---
title: 'Market Research & Insights Lead at Carwow'
canonical: 'https://feeny.ai/job/market-research-insights-lead-carwow-london-nwwx92d0fxx9'
type: 'job'
last_seen: '2026-09-13'
---

# Market Research & Insights Lead at Carwow

- **Company:** Carwow
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Posted:** 2026-06-25
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/Carwow/d161ae09-89e7-4c6b-90f6-596a4442a214/application

**Skills:** Market research, Consumer insights, Brand tracking, Data analysis, Quantitative research, Qualitative research, Survey design, Focus groups, Usability testing, Competitive intelligence, YouGov, GfK, UK automotive industry knowledge

> Own Carwow's market intelligence function, building research capabilities and external voice to track consumer trends and competitive dynamics in the automotive industry. Serve as the go-to expert on consumer behavior, commissioning external research and synthesizing data into actionable insights for leadership.

## Job description

Market Research & Insights Lead

## THE ROLE

This is a high-impact individual contributor role sitting at the intersection of data, brand, and the automotive industry. You'll own Carwow's market intelligence function, building the research capability, frameworks, and external voice that keep the business sharp about where consumers, competitors, and the automotive industry are heading. Reporting directly to the Brand & Customer Director, you'll work closely with Marketing, Product, and Commercial teams, and serve as the company's go-to expert on automotive consumer trends and customer behaviour.

## WHY THIS ROLE MATTERS

Research & Insight

- Own Carwow's primary and secondary research agenda, from brand tracking and consumer sentiment to category trends and competitive intelligence.
- Develop and maintain a deep understanding of our customers (both consumers and partners), their behaviors, motivations, and needs, and use these insights to improve our experience with the product. Acting as the voice of our customer
- Commission and manage external research suppliers, including YouGov, GfK, and specialist automotive panels, ensuring quality, rigour, and value.
- Design and run bespoke quantitative and qualitative research projects to answer strategic business questions including; surveys, interviews, focus groups, usability testing, and other appropriate methodologies to address research questions.
- Synthesise internal data (marketplace signals, user behaviour, transactional trends) with external research into coherent, actionable narratives.

Industry Voice & External Profile

- Position Carwow as the automotive industry's most trusted source of consumer insight — through press, trade media, conferences, and partnerships.
- Draft and publish regular insight reports, data releases, and thought leadership pieces for external audiences.
- Build relationships with automotive journalists, industry analysts, and trade bodies to maximise reach and credibility of Carwow's data.
- Act as an on-the-record spokesperson for Carwow insight where appropriate.

Stakeholder & Strategic Influence

- Serve as the internal expert on consumer and market dynamics — regularly briefing senior leadership, Commercial, and Product teams.
- Partner with the Brand team to ground campaigns and messaging in real consumer understanding.
- Influence product and commercial strategy with market-sizing, opportunity analysis, and customer segmentation work.
- Build a small, scalable research function over time, including processes, tooling, and potential future hires.

## WHAT WE'RE LOOKING FOR

## Experience

- 8+ years in market research, consumer insights, or a closely related field — ideally with exposure to both agency and in-house environments.
- Demonstrable experience translating complex data into clear, compelling narratives for non-research audiences.
- Track record of building or owning a brand tracking programme.
- Experience commissioning and managing external research suppliers.
- Familiarity with the UK automotive industry is a strong plus — though a keen sense of curiosity about it is non-negotiable.

## Skills & Attributes

- Strong analytical mind. You're comfortable with data and know how to interrogate it, not just report it.
- Excellent communicator, able to write an insight report, present at events or deliver an exec briefing
- Commercially minded, connecting research to business outcomes, not just academic interest.
- Proactive and autonomous - you spot gaps, propose solutions, and drive things forward without waiting to be asked.
- Credible external presence, you’ll be comfortable representing Carwow at industry events and in media.
- Collaborative able to influence without authority and work well across Marketing, Product, and Commercial.

## WHAT SUCCESS LOOKS LIKE

- Senior leadership has a clear, regular view of consumer trends and competitive dynamics in the automotive market.
- Carwow's brand tracker is robust, up to date, and actively used in brand strategy decisions.
- Carwow's insight output generates meaningful press coverage and industry engagement.
- The research function operates with strong supplier relationships, efficient processes, and clear ROI.
- You're known internally as the person who knows what consumers are thinking — and externally as Carwow's authoritative industry voice.

