---
title: 'Marketing Acquisition Lead - Credit Compass at iwoca'
canonical: 'https://feeny.ai/job/marketing-acquisition-lead-credit-compass-iwoca-london-ekwa2jv8d8xz'
type: 'job'
last_seen: '2026-09-13'
---

# Marketing Acquisition Lead - Credit Compass at iwoca

- **Company:** iwoca
- **Location:** London, United Kingdom
- **Compensation:** £60k–£90k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-07
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/iwoca.co.uk/fb0aa169-65ce-4f0f-93c1-3a46cc297587

## Job description

The company Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.

## Your Mission

Your mission is to bring the right small businesses to Credit Compass - those who find genuine value in the product and come back to use it regularly. We’re looking for an Acquisition Lead to join our Credit Compass team. This is a London-based role and requires at least one day a week in the office. We already have paid channels working well on Meta, Google and TikTok, so you won't be starting from scratch. Your job is to scale what's working, launch new channels from the ground up, and run a structured experimentation programme across paid, owned and partner channels. Together, these help us learn which audiences, messages and journeys find the businesses Credit Compass can help most. The team is made up of 8 people across design, analytics, product and tech, you’ll report into the Credit Compass Lead. You’ll lead the acquisition function with scope to hire an additional team member in the short term. Working closely with product and data, you'll turn early signals into clear insights: who Credit Compass is for, the problem it solves best and how to reach those businesses efficiently. If it goes well, you'll build a growth engine with a clear path from 10,000 to 100,000 users within a year.

## Responsibilities

Your key areas of responsibility will include:

- Scale our existing paid channels. Meta, Google and TikTok are already working - take them further by testing new audiences, creative and landing pages, and pushing efficient growth.
- Launch new channels from scratch, across paid search and social, referrals, affiliates and partner distribution, with a focus on learning what scales and what doesn't.
- Define the right customer segments for Credit Compass, designing and running experiments that reveal which businesses find long-term value and come back regularly.
- Connect the right message to the right audience, writing and testing ad and landing-page copy, validating our messaging matrix and iterating based on real customer behaviour.
- Improve conversion from existing demand, testing ways to turn low-performing organic pages and existing iwoca traffic into engaged Credit Compass users.
- Build a test-and-learn growth engine: set clear hypotheses, run A/B tests, analyse results and turn insights into repeatable acquisition strategies.
- Work closely with retention teams to feed learnings back into the product and help shape how Credit Compass evolves.

## Requirements

- 6 years plus experience in an acquisition or growth marketing role, ideally in a startup, scale-up, or new venture with a strong analytical culture.
- Autonomous and execution-focused, able to define experiments, launch tests, and move work forward without waiting for perfect briefs or constant oversight.
- Experimentation experience, including designing A/B tests, interpreting results, and making decisions in the presence of noisy or imperfect data.
- Data-literate and numerate, comfortable reading dashboards, questioning results that don’t make sense, and using data to guide decisions (SQL not required).
- Analytical mindset, with a preference for structured problem-solving over brand-led or purely creative marketing.
- Hands-on copywriting ability, particularly for ads and landing pages, with a willingness to test, iterate, and discard what doesn’t work.
- Motivated by building useful products for small businesses, and excited by the challenge of discovering who a product is for and how to reach them.

The salary We expect to pay from £60,000 - £90,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews. The culture At iwoca, we prioritise a culture of learning, growth, and support, and invest in the development of our team members. We value thought and skill diversity, and encourage people to explore new areas of interest, adopt better tools – including AI – and apply sound judgement so our products and decisions improve over time.

The offices We put a lot of effort into making iwoca a great place to work:

- Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks.
- Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions.

The benefits

- Flexible working hours.
- Medical insurance from Vitality, including discounted gym membership.
- A choice between a dedicated dental plan or a health cash plan that reimburses everyday medical expenses.
- A private GP service (separate from Vitality) for you, your partner, and your dependents.
- 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
- A one-month, fully paid sabbatical after four years.
- Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
- 3% Pension contributions on total earnings.
- An employee equity incentive scheme.
- Generous parental leave and a nursery tax benefit scheme to help you save money.
- Electric car scheme and cycle to work scheme.
- Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.

And to make sure we all keep learning, we offer:

- A learning and development budget for everyone.
- Company-wide talks with internal and external speakers.
- Access to learning platforms like Treehouse.

