---
title: 'Marketing and Outreach Manager at Head-Royce School'
canonical: 'https://feeny.ai/job/marketing-and-outreach-manager-head-royce-school-professional-staff-oakland-j69r2sfr2qj2'
type: 'job'
last_seen: '2026-09-12'
---

# Marketing and Outreach Manager at Head-Royce School

- **Company:** Head-Royce School
- **Location:** Professional Staff Oakland, CA
- **Compensation:** $82k–$95k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-04-13
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/headroyce/cea719ba-9d80-4797-9ea4-037fd1d45bfb

## Job description

OPENING FOR SCHOOL YEAR 26-27 to begin July 1, 2026

Summary: The Marketing and Outreach Manager is a key member of the Marketing and Communications (MarComm) team and plays a central role in shaping how families at all points in the experience lifecycle come to know, engage with, and support Head-Royce. Sitting at the intersection of Admissions, Advancement, and MarComm, this role brings a cohesive, strategic lens to recruitment, outreach, and engagement efforts—connecting the full arc of the family experience and ensuring that messaging, experiences, and initiatives are mission-driven and reflective of the school’s values. Through regular participation in Admissions and Advancement team meetings, the Marketing and Outreach Manager contributes to strategic conversations and manages projects that support enrollment, retention, philanthropy, and community engagement, while proactively identifying opportunities to strengthen outreach, elevate storytelling, and enhance how Head-Royce connects with prospective and current families, as well as alumni, across all channels.

## Responsibilities

- Develop and implement integrated recruitment, marketing, and outreach strategies in partnership with the MarComm, Advancement, and Enrollment Management teams
- Proactively identify and manage initiatives from beginning to end that strengthen admissions and advancement efforts, ensuring alignment of messaging, priorities, and timelines
- Develop marketing materials and content—with oversight from MarComm team—that align with outreach, philanthropy, and engagement goals, ensuring that messaging resonates with target audience
- Partner with Admissions and Advancement to support family engagement, retention, and the full lifecycle of the Head-Royce experience
- Build and support partnerships and events that engage prospective families and strengthen community connections
- Track and/or analyze engagement, giving, and outreach data, using insights to refine strategies and improve outcomes
- Participate in school-wide events, activities, meetings, and committees to develop a deep understanding of Head-Royce and translate that into authentic storytelling
- Participate in specific Advancement and Admissions events to help families feel integrated into the Head-Royce

## Skills and Qualifications

- A minimum of four years in a marketing or communications role. Previous experience in an independent school and/or non-profit setting is a plus
- Bachelor's degree required—specialty in Journalism, PR, English, marketing, or communications preferred
- Strong written, verbal, and interpersonal communication skills, with a strong sense of audience and tone
- Strategic thinker with the ability to translate ideas into actionable plans
- Ability to thrive in a fast-paced environment, with a proven track record of prioritizing and completing multiple tasks within firm deadlines, while remaining flexible and composed in response to changing demands
- Excellent organizational and time management skills, with a proactive approach to managing workflows and taking initiative
- Collaboration and diplomacy; fostering strong working relationships
- High level of professionalism, integrity, and discretion, including experience handling confidential information
- Positive attitude, strong work ethic, a genuine enthusiasm for working with students, and for being part of an academic community
- Sensitivity to equity and inclusion and a demonstrated ability to engage effectively with diverse racial, ethnic, gender, cultural, and disabled populations
- Comfort working with data and using insights to inform decision-making
- Eye for design and visual storytelling, with experience creating engaging, mission-aligned content
- Familiarity with social media platforms, including Instagram, Facebook, LinkedIn, and YouTube
- Demonstrated ability to capture photography and video for storytelling purposes
- Experience with content management systems, website back ends, and marketing platforms; experience with Veracross, Interactive Schools, and HubSpot, a plus
- Provent proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator) and other tools (e.g., Canva)
- Strong technical skills in a Mac environment and with Google Workspace (Gmail, Drive, Docs, Sheets, Slides)
- Willingness to work occasional evenings and weekends in support of school events

