---
title: 'Marketing Analyst, New Business and M&A at Toptal'
canonical: 'https://feeny.ai/job/marketing-analyst-new-business-and-m-a-toptal-europe-south-america-central-6hzv0p4awzaf'
type: 'job'
last_seen: '2026-10-15'
---

# Marketing Analyst, New Business and M&A at Toptal

- **Company:** Toptal
- **Location:** Europe South America Central, United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-08
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.lever.co/toptal/66157a5a-8b26-408d-a41c-8e9e929a9bec

## Job description

## About Toptal

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world’s largest fully remote workforce. We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold. Job Summary: Toptal is looking for a Marketing Analyst to build and own the marketing data infrastructure to support new businesses and companies we acquire through M&A. The role is part of our Business Analytics Center of Excellence, where analysts are assigned to support one or more business functions. You will track paid advertising performance and translate it into metrics such as LTV and ROAS that inform budget allocation and channel strategy, from structuring the underlying data pipelines to developing the reports that help marketing and business leaders make data-driven decisions. Are you passionate about bringing rigor to how early-stage businesses measure and optimize acquisition spend from day one? If so, we encourage you to apply! This person will define the metrics that matter, measure channel and campaign performance, and develop reports that drive decisions. They will also build models, forecast outcomes, run experiments, and perform in-depth diagnostic analysis. Ultimate success goes beyond data-related activities, you’ll be delivering the “so what” that drives decisions and real business impact. It is imperative to fully understand each business (processes, objectives, organization, performance drivers, barriers), and connect the dots between paid acquisition data, marketing strategy, and financial and operational effectiveness. This role partners closely with the Business Analyst, New Businesses and the Senior Business Analyst focused on acquisitions, ensuring marketing performance insights are integrated with the broader business and revenue picture. We expect that we not only answer the question asked, but also the question that was not. This Marketing Analyst needs to build positive relationships across the organization, manage diverse stakeholders with competing and often conflicting priorities, and have a “find a way” attitude. This is a remote position. We do not offer visa sponsorship or assistance. Resumes and communication must be submitted in English. Responsibilities: The following information is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or required skills. Analyze data, build models, test hypotheses, find root causes, develop prototypes, forecast performance, create Tableau reports, and write SQL scripts; and extract insights from these data activities to inform marketing decisions. Build, own, and maintain the marketing data infrastructure, from ad impression and click through lead acquisition to revenue, setting up and integrating Google Analytics, Google Ads, and other paid advertising platforms as required. Rapidly assess and integrate the marketing data of newly acquired (M&A) companies, establishing tracking, attribution, and reporting so their acquisition spend is measured with the same rigor as the rest of Toptal. Measure and diagnose paid advertising performance across channels and businesses—analyzing spend efficiency, CAC, funnel conversion, lead value, ROAS, and LTV—to guide budget allocation and channel strategy. Define metrics that are independent, holistic, accurate, encourage the right behaviors, and are aligned with company strategy and objectives, including consistent definitions of LTV, ROAS, and payback across businesses. Use descriptive (what happened) and diagnostic (why did it happen) analytics to develop specific, actionable recommendations for marketing leaders and business owners. Partner closely with the Business Analyst, New Businesses and the Senior Business Analyst focused on acquisitions to connect marketing performance with revenue, unit economics, and the broader business picture. Map marketing processes and channel journeys to their corresponding data flows across acquisition, engagement, and revenue generation. Proactively identify and surface opportunities to improve efficiency, conversion, revenue generation, client and talent experience, operations, communication, systems & tools, cash usage, etc. Leverage Generative AI tools to accelerate analysis and automate reporting workflows. In the first week, expect to: Onboard and integrate into Toptal, quickly learning about Toptal’s history, culture, and vision. Shadow key teams to learn the core of each new business and its paid acquisition channels. In the first month, expect to: Understand the marketing data generated and where/how it is stored, especially as it relates to the Business Analytics team. Obtain a basic understanding of each business’s paid advertising channels, spend, and operations. Assess the current state of tracking, attribution, performance metrics, reports, dashboards, and models in use, and identify gaps and discrepancies. Begin supporting business leaders with relevant paid performance insights and reports for leadership meetings. In the first three months, expect to: Develop proficiency in the marketing data elements of each business and obtain a robust understanding of the paid acquisition funnel from ad spend to revenue. Deliver a first version of the marketing data infrastructure and ROAS/LTV reporting for the new businesses, and gain the ability to assess the drivers and impacts of marketing decisions on financial performance. Begin identifying new opportunities to explore in the quest to improve performance continually while exercising discretion and independent judgment. In the first six months, expect to: Begin to solve real business problems as a team that will move the needle on key marketing performance metrics and financial performance. Help us align and standardize LTV, ROAS, and other metric definitions across the new businesses and the company. Perform detailed root cause analysis to expose critical drivers of channel performance, and stand up a repeatable playbook for onboarding the marketing data of newly acquired companies. In the first year, expect to: Inform significant strategic initiatives, goals, priorities, and performance indicators, including budget allocation and channel strategy for the new businesses. Become an expert both on marketing process and data flow, and help build an outstanding marketing analytics function for new businesses and M&A. Qualifications and Job Requirements: Bachelor’s degree is required. 3+ years of experience in data analysis, analytics, or business intelligence is required, with a focus on marketing analytics. Demonstrated experience analyzing paid advertising performance (e.g., Google Ads and other paid media platforms) and translating it into metrics such as LTV, CAC, and ROAS is required. Demonstrated experience building or owning marketing data infrastructure (tracking, attribution, data pipelines, and reporting) is required. Both a strong background in math, science, finance, engineering, or statistics and deep business insight is required; advanced degrees and/or MBA are a plus. Experience with BI tools (Tableau, Qlik, PowerBI, etc.). Proficiency in SQL; experience with R, Python, or MATLAB is a plus. Hands-on experience using Generative AI tools such as Claude, Gemini, or ChatGPT to support analysis, automation, and reporting. Experience with exploratory data analysis, prototyping, testing hypotheses, performing root cause analyses, modeling business processes, building forecasts, creating predictive models, defining metrics, and/or measuring marketing performance. Track record of linking data and analytics to marketing strategy, financial performance, and operations to drive real impact. Working knowledge of probability and statistics, experience with process improvement is a plus. Experience in a startup, early-stage business, or M&A integration environment is a plus. Proven ability to manage diverse stakeholders and balance multiple, conflicting priorities in a fast-moving environment. Ability to explain complex issues simply and intuitively, and willingness to challenge assumptions, communicate limitations, and flag blind spots. The ideal candidate needs to have a strong technical background particularly when it comes to marketing data infrastructure and Google products (Google Analytics, Google Ads) while having the ability to master marketing processes of diverse nature. Outstanding written and verbal communication skills. Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts. You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.

