---
title: 'Manager, Social & Influencer Marketing at WorldStrides'
canonical: 'https://feeny.ai/job/manager-social-influencer-marketing-worldstrides-united-states-hnkyw3s3fmjp'
type: 'job'
last_seen: '2026-09-11'
---

# Manager, Social & Influencer Marketing at WorldStrides

- **Company:** WorldStrides
- **Location:** United States
- **Compensation:** $80k–$100k
- **Posted:** 2026-08-26
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/world4822stri986des/jobs/5406240008

## Job description

Company Introduction

WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

## The Role

WorldStrides takes students on experiences that change their lives — and almost none of that story is being told on social media. That changes now. As Manager of Social & Influencer Marketing, you will build the organic social presence and influencer program that makes WorldStrides a brand educators, students, and parents actively seek out. You will own the organic social content calendar, build the influencer marketing program from scratch, and develop the authentic student and educator voices that tell the WorldStrides story at scale. This role is creative, entrepreneurial, and high-visibility.

## Key Responsibilities

Organic Social Strategy & Content

- Own the organic social strategy and content calendar across Instagram, TikTok, Facebook, YouTube, and LinkedIn
- Develop a distinct, platform-native content voice for WorldStrides — adapting tone, format, and cadence for educators, students, and parents on each platform
- Produce and coordinate social content including short-form video, student takeovers, real-time trip content, and educator spotlights
- Build a social SEO strategy — optimizing content for discovery on TikTok, Instagram, and YouTube Search
- Monitor community engagement, respond to the brand's online community, and build an active and authentic presence

Influencer Marketing Program

- Build the WorldStrides influencer program from the ground up — strategy, creator identification, contracting, briefing, and performance measurement
- Identify and activate teacher creators, student travel influencers, and performing arts communities across TikTok and Instagram
- Develop micro-influencer and student ambassador programs that generate authentic content at scale and cost-efficiently
- Negotiate partnerships, manage contracts, and ensure all influencer content meets brand safety and FTC compliance standards
- Build a creator content repurposing strategy — turning influencer content into paid media assets, email content, and website social proof

Analytics & Reporting

- Track and report on organic social and influencer KPIs: follower growth, engagement rate, reach, share of voice, and top-of-funnel MQL contribution
- Run A/B tests on content formats and posting cadence to optimize performance systematically
- Stay ahead of platform algorithm changes, emerging formats (Reels, Shorts, TikTok LIVE), and creator economy trends

What Success Looks Like

- Measurable follower growth and engagement improvement across all platforms within 6 months
- Influencer program live with 20+ active creators by end of Year 1
- Influencer-generated content contributing to paid media asset library, reducing creative production costs
- Brand sentiment and share of voice improving in the educational travel conversation online

## Requirements

- 4–6 years of social media marketing and/or influencer marketing experience
- Content creator instincts — you write compelling captions, can brief photographers, and edit short-form video
- Deep platform fluency: TikTok, Instagram, YouTube, Facebook, LinkedIn
- Proven experience building or managing an influencer marketing program with measurable outcomes
- Strong analytics skills — you measure performance and optimize based on data, not instinct alone

## Nice to Have

- Experience with youth brands, education, travel, or mission-driven consumer organizations
- Existing relationships with the teacher creator or student travel influencer community
- Experience with influencer platforms such as AspireIQ, CreatorIQ, or Later
- Video production or editing skills (Premiere, CapCut, or similar)
- UGC strategy experience — building programs that generate student-created content at scale

## Why WorldStrides

- Help build a world-class marketing organization from the ground up — your work shapes the whole function
- Travel perks: experience the programs you market firsthand alongside student groups
- Mission-driven work — every campaign you run puts a student on a life-changing journey
- Competitive compensation, strong benefits, and a marketing team that takes its craft seriously

Work Perks

- Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
- Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
- Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
- Opportunities for paid and discounted travel
- Flexible work schedule providing on-site, remote, and hybrid office opportunities
- Encouraged participation in a wide variety of Employee Resource Groups
- Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
- Paid parental, caregiver, and disability leave
- Team Member Discount Program
- Engaging, collaborative, and fun work environment

The salary range listed for this position represents WorldStrides’ good-faith estimate of the base compensation for the role at the time of posting. Actual compensation will be determined based on factors such as relevant experience, skills and qualifications, geographic location, internal equity, and market conditions. The range does not include other forms of compensation or benefits that may be offered as part of the total rewards package.

## Compensation Range

$80,000—$100,000 USD

WorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.

As an Equal Opportunity Employer, WorldStrides is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Select seasonal roles may consider students on J-1 or F-1 visas.

## About WorldStrides

## Company Overview
- **One-liner**: WorldStrides is the largest educational travel company in the United States, providing immersive travel experiences for K-12 and university students to learn beyond the classroom.
- **Entity Type**: Private (backed by Eurazeo; earlier investors include Metalmark Capital)
- **Headquarters**: Charlottesville, Virginia, United States
- **Founded**: 1964
- **Founders**: Phil Wendel (social studies teacher)

## Core Business
- **Primary industries**: Educational travel, experiential learning, student tourism, study abroad.
- **Target customers**: B2B (schools, educators, administrators) and B2C (students and parents). Primarily serves K-12 and higher education institutions.
- **Mission statement**: “Igniting a passion for lifelong learning, enabling learners to see beyond the classroom and to discover the world — and themselves — in new ways” [worldstrides.com/en-us/about](https://worldstrides.com/en-us/about).

