-mumbai-gm6jf8rm21n1'
type: 'job'
last_seen: '2026-10-21'
---

# Manager - Retail Marketing & DSP Relations at Sony Music

- **Company:** Sony Music
- **Location:** Mumbai, India
- **Posted:** 2026-10-16
- **Last confirmed live:** 2026-10-21
- **Apply:** https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8887267002

## Job description

The Orchard is a leading full-service music distribution company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and evolve in the dynamic, global music industry. We specialize in being Artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.

The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

This role leads our retail marketing strategy, tasked with moving beyond transactional release management to drive long-term growth and market influence. As a key strategic partner, you will cultivate high-level relationships with DSPs, translating data-driven insights into comprehensive, forward-looking marketing plans. You are a champion for independent music, possessing the creative flair to support our artists through intentional, high-impact activations, placements, and strategic partnerships that elevate content and expand our reach across India & global platforms. Your focus is on scaling our influence, shaping the retail landscape, and ensuring our repertoire remains at the forefront of the music industry.

What you'll do:

- Find opportunities with DSPs to activate our catalogue and frontline through partnerships, IPs, and activations.
- Ensure our artists are featured on key DSP social channels (at least 1-2 a quarter).
- Prepare a monthly plan in collaboration with the data team to ensure products are placed and partnered across key DSPs globally, driving maximum visibility for artists and labels in diaspora markets.
- Create a monthly or quarterly plan to map all key updates, product changes, and new offerings on DSP platforms.
- Ensure monthly meeting cadences with key DSPs are in place to maintain and strengthen relationships.
- Work with the Head of Marketing & Head of label management team to identify key cultural / pop trends in the market and educate labels/artists.
- Work with the Global office on growth & performance marketing using our inhouse paid media teams on key releases for our Indian labels/artists.
- Coordinate with regional market leads to identify export opportunities and provide key local opportunities for international artists releasing music / touring.

Who you are:

- 5-7 years of experience in digital marketing, with a minimum of 3+ years focused specifically on music marketing at a label, distributor, or DSP.
- Proven, demonstrable track record of successfully launching and managing music campaigns that resulted in significant growth in streams or playlist placements.
- Experience working within a label, artist management or distribution system managing releases, projects or relationships
- Established relationships with key contacts at major DSP is a significant advantage.
- Deep understanding of the pitching tools, editorial workflows, algorithmic levers, and promotional opportunities across all major DSPs.
- Strong analytical skills with the ability to interpret streaming data and performance insights to optimize campaign execution and support strategic decision-making.
- Knowledge of social marketing, online video platforms, digital advertising, and online promotional outlets
- High level of awareness and passion for local independent labels and artists
- Excellent communication and interpersonal skills
- Relationship-driven with a creative and analytical mind, with the ability to work proactively and autonomously.

What we give you:

- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.

## Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click [here](https://files.smweb.host/ta/privacy_policy_280520201.pdf) to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

## About Sony Music

## Company Overview
- **One-liner**: Sony Music Entertainment is the recorded music and publishing arm of Sony Group, managing a global roster of artists and a vast catalog of music while operating one of the industry’s leading record labels and distribution platforms.
- **Entity Type**: Private (Wholly owned subsidiary of Sony Group Corporation)
- **Headquarters**: New York, New York, United States
- **Founded**: 1991 (as Sony Music Entertainment, following the acquisition of CBS Records)
- **Founders**: Not applicable (corporate division of Sony Group)

## Core Business
- **Primary industry**: Music – Recorded music, music publishing, artist services, and distribution.
- **Target customers**: B2B (streaming services, advertisers, film/TV studios); B2C (music fans via streaming, live events, merchandise); Enterprise (brand partnerships, sync licensing).
- **Mission statement**: “To shape what is coming next in music, technology, and culture” and “entertain and move people.”

## Products & Services
- **Record Labels (Columbia, Epic, RCA, Arista Nashville, etc.)**: A&R, recording, marketing, and promotion of artists across all genres.
- **Music Publishing (Sony Music Publishing)** : Administration of song rights, sync licensing, and songwriter development.
- **Distribution & Artist Services (The Orchard, AWAL)** : Digital distribution, marketing, and global reach for independent artists and labels.
- **Direct-to-Consumer (D2C)**: Merchandising, fan engagement platforms, and e‑commerce (Three Ten Merch, The Merch Collective).
- **Podcasting & Content**: Original podcast production and ad sales (Global Podcasting division).
- **Film & TV Sync**: Licensing music for media (SyncShop, Business & Legal Affairs teams).

