---
title: 'Marketing Analytics - Associate / Assistant Vice President at iCapital'
canonical: 'https://feeny.ai/job/marketing-analytics-associate-assistant-vice-president-icapital-salt-lake-city-nf31j52gbpa5'
type: 'job'
last_seen: '2026-09-13'
---

# Marketing Analytics - Associate / Assistant Vice President at iCapital

- **Company:** iCapital
- **Location:** Salt Lake City Utah, United States
- **Posted:** 2026-03-23
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/icapitalnetwork/jobs/8474387002

## Job description

## About the Role

iCapital is seeking a highly experienced Marketing Analytics Associate or  Assistant Vice President to play a key role in advancing the Marketing Analytics and Campaign Reporting capabilities. This role is split between hands-on reporting and analysis and dashboard development and reporting automation with a strong emphasis on ownership, rigor, and scalability. This is an individual contributor role for someone who can independently own reporting outputs, influence measurement standards, and help move the organization from fragmented and manual analytics toward more consistent, automated, and trusted insights. The ideal candidate is comfortable working in an environment where analytics are evolving and enjoys improving how data is captured, analyzed, and used.

## Responsibilities

- Contribute to the design, development, and ongoing improvement of Tableau dashboards used to assess campaign performance, channel effectiveness, and funnel outcomes.
- Lead the delivery of recurring performance reports and executive-ready scorecards, combining automated dashboards with hands-on analysis and interpretation.
- Serve as a subject matter expert for marketing performance reporting, proactively identifying trends, issues, and optimization opportunities.
- Drive the transition from manual reporting to scalable, standardized, and self-service dashboards
- Analyze and synthesize data from multiple Martech and CRM platforms, including GA4, Salesforce, HubSpot, Cvent, LinkedIn, YouTube, X, Brightcove, and related sources.
- Validate data accuracy across systems and proactively identify discrepancies, tracking gaps, and data quality issues.
- Partner with CRM and Marketing Operations teams to influence how data pipelines, schemas, and reporting views are structured.
- Support and reinforce UTM standards and campaign tracking governance to ensure consistent attribution and measurement.
- Help maintain structured campaign hierarchies (i.e. parent-child campaigns) to enable reliable reporting
- Contribute to the definition and documentation of metrics, KPIs, and reporting standards used across marketing and sales.
- Partner with the Marketing and Sales teams as well as various stakeholders to translate business goals into effective reporting and insights.
- Communicate insights, assumptions, and limitations clearly to both technical and non-technical audiences.

## Qualifications

- 6+ years of experience in data analysis, business analytics, marketing analytics, or campaign reporting
- Strong experience supporting B2B marketing analytics, preferably in FinTech, Financial Services, SaaS, or enterprise environments
- Advanced expertise in Tableau, including dashboard architecture, complex calculations, and performance optimization
- Hands-on experience with GA4, Salesforce, HubSpot, and digital marketing platforms
- Advanced Excel skills for data analysis, validation, and complex reporting workflows
- Proven ability to operate independently and take end-to-end ownership of analytics deliverables
- Strong analytical judgment and comfort working with imperfect or evolving data
- Excellent written and verbal communication skills, including experience presenting insights to senior stakeholders
- Experience with web tracking or tag management (i.e. Google Tag Manager)
- Familiar with attribution models and conversion path analysis
- Exposure to additional BI tools such as Looker Studio or Power BI
- Experience helping organizations mature analytics practices through standardization and automation

## Benefits

The base salary range for this role is $70,000 to $110,000.  iCapital offers a compensation package which includes salary, equity for all full-time employees, and an annual performance bonus. Employees also receive a comprehensive benefits package that includes an employer matched retirement plan, generously subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling, parental leave, and unlimited paid time off (PTO).

We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office Monday-Thursday, with the flexibility to work remotely on Friday.

For additional information on iCapital, please visit https://www.icapitalnetwork.com/about-us  Twitter: @icapitalnetwork | LinkedIn: https://www.linkedin.com/company/icapital-network-inc | Awards Disclaimer: [https://www.icapitalnetwork.com/about-us/recognition/](https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.icapitalnetwork.com%2Fabout-us%2Frecognition%2F&data=05%7C01%7Ckturlis%40icapitalnetwork.com%7C7f07161790634b9fc3fc08da748bec16%7C0ac51d2823c34b35a9fbe1a17aa9eff1%7C0%7C0%7C637950441561507201%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=HAZm4uhhP8r6HVKnBqOMq5jbXmgOrHlsPCur9U4JRis%3D&reserved=0)

iCapital is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

## About iCapital

## Company Overview
- **One-liner**: iCapital is the leading global financial technology platform that transforms how financial advisors, asset managers, and wealth managers access and manage alternative investments.
- **Entity Type**: Private (late-stage)
- **Headquarters**: New York City, New York, USA
- **Founded**: 2013
- **Founders**: Lawrence Calcano (Chairman & CEO) and others

## Core Business
- Primary industry/industries: Fintech, Wealth Management, Alternative Investments
- Target customers: B2B – financial advisors, wealth managers, asset managers, and private banks
- Mission or purpose statement: "Transform the World’s Investment Industry for Better Outcomes" by streamlining financial operations, enhancing technology infrastructure, and empowering smarter decision-making through reporting and analytics.

