---
title: 'Marketing Automation Specialist at Xero'
canonical: 'https://feeny.ai/job/marketing-automation-specialist-xero-london-jc7tk84zs1s8'
type: 'job'
last_seen: '2026-11-07'
---

# Marketing Automation Specialist at Xero

- **Company:** [Xero](https://feeny.ai/companies/xero)
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-24
- **Last confirmed live:** 2026-11-07
- **Apply:** https://jobs.ashbyhq.com/xero/2e4fabf0-a3c6-4020-ab40-eec73231721c

## Job description

## The role

As the Marketing Automation Specialist, you will join Xero's Customer Engagement team to design, build, test, schedule, deploy, and report on global and regional communications using a modern marketing tech stack. You will be hands-on in Salesforce Marketing Cloud (SFMC), ensuring campaigns reliably reach small business users worldwide to help make running their businesses seamless. A key part of this position involves driving operational efficiency across the team. You will play a vital role in lifting delivery maturity by refining reusable email templates, documenting clear processes, sharing technical insights, and partnering with regional marketers on their quarterly communication plans.

The team & how they connect You will join a high-performing Global Customer Engagement team that works in close partnership with Regional Marketing, Product Marketing, and Data & Insights specialists. The team operates with a focus on peer collaboration, shared learning, and thorough QA to streamline workflows across all regions. Together, they combine technical execution with commercial insights to build meaningful, tailored experiences for our audience.

Initially, you will focus on

- Hands-on campaign creation and deployment using Salesforce Marketing Cloud and in-product messaging tools.
- Building dynamic, personalized content using HTML, AMPscript, and SQL.
- Managing end-to-end campaign QA, audience segmentation logic, and data troubleshooting.
- Standardizing build patterns, updating team documentation, and delivering operational sends.

Where and how you can work Xero offers a flexible hybrid work environment designed to support balance, focus, and collaboration. You will have access to modern office spaces for team connection and dedicated boost days.

Here are some of the things we are looking for

- Experience managing multi-region or multi-segment email and CRM campaigns.
- Technical capability using HTML, CSS, AMPscript, and SQL for dynamic content creation.
- Solid understanding of data ingestion, file imports, and audience segmentation rules.
- Demonstrated ability to run end-to-end campaign QA, resolve automation issues, and evaluate delivery metrics.
- Strong cross-functional collaboration skills to manage competing deadlines and translate technical requirements clearly.
- A proactive approach to documenting processes, sharing knowledge, and simplifying daily workflows.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.

## About Xero

## Company Overview
- **One-liner**: Xero provides cloud-based accounting and financial management software for small businesses, serving over 4.9 million customers worldwide.
- **Entity Type**: Public (ASX: XRO, S&P/ASX 200 component)
- **Headquarters**: Wellington, New Zealand
- **Founded**: July 6, 2006
- **Founders**: Rod Drury, Hamish Edwards

## Core Business
- **Primary industry**: Cloud accounting software (SaaS)
- **Target customers**: Small businesses, accountants, and bookkeepers (B2B)
- **Mission**: To make life better for small businesses globally by automating routine tasks and delivering actionable insights.

## Products & Services
- **Xero Accounting Software**: Cloud-based platform for invoicing, bank reconciliation, expense tracking, payroll, and financial reporting. Sold by subscription (Starter, Standard, Premium tiers).
- **JAX – AI Finance Partner**: An AI-powered assistant integrated into Xero that automates routine tasks and provides insights to help businesses grow.
- **Xero Ecosystem**: Over 1,000 third-party app integrations via the Xero App Store, covering payments, inventory, CRM, and more.
- **Xero for Nonprofits**: Discounted subscriptions (25% off) for eligible nonprofit and community organisations.
- **Xero for Purpose**: Social impact initiatives including financial literacy programmes (Unlock Your Numbers), sustainability tools (Sumday carbon app), and the Xero Beautiful Business Fund (NZ$750,000+ in funding annually).

