---
title: 'Marketing Analyst at Liaison International'
canonical: 'https://feeny.ai/job/marketing-analyst-liaison-international-4t0eh88sh15n'
type: 'job'
last_seen: '2026-09-14'
---

# Marketing Analyst at Liaison International

- **Company:** Liaison International
- **Work type:** hybrid
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-14
- **Apply:** https://www.liaisonedu.com/open-positions/?gh_jid=5385898008

## Job description

At Liaison, we’ve helped higher education institutions build better, more diverse classes for three decades. You may recognize us as the company behind the Centralized Application Service (CAS), Enrollment Marketing services and platform (EMP), SlideRoom, Time2Track, TargetX (CRM) and Othot.

Everything we do is focused on taking that proven success and expanding its scope and scale. Over 31,000 programs on more than 1,000 campuses see us as a forward-thinking partner integral to meeting their total enrollment goals — and we’re building the data- and mission-driven team that will reinforce our role for decades to come.

The Marketing Analyst supports the Enrollment Marketing team with data collection, organizational research, data preparation, quality assurance, and reporting. This role works with marketing performance data and organizational information from internal systems, digital platforms, spreadsheets, and approved external sources.

The ideal candidate is detail-oriented, organized, and comfortable working with data. This position is well-suited for someone early in their analytics career who is interested in developing experience in marketing reporting, data visualization, research, and data-quality processes while contributing to the team’s day-to-day reporting operations.

Responsibilities:

- Collect, organize, and prepare data from marketing platforms, internal systems, spreadsheets, and other approved sources.
- Clean and standardize data by identifying duplicate records, missing information, formatting inconsistencies, and other data-quality issues.
- Prepare and deliver assigned recurring marketing reports and support ad hoc reporting requests using established processes and business requirements.
- Maintain and update reporting workbooks, dashboards, research files and supporting documentation.
- Perform quality-assurance checks to validate data accuracy, report calculations, date ranges, filters, and consistency across sources.
- Review marketing and organizational data to identify trends, changes, gaps, and items requiring further investigation.
- Investigate data discrepancies, document findings, and collaborate with the appropriate team members to resolve issues.
- Prepare clear tables, visualizations, and written summaries to communicate reporting results.
- Contribute to improvements in recurring data-collection, reporting, quality-assurance, and documentation processes.

Position Requirements:

- 1–2 years of relevant professional, academic, or project experience in data analytics, marketing analytics, reporting or a related field.
- Bachelor’s degree in computer science, analytics, marketing, business, information systems, communications, or a related discipline, or equivalent practical experience.
- Experience working with Microsoft Excel, including organizing data, formulas, look-up functions, pivot tables, and data formatting.
- Ability to conduct accurate research and collect structured information from multiple sources.
- Strong attention to detail and the ability to identify incomplete, inconsistent, or inaccurate information.
- Basic understanding of marketing concepts and performance metrics.
- Strong organizational and time-management skills, with the ability to manage recurring tasks and deadlines.
- Ability to follow processes, work independently on assigned responsibilities, and collaborate effectively with others.
- Detail-oriented, self-starter, has excellent communication and time-management skills, demonstrates critical thinking and growth mindset.
- Availability during Eastern US business hours.

Preferred (but not required):

- Experience with Power BI, Tableau, Power Query or similar reporting and data-preparation tools.
- Experience supporting recurring reports, dashboards, research projects, or client-facing deliverables.
- Experience in higher education, enrollment marketing, agency services, or another client-service environment.

[Privacy Policy | GDPR | CCPA Compliance](https://www.liaisonedu.com/privacy-policy/)

## About Liaison International

## Company Overview
- **One-liner**: Liaison International provides enrollment management technology and Centralized Application Services (CAS) for higher education institutions, helping them streamline admissions, marketing, and student yield.
- **Entity Type**: Private (Bootstrapped/Founder-led)
- **Headquarters**: Watertown, Massachusetts, USA
- **Founded**: 1990
- **Founders**: George Haddad (Founder & CEO)

## Core Business
- **Primary industry**: Education Technology (EdTech) / Higher Education Admissions & Enrollment Management
- **Target customers**: Higher education institutions (over 1,500 campuses), state systems, professional associations, and mission-aligned organizations. B2B, primarily serving universities, colleges, and graduate/health profession programs.
- **Mission**: “Connecting ambition to achievement” — empowering the community with information to make decisions confidently by providing strategic resources and innovating higher education technology.

