---
title: 'Manager, Sales Development at Newsela'
canonical: 'https://feeny.ai/job/manager-sales-development-newsela-united-states-rnh3e1n1r75d'
type: 'job'
last_seen: '2026-10-14'
---

# Manager, Sales Development at Newsela

- **Company:** Newsela
- **Location:** United States
- **Compensation:** $80k
- **Work type:** remote
- **Posted:** 2026-10-09
- **Last confirmed live:** 2026-10-14
- **Apply:** https://job-boards.greenhouse.io/newsela/jobs/8240544

## Job description

The role:

- As the Manager of Sales Development, you will help lead the growth engine of our sales team by coaching and developing a team of Sales Development Representatives (SDRs).
- Reporting to the Director of Strategic sales, you will play a key role in designing and implementing lead generation strategies that drive success in strategic conversations with District and School Administrators.
- Your ability to continuously improve team performance and exceed territory goals will be integral to Newsela’s mission of bringing meaningful classroom learning to every student

Why you’ll love this role:

- You’ll contribute to an inspiring mission to transform teaching and learning in classrooms across the U.S.
- Lead, coach, and develop a team of onshore SDRs who play a critical role in initiating partnerships with K–12 schools and districts.
- Own SDR team performance across meetings, qualified pipeline generation, conversion rates, and territory coverage; use data to identify opportunities to strengthen execution and business outcomes.
- Partner with sales leaders and Account Executives across the Customer organization to align on account strategy, lead follow-up, meeting quality, territory priorities, and shared goals.
- Develop and implement lead-generation strategies that resonate with district and school administrators and support strategic sales motions.
- Build scalable processes, outreach playbooks, cadences, and enablement that improve SDR productivity and create a consistent prospect experience.
- Recruit, onboard, develop, and retain high-performing SDR talent while providing clear coaching, feedback, and performance management.
- Collaborate with internal teams to improve cross-functional processes and execute on broader company goals.
- Leverage Salesforce, Salesloft, Gong, and other sales tools to manage team performance, workflows, and reporting effectively.
- Drive thoughtful adoption of AI tools and best practices to improve SDR productivity, personalize outreach, strengthen prospect research, and streamline inbound and outbound workflows.

Why you're a great fit:

- You bring 2+ years of sales development experience or 1+ years of SDR management and a proven track record of coaching others. Prior people management experience is highly desired.
- Direct experience of hitting goals, and holding yourself and coaching others to be accountable to success metrics.
- You have a strong ability to develop and execute lead generation strategies across your team.
- You have a strong ability to identify and develop talent.
- You are proficient in Salesforce and other sales tools, enabling you to manage and support a remote team effectively, and have experience coaching using platforms such as Gong, Salesloft & Slack.
- You excel at inter-departmental collaboration and understand the value of partnering across teams to achieve company goals.
- You are passionate about education and share an appreciation for Newsela’s mission of transforming learning experiences for students and teachers alike.
- You are experimenting with and leveraging AI to drive greater efficiency in both outbound and inbound lead generation motions.

Compensation:

- Base salary: $80,000
- On-target commission (OTC): $40,000
- On-target earnings (OTE): $120,000

Total compensation for this role also includes incentive stock options and benefits. Final compensation will be determined based on the candidate’s individual skills, qualifications, and experience. Total compensation for this role also includes incentive stock options and benefits. This role will also will also be eligible for variable compensation.

On-Target Earnings (OTE) Range $80,000—$80,000 USD

## About Newsela

## Company Overview
- **One-liner**: Newsela is an education technology company that provides a content and assessment platform with differentiated, standards-aligned instructional resources for K-12 schools.
- **Entity Type**: Private (Series D funding)
- **Headquarters**: New York, United States
- **Founded**: 2013
- **Founders**: Matthew Gross and Dan Cogan-Drew

## Core Business
- **Primary industry**: Education technology (E-Learning Providers)
- **Target customers**: B2B (U.S. K-12 school districts); teachers and administrators are primary users; also serves individual teachers (freemium model).
- **Mission or purpose statement**: "Meaningful classroom learning for every student."

