---
title: 'Marketing Assistant at M-KOPA'
canonical: 'https://feeny.ai/job/marketing-assistant-m-kopa-kenya-5xnnn8dx4tv0'
type: 'job'
last_seen: '2026-11-09'
---

# Marketing Assistant at M-KOPA

- **Company:** [M-KOPA](https://feeny.ai/companies/m-kopa)
- **Location:** Kenya
- **Employment:** full-time
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-11-09
- **Apply:** https://jobs.ashbyhq.com/M-KOPA/26b38d27-e45a-4116-b09f-8812f65b2b1a

## Job description

Marketing Assistant, Smartphones | Kenya

You're accomplished. You've run campaigns that landed, briefed agencies that delivered, and you can read a sales-uplift report without flinching. You're probably even happy. But when did your marketing last change what someone was able to do with their life?

A scale that's hard to find elsewhere

M-KOPA has unlocked more than $2 billion in credit for 7 million customers across Africa. 55% of them are accessing formal financial services for the first time. 70% use their products to earn an income, and 86% tell us their quality of life has improved. We're 2,300+ people supported by 35,000 agents, we've contributed $45 million in taxes, and in Kenya we've assembled 2 million smartphones locally. For many of our customers, that phone is the first door into the digital economy.

What makes this different

In most corporate marketing roles, you own a slice: the social calendar, the activations, the reporting. Here you own the whole arc, from the first brief to the shop floor to the sales number that follows.

Above-the-line, in-store, social, influencer, partnership and dealer channels all sit under one leader, so the story a customer sees on their phone is the same one they find at the counter. And you'll be judged on what matters: conversion, sales uplift and customer impact, not impressions. You'll work directly with country leadership, with real say over where marketing spend goes and why.

## What you bring

- A proven track record of leading integrated ATL and BTL campaigns end to end, from brief through launch to post-campaign impact reporting, with demonstrable accountability for budget and measurable sales uplift.
- Demonstrable experience directing agencies, influencer programmes and brand partnerships, alongside a disciplined content and social calendar, and the analytical ability to turn performance data and customer research into decisions.
- Established command of marketing operations, including request workflows, procurement, purchase orders and the stock of marketing materials and devices that retail activations depend on, with real comfort in dealer-network and retail environments.

You'll also bring the judgement to know when a campaign needs to be more local, the credibility to make agencies do their best work, and the curiosity to ask a customer what they actually think. A degree in marketing or communications is welcome, but we care far more about what you've shipped.

## What you'll do

- Set the agenda. Write the campaign briefs, localise and protect the brand across every execution, and run launches from content packs and retail activation plans through to the post-campaign review.
- Run the channels customers actually use. Direct the social channels and our WhatsApp channel, steer influencer campaigns from sourcing to posting, and deliver partnerships, promotions, and dealer and van branding that people notice.
- Own the evidence. Run SMS-based customer research and quarterly retail surveys, track spend against sales uplift and conversion, and bring leadership a clear view of what worked, what didn't, and what to do next.

Behind all of that sits the machinery: tracking marketing requests through to stakeholder sign-off, managing procurement and stock, and triggering replenishment before anyone has to ask. You'll also shape how the wider Kenya team works, improving processes and sharing product knowledge as the business grows.

The reality check This role is broad. You'll move from a strategic conversation with leadership to a purchase order in the same afternoon, and the work spans the creative and the operational. It rewards someone who likes seeing a campaign through every step. If that sounds like how you already work, you're probably ready for exactly this.

Let's talk If you're reading this and thinking that your current role has a ceiling you've started to notice, that's probably the signal. Reach out for a conversation. No pressure, no formalities. Just a chance to find out whether this is the evolution you didn't know you were looking for.

Why M-KOPA? At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training. We support individual journeys with family-friendly policies, prioritize well-being, and embrace flexibility.

Join us in shaping the future of M-KOPA as we grow together. Explore more at [m-kopa.com](http://m-kopa.com).

