--- title: 'Marketing Communications Specialist at FreeBalance' canonical: 'https://feeny.ai/job/marketing-communications-specialist-freebalance-krakow-148n4ya1bgjq' type: 'job' last_seen: '2026-09-10' --- # Marketing Communications Specialist at FreeBalance - **Company:** FreeBalance - **Location:** Krakow, Poland - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-04-24 - **Last confirmed live:** 2026-09-10 - **Apply:** https://jobs.lever.co/freebalance.com/c003e67d-ceac-46f5-8be7-bbf86c599430 ## Job description FreeBalance is seeking a Content & Communications Specialist who is responsible for developing clear, compelling, and consistent messaging across all FreeBalance communications. This role translates complex public financial management (PFM) concepts into accessible content that supports brand positioning, thought leadership, and sales engagement. This role also leads messaging alignment, internal communications, and content-driven support for campaigns and events. . Main Responsibilities: Content Development & Sales Support - Write and develop high-quality content including case studies, whitepapers, presentations, brochures, and website copy - Create and adapt regional sales and marketing collateral aligned to global messaging - Translate technical and policy-heavy material into clear, engaging narratives Messaging & Positioning - Work with the corporate marketing team to ensure alignment on core messaging and positioning - Ensure consistency of tone, voice, and narrative across all materials - Support brand messaging and storytelling across regions Thought Leadership & Campaign Content - Develop content aligned to GovTech, digital transformation, and public financial management - Draft social media content (primarily LinkedIn) aligned to campaigns Internal Communications - Support internal communications strategy, including newsletters and executive messaging - Ensure clarity and consistency across internal communications Event Content & Support - Develop event-related content (presentations, speaking notes, collateral) - Support messaging for events, media engagement, and announcements Editorial & Brand Governance - Ensure proper use of FreeBalance brand, messaging, and assets - proofread and edit content across the organization Qualifications: - 3–5+ years in content marketing, communications, or journalism - Exceptional writing and editing skills (native or near-native English) - Experience developing sales and marketing collateral - Ability to simplify complex subject matter - Strong attention to detail and editorial judgment - Experience in B2B, public sector, or technology environments preferred - Familiarity with CMS platforms (e.g., WordPress), design tools (e.g., Canva or Adobe Creative Suite), and AI-assisted writing tools Impact - Strengthens global messaging consistency and positioning - Improves quality and effectiveness of sales and marketing materials - Enables stronger thought leadership and event presence - Willingness to travel internationally - Excellent written and verbal communication skills in English are required FreeBalance helps governments around the world leverage robust Government Resource Planning (GRP) technology to accelerate country growth. FreeBalance software solutions for public financial and human resource management support reform and modernization to improve governance, transparency and accountability. Good governance is required to improve development results. We thank all applicants for their interest; however, only those selected for an interview will be contacted. FreeBalance is an inclusive employer dedicated to building a diverse workforce to increase the representation of the designated groups based on each country’s legislation. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective labour law throughout all stages of the recruitment process. Make a difference in this world and join FreeBalance! ## About FreeBalance ## Company Overview - **One-liner**: FreeBalance provides AI-powered public financial management (PFM) and Government Resource Planning (GRP) software exclusively for governments worldwide. - **Entity Type**: Private (last known funding: Series B in 2002) - **Headquarters**: Ottawa, Ontario, Canada - **Founded**: 1984 - **Founders**: Not publicly available ## Core Business - Primary industries: Public Financial Management (PFM), Government Resource Planning (GRP), digital government transformation - Target customers: National, state, and local governments – B2G (business-to-government), including fragile/post‑conflict states and advanced economies - Mission: Improve citizen wellbeing by helping governments align resources with priorities, build trust, and deliver results through transparent, accountable, and AI‑enabled financial systems ## Products & Services - **FreeBalance Accountability Suite™** – A modular, scalable GRP platform that covers budgeting, commitment accounting, expenditure management, treasury management, procurement, payroll, civil service management, and fiscal transparency portals. Designed exclusively for government needs. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric – Annual Revenue**: ~$19.2 M (latest estimated) | **Total Funding**: $5.6 M (one known Series B round in 2002) - **Notable Investors/Partners**: Not explicitly named; partners include governments in 30+ countries (e.g., South Sudan, Kosovo, Timor‑Leste); signatory of the UN Global Compact - **Growth Signals**: - Headcount grew 20% YoY to ~158 employees (as of latest data) - Platform manages over $425 B in government budgets across 30 countries - Customers achieved average 24.5% improvement in PFM performance (PEFA assessments) - Software costs 225% less than Tier 1 ERP providers over five‑year TCO ## Competitive Advantages - **Exclusive government focus**: Only PFM/GRP solution designed from the ground up for the public sector, with commitment accounting, budget controls, and fiscal transparency built in - **Proven reform track record**: 40‑year history with higher implementation success rates and measurable PEFA improvements - **AI‑native and ethical**: Embedded intelligence with responsible AI frameworks, sovereign data control, and inclusive innovation - **Cost leadership**: Significantly lower total cost of ownership vs. Tier 1 ERP alternatives ## Strategic Focus - Expanding AI‑native capabilities to help governments move from legacy systems to real‑time, data‑driven decision‑making - Deepening PFM reform partnerships in fragile and emerging economies while serving advanced democracies (U.S., Canada) - Strengthening ethical governance and transparency safeguards as a differentiator - Building open ecosystems for sovereign data control and inclusive citizen services ## Why Work Here - **Work that Matters**: Directly contribute to improving governance, reducing corruption, and enhancing citizen wellbeing in countries around the world - **Diverse & Global Team**: 45 nationalities, operations in 25+ countries – emphasis on building local talent - **Continuous Learning**: Exposure to global experts and high‑impact government projects - **Career Variety**: Roles in accounting, finance, IT, software development, consulting, and support - **Remote/Hybrid/Office**: Not explicitly stated, but global distributed team suggests flexibility; corporate head office in Ottawa, Canada ## Sources 1. [freebalance.com – About Us](https://www.freebalance.com/en/about/) 2. [freebalance.com – Careers](https://www.freebalance.com/en/careers/) 3. [linkedin.com – FreeBalance Company Page](https://linkedin.com/company/freebalance) 4. [freebalance.com – Company Overview Brochure PDF](https://www.freebalance.com/wp-content/uploads/2024/01/Company-overview-brochure-Feb-2026-DIGITAL-USE.pdf) 5. 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