--- title: 'Marketing and Communication Manager at Bluesky' canonical: 'https://feeny.ai/job/marketing-and-communication-manager-bluesky-remote-cej2kadyrap0' type: 'job' last_seen: '2026-10-17' --- # Marketing and Communication Manager at Bluesky - **Company:** Bluesky - **Location:** Remote - **Compensation:** $148k–$183k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-09-28 - **Last confirmed live:** 2026-10-17 - **Apply:** https://jobs.gem.com/bluesky/am9icG9zdDrOoXdtcCEYi5Z-6pE-vnLS ## Job description About Us: Bluesky's vision is to make social more like the web itself. We're building a [social media app](https://bsky.app/), but beyond that, we've created a protocol that supports a broad ecosystem of applications and clients. Imagine a network of applications, from microblogging to photos to video to long-form writing, all interconnected and accessible with a shared identity. About the Role: We're looking for a storyteller and creator who can shape how the world sees Bluesky and make stories happen, not just manage them. As the Marketing and Communications, you'll own our narrative, pitch creators and media, make and commission content, run campaigns and launches, and build relationships with journalists and creators. You should be equally comfortable filming something for the feed, ghostwriting a blog post for the CEO, or briefing a reporter on technical infrastructure. This is a cross-functional role. No task is too small or too large, and you enjoy owning projects from idea to launch. Key Responsibilities: - Own Bluesky's story across press, our own channels, and the broader internet - Make content yourself (posts, video, threads, explainers) and find and work with creators who make it even better - Source and manage speaking opportunities for leaders: find the conferences, podcasts, and panels that add real value, pitch them in, and prep them so they show up ready - Proactively pitch stories and co-create ideas with journalists and creators, instead of waiting for inbound - Build and maintain a wide network of reporters, creators, and community voices, and know which relationships matter most - Plan and run launches and campaigns for new features and moments on the network - Shape the Bluesky brand and voice, and keep it consistent across everything we put out - Spot what's happening on the network and across the internet, and turn it into stories and moments quickly - Lead comms through hard moments with speed and honesty, and build systems that keep small fires small - Work closely with product, engineering, and community so what we say matches what we ship - Manage outside partners: freelancers, creators, and agencies You might be a good fit if you have: - 10+ years in communications, marketing, content, or media, ideally in tech or social - A portfolio of work you made or led: content that traveled, stories you landed, campaigns people talked about - Real relationships with journalists and creators, and the instinct to DM them with an idea before anyone asks - Exceptional writing and editing skills, with the range to shift voice by platform, audience, and moment - Fluency in internet culture. You understand why things blow up and why most things don't - Experience in fast, scrappy environments where you shipped quickly and iterated - Steadiness under pressure, and at least one crisis you've helped navigate We're especially excited if you: - Are already familiar with Bluesky, AT Protocol, or the decentralized social landscape - Have experience working with or writing for developers - Have led consumer-facing comms teams and are well-versed in crisis comms If you have a passion for storytelling, understand the market, and have the ability to adapt to the fast-paced world of social media, we'd love to hear from you. Please include any relevant links in your resume that showcase your writing. Additional Notes: The final base salary and equity for this role will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses, and certifications. Join our team and help shape the future of social! ## About Bluesky ## Company Overview - **One-liner**: Bluesky is building an open, decentralized social networking protocol and a flagship app that gives users control over their experience, algorithm, and data. - **Entity Type**: Private (Series B) - **Headquarters**: Remote (HQ), with an office in Seattle, Washington, United States - **Founded**: 2021 - **Founders**: Jay Graber (CEO & Founder) ## Core Business - **Primary industry/industries**: Social Media, Decentralized Protocols, Open Source Software - **Target customers**: B2C (end-users seeking an alternative social network), B2D (developers building on the AT Protocol), and enterprise/creator accounts (via domain-based identity and public APIs) - **Mission or purpose statement**: “To develop and drive large-scale adoption of technologies for open and decentralized public conversation.” ## Products & Services - **[Bluesky App]**: The primary consumer-facing social network built on the AT Protocol. Features include composable moderation (block/mute lists, labeling services), algorithmic choice (custom feeds), and account portability. Available on iOS, Android, and Web. - **[AT Protocol]**: An open-source, federated protocol for building social apps. It provides standard formats for user identity, follows, and data, allowing apps to interoperate and users to move between services without losing their identity or connections. - **[Attie (AI Research Tool)]**: An integrated tool that helps users make sense of the “Atmosphere” (Bluesky’s network). Features include surfacing trending topics, finding influential accounts, and generating personalized daily briefings. Recently added “Quests” for interactive research. - **[Public APIs and Developer Ecosystem]**: Developers can use Bluesky’s public APIs to build bots, clients, custom feeds, and more, leveraging the open ecosystem without being locked in. