---
title: 'Manager, Social and Community Marketing at 2K'
canonical: 'https://feeny.ai/job/manager-social-and-community-marketing-2k-los-angeles-california-7x7t52fcs7rz'
type: 'job'
last_seen: '2026-09-21'
---

# Manager, Social and Community Marketing at 2K

- **Company:** 2K
- **Location:** Los Angeles California, United States
- **Posted:** 2026-09-15
- **Last confirmed live:** 2026-09-21
- **Apply:** https://job-boards.greenhouse.io/2k/jobs/7989573003

## Job description

At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.

Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.

But what truly powers 2K is our people.

We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work.

## What We Need

The PGA TOUR 2K Integrated Marketing team is looking for a Manager, Social & Community Marketing. We are responsible for building data-driven marketing strategies that reach and engage fans with value-rich experiences that drive revenue growth, brand health, and loyalty. We aim to connect fans around the world to the most engaging golf platform: our franchise.

As a Manager, Social & Community Marketing, you will be responsible for the day-to-day management of organic social channels, working with internal and external teams of designers and writers. You will lead creative development, and oversee publishing strategies for existing and emerging channels through which we will grow our communities.

To be successful in this role, you will need to collaborate with the broader Integrated Marketing team to understand business priorities and program content to serve our community. You’ll need to be in tune with what’s trending and understand how/when it translates to our sport and our platforms. You will have a holistic vision around how we serve our most engaged fans while balancing the needs of the business. Excellent judgement, clear and concise communication, tuned in to the cultural zeitgeist, sharp copy-writing skills, and an authentic love for sports and gaming will drive continued success in this role.

## What You Will Do

- Create and implement the channel strategies for PGA TOUR 2K social accounts, engaging with our communities while highlighting critical business priorities.
- Cultivate cross-functional relationships across Creative, Partnerships, and Customer Service to obtain critical messages and assets for our publishing calendar.
- Collaborate with Product teams to promote in-game events and features on our channels in social-native formats.
- Engrain yourself in our game and within the communities that play it, serving as the conduit between players and our development studio.
- Ideate and create content with a strong personality, using creative approaches to format, structure, and present concepts.
- Be experimental with content, take smart risks with what you create, be ambitious and original while staying within the guardrails of our brands and IP/Licensed partners. Scale one-off hits into repeatables series for our brand.
- Utilize social listening and analytics tools to report on performance and inform new opportunities.
- Stay on top of trends and timely events to seize on reactive opportunities for our community.
- In partnership with Creative teams, review, edit and approve preliminary and final treatments, selects, or graphics for social channels.
- Maintain our social content calendar.
- Prepare and post content on all platforms in an accurate, timely manner.
- Respond to comments from the community, identifying unique opportunities to elevate community engagement or work with Customer Service to escalate issues when necessary.

What Will Make You A Great Fit

- Community Management: You love interacting with audiences online, developing relationships and inside jokes. You are strategic with who, when, and what you respond to. You love building online communities and being a part of them.
- Creative Instincts: You’re a creative visionary constantly thinking of new ideas for posts. You are constantly looking for new ways to delight and inspire a global audience and have a proven track record of creating content that gets tagged, shared, and talked about.
- Attention to Detail: You have strong attention to detail, from writing to making last-minute changes in a content calendar, and can handle several projects at a time with this level of detail.
- Creative Writing Skills: Our community are highly engaged groups of people from all walks of life. We need to find ways to dial in our voice to remain relevant to core audiences while broadening our tone to keep the breadth of other audiences in mind.
- Deep Understanding of Social Platforms: You know what file formats are needed and how to optimize for engagement. You strive for high quality and are interested in asset performance and the future of our brand channels’ roles within each platform.
- Ability to Be Nimble: You’re nimble and don’t get stressed by last minute priority changes or asks. You understand that this role is public-facing, and with that sometimes comes input or feedback from multiple stakeholders. You can interact with and influence stakeholders, and adapt quickly to new approaches without losing sight of key priorities.

## Qualifications

- 3-5 years of experience at a gaming, sports, consumer technology, or media platform driving social media and community marketing.
- Extensive knowledge or interest in sports verticals, ideally golf.
- Passion for finding and telling unique stories about online communities
- Deep understanding of social media performance, listening, intelligence, and reporting.
- Familiarity with PC & console gaming marketing (PlayStation, Xbox. Steam) a plus.
- Basic proficiency using image and video editing software.

The pay range for this position in Los Angeles, CA at the start of employment is expected to be between $103,700 and $153,500 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

Please note that 2K Publishing is unable to provide visa sponsorship or assistance for this position. All candidates must be legally authorized to work in United States without requiring current or future employer sponsorship.

#LI-Hybrid

## About 2K

## Company Overview
- **One-liner**: 2K is a major video game publisher and developer, best known for iconic franchises like *NBA 2K*, *Borderlands*, *Civilization*, *BioShock*, *Mafia*, *WWE 2K*, and *XCOM*.
- **Entity Type**: Private subsidiary of Take-Two Interactive (public parent company, NASDAQ: TTWO)
- **Headquarters**: Novato, California, USA (with global offices across the Americas, Europe, Asia, and Australia)
- **Founded**: January 25, 2005 (as a subsidiary of Take-Two Interactive)
- **Founders**: Founded as a corporate entity by Take-Two Interactive; key early leaders included Christoph Hartmann (former President). Current President is David Ismailer.

