--- title: 'Marketing Analyst II at MobilityWare' canonical: 'https://feeny.ai/job/marketing-analyst-ii-mobilityware-irvine-6m9w7x4qmte0' type: 'job' last_seen: '2026-10-18' --- # Marketing Analyst II at MobilityWare - **Company:** MobilityWare - **Location:** Irvine, CA - **Work type:** hybrid - **Posted:** 2026-08-26 - **Last confirmed live:** 2026-10-18 - **Apply:** http://boards.greenhouse.io/mobilityware/jobs/8140448?gh_jid=8140448 ## Job description We’re looking for a strategic, curious, and highly analytical Marking Analyst II to join our Growth team and support Mobility Ware's portfolio of mobile games. In this role, your primary focus will be partnering closely with teams across User Acquisition (UA), Creative, Product, and Finance to help drive smart, data-informed growth decisions. This role is specifically focused on User Acquisition and Growth Analytics within mobile gaming. We’re primarily seeking candidates with mobile gaming experience and a strong interest in UA and growth marketing. This is much more than a reporting role. We’re looking for someone who enjoys digging into complex data, identifying meaningful trends and opportunities, and translating insights into clear recommendations that influence strategy. The ideal candidate is both analytical and collaborative, someone who can think critically about performance, communicate insights clearly, and build strong partnerships across teams. You’ll play an important role in shaping acquisition strategy across channels such as Google Ads, Apple Search Ads, Meta, and other ad networks. From campaign performance and creative testing to monetization trends and growth forecasting, your insights will help guide decisions across multiple game titles. ## Responsibilities - Partner closely with the User Acquisition team across 2–4 mobile game titles to drive growth through thoughtful, data-informed decision-making - Analyze UA performance data to identify trends, opportunities, risks, and key drivers impacting growth and efficiency - Deliver clear, actionable insights and recommendations around campaign optimization, audience targeting, bidding strategies, creative performance, and budget allocation - Evaluate key performance metrics including ROAS, CPI, retention, LTV, payback periods, and install growth - Design and analyze A/B tests across creative concepts, acquisition channels, targeting strategies, and app store optimization efforts - Collaborate with Creative teams to understand ad performance, funnel conversion, and opportunities for iteration and experimentation - Work cross-functionally with Product, Finance, and Data teams to connect acquisition performance with broader business goals - Build and improve dashboards, reporting frameworks, and analytical tools that help teams make faster, more informed decisions - Conduct competitive and market analysis to identify emerging trends and growth opportunities - Present findings and recommendations clearly and effectively to both technical and non-technical stakeholders - Bring structure, curiosity, and strong analytical thinking to open-ended and ambiguous business questions ## Qualifications - 3–5 years of data analytics experience - Strong understanding of and interest in mobile user acquisition and performance marketing - Advanced proficiency in Excel or Google Sheets - Strong SQL experience preferred - Experience with analytics and visualization tools such as Tableau and/or Looker - Experience using Python for data analysis is a plus - Strong problem-solving skills, with the ability to explain not only the answer but also the thinking and analysis behind it - Excellent communication and presentation skills, with the ability to tailor insights to different audiences - Highly organized and detail-oriented, with the ability to balance multiple priorities in a fast-paced environment - Passion for mobile games, experimentation, player behavior, and continuous learning - Collaborative mindset with a proactive and positive approach to problem-solving A Little Bit About Us: MobilityWare is one of the leading mobile game publishers of card and puzzle games. With our headquarters in the heart of Orange County and a growing studio in Utah, we’re dedicated to our mission of bringing joy to others one game at a time. Ever since our flagship title Solitaire hit the Apple App Store on the day it opened in 2008, MobilityWare has been entertaining gamers around the world. With a product portfolio that includes beloved hits such as FreeCell, MONOPOLY Solitaire, Spades, Hearts, Mahjong, and Bubble Shooter Pop, our games have been downloaded over 600 MILLION times. MobilityWare was recently named one of Built in LA’s Best Places to Work for the fifth year in a row and we’ve been recognized as one of the Best Places to Work in Orange County five times by the Orange County Business Journal and OC Register. While we’re proud to be the company behind some of mobile gaming’s most popular titles, our most important achievement is creating a work environment that encourages professional growth and prioritizes the wellness of all of our team members. Do we have your attention yet? Here are just some of the perks of working with us: - We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution. - Annual, all-inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, Las Vegas and Los Cabos! - In the office we offer things like free lunch, free snacks, and free drinks. - Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine. - Growth, growth, growth - we are growing, and we would love for you to join us on the ride. - Annual Game Jam to show off your creative chops! In compliance with local law, we are disclosing compensation for this role.  