---
title: 'Marketing Coordinator DACH (m/f/d) at Vectorworks'
canonical: 'https://feeny.ai/job/marketing-coordinator-dach-m-f-d-vectorworks-allplan-rh81zcd2j237'
type: 'job'
last_seen: '2026-10-28'
---

# Marketing Coordinator DACH (m/f/d) at Vectorworks

- **Company:** Vectorworks
- **Location:** Allplan, Germany
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-01
- **Last confirmed live:** 2026-10-28
- **Apply:** https://jobs.gem.com/vectorworks/am9icG9zdDorEChciTMwJ4fhJ7BuxALe

## Job description

Marketing Coordinator DACH (m/f/d)

Allplan is a global provider of BIM design software for the AEC industry. True to our “Design to Build” claim, we cover the entire process from the first concept to final detailed design for the construction site and for prefabrication. Allplan users create deliverables of the highest quality and level of detail thanks to lean workflows. Allplan offers powerful integrated cloud technology to support interdisciplinary collaboration on building and civil engineering projects. Around the world over 600 dedicated employees continue to write the Allplan success story. Headquartered in Munich, Germany, Allplan is part of the Nemetschek Group which is a pioneer for digital transformation in the construction sector.

## Key Responsibilities

- Localise, adapt and roll out global demand generation campaigns for the DACH region.
- Plan and execute your own prospect and lead generation campaigns, including regular product-focused webinars for Architecture and Engineering.
- Manage cross-channel execution and continuously optimise campaigns based on leads, MQLs, SQLs and pipeline contribution.
- Contribute to an integrated DACH marketing plan that combines global initiatives with regional priorities, segments and personas.
- Plan, organise and execute regional events and trade shows, with a strong focus on the needs of the Hunter sales team, including structured lead capture and handover to Sales.
- Ensure consistent brand positioning, messaging and visual identity across all regional touchpoints together with Global Marketing.
- Collaborate closely with Sales, Partner Management, Product Marketing, Digital Demand Generation and Customer Success.
- Build and maintain a clear reporting framework (funnel KPIs, campaign and channel performance, event ROI) and turn CRM and marketing automation data into concrete optimisation measures.

## Your Channels

- Email & Marketing Automation
- Paid Media & Social Media
- Web & Webinars
- Events & Trade Shows

## Requirements

- Several years of experience in B2B marketing, ideally in software/SaaS or a technology-driven company, with a strong focus on demand generation and campaign management.
- Proven track record in planning and executing integrated online and offline programmes, including webinars, events, email, paid media and social.
- Hands-on experience with marketing automation and CRM systems (e.g. Marketo, Salesforce) and reporting/dashboard tools.
- Strong analytical and conceptual skills: you define KPIs, analyse funnel and campaign performance and derive clear actions.
- A hands-on, execution-driven mindset with a high level of ownership and a focus on measurable business impact.
- German at native or near-native level and fluent business English, both written and spoken.
- Ideally based in or near Munich, to work closely with our DACH team in the Munich office.

#Allplan

## #LI-LS1

## About Vectorworks

## Company Overview
- **One-liner**: Vectorworks provides award-winning 2D/3D CAD and BIM software for architecture, landscape design, and entertainment professionals.
- **Entity Type**: Private (subsidiary of Nemetschek Group, a publicly traded company on MDAX)
- **Headquarters**: Columbia, Maryland, USA (with offices in the UK, Canada, Australia, New Zealand, and Japan) [vectorworks.net](https://www.vectorworks.net/en-US/careers)
- **Founded**: 1985 (as Diehl Graphsoft) [vectorworks.net](https://www.vectorworks.net/en-US/company)
- **Founders**: Richard Diehl [vectorworks.net](https://www.vectorworks.net/en-US/company)