## Products & Services
- **[Newsela ELA](https://newsela.com/)**: Differentiated fiction and nonfiction texts, novel studies, and curriculum complements to support knowledge-rich literacy instruction. (SaaS)
- **[Newsela Social Studies](https://newsela.com/)**: Primary sources, biographies, current events, and interactive multimedia to support critical thinking and diverse perspectives. (SaaS)
- **[Newsela Science](https://newsela.com/)**: Engaging videos, standards-aligned texts, lessons, and activities to support real-world science connections. (SaaS)
- **[Formative by Newsela](https://newsela.com/)**: A real-time instruction and assessment platform that unifies district assessments and delivers standards-aligned insights for administrators and teachers. (SaaS, acquired in 2023)
- **[Newsela Writing / Luna AI](https://newsela.com/)**: AI-powered, rubric-aligned writing feedback delivered in real time to support writing practice across the curriculum. (AI tool)
- **Schoolytics** (acquired): Student data unification platform providing role-based dashboards and actionable insights. (SaaS)
- **Generation Genius** (acquired February 2025): Science and math video content for K-8.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company). Total funding of $172.2M as of 2021.
- **Key Metric**: Annual revenue of $50M (source: LinkedIn company data). Over 25 million users (students and teachers) and used in ~90% of U.S. K-12 schools.
- **Notable Investors/Partners**: TCV (lead Series C & D), Franklin Templeton (lead Series D), Kleiner Perkins (lead Series B), Owl Ventures (lead Series A), NewSchools Venture Fund & Kapor Capital (Seed).
- **Growth Signals**: 12.6% year-over-year headcount growth (to 386 employees); continuous product expansion via acquisitions (Formative, Schoolytics, Generation Genius); launch of Luna AI; 2025 CODiE Awards (Winner for Newsela Writing, Finalist for ELA and Social Studies).

## Competitive Advantages
- **Differentiated content at scale**: Library of 18,000+ texts and videos from 175+ content providers, available at five reading levels – enabling personalized learning without compromising standards alignment.
- **Entrenched in U.S. schools**: 90% of K-12 schools use Newsela, creating a strong network effect and switching costs.
- **Comprehensive product suite**: Covers ELA, social studies, science, formative assessment, and data analytics under one roof, reducing tool fragmentation for districts.
- **AI-powered tools**: Luna AI provides real-time writing feedback, saving teachers time while differentiating instruction.
- **Research-backed efficacy**: ESSA Tier II studies show product accelerates learning in ELA and social studies.

## Strategic Focus
- **Expansion of AI capabilities**: Deeper integration of Luna AI across the product portfolio to automate lesson planning, activity design, and text differentiation.
- **Product integration**: Unifying acquired companies (Formative, Schoolytics, Generation Genius) into a seamless platform for districts.
- **Market penetration**: Growing international presence (currently operating in 13 countries) and deepening relationships with large school districts.
- **Supplemental curriculum leadership**: Positioning Newsela as the go-to source for engaging, standards-aligned supplemental materials across core subjects.

## Why Work Here
- **Fully remote**: Newsela is a fully remote team across the United States with some roles in Latin America.
- **Culture and mission**: Emphasis on work that makes a tangible impact on K-12 education – "inspire a generation of learners, support and empower teachers."
- **Benefits**: Unlimited time off, generous family leave (maternity, paternity, adoption), wellness resources (mind & body discounts, access to world-class medical experts including pet coverage), and learning stipends.
- **Engineering/Product culture**: Open roles for data engineers, analytics engineers, site reliability engineers, and product managers. The company values creative, passionate employees "with quick minds and warm hearts."
- **Growth opportunities**: 30 active job postings across sales, customer success, product, and technology; 12.6% annual headcount growth indicates a scaling organization.

## Sources
1. [newsela.com/careers](https://newsela.com/careers)
2. [newsela.com/company](https://newsela.com/company)
3. [job-boards.greenhouse.io/newsela](http://job-boards.greenhouse.io/newsela)
4. [linkedin.com/company/newsela](https://www.linkedin.com/company/newsela)
5. [newsela.com](https://newsela.com/)

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