---
title: 'Marketing / Business Development intern at Beyond Sports'
canonical: 'https://feeny.ai/job/marketing-business-development-intern-beyond-sports-alkmaar-mh34vrchcb7e'
type: 'job'
last_seen: '2026-09-08'
---

# Marketing / Business Development intern at Beyond Sports

- **Company:** Beyond Sports
- **Location:** Alkmaar, Netherlands
- **Employment:** internship
- **Work type:** onsite
- **Posted:** 2026-08-20
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.ashbyhq.com/wearebeyondsports/69d63885-c258-459d-8507-e7a1cf6f65a8/application

**Skills:** MS Office, Word, PowerPoint, Excel, Graphic design skills, Figma, Canva, Design tools

> Gain hands-on experience in marketing and business development by supporting campaign execution, market research, and client pitches. This role involves creating content, analyzing competitors, and assisting top-tier sports clients while working on a personal internship project.

## Job description

Join Our Team as a Marketing/Business Development Inter at Beyond Sports

This a unique opportunity to gain hands-on experience across both marketing and business development, working to drive brand awareness and expand our market presence. In this role, you will assist in creating and executing marketing campaigns while helping to identify new business opportunities and contribute to projects for top-tier clients such as the NHL, ESPN and UEFA.

In addition to contributing to the daily operations of our Marketing and Business Development departments, you'll have the opportunity to work on your own internship project or graduation thesis. At Beyond Sports, we encourage you to maximize your internship experience and enhance both your professional and personal skills. You'll be guided by an experienced team lead, ensuring you get the most out of your time with us.

## Your tasks and responsibilities

Marketing

- Support the team in brainstorming, creating, and executing campaigns for company initiatives, projects and promotions.
- Stay up to date with the latest marketing trends and proactively suggest ideas for content, campaigns, and PR activities.
- Assist in the creation of content for social media and blogs, including video shoots support.
- Assist in the planning and distributing of internal communications both within the company and the wider Sony group.
- Organize and manage Beyond Sports’ marketing assets.
- Monitor and report on PR activities related to key projects.
- Conduct research and competitor analysis to support strategic decision-making.

Business Development

- Conduct market research to identify potential markets, clients, industry trends
- Contribute to brainstorming sessions to create the best projects and experiences for new and existing clients
- Assist in crafting pitches, presentation decks for clients

Who are you?

- Passionate about sports, technology - or both!
- You are available 4-5 days a week in our office for at least 5/6 months.
- You would describe yourself as proactive, creative and a team player.
- Strong command of English, both in writing and speaking.
- Capable of working efficiently to meet deadlines.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Proficient in MS Office (Word, PowerPoint and Excel required).
- Currently pursuing a degree in Marketing, Business, or a related field.
- We prefer that the intern is enrolled at a Dutch university or college for the entire duration of the internship and must provide us with an internship agreement.
- Bonus: Graphic design skills or experience with Figma, Canva or other design tools.

## About Beyond Sports

Beyond Sports is an AI-based data analysis and visualisation company that offers a new way of experiencing sports. Our Emmy Award-winning visualisation platform enables real-time digital sports engagement solutions for leagues, broadcasters, brands and ultimately the end consumers. We deliver sports content spreading from traditional media all the way to the Metaverse. As part of Sony's sports businesses we aim to shake up the industry through data and entertainment.

Join us!

We’re excited to welcome enthusiastic and talented interns who are ready to make a difference in the future of sports technology. Join us at Beyond Sports, where you'll have the chance to contribute to innovative sports experiences and grow your skills in a supportive environment.

## About Beyond Sports

## Company Overview
- **One-liner**: Beyond Sports transforms raw sports tracking data into real-time 3D animated broadcasts, AI-driven commentary, and immersive fan experiences.
- **Entity Type**: Private (Acquired by Sony in November 2022)
- **Headquarters**: Alkmaar, Netherlands
- **Founded**: 2014
- **Founders**: Sander J. Schouten (CEO & Co-Founder) and Nicolaas Westerhof (CTO & Co-Founder)

## Core Business
- Primary industry/industries: Sports Technology, Data Visualization, Broadcast Media
- Target customers: B2B — sports leagues (NFL, NBA, NHL), broadcasters, media partners, brands, and data rightsholders
- Mission or purpose statement: To revolutionize the sports industry through cutting-edge technology and AI-driven insights, reimagining how sports are consumed by fans worldwide.