Recognized four times by the Financial Times as one Africa's fastest growing companies (2022, 2023, 2024, 2025 and 2026), named on CNBC's World’s Top Fintech Companies 2025 & 2026 and by TIME100 Most influential companies in the world 2023 and 2024 , we've served over 10 million customers, unlocking $2 billion in cumulative credit for the everyday earners across Africa, in addition to over 10,000 e-bikes financed in Kenya.

Important Notice

M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply.

M-KOPA explicitly prohibits the use of Forced or Child Labour and respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice. M-KOPA shall ensure that its Employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships.

M-KOPA does not collect/charge any money as a pre-employment or post-employment requirement. This means that we never ask for ‘recruitment fees’, ‘processing fees’, ‘interview fees’, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process.

Applications for this position will be reviewed on a rolling basis. Shortlisting and interviews will take place at any stage during the recruitment process. We reserve the right to close the vacancy early if a suitable candidate is selected before the advertised closing date.

If your application is successful M-KOPA undertakes pre-employment background checks as part of its recruitment process, these include; criminal records, identification verification, academic qualifications, employment dates and employer references.

## About M-KOPA

## Company Overview
- **One-liner**: M-KOPA is a leading African fintech platform that provides affordable financial and digital products to cash-based earners, enabling them to finance everyday essentials through daily micropayments.
- **Entity Type**: Private (Growth Stage)
- **Headquarters**: Nairobi, Kenya (Global HQ with additional offices in London, UK)
- **Founded**: 2010
- **Founders**: Jesse Moore (CEO & Co-Founder) and Nick Hughes

## Core Business
- **Primary Industry**: Fintech / Financial Services
- **Target Customers**: B2C focused on "Every Day Earners" — underserved, cash-based entrepreneurs and individuals across Sub-Saharan Africa who lack formal collateral, credit history, or a monthly salary.
- **Mission/Purpose**: "To make financing for everyday essentials accessible to everyone." Their core mission is to "finance progress" for millions of unbanked and underbanked people.

## Products & Services
- **Smartphone Financing**: The core entry product. Customers pay a small deposit (e.g., ~$35) followed by daily micro-instalments (~$0.50/day) via mobile money (like M-Pesa) to own a smartphone. This is the primary gateway to the digital economy.
- **Digital Loans**: After building a repayment credit history, customers can access small, flexible digital loans on an instalment basis.
- **Hospital Coverage (Insurance)**: Affordable health insurance packages offered via the same daily micropayment model.
- **Device Protection**: Insurance for the financed smartphone.
- **Affordable Data Bundles**: Digital subscriptions and data packages available on a similar instalment basis.

## Market Standing
- **Valuation**: Not publicly disclosed. However, M-KOPA has raised substantial growth capital from top-tier global investors.
- **Key Metric**: Over **$1.5 billion in cumulative credit deployed** to more than **5 million customers** across Kenya, Uganda, Nigeria, Ghana, and South Africa. [m-kopa.com](https://www.m-kopa.com/about)
- **Notable Investors**: Includes **Generation Investment Management** (co-founded by Al Gore), **Sumitomo Corporation**, and other leading impact and growth investors. Board members often come from these firms. [m-kopa.com](https://www.m-kopa.com/about)
- **Growth Signals**: M-KOPA now employs over **3,000 staff members** and has a direct sales force of over **30,000 agents**. The company operates one of the largest smartphone assembly factories in the region, producing over 1 million phones locally. [wikipedia.org](https://en.wikipedia.org/wiki/M-Kopa)

## Competitive Advantages
- **Proprietary Tech & Data Stack**: Processes over **1 million payments daily**, using AI-driven analytics to create credit records for individuals with no formal financial history. This is a deep, defensible data moat.
- **Asset-Light Distribution**: A massive, managed direct sales force of 30,000 agents provides a powerful on-the-ground distribution network that is hard to replicate.
- **Customer-Centric Lending**: Offers "Inclusive, Fair, and Flexible" terms. No collateral or proof of income required. Customers can return a product, get their deposit back, and be released from obligations if they cannot pay. This builds immense trust. [m-kopa.com](https://www.m-kopa.com/about)
- **Vertical Integration**: From smartphone assembly to fintech lending to digital services, M-KOPA controls the entire value chain, creating a sticky ecosystem.