## Core Business
- **Primary industry/industries**: Video game development and publishing (AAA, sports, and strategy games)
- **Target customers**: B2C (consumers/gamers globally across PC, console, and mobile platforms)
- **Mission or purpose statement**: "We enable all gamers to build, connect, escape and dream big!" (from their official values page)

## Products & Services
- **NBA 2K Series**: Flagship basketball simulation franchise, released annually across console and PC.
- **Borderlands Series**: Acclaimed first-person shooter looter-shooter franchise.
- **Civilization Series**: Legendary turn-based strategy series (developed by Firaxis Games, a 2K studio).
- **BioShock Series**: Critically acclaimed narrative-driven first-person shooter series.
- **Mafia Series**: Open-world crime drama franchise.
- **WWE 2K Series**: Professional wrestling simulation franchise.
- **XCOM Series**: Tactical strategy franchise.
- **PGA Tour 2K Series**: Golf simulation franchise.
- **Top Spin Series**: Tennis simulation franchise (revived in 2024).
- **2K Foundations**: Social impact program that builds community and youth engagement programs, including refurbishing basketball courts globally.

## Market Standing
- **Valuation/Market Cap**: 2K is a subsidiary of Take-Two Interactive. Take-Two's market cap is approximately **$30+ billion** (as of mid-2025), with 2K being one of its two core publishing labels alongside Rockstar Games.
- **Key Metric**: 2K is a private subsidiary; exact revenue is not disclosed separately. However, Take-Two Interactive’s total net revenue for fiscal year 2024 was approximately **$5.6 billion**, with 2K contributing a significant portion. The company employs approximately **4,000 people**.
- **Notable Investors/Partners**: Parent company is Take-Two Interactive. Key development studio partners include Visual Concepts (NBA 2K), Firaxis Games (Civilization), Gearbox Software (Borderlands), and Hangar 13 (Mafia).
- **Growth Signals**: 2K has been actively expanding its development network, including the acquisition of Gearbox Software in 2024. The company continues to launch major franchise entries and invest in new IP. It has a growing presence in mobile gaming and live-service models.

## Competitive Advantages
- **Iconic IP Portfolio**: Owns some of the most valuable and long-running franchises in gaming (*NBA 2K*, *Borderlands*, *Civilization*, *BioShock*).
- **Massive Global Reach**: Games sell tens of millions of copies annually across all major platforms.
- **Strong Parent Backing**: As a core label of Take-Two, 2K has significant financial resources for marketing, development, and acquisitions.
- **Diverse Studio Network**: Operates a wide range of internal studios with specialized expertise (sports, strategy, action, RPG).
- **2K Foundations**: A unique social impact program that builds brand goodwill and community engagement.

## Strategic Focus
- **Franchise Expansion**: Continuing to grow its flagship franchises with annual releases, new entries, and expanded content.
- **Live Service & Engagement**: Deepening post-launch engagement through in-game events, battle passes, and microtransactions (especially in *NBA 2K*).
- **Mobile & New Platforms**: Expanding into mobile gaming and new platforms.
- **Studio Investment**: Acquiring and investing in top-tier development talent (e.g., Gearbox).
- **Technology & AI**: Investing in R&D for game engines, AI, and data science to improve game quality and player experiences (evidenced by job postings for AI R&D, data science, and Unreal Engine roles).

## Why Work Here
- **Work on Iconic Franchises**: Opportunity to contribute to some of the most beloved and best-selling game series in the world.
- **Culture**: Described as a blend of "NYC roots with a Northern California vibe," with a focus on being direct, open, and friendly. The company emphasizes "Come As You Are" and "Give a ^%$*" as core values.
- **Remote/Hybrid/Office Policy**: 2K has a hybrid work model. Many roles are listed with specific locations (Novato, Los Angeles, Montreal, Bengaluru, etc.), but some positions offer remote flexibility.
- **Notable Perks**: Located in a unique headquarters (converted airplane hangars in Novato, CA) near hiking, biking trails, and wine country. The company also runs a motion capture studio in Petaluma, CA.
- **Engineering Culture**: Strong emphasis on technical innovation, with dedicated teams for AI R&D, Core Tech/Tools, Data Science, and Online Services. Many job postings focus on Unreal Engine, data engineering, and systems architecture.
- **Social Impact**: Employees can participate in 2K Foundations, which refurbishes basketball courts and builds community spaces globally.

## Sources
1. [2k.com/careers/](https://2k.com/careers/)
2. [2k.com/about/](https://2k.com/about/)
3. [job-boards.greenhouse.io/2k](http://job-boards.greenhouse.io/2k)
4. [en.wikipedia.org/wiki/2K_(company)](https://en.wikipedia.org/wiki/2K_(company))

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