---
title: 'Market Launcher at Luo'
canonical: 'https://feeny.ai/job/market-launcher-luo-abidjan-1jxpz4ja8hzb'
type: 'job'
last_seen: '2026-09-10'
---

# Market Launcher at Luo

- **Company:** Luo
- **Location:** Abidjan, Ivory Coast
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-29
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/luopay/db1f69b1-2fc5-462e-ba85-a65e3561245e

## Job description

## About Luo

Luo is one of the fastest-growing FX and cross-border payments companies in Africa. We help African businesses pay their international suppliers faster, more transparently, and more competitively than traditional solutions. After becoming a leading player in a few markets in record time, we are now ready to open new markets across the continent.

## Role Overview

As a Market Launcher, you will open new markets for Luo in Africa. This role comes with a lot of ambiguity. You'll land in a new country with a few clients, no team, and no established processes. Your job is to figure it out, fast. You need to thrive in that kind of environment. The mission: launch the market, prove demand, build momentum, and grow it to the point where we hire a dedicated local team to take over.

## Key Responsibilities

- Identify and evaluate new African markets for expansion (regulatory landscape, demand, competition, payment infrastructure).
- Develop and execute a go-to-market plan for each new country.
- Be the first commercial presence on the ground: prospect, pitch, and sign the first clients.
- Build relationships with local partners, banks, and regulators as needed.
- Set up the operational and commercial foundations for a sustainable local business.
- Grow the market to the point where it justifies a local team.
- Feed insights back to HQ to shape product, pricing, and compliance strategy for each market.

## What We're Looking For

- Proven experience launching or scaling a business in new markets in Africa.
- You genuinely thrive in ambiguity, you don't wait for instructions, you create the path.
- Strong entrepreneurial mindset, comfortable building from zero with limited resources.
- Experience in fintech, FX, payments, or financial services is a strong plus.
- Excellent networking and relationship-building skills across cultures.
- Willingness to travel frequently across the continent.

## About Luo

## Company Overview
- **One-liner**: Luo provides ultra-fast international payment infrastructure for businesses in emerging markets, enabling them to pay suppliers abroad in EUR or USD within 24 hours.
- **Entity Type**: Private (funded; funding round and size not publicly disclosed)
- **Headquarters**: Paris, France (registered entity: LuoPay Canada LTD, Toronto, Canada)
- **Founded**: 2024
- **Founders**: Hamza Benkirane (CEO) and Morgan Wirtz (CPO/Co-founder)

## Core Business
- Primary industry/industries: Financial services – cross-border payments and foreign exchange (Fintech)
- Target customers: B2B – businesses in emerging markets (e.g., Africa) that need to pay international suppliers, importers, and service providers.
- Mission or purpose statement: “To make the movement of international money as smooth in emerging markets as it is in developed economies.” [luopay.co](https://www.luopay.co/en/about)

## Products & Services
- **Luo Payments Platform**: SaaS-based platform for initiating, tracking, and managing international B2B payments. Users convert local currency into USD or EUR and send payments worldwide. Key features include:
  - Quote in under 1 minute
  - Payment completion within 24 hours
  - SWIFT proof of payment automatically provided
  - Zero transaction fees (competitive exchange rates)
  - Online onboarding in 15 minutes
  - 24/7 local customer service
  - Real-time balance and transaction tracking from a centralized dashboard [luopay.co](https://www.luopay.co/en)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding – undisclosed amount raised from top investors including the co-founder of Monzo and leading cross‑border payments experts [LinkedIn](https://www.linkedin.com/company/luopay)
- **Notable Investors/Partners**: Co-founder of Monzo (Tom Blomfield) and unnamed experts in cross‑border payments. LuoPay Canada LTD is regulated by FINTRAC and the Bank of Canada as a Money Services Business (MSB). [luopay.co](https://www.luopay.co/en) | [Tracxn](https://tracxn.com/d/companies/luopay/__A4pn63S2Ua0bWeRdQQYFhV3ZF0S5cnZhGf-GKfDjYs8)
- **Growth Signals**: Employee headcount grew from ~8 to 15 between early 2025 and March 2026 (+87.5% YoY per Tracxn). Monthly web traffic growth +104.2%. Active hiring for Senior Sales, Payment Operations, and Market Launcher roles. 4 offices across France, Côte d’Ivoire, and Senegal. [Tracxn](https://tracxn.com/d/companies/luopay/__A4pn63S2Ua0bWeRdQQYFhV3ZF0S5cnZhGf-GKfDjYs8) | [LinkedIn](https://www.linkedin.com/company/luopay)