Other Qualifications

- Ability to provide Livescan and TB clearance
- Work in an environment dealing with a wide variety of priorities and deadlines, as well as a diverse array of stakeholders
- Work at a desk and computer for extended periods of time
- Work primarily in a traditional climate-controlled environment
- Ability to occasionally lift up to 25 pounds

Located on a 22-acre campus in Oakland, California, Head-Royce School (HRS) is a pre-eminent, co-educational, independent, K-12 day school with a 138-year history. Our mission is to develop students of character, intellect, and creativity. We deliver on our mission by living our values:

- Students First: We prioritize student learning, development, and well-being.
- Academic Excellence: We pursue knowledge and assess our learning to better ourselves and our community.
- Diversity: We embrace our different perspectives, backgrounds, experiences and identities to expand and enrich what we can learn and do together.
- Belonging: We create the conditions in which everyone thrives and brings their authentic selves.
- Civic Engagement: We connect students to the local community and beyond to enhance their academic experiences and foster genuine engagement.

Head-Royce enrolls approximately 920 students in the three separate divisions—Lower, Middle and Upper—and provides a dynamic, whole-child education to every student. We envision a future where education unlocks the promise and purpose of every student to better the world.

HRS is unable to provide immigration sponsorships such as H1B Visas. Applicants must be authorized to work in the United States and be willing to undergo both Livescan background check and TB screening as part of the hiring process. Employment is also contingent upon successful completion of background checks and compliance with California SB 848, which requires prior educational institution employers to disclose credible complaints, substantiated investigations, or discipline involving egregious misconduct.

Head-Royce provides equal employment opportunities on the basis of merit, fitness, qualifications, and experience. The school’s commitment to equal employment opportunity extends to all job applicants and employees and to all aspects of employment. Head-Royce makes employment decisions without regard to race, color, creed, religion, sex (including pregnancy, childbirth or related medical conditions and breastfeeding), reproductive health decision-making, sexual orientation, gender, gender identity, gender expression, marital status, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, citizenship, military or veteran status, age, or other categories defined by state law, federal law or local ordinance. Head-Royce prohibits discrimination or harassment based on these classifications. Discrimination and harassment based on a perception that anyone is in any of these protected classifications or is associated with a person who has or is perceived as being in any of these protected classifications, are also prohibited. Head-Royce School seeks to be a community in which every individual is treated with sensitivity, courtesy and respect.

Required Disclosure: AB 2534 & SB 848- As of January 1, 2026, in accordance with Education Code section 44939.5 (as amended by California AB 2534 & SB 848) and Education Code 44051 (as amended by SB 848) applicants for all positions are required by law to provide a complete list of every school district, county office of education, charter school, state special school, diagnostic centers operated by the CA Department of Education, and/or private schools with which they have previously been employed, regardless of the length of service. Please include any full-time, part-time and/or substitute employment positions on your application. Failure to disclose all previous educational employment, regardless of length or location, may result in the disqualification of your application and/or may be deemed dishonestly in the hiring process and subject to discharge should you become employed.

## About Head-Royce School

## Company Overview
- **One-liner**: Head-Royce School is a diverse K–12 independent school in the Oakland hills that develops students of character, intellect, and creativity through a transformative academic experience.
- **Entity Type**: Private (independent, non-profit K–12 school)
- **Headquarters**: Oakland, California, USA (4315 Lincoln Avenue, Oakland, CA 94602)
- **Founded**: 1887
- **Founders**: Anna Head

## Core Business
- Primary industry: Education (independent private schooling, grades K–12)
- Target customers: B2C — families in the San Francisco Bay Area seeking a rigorous, values-driven K–12 education; also enrolls international students in the Upper School
- Mission: "To develop students of character, intellect, and creativity." Core values include Students First, Academic Excellence, Diversity, Belonging, and Civic Engagement.

