---
title: 'Manager, Social Marketing at 2K'
canonical: 'https://feeny.ai/job/manager-social-marketing-2k-novato-california-p24yevq1e6y8'
type: 'job'
last_seen: '2026-09-14'
---

# Manager, Social Marketing at 2K

- **Company:** 2K
- **Location:** Novato California, United States
- **Posted:** 2026-03-14
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/2k/jobs/7651061003

## Job description

Who We Are:

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Gearbox, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, 31st Union and HB Studios. Our portfolio of titles and platforms is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, BioShock, Borderlands, Tiny Tina’s Wonderlands, 2KPGATOUR, Mafia, Sid Meier’s Civilization, WWE 2K, WWE2K Supercard, The Quarry, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all interested applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need:

2K is looking for a Manager, Global Social Marketing, to join the Digital Community Marketing team and help develop and execute best-in-class Social Marketing campaigns across the Firaxis portfolio, including the Civilization and XCOM franchises.

Reporting to the Sr. Manager, Global Social Marketing, support the development of the social marketing vision and strategy for the portfolio, and drive the execution of the social campaigns throughout the lifecycle of the franchise projects. The ideal candidate will be a gaming enthusiast with a passion for the Civilization and XCOM franchises, with expert knowledge and deep drive for social marketing campaigns that serve player communities.

What You Will Do:

Social Marketing

- Serve as the social marketing expert, collaborating with cross-functional teams to prioritize and streamline efforts, while managing expectations, timelines, and needs of the team to execute social marketing workstreams and campaigns.
- Collaborate in the development of our social marketing strategy with the Sr. Manager, Global Social Marketing.
- Develop and execute social marketing campaigns from audience insights that align with our identified target audiences.
- Develop social engagement and growth performance metrics, providing in-depth performance analysis and consistent reporting on campaign performance, channel engagement and player sentiment.
- Steer creative ideation and social content development needed to launch best-in-class campaigns.

Collaboration and Communication

- Collaborate with cross-functional publishing partners (Brand Marketing, Community Management, Creator/Influencer Marketing, Product Management, Insights & Analytics) in defining social marketing strategies and campaigns.
- Regularly partner, present, and report to key stakeholders on social marketing strategies, plans, findings, results, and recommendations that influence product and marketing roadmaps in service of our players.

What Will Make You a Great Fit:

You will develop and implement platform-specific global social marketing strategies to increase our presence across social channels, increase cultural relevance for our game & brand, and promote positive sentiment and growth for our player communities.

Must have strong cross-functional collaboration and project management skills. Proactivity, excellent communication skills, and the ability to navigate ambiguity are crucial for success in this strategic and hands-on role.

- A proven track record (4-6+ years) as a Global Social Marketing leader in live service games.
- An expert in social marketing, skilled at crafting integrated social marketing strategies across channels and touchpoints.
- Deep understanding of community & social media platform nuances globally (especially Twitch, YouTube, Discord, TikTok, Reddit, Steam and other gaming platforms).
- Strong knowledge and proficiency with social marketing and reporting tools, with a keen sense of what, why, and how metrics need to be delivered on.
- Excellent written and interpersonal communication skills, with the ability to build long-term relationships with internal and external stakeholders.
- Powerful presentation skills with the ability to create compelling presentations to support strategy and thinking, as well as present to both peers, reports, and company leadership.
- Strong team management skills and cross-functional leadership competency, with an understanding of a matrixed organization and how to navigate.
- A strong leader who can make critical decisions quickly, while taking a measured approach to risk, and be willing to have the hard conversations when needed.
- Flexibility and the ability to pivot directions when needed.
- Good taste in content and an eye for which social marketing approaches will move the needle.
- Extensive knowledge of a wide array of gaming genres and communities.

The pay range for this position in California at the start of employment is expected to be between $100,200 and $148,320 Year.  However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, suchas job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our401(K) plan and Employee Stock Purchase Program.

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

As an equal opportunity employer, we are committed to ensuring that individuals with disabilities are provided  suitable accommodations to enjoy equal employment opportunities, including the ability to participate in the job application or interview process. Please contact us if you need an accommodation as part of your application process or otherwise have questions about the Company’s accommodation policy and review process.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

#LI-Onsite #LI-Hybrid

## About 2K

## Company Overview
- **One-liner**: 2K is a major video game publisher and developer, best known for iconic franchises like *NBA 2K*, *Borderlands*, *Civilization*, *BioShock*, *Mafia*, *WWE 2K*, and *XCOM*.
- **Entity Type**: Private subsidiary of Take-Two Interactive (public parent company, NASDAQ: TTWO)
- **Headquarters**: Novato, California, USA (with global offices across the Americas, Europe, Asia, and Australia)
- **Founded**: January 25, 2005 (as a subsidiary of Take-Two Interactive)
- **Founders**: Founded as a corporate entity by Take-Two Interactive; key early leaders included Christoph Hartmann (former President). Current President is David Ismailer.