## Products & Services
- **Data Processing Engine**: Ingests and merges multiple raw tracking data streams (often incomplete or single-point) to produce a consistent, production-ready format. Compatible with any output including the Metaverse, media partners, and digital platforms.
- **Data Visualization Platform**: An Emmy Award-winning visualization engine that creates real-time 3D animations from enhanced tracking data, powering alternative broadcasts (e.g., "NHL Hockeyverse"), performance analysis, and post-match programs.
- **Creative & Storytelling Services**: Co-creates immersive narratives, animated broadcasts, AI commentary, and fan-first content for apps, gaming platforms, and branded worlds that enhance fan engagement and loyalty.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (acquired by Sony in 2022 for an undisclosed amount)
- **Key Metric**: Total funding raised $2.36M prior to acquisition; now a wholly owned subsidiary of Sony Group
- **Notable Investors/Partners**: Sony Group (parent company, via Hawk-Eye and Pulselive), NFL, NBA, NHL
- **Growth Signals**: Emmy Award-winning technology; live broadcasts on gaming platforms as a next major goal; integrated with Sony’s Hawk-Eye tracking system and Pulselive digital services; team of 50+ employees representing 17 nationalities

## Competitive Advantages
- **Sony Ecosystem Integration**: Unique access to Hawk-Eye’s tracking data and Pulselive’s distribution, creating a vertically integrated pipeline from data capture to fan-facing content.
- **Proprietary Data Enhancement**: Proprietary engine that validates, enhances, and unifies raw tracking data into complete, lifelike 3D skeletons — a technical moat that competitors struggle to replicate.
- **Creative & Tech Fusion**: In-house 3D artists, engineers, and storytellers working side-by-side, enabling rapid production of broadcast-ready, immersive experiences that are both technically advanced and creatively compelling.

## Strategic Focus
- **Live Gaming Integration**: Pivoting to bring live match broadcasts onto gaming platforms, creating a new category of interactive sports consumption.
- **Deepening Sony Synergy**: Leveraging Hawk-Eye’s data and Pulselive’s digital services to scale globally and offer end-to-end solutions for leagues and broadcasters.
- **Expanding Sport Verticals**: Building on existing NFL, NBA, and NHL partnerships to enter new sports and markets, with a focus on direct-to-consumer experiences.

## Why Work Here
- **Culture & Environment**: Described as “more like a living room than a corporate space,” with an open, modern office overlooking canals in Alkmaar. High value placed on diversity — 17 nationalities among 50+ team members.
- **Workspace & Perks**: In-office role with two adjacent offices; ping-pong, corn-hole, darts, video games, and board games; freshly prepared hot meals three times a week by an in-house chef, plus fresh fruit, snacks, and drinks.
- **Growth & Development**: Access to learning courses; hands-on work with industry-leading data technology on high-impact projects for world-renowned sports organizations.
- **Wellness**: Company fitness card for a nearby gym; ergonomic work equipment provided from day one.
- **Team Events**: Regular Friday drinks, project watch parties, and an annual company trip.

## Sources
1. [beyondsports.nl](https://www.beyondsports.nl/)
2. [beyondsports.nl/careers-page](https://www.beyondsports.nl/careers-page)
3. [builtin.com](https://builtin.com/company/beyond-sports)
4. [cbinsights.com](https://www.cbinsights.com/company/beyond-sports)
5. [sony.com](https://www.sony.com/en/SonyInfo/technology/stories/entries/20240411/beyondsports/)

## Other roles at Beyond Sports

- [Senior Project Manager 12 month FTC](https://feeny.ai/job/senior-project-manager-12-month-ftc-beyond-sports-alkmaar-32bhbhe3wg39) — Alkmaar, Netherlands
- [Frontend React Native Engineer](https://feeny.ai/job/frontend-react-native-engineer-beyond-sports-budapest-f66nt32nrgpq) — Budapest, Hungary
- [Senior React Native Engineer](https://feeny.ai/job/senior-react-native-engineer-beyond-sports-budapest-f79ahe8zx8cy) — Budapest, Hungary
- [HR Advisor](https://feeny.ai/job/hr-advisor-beyond-sports-basingstoke-d3566wcjym8m) — Basingstoke, United Kingdom
- [Freelance Backend Software Engineer](https://feeny.ai/job/freelance-backend-software-engineer-beyond-sports-budapest-g177mhaapp05) — Budapest, Hungary
- [Senior Core Software Engineer](https://feeny.ai/job/senior-core-software-engineer-beyond-sports-melbourne-d2zbgh0vnssc) — Melbourne, Australia
- [Freelance Unity Developer](https://feeny.ai/job/freelance-unity-developer-beyond-sports-alkmaar-pjtdaq5cgahc) — Alkmaar, Netherlands
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-beyond-sports-alkmaar-6wbkdg6zswbg) — Alkmaar, Netherlands
- [Midweight Product Designer](https://feeny.ai/job/midweight-product-designer-beyond-sports-alkmaar-0dy10gfkbkar) — Alkmaar, Netherlands
- [3D Technical Artist](https://feeny.ai/job/3d-technical-artist-beyond-sports-alkmaar-rt0xwkc10k9g) — Alkmaar, Netherlands