## Products & Services
- **iCapital Marketplace**: A digital platform connecting wealth advisors and their high-net-worth clients to a curated selection of alternative investment funds (private equity, private credit, real estate, hedge funds).
- **Enterprise Solutions**: White-label technology and operational infrastructure for large financial institutions to offer alternatives to their clients under their own brand.
- **Data Intelligence**: AI-driven data management, reporting, and analytics tools (including capabilities from acquired firms Mirador and AltExchange) that provide portfolio transparency and performance insights.
- **Annuities Platform**: A technology solution for distributing and managing fixed and structured annuities.
- **Alternatives Distribution**: Services that help fund managers and issuers reach new sources of capital through the iCapital network.

## Market Standing
- **Valuation**: Over $7.5 billion (as of the company’s most recent capital raise, according to icapital.com/about-us/)
- **Key Metric**: $61.1 billion in active global assets on platform (as of May 31, 2026); over 1,200 fund manager/issuer relationships; 135,000+ financial professional users
- **Notable Investors/Partners**: BlackRock (strategic investment), Ping An, Goldman Sachs, AMG, Hamilton Lane, WestCap, Citi Wealth (acquired its alternative investments feeder platform)
- **Growth Signals**: Completed over $820 million in total capital raised; acquired multiple companies including Mirador (data management), AltExchange (AI-driven tech), and Parallel Markets (digital identity/compliance); recognized by Euromoney as "World’s Best Technology Provider for Wealth Management," named to CNBC’s World Top 250 Fintech Companies, and Forbes Fintech 50

## Competitive Advantages
- **Network Effects**: The largest open-architecture platform for alternatives, connecting thousands of advisors, hundreds of fund managers, and large financial institutions.
- **Scale & Trust**: With over $61B in assets and partnerships with the world’s largest banks and asset managers, iCapital has a deeply entrenched position.
- **End-to-End Technology**: A fully integrated suite covering deal sourcing, onboarding, compliance, reporting, and analytics — reducing operational friction for all parties.
- **Global Reach**: 16 offices worldwide (New York, Zurich, London, Hong Kong, Singapore, Tokyo, Toronto, Lisbon, Sydney, Abu Dhabi, and more), providing a truly international footprint.

## Strategic Focus
- **Global Expansion**: Deepening presence in Europe, Asia-Pacific, and the Middle East.
- **Platform Expansion**: Moving beyond traditional alternatives into structured investments and annuities.
- **AI & Data Leadership**: Leveraging acquisitions like AltExchange to embed AI-driven analytics and automation across the platform.
- **Institutional Partnerships**: White-labeling the platform for large banks and wealth managers to scale alternatives distribution.

## Why Work Here
- **Culture**: iCapital emphasizes open communication, transparency, integrity, collaboration, and excellence. The company has been recognized as a "Best Workplace" by Great Place to Work in Portugal and a "Best Startup Employer" by Forbes.
- **Growth & Development**: The company views learning and development as a critical investment, with career growth initiatives at every level — from recent graduates to senior managers. The company has grown from its 100th employee milestone to hundreds of employees globally, offering significant upward mobility.
- **Global & Collaborative Environment**: With 16 offices worldwide and an industry-leading R&D center in Lisbon, employees work on truly global teams. The company hosts monthly social events and volunteer opportunities.
- **Benefits**: Generous unlimited paid-time off (PTO), employer-matched retirement plan, 100% employer-paid dental, vision, telemedicine, and virtual mental health counseling, and subsidized health care. Benefits vary by country.
- **Office Policy**: Hybrid/office-based presence across global hubs. Offices are described as having fully-stocked kitchens and a collaborative atmosphere.

## Sources
1. [icapital.com](https://icapital.com/)
2. [icapital.com/about-us/](https://icapital.com/about-us/)
3. [icapital.com/careers/](https://icapital.com/careers/)
4. [job-boards.greenhouse.io/icapitalnetwork](https://job-boards.greenhouse.io/icapitalnetwork)
5. [linkedin.com/company/icapital-network-inc](https://www.linkedin.com/company/icapital-network-inc)

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