---
title: 'Marketing Cloud Mobile Technical Specialist / Mobile & Analytics - Hibrido (CDMX) at Orion Innovation'
canonical: 'https://feeny.ai/job/marketing-cloud-mobile-technical-specialist-mobile-analytics-hibrido-cdmx-orion-89b4pbn6sm86'
type: 'job'
last_seen: '2026-10-15'
---

# Marketing Cloud Mobile Technical Specialist / Mobile & Analytics - Hibrido (CDMX) at Orion Innovation

- **Company:** Orion Innovation
- **Location:** Mexico City, Mexico
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-10-15
- **Apply:** https://www.orioninc.com/careers/job/?gh_jid=4721816006

## Job description

Orion Innovation is a premier, award-winning, global business and technology services firm.  Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity.  We work with a wide range of clients across many industries including financial services, professional services, telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce, and education.

Marketing Cloud Technical Specialist / Mobile & Analytics

Esquema: Hibrido

Objetivo del rol

Ser responsable de diseñar, implementar y validar integraciones técnicas de punta a punta entre Salesforce Marketing Cloud, aplicaciones móviles (iOS/Android) y plataformas de medición, asegurando que los SDKs, eventos, identificadores y flujos de datos funcionen correctamente en producción.

Responsabilidades principales

- Configurar e integrar el SDK de Marketing Cloud MobilePush en aplicaciones móviles iOS y Android, garantizando la correcta asociación de usuarios/dispositivos mediante Contact Key y Subscriber Key.

- Gestionar notificaciones push: configuración de tokens, registros de dispositivos y validación de envíos desde Marketing Cloud hacia la app.

- Implementar y validar AppsFlyer, asegurando el correcto funcionamiento de in-app events, deep links y procesos de atribución. Realizar troubleshooting de payloads y parámetros enviados desde la app.

- Configurar y depurar eventos en Google Analytics 4 / Firebase, validando parámetros y propiedades de usuario, utilizando DebugView y herramientas de diagnóstico para garantizar la calidad de la medición.

- Realizar pruebas end-to-end completas, verificando el flujo de datos desde la aplicación → SDK → AppsFlyer/GA4 → Marketing Cloud → Journey/MobilePush.

- Revisar y dar soporte técnico en implementaciones móviles con SDKs, incluyendo inicialización, actualización y configuración en Swift/Kotlin, manejo de permisos, push tokens y lifecycle de la aplicación.

- Analizar y resolver problemas técnicos relacionados con conexiones, autenticación y envío/recepción de información entre sistemas.

- Diseñar y documentar arquitecturas de integración que soporten comunicación eficiente entre microservicios y plataformas de marketing/analytics.

- Colaborar con equipos de desarrollo móvil, marketing y analítica, asegurando que las integraciones cumplan con los objetivos de negocio y estándares técnicos.

Conocimientos indispensables

- Salesforce Marketing Cloud Engagement (MobilePush, Journey Builder, APIs REST).

- Configuración e integración del SDK de Marketing Cloud MobilePush en apps móviles.

- AppsFlyer: implementación, validación de SDK, in-app events, atribución y deep links.

- Google Analytics 4 / Firebase: implementación, debugging de eventos, validación de parámetros y taxonomías de medición.

- Desarrollo móvil con SDKs (Swift/Kotlin): configuración, inicialización y actualización.

- Experiencia en pruebas end-to-end de integraciones móviles y plataformas de marketing/analytics.

Orion is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, citizenship status, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Candidate Privacy Policy

Orion Systems Integrators, LLC and its subsidiaries and its affiliates (collectively, “Orion,” “we” or “us”) are committed to protecting your privacy. This https://www.orioninc.com/candidate-data-privacy-policy/ (“Notice”) explains:

- What information we collect during our application and recruitment process and why we collect it;
- How we handle that information; and
- How to access and update that information.

Your use of Orion services is governed by any applicable terms in this notice and our general [Privacy Policy](https://www.orioninc.com/privacy-policy/).

## About Orion Innovation

## Company Overview
- **One-liner**: Orion Innovation is a global software engineering and data company that helps enterprises modernize technology, reimagine customer experiences, and accelerate growth through Data, AI, Cloud, and Experience Design.
- **Entity Type**: Private (acquired by One Equity Partners in 2018)
- **Headquarters**: Iselin, New Jersey, United States
- **Founded**: 1993
- **Founders**: Not publicly available

## Core Business
- **Industries**: IT Services and IT Consulting, with deep vertical expertise in Banking, Financial Services & Insurance (BFSI), Healthcare & Life Sciences, Telecom, Media & Technology, Sports & Entertainment, and Professional Services.
- **Target Customers**: Large enterprises and mid-market organizations (B2B) across regulated industries seeking digital transformation.
- **Mission/Purpose**: To help clients solve complex challenges, drive transformation, and move confidently toward what’s next. Their purpose is to build what matters, using Data, AI, and Cloud to turn technology into tangible business impact.