## Competitive Advantages
- **Focus on outbound payments from emerging markets**: Unlike most fintechs that move money *into* emerging economies, Luo specifically enables businesses in those markets to pay *out* to the world – a largely underserved niche.
- **Speed and transparency**: 24‑hour settlement, real‑time tracking, and instant SWIFT proof of payment give businesses predictability that legacy banks cannot match.
- **Regulatory compliance**: Licensed by Canadian authorities (FINTRAC, Bank of Canada) and adheres to international anti‑corruption and AML standards, giving enterprise customers confidence.
- **Zero‑fee model**: Revenue comes from favorable exchange rates rather than per‑transaction fees, making the service cost‑competitive.

## Strategic Focus
- **Scale infrastructure for Africa and beyond**: Current operations concentrate on Francophone West Africa (Senegal, Côte d’Ivoire) and European hubs (France, Poland). Expansion to additional emerging‑market corridors is likely.
- **Product‑led growth**: With online onboarding in 15 minutes and a self‑service platform, Luo aims to reduce friction for small and medium‑sized importers and traders.
- **Hiring to build global teams**: Active recruitment for sales, operations, and market‑launch roles signals a push into new geographies. [LinkedIn](https://www.linkedin.com/company/luopay)

## Why Work Here
- **Culture**: A small, fast‑growing team (15 people as of mid‑2026) with high ownership and impact. Team members come from backgrounds at Checkout.com, Motorola Solutions, and HUB2, indicating a talent‑dense environment. [LinkedIn](https://www.linkedin.com/company/luopay)
- **Remote/Hybrid/Office Policy**: Presence in 3 countries (France, Côte d’Ivoire, Senegal) with an office in Paris. Likely hybrid – specific policy not publicly detailed.
- **Notable Perks/Engineering Culture**: Building new‑generation financial rails from scratch; strong emphasis on compliance, speed, and user experience. Employees get to work on real‑world financial inclusion challenges with immediate feedback from actual businesses.

## Sources
1. [luopay.co](https://www.luopay.co/en) – Company landing page, product features, and regulatory info
2. [luopay.co/en/about](https://www.luopay.co/en/about) – Mission, vision, and background
3. [luopay.co/en/careers](https://www.luopay.co/en/careers) – Careers page (referenced for culture)
4. [linkedin.com/company/luopay](https://www.linkedin.com/company/luopay) – Employee count, growth, investors, open roles
5. [tracxn.com/d/companies/luopay](https://tracxn.com/d/companies/luopay/__A4pn63S2Ua0bWeRdQQYFhV3ZF0S5cnZhGf-GKfDjYs8) – Funding status, competitor landscape, headcount data

## Other roles at Luo

- [Head of Network](https://feeny.ai/job/head-of-network-luo-abidjan-cn75x6tvhe4h) — Abidjan, Ivory Coast
- [Senior Sales Manager](https://feeny.ai/job/senior-sales-manager-luo-dakar-29nmsdw6jay6) — Dakar, Senegal
- [Payment Operations Analys](https://feeny.ai/job/payment-operations-analys-luo-abidjan-87q90qj6agwm) — Abidjan, Ivory Coast
- [Senior Backend Engineer](https://feeny.ai/job/senior-backend-engineer-luo-paris-ggsrejejc6dy) — Paris, France
- [Senior Full Stack Engineer](https://feeny.ai/job/senior-full-stack-engineer-luo-paris-2z3pxw8h5bmh) — Paris, France
- [Head of Treasury](https://feeny.ai/job/head-of-treasury-luo-paris-bsq76ezazvbn) — Paris, France
- [Senior Sales Manager](https://feeny.ai/job/senior-sales-manager-luo-douala-m53fgxyzsb25) — Douala, Cameroon