## Products & Services
- **K-12 Teacher-Led Programs**: Customizable educational tours for classes, led by teachers, designed to bring curriculum to life.
- **K-12 Individual Student Programs**: Immersive career exploration, study abroad, and travel opportunities for students without a school group.
- **Higher Education Programs**: Faculty-led study abroad, service learning, internships, and research trips with transferable academic credit.
- **Heritage Festivals**: Performance-based travel experiences for music, dance, and theater groups.
- **Oxbridge Academic Programs**: Summer study programs at Oxford, Cambridge, and other prestigious institutions.

## Market Standing
- **Valuation**: Not publicly disclosed (private company).
- **Key Metric**: Annual revenue of $125.1M (2025 estimate) – [LinkedIn](https://www.linkedin.com/company/worldstrides).
- **Total Funding**: $20.0M across 2 rounds (historically raised from Metalmark Capital and others).
- **Notable Investors/Partners**: Eurazeo (parent company), Metalmark Capital, partner universities worldwide.
- **Growth Signals**:
  - 1,364 employees (+19.7% YoY, +358 people) – [LinkedIn](https://www.linkedin.com/company/worldstrides).
  - Operations in 38 countries with on-the-ground support.
  - Over 10 million students served since 1964; 800,000+ students travel each year.
  - 48,589 LinkedIn followers (+61.4% YoY).

## Competitive Advantages
- **Scale & Experience**: 55+ years in educational travel, largest U.S. player with a vast global network.
- **Safety Infrastructure**: Extensive health & safety systems built over decades, critical for student travel.
- **Academic Rigor**: Programs tied to curriculum and transferable credit, trusted by educators.
- **Vertical Integration**: Owns the entire student journey from marketing to on-tour support.
- **Brand Trust**: Deep relationships with schools and administrators built over 55 years.

## Strategic Focus
- **Expanding Programs**: Continues to add individual student programs (career exploration, study abroad) and seasonal offerings (Oxbridge, Heritage Festivals).
- **Sustainability & Responsibility**: Committed to social, environmental, and ethical responsibility.
- **People First**: Investing in team member growth with tuition reimbursement, ERGs, and inclusive culture (from careers page).
- **Technology & Innovation**: Hiring in IT (Service Desk Analyst, Emergency Travel Coordinator) to modernize operations.

## Why Work Here
- **Culture**: Purpose-driven, inclusive, and values-centered (“One Team, Elevated Standards,” “People and Communities First”). Employee resource groups (ERGs) foster community.
- **Work Environment**: Offices in Charlottesville, VA (HQ); Vienna, VA; Chicago, IL; Orlando, FL; Mérida, Mexico, and more. Hybrid/remote flexibility possible (not explicitly stated, but multiple office locations).
- **Perks & Benefits** (from [worldstrides.com/en-us/careers](https://worldstrides.com/en-us/careers)):
  - Generous PTO from day one.
  - Comprehensive medical, dental, prescription, vision insurance with HSA.
  - 401k with employer match.
  - 8 weeks paid parental leave for all new parents (including adoptive).
  - 4 paid mental health days per year.
  - Tuition reimbursement and certificate assistance.
  - Team member & family travel discounts on WorldStrides programs.
  - Discounts on car rentals, hotels, cruises via IATA membership.
  - Seasonal opportunities and internships for university students.
- **Growth & Learning**: Robust online learning library, specialized training, tuition reimbursement; “lifelong learners” ethos.

## Sources
1. [worldstrides.com/en-us/about](https://worldstrides.com/en-us/about) – Company story, mission, values, leadership.
2. [worldstrides.com/en-us/careers](https://worldstrides.com/en-us/careers) – Benefits, culture, hiring priorities.
3. [worldstrides.com/en-us](https://worldstrides.com/en-us) – Homepage overview and program highlights.
4. [job-boards.greenhouse.io/world4822stri986des](http://job-boards.greenhouse.io/world4822stri986des) – Current job openings and roles.
5. [linkedin.com/company/worldstrides](https://www.linkedin.com/company/worldstrides) – Company size, revenue, funding, employee growth.

## Other roles at WorldStrides

- [Health & Safety Coordinator](https://feeny.ai/job/health-safety-coordinator-worldstrides-merida-jnnxwh6xwstz) — Merida, Mexico
- [Program Support Specialist](https://feeny.ai/job/program-support-specialist-worldstrides-merida-dq5vwjnrqhw7) — Merida, Mexico
- [Internship Placement Coordinator](https://feeny.ai/job/internship-placement-coordinator-worldstrides-madrid-jqnkc47n8cgd) — Madrid, Spain
- [Global Partnership Specialist](https://feeny.ai/job/global-partnership-specialist-worldstrides-united-states-pwsawt4d82x6) — United States
- [International Program Consultant](https://feeny.ai/job/international-program-consultant-worldstrides-united-states-jdhmhqerrs0s) — United States
- [Senior Manager, Website Content](https://feeny.ai/job/senior-manager-website-content-worldstrides-united-states-tj6vsvwcwp4v) — United States
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- [Senior Manager, Product Marketing](https://feeny.ai/job/senior-manager-product-marketing-worldstrides-vienna-g1sdskp37vep) — Vienna, VA / Charlottesville, VA / Austin, TX / East Coast Region