## Products & Services
- **Centralized Application Services (CAS)**: A platform that centralizes the application process for discipline-specific growth, used by over 31,000 programs globally. Includes specialized offerings like ResidencyCAS for medical residency programs.
- **Enrollment Marketing Platform (EMP)**: AI-powered search and omni-channel marketing campaigns to boost enrollment.
- **CRM (formerly TargetX)**: Customer relationship management tool to advance enrollment strategies and build relationships with students from inquiry to graduation.
- **Yield & Financial Aid Optimization**: Tools to optimize financial resources with aid packages that influence yield decisions.
- **Productivity Suite**: A suite of tools to improve operations and manage program-specific processes.
- **Othot (Predictive Analytics)**: A predictive and prescriptive analytics platform powered by machine learning to inform enrollment decisions.
- **SlideRoom**: Portfolio-based application management for arts and creative programs.
- **Time2Track**: Tracking tool for practicum and internship hours (often used in psychology/health programs).

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company).
- **Key Metric**: Processes over 5 million applications annually; serves over 1,500 institutions and 40,000+ programs globally.
- **Notable Investors/Partners**: Founder-led with no disclosed external investors. Partners include numerous higher education associations, state systems, and professional organizations.
- **Growth Signals**: Expanding into medical residency admissions with ResidencyCAS; 35+ years of steady growth in higher education; actively hiring across engineering, sales, and IT roles.

## Competitive Advantages
- **Deep Industry Expertise**: Over 35 years focused exclusively on higher education enrollment management — leadership team includes former university administrators who understand client challenges firsthand.
- **Comprehensive Platform**: End-to-end suite covering marketing, application processing, CRM, yield management, and predictive analytics, creating a sticky ecosystem for institutions.
- **Scale & Trust**: Trusted by over 1,500 institutions and processes millions of applications annually, giving it a dominant position in graduate and health profession admissions.
- **AI & Data Maturity**: Proprietary predictive analytics (Othot) and AI-powered tools differentiate it from simpler CRM-only competitors.

## Strategic Focus
- **AI Integration**: Deepening predictive and prescriptive analytics capabilities to help institutions make data-driven enrollment decisions.
- **Expansion into Medical Residency**: Launching and scaling ResidencyCAS to capture a new, high-value segment of the education market.
- **Platform Consolidation**: Encouraging clients to adopt the full suite of products (CAS + CRM + Marketing + Yield) to increase retention and lifetime value.
- **Global Reach**: Serving programs globally and expanding partnerships with state systems and associations.

## Why Work Here
- **Culture**: Described as passionate, authentic, and growing. Emphasis on collaboration, diversity, and professional development. Intracompany committees, affinity groups, and virtual DEIB training are in place.
- **Flexibility**: Hybrid and remote opportunities available. Home office reimbursement for remote employees. Free gym membership for Watertown-based employees.
- **Benefits**: Competitive pay, medical/dental/vision, 401k with company match, generous parental leave, flexible PTO, tuition reimbursement, pet insurance, identity theft protection, and monthly virtual wellness webinars.
- **Engineering Culture**: Actively hiring for Senior Full-Stack Software Developers, QA Automation Engineers, and Data Analysts. Tech stack includes modern web development tools and cloud infrastructure.
- **Stability & Mission**: 35+ year history with a clear mission in education technology — employees can feel their work directly impacts student access and institutional success.

## Sources
1. [liaisonedu.com](https://www.liaisonedu.com/)
2. [liaisonedu.com/careers](https://www.liaisonedu.com/careers/)
3. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/embed/job_app?for=liaisoninternational&token=4604637008)
4. [liaisonedu.com/leadership](https://www.liaisonedu.com/leadership/)
5. [liaisonedu.com/about-liaison](https://www.liaisonedu.com/about-liaison/)

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