## Products & Services
Orion delivers services rather than a single product, organized into core capabilities:

- **Engineering**: Cloud-native development, AI/ML, mobile development, and quality engineering to accelerate time to market.
- **Data & Analytics**: Data strategy, engineering, migration, analytics, and modern data platforms.
- **AI**: Enterprise AI adoption advisory, responsible AI, generative AI development, and agentic systems.
- **Cloud**: Cloud and VMware migration, legacy modernization, cloud security, managed services, and DevSecOps (hybrid and multi-cloud).
- **Experience Design**: Human-centered design, UX/UI prototyping, journey management, and martech.
- **Cybersecurity**: Adaptive cybersecurity, AI security, cyber defense operations, and GRC.

## Market Standing
- **Valuation**: Not disclosed (private company, owned by One Equity Partners).
- **Key Metric (Revenue)**: Annual revenue of **$1.3 billion** (2025 data from LinkedIn).
- **Key Metric (Headcount)**: **6,000+ global associates** (as per company website; LinkedIn reports 3,122 with +8.0% YoY growth).
- **Notable Investors/Partners**: **One Equity Partners** (majority owner); partner ecosystem includes hyperscalers (AWS, Azure, GCP) and leading data, cloud, and cybersecurity technology partners.
- **Growth Signals**:
    - 30+ years in business with **20+ years average tenure** of top 10 clients (indicating high retention).
    - **12 major global delivery centers** in the US, Canada, Mexico, Europe (incl. Serbia, Romania), and India/APAC.
    - Active M&A history: acquired Banktech Software Services (2023), NetRD (2021), MERA (2019), Behavior (2019), Cabeus (2019).

## Competitive Advantages
- **Deep Domain Expertise**: Unlike generalist IT shops, Orion has 30+ years of specialized experience in highly regulated industries (BFSI, Healthcare, Telecom).
- **Full-Stack Digital Transformation**: Uniquely combines Data, AI, Cloud, Engineering, Design, and Cybersecurity under one roof, acting as a true end-to-end partner.
- **Global Delivery Model**: Operates nearshore and offshore centers (12+ major delivery locations) enabling 24x7 support and cost efficiency.
- **High Client Stickiness**: Average tenure of top 10 clients is **20+ years**, a strong signal of trust and delivery quality.
- **Hyperscaler Partnerships**: Co-innovates with the three major cloud providers, acting as a trusted advisor.

## Strategic Focus
- **Becoming a Data and AI Powerhouse**: The company is explicitly evolving into a global "Data and AI" leader, investing heavily in AI/ML, generative AI, and agentic systems.
- **Enterprise AI Adoption**: Focus on moving clients from pilot to production scale with responsible and secure AI.
- **Geographic Expansion**: Continued investment in their global delivery network across North America, Europe, and India/APAC.
- **Industry Specialization**: Deepening vertical expertise in existing high-value sectors (BFSI, Healthcare, Telecom).

## Why Work Here
- **Culture & Growth**: Described as a place where "curiosity drives progress" with a "Growth Mindset" value. Employees report high exposure to cutting-edge Data, AI, and next-gen engineering [orioninnovation.com](https://www.orioninnovation.com/careers/life-at-orion/).
- **Learning & Development**: Strong emphasis on upskilling through the **Orion Academy** and hands-on global project work. Leaders are said to invest in employee progress [orioninnovation.com](https://www.orioninnovation.com/careers/life-at-orion/).
- **Work Model**: **Hybrid** work model designed for "connection, flexibility, and high-performance teams" [orioninnovation.com](https://www.orioninnovation.com/careers/life-at-orion/). They blend flexibility with intentional collaboration.
- **Global & Diverse**: A team of 6,000+ across 20+ nationalities. Inclusion is a stated priority, with cultural celebrations and an environment encouraging authenticity.
- **Impact & Stability**: The company boasts high client retention (20+ year average) and works on mission-critical systems for large enterprises, offering a mix of project stability and challenging work.
- **Perks & Recognition**: Awarded the **Cigna Healthy Workforce Designation**, indicating a focus on employee well-being and health benefits [orioninnovation.com](https://www.orioninnovation.com/careers/life-at-orion/).

## Sources
1. [Orion Innovation - Homepage](https://www.orioninnovation.com/)
2. [Orion Innovation - About Us](https://www.orioninnovation.com/about/who-we-are/)
3. [Orion Innovation - Life at Orion](https://www.orioninnovation.com/careers/life-at-orion/)
4. [Orion Innovation - Careers](https://job-boards.greenhouse.io/orioninnovation)
5. [Orion Innovation - LinkedIn Profile](https://www.linkedin.com/company/orioninnovation)

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