The range listed is just one component of MobilityWare’ s total compensation package for employees, which may include short- and long-term incentives and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. The annual base salary pay range for this role is $105,000-$130,000. ## About MobilityWare ## Company Overview - **One-liner**: MobilityWare is a leading mobile game publisher and developer best known for its #1 ranked Solitaire app, creating free-to-play casual card and puzzle games that have been downloaded over 400 million times. - **Entity Type**: Private (Bootstrapped/Profitable) - **Headquarters**: Irvine, California, United States - **Founded**: 1990 (core software company); 2003 as MobilityWare; launched on App Store in 2008 - **Founders**: Dave Yonamine and John Libby ## Core Business - Primary industry: Mobile gaming / Casual games - Target customers: B2C (mass-market mobile gamers), casual and puzzle enthusiasts - Mission or purpose statement: "Bringing joy to others one game at a time" ## Products & Services - **Solitaire by MobilityWare**: The flagship title; #1 ranked Solitaire game on iOS and Android. A classic free-to-play card game with daily challenges, ads, and in-app purchases. - **MONOPOLY Solitaire**: A branded, modern twist on classic solitaire mechanics, integrating MONOPOLY board game elements. - **FreeCell**: Classic free-to-play FreeCell card game. - **Spades**: Multiplayer card game. - **Hearts**: Classic trick-taking card game. - **Mahjong**: Tile-matching puzzle game. - **Bubble Shooter Pop**: Puzzle shooting game. - **Jigsaw Puzzle & ColorArt Games** (via acquisition of Critical Hit Software): Puzzle games with over 20 million downloads. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (privately held, profitable company) - **Key Metric**: Annual Revenue - estimated at **USD $18 million** (LinkedIn data); over **400 million total downloads**; 180 employees - **Notable Investors/Partners**: Bootstrapped; key partners include Apple, Google, Amazon (app stores), and Hasbro (MONOPOLY license). - **Growth Signals**: - Over 400 million downloads across the game portfolio. - Acquired Critical Hit Software in 2016 (Jigsaw and ColorArt games). - Acquired Jump Ramp in 2019. - Opened a second studio in Utah. - Headcount growth of +0.9% monthly, +20.6% yearly on LinkedIn. - Job postings up 400% year-over-year (active hiring). ## Competitive Advantages - **Iconic Brand Dominance**: Their Solitaire app is *the* #1 ranked Solitaire title on both major app stores, giving them a near-unassailable position in a high-volume, evergreen casual gaming category. - **Longevity & Stability**: Founded in 1990, bootstrapped, profitable, and with 180 employees, they represent a stable, non-VC-dependent employer in a volatile industry. - **Licensing Power**: Secured a key license for MONOPOLY Solitaire, providing brand recognition and differentiation. - **Strong Talent Pipeline**: Talent sources include Blizzard Entertainment, Zynga, and Jam City, indicating a competitive compensation and culture draw. - **High Employee Satisfaction**: Rated 4.5/5.0 on LinkedIn with strong scores in Work-Life Balance (4.7) and Culture (4.5). ## Strategic Focus - **Portfolio Expansion**: Continuing to expand their portfolio with new titles (recently growing from card games into puzzles via acquisitions) while maintaining their core card game dominance. - **Live Operations**: Optimizing the free-to-play economy (ads, IAP) in their evergreen titles to drive sustained revenue. - **Talent Acquisition**: Actively hiring across engineering, design, product, and marketing (5+ open roles) to support growth and a new Utah studio. - **Multi-Platform Reach**: Currently on iOS, Android, and Amazon; expanding reach (launched a Facebook Instant Game in 2017). ## Why Work Here - **Culture & Recognition**: Named a "Best Place to Work in Orange County" by the Orange County Register (multiple years) and by the Orange County Business Journal (multiple years). Also named a "Best Place to Work in LA" by Built In LA. - **Work-Life Balance & Perks**: High Work-Life balance score (4.7). Offers excellent health benefits, 401k, profit sharing, company trips, free Friday lunches, and an annual Game Jam. - **Stability & Growth**: A privately held, profitable, and stable company (founded 1990) that is actively hiring (job postings up 400% YoY), offering both a safe harbor and growth opportunity. - **Physical Office**: Primarily in-office in Irvine, CA, with a new studio in Utah. Offers a collaborative, fun environment in a dedicated office space. - **Community Focus**: Active in local charity work (Second Harvest Food Bank, National Brain Tumor Society, Jessie Rees Foundation - NEGU). ## Sources 1. [mobilityware.com](https://www.mobilityware.com/) 2. [mobilityware.com/jobs](https://www.mobilityware.com/jobs/) 3. [mobilityware.com/ourstory](https://www.mobilityware.com/ourstory/) 4. [mobilityware.com/culture](https://www.mobilityware.com/mission-and-values/culture/) 5. [linkedin.com/company/mobilityware](https://www.linkedin.com/company/mobilityware) ## Other roles at MobilityWare - [Senior Data Analyst](https://feeny.ai/job/senior-data-analyst-mobilityware-irvine-c08b6wqzf6mg) — Irvine, CA - [Senior Product Marketing Manager](https://feeny.ai/job/senior-product-marketing-manager-mobilityware-irvine-6z8sxpct27vh) — Irvine, CA - [Lead Community Manager](https://feeny.ai/job/lead-community-manager-mobilityware-irvine-ta49pb1et18r) — Irvine, CA - [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-mobilityware-irvine-rsa7dy87hh3r) — Irvine, CA - [Senior Product Manager](https://feeny.ai/job/senior-product-manager-mobilityware-irvine-trhqpzgfwakg) — Irvine, CA - [Apply Here](https://feeny.ai/job/apply-here-mobilityware-irvine-0rxmz5b0c2jj) — Irvine, CA