---
title: 'Manager/Senior Manager -  Product Marketing at Zenoti'
canonical: 'https://feeny.ai/job/manager-senior-manager-product-marketing-zenoti-hyderabad-zvrjbgmr89bw'
type: 'job'
last_seen: '2026-09-10'
---

# Manager/Senior Manager -  Product Marketing at Zenoti

- **Company:** Zenoti
- **Location:** Hyderabad, India
- **Posted:** 2026-09-10
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/zenoti/jobs/7981532003

## Job description

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes

Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com

What will I be doing?

- Product Positioning – define and document product hierarchy, messaging, core market differentiation and create messaging for solutions and feature sets within our product, both for overarching brand and for the different stages of the customer journey
- Market & Competitive Intelligence – understand our target audience, competitors as well as general innovation relevant to our industry and its different verticals. Develop and iterate our ICPs.
- GTM Strategy & Product Launches – own and manage the GTM strategy for relevant product portfolio, including new product launches and major product releases, working closely with sales, product, customer success and adoption teams.
- Content Generation – deliver high-quality product marketing materials (brochures, sales decks, website copy, datasheets, battle cards, demo videos, marketing videos, etc.) to support demand generation campaigns, sales cycles, and product and features adoption.
- Demand Generation – support and work with our extended marketing team on lead generation activities, with messaging, collateral and ensure sales has appropriate follow up materials and enablement tools to execute on leads.
- Elevate, and eventually manage, a team of PMMs - create a culture of success and continuous improvement by mentoring, managing, and expanding the product marketing team, including establishing ambitious OKRs to keep the team strategically aligned.

What skills do I need?

- Ability to understand complex technical products and translate them into marketing deliverables.
- Monitor and deliver customer feedback and competitive intelligence to sales, marketing, and product management teams.
- Experience executing awareness and adoption campaigns to existing customers through different channels.
- Adept at tracking and measuring impact with data.
- Curiosity to learn and execute new ideas.
- Excellent written and verbal communication skills, with ability to communicate complex information in a concise and compelling manner.
- Can work in a fast paced, ever changing, startup-like environment.
- You have a BA/BS degree (MBA preferred).
- You bring 12+ years of marketing experience with 5+ doing tech marketing, preferably in a B2B SaaS or enterprise software environment.
- 2+ years managing high performing teams.
- Demonstrated experience as a team and cross-functional leader that can mentor and manage team members while balancing requirements and delivering on goals.
- You are highly organized and efficient, juggling multiple projects at once with high reliability.
- A big plus if you bring experience within the wellness and beauty industry.

Why Zenoti?

- Be part of an innovative company that is revolutionizing the wellness and beauty industry.
- Work with a dynamic and diverse team that values collaboration, creativity, and growth.
- Opportunity to lead impactful projects and help shape the global success of Zenoti’s platform.
- Attractive compensation.
- Medical coverage for yourself and your immediate family.
- Access to regular yoga, meditation, breathwork, and stress management sessions. We also include your family in benefit awareness initiatives.
- Regular social activities, and opportunities to give back through social work and community initiatives.

Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

## About Zenoti

## Company Overview
- **One-liner**: Zenoti provides an all-in-one, AI-powered cloud platform for managing operations, marketing, and customer experience in the beauty, wellness, and fitness industries.
- **Entity Type**: Private (funded; Series not specified, but last known valuation $1.5B in 2021)
- **Headquarters**: Bellevue, Washington, USA (Seattle area) with major offices in Hyderabad, India
- **Founded**: 2010
- **Founders**: Sudheer Koneru and Dheeraj Koneru

## Core Business
- **Primary industries**: Beauty and wellness (salons, spas, medspas), fitness centers, and now expanding into gyms.
- **Target customers**: B2B – small-to-large chains, single-location businesses, enterprise multi-location brands (30,000+ businesses across 50+ countries).
- **Mission / purpose**: “Help our Spa, Salon, Medspa and Fitness owners feel good – so their customers feel GREAT.”

