---
title: 'Marketing Coordinator at TurnCare™'
canonical: 'https://feeny.ai/job/marketing-coordinator-turncare-remote-4bc5kmy17550'
type: 'job'
last_seen: '2026-10-31'
---

# Marketing Coordinator at TurnCare™

- **Company:** TurnCare™
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-10-27
- **Last confirmed live:** 2026-10-31
- **Apply:** https://job-boards.greenhouse.io/turncare/jobs/4470191009

## Job description

Company Description

TurnCare is transforming how hospitals manage mobility, pressure injury prevention, and patient recovery through the Guardian System — a technology-enabled patient management solution that combines innovative therapy with actionable data and insights.

As we scale, we're building a more data-driven organization — one where decisions are grounded in a clear understanding of what is happening, why it is happening, where the greatest opportunities exist, and what we should do next.

## Role Description

The Marketing Coordinator is a highly organized, detail-driven marketing professional who keeps the systems, data, and processes behind TurnCare’s marketing and sales engine running smoothly. This role combines marketing operations, hands-on execution, and cross-functional coordination to make sure every lead is captured, cleaned, routed, and tracked, and that the team can see clearly what’s driving pipeline.

The Marketing Coordinator serves as a connective partner across the organization, turning data and process into the tools and visibility that help the commercial team win. This individual will work closely with the Marketing Director and Marketing Manager on campaign tracking, reporting, and measurement, and will partner day to day with sales representatives, clinical specialists, product management, operations, and finance to keep data, systems, and execution aligned.

This role supports TurnCare’s marketing operations end to end — Salesforce data management, lead routing and follow-up, email and campaign automation, reporting and dashboards, and conference and event logistics, from registration and travel to shipping booth materials. The Marketing Coordinator also builds the documentation and training that help marketing and sales use systems consistently.

The ideal candidate is organized, proactive, and analytical, and equally comfortable digging into data and executing the details personally. This person thrives in a fast-paced startup environment where flexibility, accountability, and initiative are critical to success, and is able to work independently while managing multiple priorities. This role requires occasional travel for key conferences and team meetings.

What you'll do:

Responsibilities include, but are not limited to:

- CRM and data management: Maintain the quality of marketing and customer data in Salesforce, including list imports, cleanup, deduplication, and data standards.
- Lead management: Support the lead lifecycle from capture to conversion, including scoring, territory routing, handoffs to sales reps, and follow-up tracking.
- Campaign operations: Build and execute campaigns, email automation, and nurture programs across marketing platforms, and make sure they’re tracked correctly in the CRM.
- Event operations: Coordinate conference and event logistics from start to finish, including registration and sign-ups, booth and exhibitor details, team travel and lodging coordination, and shipping booth materials and equipment to and from shows. Handle lead capture and follow-up so leads get to sales quickly and accurately.
- Reporting and analytics: Build dashboards and reports on marketing performance, attribution, and pipeline contribution, and share insights that help inform strategy and budget decisions.
- Marketing technology: Help maintain and improve TurnCare’s marketing tech stack, research new tools, and connect systems so data flows cleanly between them.
- Process and enablement: Help create processes, documentation, and training so marketing and sales use systems consistently.
- Cross-functional partnership: Work closely with sales, product management, clinical, operations, finance, and leadership to align on data, reporting, and goals.
- Other duties: Take on additional projects and responsibilities as the team and business grow.

What we're looking for:

Required Education/ Experience:

- 1–3 years of experience in marketing operations, sales operations, or revenue operations, ideally in medical device, healthcare technology, or B2B.
- Hands-on Salesforce experience, including data management, campaigns, and reporting. Salesforce Administrator certification is a plus.
- Experience with email marketing and automation platforms, such as Mailchimp or HubSpot.
- Strong analytical skills and experience building dashboards and performance reports.
- Detail-oriented, with a strong sense of ownership over data quality.
- Ability to explain data and systems clearly to non-technical teams.
- Willingness to travel occasionally for key conferences and team meetings.

Preferred Education/Experience:

- Experience with marketing attribution and analytics tools.
- Experience supporting a growing sales team at an early-stage company.

Salary Range:

- $56,000 – $65,000 annually

Travel Requirements:

- Travel required (10%)

TurnCare, Inc. is an Equal Opportunity Employer and is committed to providing equal employment opportunities to all employees and applicants. We prohibit discrimination and harassment of any kind without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by federal, state, or local law.