## Core Business
- Primary industries: Architecture, Engineering, Construction (AEC), Landscape Design, and Entertainment (lighting, stage, event design).
- Target customers: B2B – design professionals in architecture firms, landscape architecture practices, entertainment venues, and educational institutions.
- Mission: “Build intuitive, powerful, and practical software solutions for design professionals around the globe” and “inspire and empower designers to create experiences that will transform the world.” [vectorworks.net](https://www.vectorworks.net/en-US/company)

## Products & Services
- **[Vectorworks Architect]**: A BIM‑enabled design and documentation tool tailored for architects. It supports the entire building design process from concept to construction documentation.
- **[Vectorworks Landmark]**: Landscape design and planning software with site‑specific tools, plant databases, and hardscape modeling.
- **[Vectorworks Spotlight]**: Industry‑leading CAD and BIM software for lighting designers, set designers, and event planners, including advanced rigging and visualization capabilities.
- **[Vectorworks Fundamentals]**: A general‑purpose 3D CAD and modeling package that serves as the base for all industry‑specific modules.
- **Vectorworks Service Select (maintenance/support) & Subscriptions**: Annual maintenance program and monthly/annual subscription plans for customers to stay current and access priority support. [vectorworks.net](https://www.vectorworks.net/en-US/company)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (Vectorworks is a wholly owned subsidiary of the Nemetschek Group).
- **Key Metric**: More than **685,000 designers** rely on Vectorworks technology globally. [vectorworks.net](https://www.vectorworks.net/en-US/company)
- **Notable Investors/Partners**: Parent company **Nemetschek Group** (a leading AEC software conglomerate listed on the German MDAX). Vectorworks also maintains partnerships with hardware makers, rendering engines (e.g., Redshift), and industry organizations.
- **Growth Signals**:
  - Transitioned from perpetual licenses to monthly/annual subscriptions worldwide (2018 onward).
  - Regular major releases (e.g., Vectorworks 2026 launched in 2025) with continuous feature additions.
  - Global expansion with offices in five countries and presence in over 100 countries.

## Competitive Advantages
- **Longevity & Trust**: One of the first CAD programs (MiniCAD, 1985) and a pioneer in cross‑platform and BIM tools—before BIM became an industry standard. [vectorworks.net](https://www.vectorworks.net/en-US/company)
- **Industry‑Specific Suites**: Purpose‑built products (Architect, Landmark, Spotlight) provide out‑of‑the‑box workflows, symbols, and content that general‑purpose CAD cannot match.
- **Cross‑Platform**: Supports macOS and Windows, giving designers freedom of choice.
- **Customer Loyalty**: The Service Select program and high Net Promoter Score reflect strong retention and community engagement.

## Strategic Focus
- Continued innovation in BIM and integrated design workflows.
- Expansion of subscription model to all major markets.
- Deepening support for emerging design disciplines (e.g., virtual production, sustainable design).
- Investment in cloud collaboration and mobile capabilities to support remote and hybrid teams.

## Why Work Here
- **Culture**: Core values of **Inclusion, Balance, Collaboration, and Innovation** are actively promoted, with wellness programs and community investment initiatives. [vectorworks.net](https://www.vectorworks.net/en-US/company/values)
- **Work Environment**: Hybrid/office model typical across locations. The Columbia, MD headquarters and international offices offer modern workspaces.
- **Engineering Culture**: Engineers work on products used daily by hundreds of thousands of designers. The company encourages feedback loops with customers, hackathons, and continuous learning.
- **Benefits & Perks**: Full benefits including wellness programs, professional development allowances, and opportunities to travel to industry events.

## Sources
1. [vectorworks.net – About](https://www.vectorworks.net/en-US/company)
2. [vectorworks.net – Careers](https://www.vectorworks.net/en-US/careers)
3. [vectorworks.net – Core Values](https://www.vectorworks.net/en-US/company/values)
4. [vectorworks.net – Product Overview](https://www.vectorworks.net/)
5. [jobs.gem.com – Vectorworks Careers](https://jobs.gem.com/vectorworks)

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