## Products & Services
- **Lower School (Grades K–5)**: Whole-child, hands-on curriculum with a strong foundation across disciplines, emphasizing community engagement.
- **Middle School (Grades 6–8)**: Developmentally appropriate sequential program focused on analytical, problem-solving, and interpersonal skills in a small, nurturing environment.
- **Upper School (Grades 9–12)**: Challenging liberal arts curriculum developing critical thinking, intellectual risk-taking, collaboration, and ethical decision-making.
- **Athletics & Extracurriculars**: 100+ athletics teams and extracurricular clubs across the school.
- **Professional Community & Employment**: Teaching, administrative, staff, coaching, and substitute roles; professional development and benefits programs for faculty and staff.
- **Auxiliary Programs**: After-school program, internships, innovation centers, and service-learning initiatives integrated into the student experience.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (non-profit institution)
- **Key Metric**: ~900 students enrolled; $8.4M total financial aid granted this year; 25% of students receive need-based assistance; 72% students of color
- **Notable Investors/Partners**: Not applicable (non-profit); admissions are open to all students regardless of race, color, religion, gender, disability, sexual orientation, nationality, or ethnic origin. Employs Verifent for compliance-related verification requests and Lever for its candidate application process.
- **Growth Signals**: Recently completed a strategic design process (2023–24) that produced "Pathways to Purpose," the school's new strategic direction; maintains strong demand with students coming from 80+ zip codes and 33+ East Bay communities.

## Competitive Advantages
- **Longevity & Reputation**: Founded in 1887, with more than 137 years of institutional history and a well-established name in Bay Area independent education.
- **Student-Centered Model**: 7:1 student-faculty ratio and a commitment to deep relationships, advising groups, and social-emotional learning.
- **Diversity & Belonging**: 72% students of color and a stated commitment to anti-racist curriculum, BIPOC leadership, and inclusive practices.
- **Financial Accessibility**: $8.4M in financial aid granted annually, broadening access to a premium private education.
- **Innovation with Tradition**: Innovation centers, integrated technology, internships, life skills classes, and cross-divisional programming embedded into the academic culture.

## Strategic Focus
- Executing "Pathways to Purpose," the strategic direction developed through the 2023–24 community-wide design process.
- Strengthening civic engagement, sustainability, and community partnerships connecting students to the broader Oakland/Bay Area and beyond.
- Continuing investment in diversity, equity, and inclusion, including training, curriculum revision, and BIPOC leadership development.
- Attracting and retaining outstanding educators and staff through professional growth, leadership opportunities, and thoughtful innovation.

## Why Work Here
- **Culture**: A professional community described as diverse, intelligent, and mission-driven, with strong collegial engagement — including book groups, happy hours, weekly yoga, and boot camp classes. Faculty and staff contribute to cultural associations, sustainability, arts, and athletics.
- **Work Environment**: Roles are on-site at the 22-acre Oakland hills campus; 175+ faculty, staff, and administrators across three divisions.
- **Development**: Emphasis on professional development, growth, and leadership, with compensation/benefits support.
- **Hiring Process**: The school uses Lever as its applicant tracking system and may use AI tools to support parts of the hiring process (resume review, responses, verification signals) — though final decisions are made by humans. Reasonable accommodations are available via HR for applicants with disabilities.
- **Mission-Driven Work**: Employees report daily motivation from the school's mission to inspire the next generation to lead lives of purpose and meaning.

## Sources
1. [headroyce.org](https://www.headroyce.org/about-us/employment)
2. [jobs.lever.co](https://jobs.lever.co/headroyce)
3. [headroyce.org](https://www.headroyce.org/about-us)
4. [headroyce.org](https://www.headroyce.org/about-us/at-a-glance)
5. [headroyce.org](https://www.headroyce.org/)

## Other roles at Head-Royce School

- [After-School Program Counselor (26-27)](https://feeny.ai/job/after-school-program-counselor-26-27-head-royce-school-professional-staff-z73jb94fg8ft) — Professional Staff Oakland, CA
- [2nd-6th Grade Math Specialist (26-27)](https://feeny.ai/job/2nd-6th-grade-math-specialist-26-27-head-royce-school-lower-school-division-9baaezvvdsa1) — Lower School Division Oakland, CA