## Products & Services
- **Zenoti OS**: The core cloud-based platform integrating booking, POS, CRM, payroll, inventory, marketing, online booking, and sales. Designed for reliability and scale with a 99.9% uptime SLA.
- **AI Workforce**: A suite of AI agents deployed to automate front-office and back-office tasks: AI Receptionist (handles phone calls), Concierge, Lead Manager, Marketer, Scribe, and Dispute Manager.
- **Zeenie**: An AI assistant that automates tasks, generates reports, finds information, and creates marketing content.
- **Predictive analytics / Core ML models**: Slot prediction, demand forecasting, and customer insight tools built on aggregated data from 30,000+ businesses.

## Market Standing
- **Valuation**: $1.5 billion (2021) – [GeekWire article](#)
- **Key Metric**: Annual revenue grew nearly 40% in 2024; company is profitable – [GeekWire article](#)
- **Notable Investors / Partners**: Advent International, TPG, Tiger Global, Steadview Partners, Norwest Venture Partners, Accel Partners (total funding $330M) – [GeekWire article](#)
- **Growth Signals**: Expansion into fitness/gym sector; new executive hires (CFO Sean Blitchok, CCO Steve Hudek, SVP Marketing Doug Sechrist, President/COO Neal Singh); Deloitte Fast 500 revenue growth recognition in 2024 – [GeekWire article](#), [About page](#)

## Competitive Advantages
- **Comprehensive data + AI integration**: Zenoti OS tightly couples end-to-end workflows with rich cross-customer data, allowing AI agents to be highly effective – a moat competitors lack.
- **Industry-specific, cloud-native**: Built from the ground up for beauty/wellness, not a generic ERP; proven with 30,000+ businesses and 50+ countries.
- **High adoption and reliability**: 98% staff adoption within first week of training; 99.9% uptime SLA.
- **Profitable growth**: Unlike many SaaS peers, Zenoti is profitable while still growing rapidly, indicating strong unit economics.

## Strategic Focus
- **AI automation as a growth lever**: Deploying conversational AI (receptionist, lead management) and predictive analytics to help customers increase revenue and efficiency.
- **Adjacent market expansion**: Targeting fitness centers and gyms with a similar enterprise-grade solution.
- **Potential IPO readiness**: CEO stated the company is “capable of going public” but is currently focused on growth and M&A opportunities – [GeekWire article](#)
- **Continued platform investment**: Hiring heavily in product management (Payments, AI Workflows, APIs) and customer success – [Greenhouse job board](#)

## Why Work Here
- **Culture**: Values include transparency, bold action, continuous learning, and “Hold Nothing Back.” Emphasis on diversity, equity, and inclusion with employee resource groups and community partnerships – [Careers page](#).
- **Growth opportunities**: Structured learning, internal mobility, and scaling fast – “your career will too.” Recognition programs and global team collaboration.
- **Work environment**: Cross-functional teams across time zones; offices in Hyderabad, Bellevue, and other global locations. Flexible and remote-friendly work style (implied by distributed teams).
- **Impact**: Work on a platform that powers the world’s best beauty and wellness brands, with a direct impact on customers’ bottom lines. The Zenoti Foundation supports education, wellness, and sustainability.
- **Recognition**: Gold and Silver cybersecurity innovation awards; G2 High Performer ratings – [About page](#)

## Sources
1. [Zenoti.com – AI Workforce and platform overview](https://www.zenoti.com/)
2. [Zenoti Careers page – Culture, DEI, values](https://www.zenoti.com/company/careers)
3. [Greenhouse job board – Open roles and locations](http://job-boards.greenhouse.io/zenoti)
4. [Zenoti About page – Story, awards, global footprint](https://zenoti.com/company/about-us)
5. [GeekWire – AI expansion, funding, revenue, fitness push](https://www.geekwire.com/2025/zenoti-bets-big-on-ai-as-profitable-software-maker-expands-beyond-beauty-sector-and-into-gyms/)

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