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (conflicting reports; some estimates suggest a post-Series B valuation in the hundreds of millions, but no official figure) - **Key Metric**: **Total Funding: $149M** (as of 2025) | **Annual Revenue: ~$1.2M** (estimated, via LinkedIn) | **Users: Over 44 million** (as of May 2026) - **Notable Investors/Partners**: Bain Capital Crypto (led Series B), Blockchain Capital (led Series A), Neo (seed), Jack Dorsey (initial seed), Alumni Ventures, Anthos Capital, Bloomberg Beta, Knight Foundation, True Ventures. - **Growth Signals**: - Rapid user growth from ~5M in late 2023 to 44M+ by mid-2026. - Expanded from a single app to a full developer ecosystem with 40,000+ custom feeds. - Strong brand as the “anti-X” platform, attracting users from X/Twitter, Threads, and Mastodon. - Recent launch of Attie with Quests shows continued product innovation. ## Competitive Advantages - **Protocol-first approach**: Unlike centralized competitors (X, Threads), Bluesky is built on the AT Protocol, meaning the network cannot be bought or controlled by a single entity. This provides a unique value proposition for privacy-conscious users and creators. - **Account portability**: Users can change hosting providers without losing their username, friends, or posts—a significant differentiator vs. Mastodon and other federated networks. - **Composable moderation**: Moderation is layered (automated, manual, and community labeling), allowing communities to self-organize around their own moderation preferences, unlike the top-down approach of centralized platforms. - **Algorithmic choice**: Users can choose from thousands of custom feeds (or build their own), giving them control over their timeline rather than being subject to a single corporate algorithm. ## Strategic Focus - **Scaling the protocol and developer ecosystem**: The company is focused on making the AT Protocol the standard for open social networking, attracting developers to build apps, bots, and moderation services on top of it. - **Monetization without ads**: Bluesky has stated it will not sell user data or run traditional ads. It is exploring subscription models (e.g., premium features for creators) and developer services as revenue streams. - **International growth**: With users in 12+ countries, the company is investing in localization, moderation tools for different languages, and partnerships to expand globally. - **Governance as a PBC**: As a Public Benefit Corporation, Bluesky is committed to public good and transparent governance, with a board that includes open-source advocates and a stated mission to avoid being “bought by a single individual or organization.” ## Why Work Here - **Remote-first culture**: The company is fully remote but expects some overlap with Pacific Time (PST). Employees are distributed across 12+ countries, including the US, Philippines, Japan, UK, and Germany. - **Small, nimble team**: With ~42 employees, new hires can have significant impact on core product and protocol decisions. The engineering team is ~15 people. - **Open-source ethos**: Engineers work on open-source code (AT Protocol, app clients, moderation tools) that is visible to the public. This is a strong draw for developers who value transparency and community contribution. - **Mission-driven**: Employees are building a social network that is designed to be resilient to corporate takeover and censorship, which resonates with many candidates. - **Notable perks**: While not detailed publicly, the company offers the flexibility of remote work, equity in a rapidly growing startup, and the opportunity to shape the future of decentralized social media. - **Recent leadership**: Jay Graber (CEO/Innovation Officer), Paul Frazee (CTO), Rose Wang (COO) are hands-on leaders with deep backgrounds in decentralized tech and product development. ## Sources 1. [Bluesky About Page](https://bsky.social/about/) 2. [Bluesky FAQ](https://bsky.social/about/faq) 3. [Bluesky Jobs (Gem)](https://jobs.gem.com/bluesky) 4. [Bluesky LinkedIn](https://www.linkedin.com/company/bluesky-pbc) ## Other roles at Bluesky - [Staff Site Reliability Engineer](https://feeny.ai/job/staff-site-reliability-engineer-bluesky-remote-68wdmpf4cxcm) - [Partnership Manager, News and Media](https://feeny.ai/job/partnership-manager-news-and-media-bluesky-remote-f7z1yxang8am) - [Lead Product Designer](https://feeny.ai/job/lead-product-designer-bluesky-remote-dwdd8x2ch22b) - [Senior Software Engineer, Fullstack](https://feeny.ai/job/senior-software-engineer-fullstack-bluesky-remote-03xs59ptbzrj) - [Senior Software Engineer, Backend](https://feeny.ai/job/senior-software-engineer-backend-bluesky-remote-69zjp1tvds8e)