## About Toptal

## Company Overview
- **One-liner**: Toptal is an exclusive network of the top 3% of freelance software developers, designers, marketing experts, finance experts, product managers, and project managers, connecting them with top organizations for critical projects.
- **Entity Type**: Private (bootstrapped, revenue-generating)
- **Headquarters**: London, United Kingdom (with offices in Wilmington, DE, USA and San Francisco, CA, USA)
- **Founded**: 2010
- **Founders**: Taso Du Val, Breanden Beneschott

## Core Business
- **Primary Industry**: Talent marketplace / Professional services (technology, design, marketing, management consulting, finance)
- **Target Customers**: B2B – enterprises, mid-market companies, and startups seeking on-demand, vetted freelance talent for high-impact projects
- **Mission Statement**: “To be the greatest talent company in the world” – focused on innovation, quality, and global reach

## Products & Services
- **Toptal Talent Network**: On-demand access to pre-vetted freelancers across software development, design, marketing, finance, management consulting, project management, and sales. Engagements range from hourly to full-time.
- **Toptal Marketing** (acquired Growth Collective): On-demand marketing experts for growth, demand generation, and strategy.
- **Toptal Management Consulting** (acquired QO Collective): Highly vetted consultants from top business schools and consultancies.
- **Toptal Finance & Operations** (acquired Graphite): Independent consultants in finance, accounting, corporate strategy, and marketing.
- **Toptal IT Talent** (acquired Adeva): Global network of IT developers, architects, and technology consultants.
- **TechResume**: Premium resume and LinkedIn profile optimization service for tech professionals.
- **HireGlobal**: Global hiring, payroll, and compliance solution built on Toptal’s global payroll infrastructure.

## Market Standing
- **Valuation**: Not publicly disclosed (privately held)
- **Key Metric**: Annual revenue of $400M (as of latest reports); over $5 billion in total payments to freelancers; 70,000+ contracts signed
- **Notable Investors/Partners**: Bootstrapped – no external funding rounds disclosed. Key acquisitions include QO Collective, Adeva, Graphite, and Growth Collective.
- **Growth Signals**: Headcount of 4,318 employees (+9.1% YoY); distributed across 118 countries; recent expansion into AI services (CEO, AI Services role; AI Researcher role); continuous launches of new solutions (TechResume, HireGlobal)

## Competitive Advantages
- **Exclusive Vetting**: Only 3% of applicants pass the rigorous screening process, resulting in a 98% trial-to-hire success rate.
- **Speed & Flexibility**: Ability to match talent in under 24 hours and hire in under 48 hours; flexible engagements with no long-term commitments.
- **Global Scale**: Largest fully-remote workforce with talent in 70+ countries and clients worldwide; deep expertise across hundreds of technologies and industries.
- **Built-in Trust**: Over $5 billion in payments processed and decades of operational experience managing global compliance and payroll.

## Strategic Focus
- **Platform Expansion**: Growing beyond software development into marketing, management consulting, finance, and sales through both organic launches and strategic acquisitions.
- **AI & Emerging Tech**: Investing in AI research and leadership roles to prepare the network for next-generation business challenges.
- **Global Infrastructure**: Scaling HireGlobal and other compliance/payroll services to become the go-to solution for companies building distributed teams.
- **Brand & Talent Acquisition**: Enhancing employer brand to attract top core team members and maintain a high-quality freelance network.

## Why Work Here
- **Fully Remote**: Work from anywhere with just a laptop and internet; Toptal is the world’s largest fully-remote workforce.
- **Culture of High Performance**: Embraces “hyper-innovation and hyper-growth” – results-oriented, not hours-focused; expects extreme ownership and quality.
- **Flexible Time Off**: Unplug when needed, plus a paid sabbatical after five years.
- **Global Community**: Hundreds of sponsored conferences, coworking days, and networking events annually.
- **Engineering/Innovation Focus**: Roles include AI Researcher, Senior Frontend Engineer, Senior Backend Engineer, Tech Lead – strong emphasis on pushing technical boundaries.
- **Employer Rating**: 3.7/5.0 on LinkedIn (1,356 reviews) with highlights on work-life balance (3.9) and compensation (3.4); culture described as demanding but rewarding for those seeking impact.

## Sources
1. [toptal.com/careers](https://www.toptal.com/careers)
2. [toptal.com](https://www.toptal.com/)
3. [toptal.com/about](https://www.toptal.com/about)
4. [linkedin.com/company/toptal](https://www.linkedin.com/company/toptal)
5. [toptal.com/culture](https://www.toptal.com/culture)

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