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private subsidiary); Sony Group Corporation’s music segment reported revenue of approximately ¥1.6 trillion (~$10.6 billion) for FY2024 (ended March 2025).
- **Key Metric**: Annual Revenue (music segment) – ~$10.6 billion (FY2024) – as reported by Sony Group.
- **Notable Investors / Partners**: Parent company Sony Group Corporation; strategic partnerships with streaming platforms (Spotify, Apple Music, YouTube Music), film studios, and global brands.
- **Growth Signals**: Continued expansion through acquisitions (AWAL, Alamo Records, Somethin’ Else); growing podcast and D2C revenue; investment in emerging technology (AI, immersive audio); global headcount of thousands with active hiring across 20+ countries.

## Competitive Advantages
- **Vast, iconic catalog**: Ownership of the world’s largest music catalog (over 5 million songs) and rights to legendary artists (Bob Dylan, Bruce Springsteen, Queen, etc.).
- **End‑to‑end artist ecosystem**: From A&R and recording to publishing, distribution, merchandise, and sync – all under one roof.
- **Global scale & Sony synergy**: Access to Sony’s electronics, gaming (PlayStation), and entertainment divisions for cross‑promotion and technology innovations.
- **Deep industry relationships**: Long‑standing ties with streaming services, radio, live events, and media partners.

## Strategic Focus
- **Digital transformation**: Expanding direct‑to‑consumer channels, fan‑data analytics, and personalized experiences.
- **Emerging technology**: Investment in AI‑assisted music creation, spatial audio, and virtual concerts.
- **Global growth**: Strengthening presence in high‑growth markets (India, Latin America, Africa) via local labels and partnerships.
- **Diversified revenue**: Growing non‑streaming income through sync licensing, brand partnerships, podcasting, and live events.

## Why Work Here
- **Culture**: “Honour the creative journey” – a collaborative, creative environment that values insight, integrity, and imagination.
- **Career development**: Award‑winning 12‑month paid internship programs, global mobility, and internal learning opportunities.
- **Remote / Hybrid / Office**: Roles are posted for both in‑office (New York, Nashville, Los Angeles, London, Mumbai, Warsaw) and remote positions – policy varies by team and function.
- **Perks**: Competitive compensation, benefits, access to a global music community, and the chance to work directly with top artists.
- **Engineering & Data**: Growing data analytics, security, and engineering teams (e.g., Label Analytics, Cyber Security, Automation) – tech roles are integrated into a creative business.

## Sources
1. [Sony Music Global Job Board (Greenhouse)](https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8239876002)
2. [Sony Music Careers](https://careers.sonymusic.com/jobs/)
3. [Inside Sony Music – Introducing Sony Music Careers](https://www.sonymusic.com/inside-sony-music/introducing-sony-music-careers/)
4. [Careers FAQ – Sony Music Careers](https://careers.sonymusic.com/how-we-hire/frequently-asked-questions/)
5. [Sony Music UK – Careers](https://www.sonymusic.co.uk/careers/)

## Other roles at Sony Music

- [Assistant.e marketing digital Filtr F/H/NB - Stage](https://feeny.ai/job/assistant-e-marketing-digital-filtr-f-h-nb-stage-sony-music-paris-h3exfwnk4hkb) — Paris, France
- [Manager, Marketing Strategy, Mexico - The Orchard](https://feeny.ai/job/manager-marketing-strategy-mexico-the-orchard-sony-music-mexico-city-fmfk0ybgqj1v) — Mexico City, Mexico
- [(Junior) Label & Product Manager Catalog (m/w/d)](https://feeny.ai/job/junior-label-product-manager-catalog-m-w-d-sony-music-berlin-q7s1bckmz7dx) — Berlin, Germany
- [Business Analyst (Year in Industry)](https://feeny.ai/job/business-analyst-year-in-industry-sony-music-london-jt3ty648b8hb) — London, United Kingdom
- [Marketing Manager - Frontline & Artist Development](https://feeny.ai/job/marketing-manager-frontline-artist-development-sony-music-manila-41s1q14h4854) — Manila, Philippines
- [Senior Software Engineer, Permissions Platform - PDEGO](https://feeny.ai/job/senior-software-engineer-permissions-platform-pdego-sony-music-london-9dpmeh29r42r) — London, United Kingdom
- [Werkstudent Recruiting & Early Careers (m/w/d)](https://feeny.ai/job/werkstudent-recruiting-early-careers-m-w-d-sony-music-berlin-h12yzrpa27w0) — Berlin, Germany
- [VP, A&R Operations - Columbia](https://feeny.ai/job/vp-a-r-operations-columbia-sony-music-united-states-new-york-gxy7jbfan3td) — United States New York, NY
- [Digital Marketing Manager (FTC until Sept 2027)](https://feeny.ai/job/digital-marketing-manager-ftc-until-sept-2027-sony-music-london-cd1frtfmrtpq) — London, United Kingdom
- [eCommerce Manager - The Orchard](https://feeny.ai/job/ecommerce-manager-the-orchard-sony-music-berlin-d8h3arwep0hg) — Berlin, Germany