---
title: 'Marketing Analyst at Sales Demo - CB'
canonical: 'https://feeny.ai/job/marketing-analyst-sales-demo-cb-san-francisco-93gkg27c2h17'
type: 'job'
last_seen: '2026-09-10'
---

# Marketing Analyst at Sales Demo - CB

- **Company:** Sales Demo - CB
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2019-07-24
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/leverdemo18771/66d011af-e5e1-45d2-af8f-d4e890603798

## Job description

Looking for an opportunity to thrive and flex both your analytical and technical skills at a thoughtful, sustainable start-up? Lever is looking for a marketing analyst to monitor and analyze marketing efforts including paid social, SEM, SEO, email, organic social and offline initiatives.

Growth Marketing is an exciting, ever-evolving aspect of the business. This team is dedicated to growing our online presence through thoughtful digital strategies. They’re SEO ninjas who work closely with brand marketing. Their first love is data & analytics—tracking growth and engagement really gets their motors humming. Beyond that, as connoisseurs of digital media, they’re also incredibly aware of what’s happening online. This team is just as likely to show you a complex spreadsheet as they are a viral meme.

The Marketing Analyst will work closely with the user acquisition and retention teams to analyze e-commerce performance and holistic customer performance. For this role, success will come through analyzing and informing our marketing strategy - from structuring and informing the best way to gauge marketing performance and uncovering insights on program and customer performance.

What You'll Do:

- Monitor marketing spend to report on key metrics and surface performance issues
- Analyze marketing performance from campaigns, audiences and creative within vendor platforms to improve efficiency
- Track and report any changes between platform performance, last-touch reporting and multichannel attribution reporting
- Uncover insights based on multichannel attribution and common customer path analysis as well as customer lifetime value of various marketing programs
- Leverage customer personas to develop personalized marketing plans by persona and track performance of segmentation across these personas
- Analyze site behavior of different channels and deliver any insights to improve marketing efforts
- Build out reporting on marketing performance to centralize vendor reporting and improve ability to compare programs

## Who you are

- Excellent quantitative and analytical skills
- 1-2 years experience evaluating marketing performance
- Self-starter and able to work well with individuals at all levels and across functions
- A data nerd. Passionate about embedding data-driven decisions within the organization
- Exceptional problem solver with the ability to transition between detailed data and high-level insights
- Strong organizational skills coupled with highly effective communication
- Advanced Experience with Excel required
- Experience writing SQL a plus
- Experience with Google Analytics a plus
- Experience with multi-channel attribution models and an understanding of the marketing funnel a plus
- Experience with Looker a plus

## About Sales Demo - CB

## Company Overview
- **One-liner**: Sales Demo - CB is a demonstration and training entity for Lever's modern recruiting software, used to showcase its applicant tracking system (Lever Hire, Lever Nurture, Lever Analytics) for talent acquisition.
- **Entity Type**: Private (Part of Lever, which is a private company that has raised $73 million in funding and was part of Y Combinator in 2012)
- **Headquarters**: San Francisco, California, USA (based on Lever’s main office location)
- **Founded**: 2012 (Lever was founded; Sales Demo - CB appears as a demo/careers page under Lever)
- **Founders**: Not explicitly listed for this demo entity; Lever was co-founded by Nate Smith and Sarah Nahm

## Core Business
- **Primary industry/industries**: Human Resources Technology (HR Tech), Recruiting Software, Talent Acquisition
- **Target customers**: B2B, primarily scaling tech startups to established global brands (e.g., Netflix, Eventbrite, Shopify, KPMG, Cirque du Soleil)
- **Mission or purpose statement**: To make hiring more strategic, collaborative, and human by providing modern, well-designed, real-time recruiting software. Lever aims to be "the default solution for companies’ hiring needs."

## Products & Services
- **Lever Hire**: A modern applicant tracking system (ATS) that helps teams source, interview, and hire top talent.
- **Lever Nurture**: A product for building and maintaining relationships with potential candidates over time.
- **Lever Analytics**: A tool for data-driven insights into the hiring process, enabling better decision-making.
- **Partner Integrations**: Seamless integrations with external partners to extend Lever’s product suite and enhance functionality.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Total funding of $73 million (raised since 2012, including Y Combinator participation in summer 2012)
- **Notable Investors/Partners**: Y Combinator (summer 2012), partners including KPMG, Netflix, Shopify, Eventbrite, Yelp, ClearSlide, change.org
- **Growth Signals**: Recognized as the #1 place to work in San Francisco and a top workplace in the United States; has thousands of leading companies as customers; expanding their Sales team with roles like Strategic Partnership Manager and Account Executive; growing presence across SF and Toronto offices

## Competitive Advantages
- **Modern, well-designed platform**: An innovative ATS that redefines the talent acquisition paradigm compared to older, clunkier systems.
- **Strong brand and customer base**: High-profile logos (Netflix, Shopify, KPMG) provide credibility and a strong market position.
- **People-first culture**: Highly collaborative, team-oriented environment with cross-functional work and a focus on employee growth—offering clear career progression paths.
- **Comprehensive onboarding**: "Ramp Camp" program ensures new hires are fully integrated and knowledgeable about the product and vision.

## Strategic Focus
- **Growth through sales expansion**: Building out a Corporate Account Executive team to target fast-growing prospects and drive revenue in new market segments.
- **Partnerships and alliances**: Developing strategic partnerships to increase partner offerings and drive revenue growth through partner referrals and revenue share models.
- **Global scaling**: Expanding from San Francisco to Toronto, with a focus on bridging teams and scaling the selling process.
- **Product evolution**: Continuing to enhance the talent cloud and integrating seamless partner solutions to strengthen Lever’s value proposition.

## Why Work Here
- **Culture highlights**: Recognized as #1 workplace in San Francisco; highly collaborative, team-oriented culture with a "do-can-do attitude" and strong cross-functional work—described as "not your normal sales team."
- **Remote/hybrid/office policy**: Based on job postings, roles are primarily on-site in San Francisco, CA, with some remote options (87% remote, 13% on-site per Jobera data). Hybrid is currently 0%.
- **Notable perks**: Comprehensive onboarding ("Ramp Camp") that includes learning about the product, shadowing sales calls, and completing a starter project; clear career development paths; strong emphasis on employee growth and mentorship.
- **Engineering culture**: While primarily sales-focused in the posted roles, Lever's overall team builds modern, well-designed real-time apps—suggesting a strong engineering focus internally.

## Sources
1. [jobs.lever.co/leverdemo18771](https://jobs.lever.co/leverdemo18771) (Sales Demo - CB careers page)
2. [jobera.com/employer/leverdemo18771](https://jobera.com/employer/leverdemo18771/) (Leverdemo18771 job market data)
3. [jobs.lever.co/leverdemo18771/c5e45bb5-2531-4195-82b6-2dc9955d2a81](https://jobs.lever.co/leverdemo18771/c5e45bb5-2531-4195-82b6-2dc9955d2a81) (Strategic Partnership Manager job posting)
4. [jobs.lever.co/leverdemo18771/ba83c852-a645-4ad8-92c4-55eea0bdccb5](https://jobs.lever.co/leverdemo18771/ba83c852-a645-4ad8-92c4-55eea0bdccb5) (Account Executive job posting)
5. [jobs.lever.co/leverdemo18771/f3de8ab8-75fa-4ac9-bad5-6ce20e9d305b](https://jobs.lever.co/leverdemo18771/f3de8ab8-75fa-4ac9-bad5-6ce20e9d305b) (Business Development Representative job posting)

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