## Strategic Focus
- **Deepening Financial Services**: Expanding beyond smartphone financing into digital loans, insurance, and health coverage to become a comprehensive financial partner.
- **Geographic Expansion**: Already in 5 African countries (Kenya, Uganda, Nigeria, Ghana, South Africa) with potential for further market entry.
- **Leveraging AI for Credit Scoring**: Constantly improving their proprietary data models to offer more products and better manage risk for a traditionally "unscoreable" population.
- **M-KOPA Labs**: A research arm that deploys grants to test new technologies and extensions of their platform. [wikipedia.org](https://en.wikipedia.org/wiki/M-Kopa)

## Why Work Here
- **Purpose-Driven Mission**: The work directly impacts financial inclusion and poverty alleviation for millions across Africa. A deeply motivating "why."
- **Rapid Growth & Scale**: Operating in a high-growth environment with a team of 3,000+, providing significant opportunities for career advancement and tackling complex, real-world problems.
- **Global, Pan-African Team**: A diverse team with a "proudly Pan-African footprint" and offices in London, offering a unique cultural experience.
- **Flexible Work**: Offers hybrid and remote working options that suit the demands of the role. [m-kopa.com](https://www.m-kopa.com/careers)
- **Strong Benefits Package**: Includes comprehensive health plans, learning & development resources, and recognition & rewards. They emphasize a culture of "Progress, Excellence, and Humility." [m-kopa.com](https://www.m-kopa.com/careers)
- **Engineering Culture**: Known for building a world-class tech stack from scratch for a unique market.

## Sources
1. [m-kopa.com/about](https://www.m-kopa.com/about)
2. [m-kopa.com/careers](https://www.m-kopa.com/careers)
3. [wikipedia.org/wiki/M-Kopa](https://en.wikipedia.org/wiki/M-Kopa)
4. [uk.linkedin.com/company/m-kopa](https://uk.linkedin.com/company/m-kopa)
5. [jobs.ashbyhq.com/m-kopa](https://jobs.ashbyhq.com/m-kopa)

## Other roles at M-KOPA

- [Customer Performance Field Officer - Mombasa](https://feeny.ai/job/customer-performance-field-officer-mombasa-m-kopa-mombasa-px4texnttspc) — Mombasa, Kenya
- [Workplace Lead](https://feeny.ai/job/workplace-lead-m-kopa-accra-8d67ss7g02gs) — Accra, Ghana
- [Senior CRM Manager - Conversion & Lifecycle](https://feeny.ai/job/senior-crm-manager-conversion-lifecycle-m-kopa-nairobi-b0ss7ygxj3jd) — Nairobi, Kenya
- [Senior CRM Manager - Conversion & Lifecycle](https://feeny.ai/job/senior-crm-manager-conversion-lifecycle-m-kopa-london-1rm0mxyrygnc) — London, United Kingdom
- [Senior Sales Manager](https://feeny.ai/job/senior-sales-manager-m-kopa-kenya-0r12mkcd3sn5) — Kenya
- [Head of Finance:  M-KOPA Mobility](https://feeny.ai/job/head-of-finance-m-kopa-mobility-m-kopa-kenya-1q1eahmm1r7d) — Kenya
- [Head of People Partnering - Kenya](https://feeny.ai/job/head-of-people-partnering-kenya-m-kopa-nairobi-8tc88s36anzn) — Nairobi, Kenya
- [Field Sales Trainer](https://feeny.ai/job/field-sales-trainer-m-kopa-takoradi-gfz425qkrbtr) — Takoradi, Ghana
- [National Service Recruitment - Accra, Ghana](https://feeny.ai/job/national-service-recruitment-accra-ghana-m-kopa-ghana-61pq7kxw8hha) — Ghana
- [Warehouse Manager](https://feeny.ai/job/warehouse-manager-m-kopa-kenya-bct567ycs11h) — Kenya