## INTERVIEW PROCESS

- 30-minute virtual Introductory call with our Talent team
- 45-minute virtual Hiring Manager interview
- Take-home exercise, followed by a 1.5-hour onsite interview
- Virtual Values interview with key senior stakeholders

## WHAT’S IN IT FOR YOU

- Competitive comp package
- 28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
- Employee-friendly share options
- Pension scheme via Royal London - up to 5% company contribution
- Vitality private healthcare insurance
- Life Assurance - 4x annual salary
- Monthly coaching sessions with Spill - our mental wellbeing partner
- Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
- Bubble childcare support and discounted nanny fees for little ones
- 'Work from abroad for a month' annual scheme
- Generous learning and development budget
- £500/€550 home office budget

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally

## About Carwow

## Company Overview
- **One-liner**: Carwow is an online car-changing marketplace that connects consumers with trusted dealers to buy new cars and sell their old ones, supported by one of the world’s most popular motoring YouTube channels.
- **Entity Type**: Private (last funding round $52M led by Bessemer Venture Partners)
- **Headquarters**: London, United Kingdom
- **Founded**: Not provided in search results
- **Founders**: James Hind, Alexandra Margolis, David Santoro

## Core Business
- **Primary industries**: Online automotive marketplace, car-buying and car-selling services, automotive media and content
- **Target customers**: B2C (consumers buying or selling cars) and B2B (car dealers and partners)
- **Mission or purpose**: “The car-changing marketplace for life-changing moments” and “give total car confidence” (carwow.co.uk)

## Products & Services
- **Carwow Marketplace**: An online platform where consumers configure a new car and receive competitive offers from thousands of trusted dealers – no haggling and no fees (SaaS / marketplace).
- **Sell My Car Service**: A service that lets consumers list their used car and get offers from dealers, arranging collection upon acceptance (service).
- **Carwow YouTube Channel**: One of the largest car channels on YouTube with 5.8 million subscribers and over 63 million monthly views, featuring drag races, reviews, and automotive news (content / media).
- **Autovia Group (acquired 2024)**: Print magazines, additional websites, and a portfolio of automotive brands that extend reach across Europe (media / publishing).

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric**: Total funding of $52M (most recent round, led by Bessemer Venture Partners)  
  - Gross Merchandise Value (GMV): nearly £3 billion worth of cars bought on the site in the last year; £1.8 billion in cars listed via Sell My Car
- **Notable Investors / Partners**: Bessemer Venture Partners (early backer of LinkedIn and Shopify); also “industry-leading investors” (carwow.co.uk)
- **Growth Signals**:  
  - 50%+ year-over-year growth  
  - 12 million active users with an “Excellent” Trustpilot rating  
  - 500 employees and counting  
  - Expanded to Germany, Spain, and Portugal  
  - Acquisition of Autovia in 2024 (1.1 billion annual YouTube views, 1.2 million print copies sold, 100 million website visits/year)

## Competitive Advantages
- **Massive organic content engine**: The Carwow YouTube channel is a top driver of brand awareness and trust, generating over 63 million monthly views and 9 million subscribers.
- **Dual-sided marketplace**: Strong network effects between car buyers and dealers, with a reputation for transparency and “no haggling” model.
- **Scale and cross-border reach**: Presence in UK, Germany, Spain, and Portugal plus the Autovia portfolio gives Carwow a European‑wide footprint that competitors struggle to match.
- **Trust and customer satisfaction**: 12 million active users and an “Excellent” Trustpilot rating differentiate the brand from other car-buying services.

## Strategic Focus
- Scaling the **Sell My Car service** in the UK and accelerating European operations.
- Leveraging **AI and data** to drive product innovation and commercial growth (as highlighted by CTO Hizam Sahibudeen).
- Continuing to grow and monetise the **Carwow content ecosystem** (YouTube, magazines) as a lead‑generation funnel.
- Building a **people‑centric engineering culture** and investing in DEI initiatives to attract top tech talent.

## Why Work Here
- Named one of the **Culture 100** – recognised as one of the world’s most progressive tech businesses for building a people‑focused environment.
- **Benefits**: Share options, flexible working, £500/€550 home‑office budget, private medical insurance, generous learning and development budget, “Work from anywhere for 1 month” scheme, family‑friendly policies, mental health first aiders and coaching.
- **DEI commitment**: Membership in BYP Network (Black Young Professionals), employee‑led Diversity Committees, bi‑annual DEI surveys, fundraising for charities.
- **Engineering culture**: CTO-led focus on AI‑native practices and data‑driven decision‑making; engineering blog and data science blog available.
- **Offices in London, Munich, Porto, and Winnersh** – hybrid and flexible working arrangements.

## Sources
1. [carwow.co.uk](https://www.carwow.co.uk/about-us?device=m) – About Carwow (company overview, funding, growth)
2. [carwow.co.uk](https://www.carwow.co.uk/jobs) – Careers page (perks, values, 500 employees, Culture 100)
3. [carwow.co.uk](https://www.carwow.co.uk/) – Homepage (product description, FAQ, how it works)
4. [carwow.co.uk](https://www.carwow.co.uk/team) – Team page (leadership, CTO focus on AI, founders)
5. [uk.linkedin.com](https://uk.linkedin.com/company/carwow) – LinkedIn (HQ location, company type, size)

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