--- title: 'Managing Director, WPP Media Growth Activation at VML/WPPEnterprise Solutions' canonical: 'https://feeny.ai/job/managing-director-wpp-media-growth-activation-vml-wppenterprise-solutions-new-hq27vphr44d7' type: 'job' last_seen: '2026-09-09' --- # Managing Director, WPP Media Growth Activation at VML/WPPEnterprise Solutions - **Company:** VML/WPPEnterprise Solutions - **Location:** New York New York, United States - **Posted:** 2026-09-08 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/vmlenterprisesolutions/jobs/8757478002 ## Job description ## Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. Managing Director, WPP Media Growth Activation Function WPP Network Growth Reports to Head of WPP Network Growth / Executive Director, WPP Network Growth Level Managing Director Count 1 Location / hub New York Remit Global role focused on WPP Media-led ES growth opportunities. ## ROLE MANDATE Drive ES growth activation through WPP Media relationships, especially where media, data, customer intelligence, measurement, personalization, AI or platform transformation are present. ## WHY THIS ROLE EXISTS Media relationships often expose performance, measurement, data, technology and operating-model issues that can become significant ES opportunities. This role turns those signals into qualified growth pathways. ## CORE RESPONSIBILITIES - Partner with WPP Media leadership and client teams to identify ES-relevant opportunities. - Shape opportunities around measurement, customer intelligence, personalization, CRM, data, AI, platform and marketing operating model transformation. - Help media teams identify when a client need should be escalated into ES rather than solved only within the media scope. - Develop client POVs and opportunity briefs that connect media signals to broader business and technology needs. - Route qualified opportunities into the right ES activation support and keep momentum through early-stage pursuit. - Coordinate with Growth Architecture when the opportunity requires technical validation, enterprise architecture or complex commercial shaping. - Capture media-to-ES patterns that can be reused across priority accounts. ## CANDIDATE PROFILE - Managing Director-level leader with experience in media, data, analytics, CRM, martech, AI or customer transformation. - Strong credibility with media leadership and senior client teams. - Able to bridge performance marketing, customer data, platform and business transformation conversations. - Commercially instinctive and able to identify scalable ES opportunities from operational or measurement pain points. - Strong synthesis and client-facing narrative skills. - AI-enabled, fast-moving and comfortable with ambiguity. ## KEY RELATIONSHIPS - Head of WPP Network Growth and wider Growth leadership. - WPP Creative, WPP Media, WPP Open and agency client teams. - GCLs and priority account teams where ES opportunities are present. - Growth Architecture & Enterprise Sales for complex or ambiguous opportunities. - ES Pillar Leads, Consulting / Advisory, Alliances, Pursuit Excellence and Growth Operations. ## SUCCESS MEASURES - Qualified ES pipeline sourced through WPP Media relationships. - Number of media-to-ES opportunities shaped and routed. - Conversion from media signal to qualified ES pursuit. - Repeatable measurement, data, AI and platform plays created for priority accounts. - WPP Media stakeholder confidence and repeat engagement with ES. ## FIRST 90-DAY FOCUS - Identify priority WPP Media relationships and current client pain points that may indicate ES opportunity. - Build initial media-to-ES opportunity map. - Create two to three clear plays around measurement, data, CRM, AI or platform transformation. - Qualify live opportunities and route activation requests into ES. ## About WPP WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit [WPP.com](http://wpp.com/). WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. ## About VML/WPPEnterprise Solutions ## Company Overview - **One-liner**: VML Enterprise Solutions is the technology and data consulting arm of global creative agency VML, delivering digital transformation, customer experience, commerce, and AI-driven solutions for the world’s largest brands. - **Entity Type**: Division of VML, a subsidiary of WPP plc (NYSE: WPP, LSE: WPP). WPP is publicly traded. - **Headquarters**: London, United Kingdom - **Founded**: 2023 (formed as a unified unit within VML, inheriting legacy from Wunderman Thompson Commerce and VMLY&R) - **Founders**: Not applicable (organizational unit); leadership includes Global CEO Jeff Geheb (Enterprise Solutions) and UK CEO Joe Petyan. ## Core Business - **Industries**: IT Services and IT Consulting, Digital Transformation, Customer Experience (CX), Commerce, Marketing Technology, AI - **Target customers**: Large enterprise and multinational B2C and B2B brands across retail, CPG, automotive, financial services, and technology - **Mission**: *“We are driven by technology, but inspired by people – customers, clients, partners and colleagues.”