---
title: 'Marketing Analyst at Viamericas'
canonical: 'https://feeny.ai/job/marketing-analyst-viamericas-tijuana-baja-142t4egjdcws'
type: 'job'
last_seen: '2026-10-12'
---

# Marketing Analyst at Viamericas

- **Company:** Viamericas
- **Location:** Tijuana Baja, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-14
- **Last confirmed live:** 2026-10-12
- **Apply:** https://jobs.lever.co/viamericas/81093a4e-6c53-4144-ad77-c74e147b7993

## Job description

Viamericas is a cross-border payments and financial services company with a clear purpose: help immigrant families prosper by providing essential, secure and affordable financial services delivered with the reassurance of a human connection. Our customers trust us to move nearly $20 billion annually. We connect digital money transfers with a network of local agents, bringing financial services closer to the communities we serve. With offices in Miami, Los Angeles, Medellín, Tijuana and Manila—and a growing presence in Canada, Bangladesh, India and Dubai—we are positioned for continued global growth, innovation and impact. We’re looking for people to tackle difficult problems, hold their work to a high standard, and follow through on results. Across technology, operations, sales, marketing and beyond, the goal is to improve customer experience, make business more effective, and drive sustainable growth. At Viamericas, the connection between your work and its impact is tangible: better services for customers, stronger businesses for our agents, and greater opportunity for the families we serve.

The Marketing Analyst is responsible for supporting the execution and optimization of Viamericas Loyalty Program. This role combines marketing, analytics, and customer engagement to drive agent participation, customer participation, increase reward redemption, and strengthen loyalty across the Viamericas agent network. The analyst evaluates program performance, develops insights from data, executes promotional campaigns, and collaborates with cross-functional teams to enhance the overall effectiveness of the loyalty program.

Duties and responsibilities

- Manage the day-to-day operations of the Viamericas Loyalty Program, ensuring program accuracy and efficiency.
- Manage the daily operations of the Rewards Program Engine.
- Analyze loyalty program performance, including enrollments, active participation, points earned, redemption rates, expiration trends, and overall engagement.
- Prepare weekly and monthly performance reports with actionable insights and recommendations for leadership.
- Monitor key performance indicators (KPIs) and identify opportunities to improve member acquisition, engagement, retention, and reward redemption.
- Develop and execute loyalty marketing campaigns, including email, SMS, and promotional initiatives to increase program participation.
- Coordinate with internal teams, technology partners, to implement loyalty enhancements, promotions, and new program features.
- Ensure the accuracy of loyalty point accrual, redemption processes, and promotional offers.
- Conduct segmentation analysis to identify high-value agents and develop targeted marketing strategies.
- Evaluate campaign effectiveness using data analysis and recommend optimization strategies.
- Support budgeting, forecasting, and ROI analysis for loyalty initiatives.
- Manage the daily operations of the Rewards Program Engine.
- Review and approve rewards incentive requests according to establish guidelines.
- Coordinate Rewards Program requests through Salesforce service tickets.
- Investigate and troubleshoot Rewards Program errors, escalating issues when necessary.

Information Security Responsibilities

- Read, acknowledge, and comply with Viamericas’ Staff Information Security Policy.
- Attend periodic Information Security training provided by Viamericas.
- Report any event that might be an Information Security Incident: clicked on a malicious link, downloaded, and opened a suspicious file, etc.

## Qualifications

- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
- Bilingual fluency in English and Spanish.
- Proficiency in Microsoft Excel and PowerPoint.
- Experience using Tableau.
- Ability to manage multiple priorities and work effectively with data.
- Ability to analyze and interpret data, prepare reports, and make recommendations based on findings.
- Strong writing and proofreading skills, with excellent command of spelling, grammar, and punctuation.
- Excellent presentation, verbal and written communication, and interpersonal skills.
- Creative and critical thinker with strong problem-solving abilities.
- Highly motivated team player with a strong commitment to success.
- Graphic design skills are a plus.
- Valid U.S. visa and ability to travel occasionally within the United States.

Working Conditions General office working conditions, and occasional travel to the US.