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources (publicly traded with market cap available on ASX; latest data not included in search results).
- **Key Metric**: Annual Revenue NZ$2.103 billion (FY2025); Net income NZ$227.8 million (FY2025).
- **Notable Investors/Partners**: Board Chair David Thodey; CEO Sukhinder Singh Cassidy. In June 2025, Xero announced an agreement to acquire Melio, a New York-based payments provider, for $2.5 billion.
- **Growth Signals**: Achieved Rule of 40 outcomes of 41.0% (May 2024) and 43.9% (Nov 2024). Customer base grew to 4.9 million. Headcount of 4,610 employees (2025). Expanding globally with offices in New Zealand, Australia, UK, US, Canada, South Africa, and Singapore.

## Competitive Advantages
- **Market leader** in cloud accounting across New Zealand, Australia, and the UK.
- **AI-first approach** with JAX, embedded directly into the core product to reduce manual work.
- **Extensive integration ecosystem** (1,000+ apps) creating high switching costs for customers.
- **Strong brand trust** built over 19 years with a focus on small business success.

## Strategic Focus
- **AI and automation**: Deepening AI capabilities (JAX) to deliver predictive insights and automate finance workflows.
- **Payments expansion**: Acquisition of Melio to strengthen payments capabilities for small businesses.
- **Sustainability**: Reducing carbon emissions (72% reduction in scope 1 & 2), offering free carbon accounting tools, and supporting small business sustainability.
- **Social impact**: Scaling programmes like the Beautiful Business Fund and financial literacy initiatives.

## Why Work Here
- **Culture**: Values-driven, human-centric organisation with a focus on making a tangible impact on small businesses globally.
- **Flexibility**: Emphasises a flexible environment and time for what matters most (remote/hybrid policy not explicitly stated but implied).
- **Perks & benefits**:
  - One paid day off per year for volunteering (Community Connect programme).
  - Free access to Sumday carbon accounting app for employees.
  - Financial literacy resources and mentorship programmes.
- **Engineering & innovation**: Dedicated Engineering and Data & AI teams (open roles visible on careers page). Global collaboration across 7+ countries.
- **Diversity & inclusion**: Indigenous inclusion initiatives (te ao Māori in NZ, Reconciliation Action Plan in Australia), support for Indigenous communities.
- **Sustainability focus**: Employees can contribute to environmental goals through company-wide initiatives.

## Sources
1. [Wikipedia – Xero](https://en.wikipedia.org/wiki/Xero)
2. [Xero About Page](https://www.xero.com/au/about/)
3. [Xero Careers – Inside Xero](https://careers.xero.com/inside-xero/)
4. [Xero Careers – Teams](https://careers.xero.com/)
5. [Xero Homepage](https://www.xero.com/)

## Other roles at Xero

- [Customer Experience Specialist - Melio](https://feeny.ai/job/customer-experience-specialist-melio-xero-manchester-0apnfjtyx359) — Manchester, United Kingdom
- [Engineering Manager - Cloud Networks](https://feeny.ai/job/engineering-manager-cloud-networks-xero-melbourne-8gqw69bv1r7w) — Melbourne, Australia
- [Lead Engineer - Front End (React)](https://feeny.ai/job/lead-engineer-front-end-react-xero-wellington-9sjxsd4a6d13) — Wellington, New Zealand
- [Senior Engineer - AI Platform](https://feeny.ai/job/senior-engineer-ai-platform-xero-melbourne-wy84yt8bba9z) — Melbourne, Australia
- [Financial Accountant](https://feeny.ai/job/financial-accountant-xero-wellington-0bjk26repmzk) — Wellington, New Zealand
- [Lead Engineer - Front End (React)](https://feeny.ai/job/lead-engineer-front-end-react-xero-melbourne-k9j5m5627ab0) — Melbourne, Australia
- [Accounting Professional? Discover a new career in SaaS Sales with Xero](https://feeny.ai/job/accounting-professional-discover-a-new-career-in-saas-sales-with-xero-xero-sd3m7hjzea5f) — Brisbane, Australia
- [Solutions Consultant](https://feeny.ai/job/solutions-consultant-xero-brisbane-rj5t374ksh02) — Brisbane, Australia
- [Engineer - Payments](https://feeny.ai/job/engineer-payments-xero-vancouver-v6a1s8dc9eqt) — Vancouver, Canada
- [Data Engineer - Performance Insights](https://feeny.ai/job/data-engineer-performance-insights-xero-sydney-ndt7sgmv8xdm) — Sydney, Australia