* Focus on closing the gap between AI ambition and AI readiness. ## Products & Services For each major offering: - **Technology Transformation**: Modernizing legacy systems, implementing AI-driven operating models, and migrating platforms (e.g., Adobe Experience Cloud) to unlock new capabilities. - **Customer Experience (CX)**: End-to-end CX design and implementation, including CRM, loyalty solutions, personalization at scale, and digital product innovation. - **Commerce**: Omnichannel retail and B2B commerce experiences across DTC, marketplace, and B2B channels; powered by Adobe Commerce, Shopify, and Salesforce. - **Consulting**: Strategy, innovation, analytics, and marketing effectiveness measurement to drive business impact. - **Data & AI**: Advanced analytics, data clean rooms, AI-mediated recommendation, and scaled automation. ## Market Standing - **Valuation/Market Cap**: Not publicly available for the division. Parent WPP’s market cap is approximately £8–9 billion (as of mid-2025). VML itself is a top global agency network. - **Key Metric**: Total headcount of **10,000+ experts** across 40+ global offices (vml.com). Active job postings as of mid-2025: 201, with year-over-year posting growth of **+428.9%** (LinkedIn). - **Notable Clients**: The Coca-Cola Company, Ford, Mars, Nestlé, Unilever, Sainsbury’s, KFC, Microsoft (Xbox Design Lab), United Rentals. - **Notable Partners**: Adobe, Salesforce, Google, Microsoft, Braze, Shopify, MACH Alliance (over 50 technology vendor partnerships). - **Growth Signals**: Rapid hiring surge (+428.9% YoY); new AI-focused whitepapers (“Share of Decision”, “Mastering Modernization”); expansion of Enterprise Solutions as a distinct operating unit under VML; recent CEO appointments (Joe Petyan as UK CEO in 2025). ## Competitive Advantages - **Scale & Integration**: Combines deep creative capabilities of VML (award-winning global agency) with dedicated technology and data teams, allowing clients to move from strategy to execution under one roof. - **Platform Ecosystems**: Long‑standing, certified partnerships with the largest enterprise platforms (Adobe, Salesforce, Shopify, Google, Microsoft) enable best‑in‑class delivery. - **Proven Track Record**: Delivered “world’s largest grocery eCommerce replatform” (Sainsbury’s) and transformed customer experiences for Ford across Europe. - **AI‑First Focus**: Actively publishing frameworks and whitepapers on AI readiness, LLM integration, and data clean rooms – positioning as a thought leader in enterprise AI. ## Strategic Focus - Scaling AI‑driven transformation and automation for enterprise clients. - Deepening omnichannel commerce capabilities (B2B, DTC, marketplace). - Expanding consulting and CX services alongside technology delivery. - Building out global delivery centers (India, Poland, Portugal, Hungary, US) to increase cost‑effective capacity. - Investing in talent acquisition – especially in engineering, data, and AI roles – reflected in the surge of job postings. ## Why Work Here - **Culture**: Emphasizes transformation of both client businesses and employee careers. Described as supportive, inclusive, and committed to personal growth. “[We] cherish unique perspectives” (vml.com/es-emea-careers). - **Learning & Development**: Ongoing targeted learning, development opportunities, and a graduate programme for early‑career talent. - **Work Policy**: Not explicitly stated, but offices exist across 40+ locations (London, New York, Bengaluru, Warsaw, Lisbon, etc.) with flexible/remote practices common in agency/consulting environments. - **Notable Perks**: Work with iconic global brands (Coca-Cola, Ford, Microsoft); access to cutting‑edge technology stacks; high growth trajectory with increasing headcount and project demand. - **Engineering Culture**: Strong focus on modern engineering (cloud, AI, headless commerce, MACH architecture) and cross‑functional collaboration between designers, engineers, and strategists. ## Sources 1. [vml.com – Enterprise Solutions](https://www.vml.com/expertise/enterprise-solutions) 2. [vml.com – Enterprise Solutions EMEA Careers](https://www.vml.com/es-emea-careers) 3. [LinkedIn – VML Enterprise Solutions](https://www.linkedin.com/company/vml-enterprise-solutions) 4. [Greenhouse – VML Enterprise Solutions Jobs](http://job-boards.greenhouse.io/vmlenterprisesolutions) ## Other roles at VML/WPPEnterprise Solutions - [Group Director, Solution Architecture & Technical Validation](https://feeny.ai/job/group-director-solution-architecture-technical-validation-vml-wppenterprise-zxmn3jjxsc23) — Chicago Illinois, United States / New York New York, United States - [Group Director, Network Growth Strategy & Opportunity Shaping](https://feeny.ai/job/group-director-network-growth-strategy-opportunity-shaping-vml-wppenterprise-v791nc364z18) — Chicago Illinois, United States / New York New York, United States - [Group Director, Account Mining & Growth Intelligence](https://feeny.ai/job/group-director-account-mining-growth-intelligence-vml-wppenterprise-solutions-2fhkcec2rfvq) — New York New York, United States - [Managing Director, WPP Creative & Agency Growth Activation](https://feeny.ai/job/managing-director-wpp-creative-agency-growth-activation-vml-wppenterprise-g7vrppq09ng5) — New York New York, United States - [Managing Director, Global Client / Top Account Growth Activation](https://feeny.ai/job/managing-director-global-client-top-account-growth-activation-vml-wppenterprise-wc70cpxd9nnv) — Chicago Illinois, United States / New York New York, United States - [Managing Director, Enterprise Growth Architecture - North America](https://feeny.ai/job/managing-director-enterprise-growth-architecture-north-america-vml-mn8ebz0x39na) — Chicago Illinois, United States / New York New York, United States - [Executive Director, WPP Network Growth](https://feeny.ai/job/executive-director-wpp-network-growth-vml-wppenterprise-solutions-chicago-s8hq6b5p0k55) — Chicago Illinois, United States / New York New York, United States - [Executive Director, Growth Architecture & Enterprise Sales](https://feeny.ai/job/executive-director-growth-architecture-enterprise-sales-vml-wppenterprise-g3r0sxqckyvt) — Chicago Illinois, United States / New York New York, United States - [Estágio em Atendimento](https://feeny.ai/job/estagio-em-atendimento-vml-wppenterprise-solutions-sao-paulo-zv17gt1016vd) — São Paulo, Brazil - [Social Media PL (Rio de Janeiro)](https://feeny.ai/job/social-media-pl-rio-de-janeiro-vml-wppenterprise-solutions-sao-paulo-g5yr7zjrfbqm) — São Paulo, Brazil