## About Viamericas

## Company Overview
- **One-liner**: Viamericas is a licensed money transmitter offering international money transfer, bill payment, check processing, and mobile top-up services through thousands of U.S. agent locations and a global network of over 100,000 payout points in more than 80 countries.
- **Entity Type**: Private (no public funding rounds disclosed; appears bootstrapped or self-funded since 2000)
- **Headquarters**: Coral Gables, Florida, United States
- **Founded**: 2000
- **Founders**: Joseph Argilagos (Co‑Founder and Chairman of the Board)

## Core Business
- **Primary industries**: Financial services / international remittances / payment processing
- **Target customers**: B2C (individuals sending money to family and friends abroad) and B2B (agent locations, partners using the Vianex API platform)
- **Mission or purpose**: “Connecting the world through money transfer” – helping families achieve their financial goals by providing affordable, reliable international payment services.

## Products & Services
- **Viamericas (Agent Network)**: In‑person money transfer, bill payment, check processing, and mobile top‑up available at thousands of agent locations across the United States and over 100,000 payout locations in Latin America, Africa, India, the Philippines, and other countries.
- **Vianex (Digital Platform)**: Online and mobile app allowing customers to send money 24/7 from the U.S. to numerous countries; includes secure login, transaction history, and rate locks.
- **Vianex APIs**: A full set of APIs that enable partners to integrate directly into Viamericas’ network for remittance, bill pay, mobile top‑up, compliance, and more.
- **ViaUniversity**: Online training platform for agents and employees covering FinCEN compliance, OFAC and KYC checks, and general payment services education.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metrics**:
  - Ranked **#1 remittance provider** by the Inter‑American Dialogue (source: corporate website)
  - **$600 billion** global remittance industry (referenced on site, not Viamericas’ revenue)
  - **100,000+ payout points** in 80+ countries
  - **Thousands of send agents** across all 50 U.S. states and Washington, D.C.
- **Notable Investors / Partners**: Not publicly listed; the company has grown organically and is not known to have taken venture capital.
- **Growth Signals**:
  - Expanding presence into Canada, Southeast Asia, and Africa
  - Operations centers in Mexico, Colombia, and the Philippines
  - Active hiring across multiple departments (Technology, Operations, Marketing, etc.)

## Competitive Advantages
- **Extensive payout network**: Over 100,000 locations in 80+ countries, with strong density in Latin America, Africa, India, and the Philippines.
- **One‑stop shop**: Combines money transfer, bill pay, check processing, and mobile top‑up in a single platform (both retail and digital).
- **Compliance expertise**: In‑house regulatory team with deep knowledge of anti‑money laundering (AML) laws, OFAC sanctions, and state licensing – the company handles compliance training and tools for its agent network.
- **API‑first approach**: The Vianex API set allows quick integration for partners, lowering the barrier to access Viamericas’ established network.

## Strategic Focus
- **Digital transformation**: Accelerating adoption of the Vianex online/mobile channel and expanding API partnerships to reach new customer segments.
- **Global expansion**: Penetrating new geographies, particularly in Africa, Asia, and Canada, while deepening coverage in core Latin American markets.
- **Regulatory leadership**: Maintaining best‑in‑class compliance to sustain trust and enable faster entry into new jurisdictions.
- **Talent development**: Investing in internal training (ViaUniversity) and promoting from within (e.g., CTO Esteban Bernal started as a DBA).

## Why Work Here
- **Culture**: Described by employees as a “huge family” that supports and encourages growth. (Source: careers page quote)
- **Work policy**: Mix of on‑site, hybrid, and remote roles depending on location and function (e.g., Infrastructure Intern in Medellin is on‑site; Senior Marketing Data Analyst in Tijuana is hybrid; Senior Software Developer in Medellin is hybrid).
- **Global offices**: Coral Gables (HQ), Los Angeles, Tijuana (Mexico), Medellin (Colombia), Manila (Philippines).
- **Career growth**: Proven track record of internal promotions – the CTO rose from Database Administrator through IT Manager to Vice President and ultimately CTO.
- **Training**: ViaUniversity provides ongoing compliance and professional development courses.
- **Hiring transparency**: Company uses AI tools to assist with resume screening but states that final hiring decisions are made by humans.

## Sources
1. [corporate.viamericas.com](https://corporate.viamericas.com/)
2. [corporate.viamericas.com/careers/](https://corporate.viamericas.com/careers/)
3. [corporate.viamericas.com/about/](https://corporate.viamericas.com/about/)
4. [corporate.viamericas.com/management/](https://corporate.viamericas.com/management/)
5. [jobs.lever.co/viamericas](https://jobs.lever.co/viamericas)

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