## Core Business
- **Primary industry/industries**: Video game development and publishing (AAA, sports, and strategy games)
- **Target customers**: B2C (consumers/gamers globally across PC, console, and mobile platforms)
- **Mission or purpose statement**: "We enable all gamers to build, connect, escape and dream big!" (from their official values page)

## Products & Services
- **NBA 2K Series**: Flagship basketball simulation franchise, released annually across console and PC.
- **Borderlands Series**: Acclaimed first-person shooter looter-shooter franchise.
- **Civilization Series**: Legendary turn-based strategy series (developed by Firaxis Games, a 2K studio).
- **BioShock Series**: Critically acclaimed narrative-driven first-person shooter series.
- **Mafia Series**: Open-world crime drama franchise.
- **WWE 2K Series**: Professional wrestling simulation franchise.
- **XCOM Series**: Tactical strategy franchise.
- **PGA Tour 2K Series**: Golf simulation franchise.
- **Top Spin Series**: Tennis simulation franchise (revived in 2024).
- **2K Foundations**: Social impact program that builds community and youth engagement programs, including refurbishing basketball courts globally.

## Market Standing
- **Valuation/Market Cap**: 2K is a subsidiary of Take-Two Interactive. Take-Two's market cap is approximately **$30+ billion** (as of mid-2025), with 2K being one of its two core publishing labels alongside Rockstar Games.
- **Key Metric**: 2K is a private subsidiary; exact revenue is not disclosed separately. However, Take-Two Interactive’s total net revenue for fiscal year 2024 was approximately **$5.6 billion**, with 2K contributing a significant portion. The company employs approximately **4,000 people**.
- **Notable Investors/Partners**: Parent company is Take-Two Interactive. Key development studio partners include Visual Concepts (NBA 2K), Firaxis Games (Civilization), Gearbox Software (Borderlands), and Hangar 13 (Mafia).
- **Growth Signals**: 2K has been actively expanding its development network, including the acquisition of Gearbox Software in 2024. The company continues to launch major franchise entries and invest in new IP. It has a growing presence in mobile gaming and live-service models.

## Competitive Advantages
- **Iconic IP Portfolio**: Owns some of the most valuable and long-running franchises in gaming (*NBA 2K*, *Borderlands*, *Civilization*, *BioShock*).
- **Massive Global Reach**: Games sell tens of millions of copies annually across all major platforms.
- **Strong Parent Backing**: As a core label of Take-Two, 2K has significant financial resources for marketing, development, and acquisitions.
- **Diverse Studio Network**: Operates a wide range of internal studios with specialized expertise (sports, strategy, action, RPG).
- **2K Foundations**: A unique social impact program that builds brand goodwill and community engagement.

## Strategic Focus
- **Franchise Expansion**: Continuing to grow its flagship franchises with annual releases, new entries, and expanded content.
- **Live Service & Engagement**: Deepening post-launch engagement through in-game events, battle passes, and microtransactions (especially in *NBA 2K*).
- **Mobile & New Platforms**: Expanding into mobile gaming and new platforms.
- **Studio Investment**: Acquiring and investing in top-tier development talent (e.g., Gearbox).
- **Technology & AI**: Investing in R&D for game engines, AI, and data science to improve game quality and player experiences (evidenced by job postings for AI R&D, data science, and Unreal Engine roles).

## Why Work Here
- **Work on Iconic Franchises**: Opportunity to contribute to some of the most beloved and best-selling game series in the world.
- **Culture**: Described as a blend of "NYC roots with a Northern California vibe," with a focus on being direct, open, and friendly. The company emphasizes "Come As You Are" and "Give a ^%$*" as core values.
- **Remote/Hybrid/Office Policy**: 2K has a hybrid work model. Many roles are listed with specific locations (Novato, Los Angeles, Montreal, Bengaluru, etc.), but some positions offer remote flexibility.
- **Notable Perks**: Located in a unique headquarters (converted airplane hangars in Novato, CA) near hiking, biking trails, and wine country. The company also runs a motion capture studio in Petaluma, CA.
- **Engineering Culture**: Strong emphasis on technical innovation, with dedicated teams for AI R&D, Core Tech/Tools, Data Science, and Online Services. Many job postings focus on Unreal Engine, data engineering, and systems architecture.
- **Social Impact**: Employees can participate in 2K Foundations, which refurbishes basketball courts and builds community spaces globally.

## Sources
1. [2k.com/careers/](https://2k.com/careers/)
2. [2k.com/about/](https://2k.com/about/)
3. [job-boards.greenhouse.io/2k](http://job-boards.greenhouse.io/2k)
4. [en.wikipedia.org/wiki/2K_(company)](https://en.wikipedia.org/wiki/2K_(company))

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