---
title: 'Marketing Content Specialist -  New Apps at Voodoo'
canonical: 'https://feeny.ai/job/marketing-content-specialist-new-apps-voodoo-paris-xw2qpd4xf8x5'
type: 'job'
last_seen: '2026-11-03'
---

# Marketing Content Specialist -  New Apps at Voodoo 

- **Company:** [Voodoo ](https://feeny.ai/companies/voodoo)
- **Location:** Paris, France
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-08
- **Last confirmed live:** 2026-11-03
- **Apply:** https://jobs.ashbyhq.com/voodoo/d02e550d-d9eb-47ad-8fd0-2cf884436348

## Job description

## About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

## Team

New Apps is Voodoo’s zero-to-one team, building the next generation of B2C apps powered by AI and designed for mass-market audiences. From social entertainment and fitness to health and learning, we explore new opportunities to build products people love. We operate like a startup, with the resources and ambition of a leading tech company. Our team is deliberately lean, which means fewer layers, more ownership, and the freedom to experiment, build, and move fast.

## Role

We’re looking for a creative, hands-on builder with a strong visual eye and a hacker mindset, able to leverage AI to create content, automate workflows, and shape the visual identity of our apps. You’ll work across video, static assets, paywalls, ASO, and UI/UX, collaborating closely with Product, Dev, and Growth to build and grow our next consumer apps. You will:

- Build AI-powered workflows to automate and scale creative production.
- Create video and static assets for paid acquisition, especially Meta Ads.
- Contribute to our apps’ visual identity, including paywalls, onboarding, ASO, and UI elements.
- Explore trends, test new tools, and turn ideas into tangible outputs fast.
- Analyze creative performance (hook rate, CTR, CVR, IPM) and iterate accordingly.
- Collaborate with Product, Dev, and Growth to bring ideas to life.

Profile

- Experience in a creative discipline such as video, motion design, graphic design, or digital design.
- Hands-on experience with AI creative tools (Runway, Kling, Veo, Seedance, Scenario, etc.).
- A builder mindset: you enjoy experimenting, automating workflows, and finding smarter ways to create.
- Strong visual instincts and an understanding of what captures attention online.
- Comfortable working in a fast-paced, ambiguous, zero-to-one environment.
- Fluent in English and French, both written and spoken.

Nice to have: experience with UI/UX, mobile apps, ASO, paywalls, creative automation, or coding.

## Benefits

- Competitive salary upon experience, plus bonus
- Swile Lunch voucher
- Gymlib (100% covered by Voodoo)
- Premium healthcare coverage SideCare, for your family, 100% covered by Voodoo
- Wellness activities in our Paris office

## About Voodoo 

## Company Overview
- **One-liner**: Voodoo is a global tech company that entertains the world through iconic mobile apps and games, empowering bold creators to turn their ideas into hits.
- **Entity Type**: Private (minority stakes from Tencent, Goldman Sachs, and Groupe Bruxelles Lambert)
- **Headquarters**: Paris, France
- **Founded**: 2013
- **Founders**: Alexandre Yazdi, Laurent Ritter

## Core Business
- **Primary industry/industries**: Mobile gaming, mobile apps, social platforms
- **Target customers**: B2C (mobile consumers worldwide)
- **Mission or purpose statement**: "Entertain the world through iconic apps and games" – Voodoo aims to empower bold creators and deliver engaging mobile experiences.

## Products & Services
- **Mob Control**: Hybrid-casual game that grossed nearly $100 million; started as hyper-casual and evolved post-launch.
- **Block Jam 3D**: Block-matching puzzle game; also crossed $100 million in revenue.
- **BeReal**: Photo-sharing social app acquired for €500 million in June 2024; 50 million users globally.
- **Wizz**: Social media platform launched in 2020; 1 million MAU in the US.
- **Publishing Platform**: Voodoo evaluates and publishes games from over 2,000 external studios, providing user acquisition, monetization, and product support.
- **Other notable titles**: Paper.io, Helix Jump, Hole.io, Aquapark.io, Snake vs Block, Baseball Boy.

## Market Standing
- **Valuation/Market Cap**: €1.7 billion (as of August 2021, per Groupe Bruxelles Lambert stake)
- **Key Metric**: Annual revenue of $670 million in 2024 (up from $570 million in 2023)
- **Notable Investors/Partners**: Tencent (minority stake, 2020), Goldman Sachs (minority stake), Groupe Bruxelles Lambert (16% stake, 2021)
- **Growth Signals**:
  - 8 billion total downloads, 150 million monthly active users
  - 20% revenue growth and strong profitability in 2024
  - Acquisition of BeReal for €500M to expand into social apps
  - Headcount grew from ~750 (2023) to 800+ (2024)
  - Opened offices in Singapore, Japan, Istanbul, and Montreal to support global expansion

## Competitive Advantages
- **Data-driven rapid prototyping**: Launches nearly one game per week, testing retention and playtime metrics to iterate quickly.
- **Massive scale and distribution**: 8 billion downloads and a network of 2,000+ external studios give Voodoo unmatched reach in mobile gaming.
- **Successful pivot**: Transitioned from hyper-casual to hybrid-casual games and apps, demonstrating adaptability to market changes.
- **Strong monetization**: In-app purchases and advertising revenue; Mob Control and Block Jam each generated nearly $100 million.

## Strategic Focus
- **Diversification beyond hyper-casual**: Investing in hybrid-casual games and social apps (BeReal, Wizz) to build resilient revenue streams.
- **Asia-Pacific expansion**: Leveraging Tencent partnership and new offices in Singapore and Japan.
- **Continued innovation**: Maintaining a high-velocity testing culture while scaling the publishing platform to attract more external developers.

## Why Work Here
- **Culture**: Values include speed, risk-taking, direct feedback, fighting bureaucracy, high standards, ownership, and long-term thinking. Described as fast-paced and focused on learning quickly.
- **Hiring process**: Aimed at completion within 30 days; includes recruiter conversation, case study/skill test, Q&A, and final interview with senior leadership.
- **Teams**: Growth, Engineering & Data, Gaming, Apps, Strategy & Operations, Corporate.
- **Work environment**: Global offices in Paris (HQ), Istanbul, Montreal, Singapore, and Japan. Remote/hybrid policy not explicitly stated, but roles are likely office-based in key hubs.
- **Notable perks**: Opportunity to work on products with billions of users; ownership mindset encouraged; flat hierarchies with direct feedback culture.

## Sources
1. [voodoo.io](https://voodoo.io/company)
2. [voodoo.io](https://voodoo.io/)
3. [voodoo.io](https://voodoo.io/careers)
4. [en.wikipedia.org](https://en.wikipedia.org/wiki/Voodoo_(company))
5. [linkedin.com](https://www.linkedin.com/company/voodoo.io)

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