Useful links:

- [iwoca benefits & policies](https://coda.io/@iwocauk/iwoca-benefits-policies-uk)
- [Interview welcome pack](https://coda.io/@iwocauk/interview-welcome-pack-tap)

## About iwoca

## Company Overview
- **One-liner**: iwoca is a fintech company that provides fast, flexible business loans and financial products to small and medium-sized enterprises (SMEs) in the UK and Germany.
- **Entity Type**: Private (Series D; cumulative debt and equity investment exceeds £1 billion)
- **Headquarters**: London, United Kingdom (additional offices in Leeds, Frankfurt, and Berlin)
- **Founded**: October 2011
- **Founders**: Christoph Rieche (CEO), James Dear (Co-founder)

## Core Business
- **Primary industry/industries**: Financial services – small business lending and embedded finance.
- **Target customers**: B2B – small and medium-sized enterprises (SMEs) in the UK and Germany.
- **Mission/purpose**: “Rebuild finance for small businesses” – to fund one million small businesses and give them straightforward access to finance without the friction of traditional banks.

## Products & Services
- **Flexi-Loan (Core Product)**: Unsecured business loan from £1,000 to £1,000,000 (UK) / €500,000 (Germany). Apply in 5 minutes, decision within 24 hours, repay early for free. Interest from 1.5% per 30 days, terms up to 5 years.
- **iwocaPay**: An integrated trade credit and payment solution that lets suppliers get paid instantly while giving trade customers up to £30,000 with instalment options (1, 3, or 12 months).
- **iwoca Business Credit Card** (launched May 2026): Up to £250,000 credit line with 1% cashback on all spending, up to 42 days interest-free, no annual/FX/late payment fees.

## Market Standing
- **Valuation**: Not publicly disclosed.
- **Key Metric**: Total funding raised (including debt facilities) exceeds **£1 billion** since 2012; cumulative lending of approximately **£4 billion** to over **100,000 businesses**.
- **Notable Investors/Partners**: Citibank, Insight Investment, Barclays, Värde Partners, Pollen Street Capital, Augmentum (led Series D in 2019), UK Government’s Capability & Innovations Fund.
- **Growth Signals**: 
  - Headcount grew ~30% in the past year (now ~500+ “iwocans”).
  - Loan book grew over 50% year-on-year.
  - Expanded into Germany (2015) and opened an office in Leeds.
  - Achieved net profitability in Q4 2022 and has remained profitable since.
  - Won “UK’s Top 50 Fintechs to Work For” (2025) by Welcome To The Jungle.

## Competitive Advantages
- **Speed and technology**: Fully automated, lightning-fast lending software – first lender in the UK to use Open Banking to connect with large banks.
- **Customer experience**: 5-minute application, 24-hour decision, free early repayment, Trustpilot-recognised customer service.
- **Product innovation**: Launched iwocaPay (trade credit) and a business credit card, expanding beyond basic loans.
- **Scale and data**: Over a decade of lending data and a proprietary credit analysis model that blends automation with human judgment.

## Strategic Focus
- **Expand product suite**: Continue growing iwocaPay and the new business credit card to offer a full financial toolkit for SMEs.
- **Geographic growth**: Deepen presence in Germany and the UK while maintaining profitability.
- **Scale to one million businesses**: Increase loan book, approval volumes, and customer base through technology and partnerships.

## Why Work Here
- **Culture**: Values-driven (“Growth Mindset”, “Humble”, “Smart”, “Motivated”). Emphasis on learning from mistakes, celebrating wins, and personal ownership.
- **Flexibility**: Hybrid/remote-friendly with flexible working arrangements. Twice-yearly team trips to locations like Sicily or the French Alps for co-working weeks.
- **Benefits**: Comprehensive health insurance, cash plan, discounted gym membership, annual stock options for all employees, enhanced maternity/paternity leave, nursery benefit, unlimited unpaid leave, dedicated learning time and budget.
- **Office life**: Each floor of London HQ has stocked fridges for breakfast/snacks, monthly social mixers.
- **Visa sponsorship**: Available for suitable roles.
- **Recognition**: 4.7 rating on Glassdoor, named a top fintech employer in 2025.

## Sources
1. [iwoca.co.uk – Careers](https://www.iwoca.co.uk/careers)
2. [iwoca.co.uk – About Us](http://iwoca.co.uk/about-us)
3. [iwoca.co.uk – Homepage](https://www.iwoca.co.uk/)
4. [Wikipedia – Iwoca](https://en.wikipedia.org/wiki/Iwoca)
5. [LinkedIn – iwoca](https://uk.linkedin.com/company/iwoca)

## Other roles at iwoca

- [Junior Data Scientist - Sales & Marketing](https://feeny.ai/job/junior-data-scientist-sales-marketing-iwoca-london-bd45tvd0xv3s) — London, United Kingdom
- [Senior Data Scientist - Credit Risk Modelling](https://feeny.ai/job/senior-data-scientist-credit-risk-modelling-iwoca-london-wmatmpqj4tsn) — London, United Kingdom
- [Data Scientist - Credit Risk Modelling](https://feeny.ai/job/data-scientist-credit-risk-modelling-iwoca-london-zw4x78e2cngp) — London, United Kingdom
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- [Customer Success Advisor](https://feeny.ai/job/customer-success-advisor-iwoca-leeds-t7nar3erva84) — Leeds
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