--- title: 'Marketing Analytics Lead at OnePay' canonical: 'https://feeny.ai/job/marketing-analytics-lead-onepay-united-states-hjd2r6qr9vsd' type: 'job' last_seen: '2026-09-12' --- # Marketing Analytics Lead at OnePay - **Company:** OnePay - **Location:** United States - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-07-14 - **Last confirmed live:** 2026-09-12 - **Apply:** https://jobs.ashbyhq.com/oneapp/4d448494-14c6-45f1-838a-d54cb0e3905d ## Job description ## About OnePay OnePay is the consumer fintech trusted by millions of Americans to make money better. Our financial system is broken. High fees, low rates, and too few ways to actually grow your money. We’re fixing it. And we’re moving fast. We’re an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers. We’re backed by Walmart, the world’s largest retailer, and Ribbit Capital, one of fintech’s most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining. But what really sets OnePay apart is how we move. Our customers don’t have time to wait… and neither do we. This place moves fast, and we’re looking for people who are: - Ready to run - Hungry and driven by urgency - Exceptional at what they do, with low ego - Comfortable operating in motion ## The role This role is responsible for: - Own full-funnel marketing analytics from paid media through lifecycle journeys partnering directly with Analytics/ML, Growth and Product Marketing leadership. - Lead and scale a small, AI-augmented analytics team using AI tools to automate reporting, accelerate ad-hoc analysis, and free the team for higher-value experimentation and strategy work. - Run our marketing test-and-learn agenda translating results into clear insights and recommendations to grow the business. - Partner with the Machine Learning (ML) team to evolve our MTA, MMM and incrementality frameworks to measure performance and brand impact. - Manage data/martech vendor relationships and evaluate new tools and data sources to continue to level up our product You bring Must-Have - 10+ years in marketing analytics, growth analytics, or performance marketing. - 4+ years of people leadership experience - Attribution modeling and marketing measurement (incrementality, MMM, or multi-touch attribution). - Strong SQL; experience with large datasets and modern data warehouses. - Track record improving CAC, LTV, and channel efficiency. - Paid media analytics across multiple channels (SEM, Paid Social, Affiliates, App). - Experiment design and interpretation (A/B testing). - Cross-functional collaboration in a matrixed environment. Nice-to-Have - Fintech, lending, or regulated-industry experience. - CRM/lifecycle marketing analytics (email, in-app, push). - Martech/CDP platforms and vendor evaluation. Education - Bachelor’s degree in a quantitative or business field (Finance, Economics, Statistics, Analytics, or similar). Advanced degree a plus. Pay Transparency The estimated annual base salary for this position ranges from $200,000 to $230,000. Pay is generally based upon the level, complexity, responsibility, and job duties / requirements of the specific position. We then source candidates with the requisite skills, expertise, education, training, and experience. If you are selected for an interview, please feel welcome to speak to a Talent Partner about our compensation philosophy and other available benefits. What it’s like working @ One - Competitive cash - Benefits effective on day one - Early access to a high potential, high growth fintech - Generous stock option packages in an early-stage startup - Remote friendly (anywhere in the US) and office friendly - you pick the schedule - Flexible time off programs - vacation, sick, paid parental leave, and paid caregiver leave - 401(k) plan with match Standard Interview Process Our process varies by role. Most candidates go through: - AI-assisted initial screen - Interview with Talent Partner - Technical or Hiring Manager Interview - Team Interview - Executive Interview - Offer! ## Equal Employment Opportunity To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at talent@onepay.com. ## About OnePay ## Company Overview - **One-liner**: OnePay is a financial technology company that provides a mobile banking platform for consumers and embedded financial services for employers, enabling users to send, spend, borrow, build credit, and earn rewards. - **Entity Type**: Private (Series B; $66M total funding) - **Headquarters**: New York, New York, United States - **Founded**: 2019 - **Founders**: Not publicly available (CEO is Omer Ismail) ## Core Business - **Primary industry**: Financial Technology (Fintech) / Consumer Banking - **Target customers**: B2C (individual consumers) and B2B (employers, HCM providers, gig platforms) – serves millions of consumers and frontline workers - **Mission/purpose**: “Making money better in America” – helping people achieve financial progress by consolidating savings, spending, and credit tools into one place. ## Products & Services - **Banking through OnePay**: High‑yield savings, debit card, and deposit account (partner banks: Coastal Community Bank, Lead Bank, Members FDIC) - **OnePay Credit Card**: Credit building and rewards card - **OnePay Wallet**: Digital wallet for payments - **OnePay Loans (incl. OnePay Later)**: Point‑of‑sale lending and personal instalment loans - **OnePay Invest / Crypto**: Investment and cryptocurrency offerings - **OnePay @Work (B2B suite)**: Embedded financial wellness platform for employers – consolidates savings, spending, and credit tools to improve employee stability - **OnePay Rewards**: Points‑based loyalty program redeemable for cash back ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Total Funding – $66M (Seed $9M in 2019, Series A $17M in 2020, Series B $40M in 2021); ~566 employees (+10% YoY); 4.9★ app rating - **Notable Investors/Partners**: Ribbit Capital, Walmart (both lead investors). Also acquired Even.com. - **Growth Signals**: 30.1% LinkedIn follower growth YoY; active in 18 countries; 36 open job postings (up 80% YoY); rebranded from “One” to “OnePay” in March 2025. ## Competitive Advantages - **Walmart partnership**: Embedded distribution and co‑branded products offer massive consumer reach. - **All‑in‑one platform**: Combines banking, credit, lending, investing, and crypto – a “financial super app.” - **B2B embedment**: Direct integration with employers and HCM platforms creates sticky, recurring revenue. - **Scrappy, execution‑focused culture** that prioritises speed and shipping over bureaucracy. ## Strategic Focus - **Consumer growth**: Expanding the OnePay Rewards program and deepening Walmart integration. - **B2B embedded finance**: Scaling the @Work platform to more employers and gig economy partners. - **Product expansion**: Continually adding lending, credit, and crypto features to increase wallet share. - **Geographic reach**: Operating across 18 countries, with major hubs in the US, India, Pakistan, and Argentina. ## Why Work Here - **Culture**: “Humble, Hungry, Honest” – values include being execution‑obsessed, scrappy, and customer‑led. The company describes itself as fast‑paced and compared to “rabbits” who move with urgency. - **Remote / Hybrid**: Remote‑first for US employees; hybrid flexibility in India (balance of in‑office collaboration and WFH). Offices in New York and Bangalore. - **Benefits (US)**: - Flexible time off, paid holidays, sick/personal/caregiver leave, parental leave - Medical, dental, vision, wellness perks, life insurance - 401k with employer match - Monthly transport allowance and work‑from‑home stipend - Company equity - **Benefits (India)**: - Annual check‑ups, telehealth, mental health support, nutrition counseling, pet care - Health, accident, disability, term life insurance - Paid vacation and regional holidays, parent leave - Hybrid flexibility - **Engineering culture**: 187 technical employees (14% of workforce); strong talent pipeline from Goldman Sachs, Stripe, Apple, Amazon. Focus on ownership and high‑velocity delivery. ## Sources 1. [onepay.com](https://www.onepay.com/) – Company website 2. [onepay.com/careers](https://www.onepay.com/careers) – Careers page (US and India benefits, culture) 3. [linkedin.com/company/joinonepay](https://www.linkedin.com/company/joinonepay) – LinkedIn profile (funding, headcount, history) 4. [builtin.com/company/one-0](https://builtin.com/company/one-0) – Built In company page (perks, offices, open roles) 5. [onepay.com/help-center/articles/what-is-onepay](https://www.onepay.com/help-center/articles/what-is-onepay) – Product overview and rebranding details ## Other roles at OnePay - [Treasury Analytics & Strategy Lead](https://feeny.ai/job/treasury-analytics-strategy-lead-onepay-united-states-07ytakz4ms5y) — United States - [Security and Threat Operations Engineer](https://feeny.ai/job/security-and-threat-operations-engineer-onepay-united-states-9868ed2v22xb) — United States - [AI Platform Engineer](https://feeny.ai/job/ai-platform-engineer-onepay-united-states-y94x83p5r581) — United States - [QE Platform Engineer](https://feeny.ai/job/qe-platform-engineer-onepay-united-states-detaa5m1bh9j) — United States - [Software Engineer, Risk](https://feeny.ai/job/software-engineer-risk-onepay-united-states-0vkbw1q7va5t) — United States - [Staff Applied Scientist, Personalization](https://feeny.ai/job/staff-applied-scientist-personalization-onepay-united-states-j0p6dr7th0jg) — United States - [Product Manager, Banking/Cash Advance](https://feeny.ai/job/product-manager-banking-cash-advance-onepay-united-states-9qb6t677xm21) — United States - [Analytics Engineer](https://feeny.ai/job/analytics-engineer-onepay-bengaluru-wargxymm7ftt) — Bengaluru, India - [Product Partnerships Manager](https://feeny.ai/job/product-partnerships-manager-onepay-united-states-k2q8efbj1pde) — United States - [Corporate Finance](https://feeny.ai/job/corporate-finance-onepay-united-states-daera1076ywd) — United States