## About TurnCare™

## Company Overview
- **One-liner**: TurnCare develops a data-driven, therapeutic mattress system (Guardian) that continuously monitors patient mobility and perfusion to prevent hospital-acquired pressure injuries and improve patient outcomes.
- **Entity Type**: Private (Venture-backed)
- **Headquarters**: Palo Alto, California, United States
- **Founded**: 2011
- **Founders**: Dr. Rafael Squitieri (Chief of Cardiothoracic Surgery) and Kim Orumchian

## Core Business
- Primary industry: Medical Equipment Manufacturing / Healthcare Technology
- Target customers: Hospitals, health systems, and critical care units (B2B within healthcare)
- Mission or purpose statement: "To elevate the standard of care and optimize patient outcomes through innovative, patient-first solutions. We empower caregivers and clinicians with technology that enhances safety, mobility, and recovery - so every patient receives the attention and dignity they deserve." [turncare.com](https://www.turncare.com/about-turncare/)

## Products & Services
- **[Guardian System]**: A medical device (therapeutic mattress) that delivers real-time, adaptive therapy to promote early patient mobility, preserve tissue perfusion, and reduce adverse events like pressure injuries, ventilator days, and delirium. The system provides clinicians with continuous mobility and perfusion data. [turncare.com](https://www.turncare.com/)

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Total Funding**: ~$10.3M (as of 2019, with a Series A of $3.4M in 2017 led by White Owl Capital Partners and a subsequent $6.9M venture round) [linkedin.com](https://www.linkedin.com/company/turncare)
- **Notable Investors/Partners**: White Owl Capital Partners; Board includes John F. Milligan, PhD (former CEO of Gilead Sciences), David Mars (Chairman), Joe Lash, JoLynn Short, and Dr. Rafael Squitieri. [turncare.com](https://www.turncare.com/about-turncare/)
- **Growth Signals**: 58.6% year-over-year headcount growth (31 employees as of mid-2025); recent patent filings (5+ patents in 2024 alone); partnership with Monetize360 to scale its patient management solution; addition of John F. Milligan to the Board in January 2024. [linkedin.com](https://www.linkedin.com/company/turncare)

## Competitive Advantages
- **Clinical Validation**: The Guardian System is backed by a randomized multicenter clinical trial demonstrating significant reductions in hospital-acquired pressure injuries, ventilator days, and delirium.
- **Real-Time Adaptive Technology**: Unlike static mattresses or periodic repositioning, Guardian continuously adapts therapy in real time based on patient movement and perfusion data.
- **Data-Driven Platform**: Provides objective mobility data to clinicians, enabling proactive rather than reactive care.
- **Strong IP Portfolio**: Multiple recent patents covering non-invasive pressure mitigation, perfusion enhancement, and patient monitoring.

## Strategic Focus
- Scaling commercial revenue through partnerships (e.g., Monetize360) and expanding into new health systems.
- Continuing R&D and patenting to strengthen the technology moat around its adaptive pressure-mitigation platform.
- Growing the team across engineering, commercial, and clinical roles to support broader market adoption.

## Why Work Here
- **Mission-Driven Culture**: The company emphasizes a "Culture of Care" built on Empowerment, Adaptability, Passion, Alignment, Empathy, and Relentlessness. [turncare.com](https://www.turncare.com/about-turncare/)
- **High-Growth Environment**: With 58%+ YoY headcount growth and active hiring, there is significant opportunity for impact and career growth.
- **Cross-Functional Exposure**: Team members come from top healthcare systems (Ascension, Lehigh Valley, Rush, ICU Medical, Medtronic) and work across engineering, product, clinical, and commercial functions.
- **Remote/Hybrid**: The company currently lists a remote Accountant I role, suggesting remote/hybrid flexibility for certain positions. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/turncare)
- **Engineering Culture**: Focus on hardware/software integration, real-time data systems, and patent-pending innovations in medical device technology.
- **Leadership**: Led by CEO JoLynn Short and a board featuring a former Gilead Sciences CEO, providing strong strategic direction.

## Sources
1. [turncare.com](https://www.turncare.com/)
2. [turncare.com - About](https://www.turncare.com/about-turncare/)
3. [LinkedIn Company Profile](https://www.linkedin.com/company/turncare)
4. [Greenhouse Careers Page](https://job-boards.greenhouse.io/turncare)
5. [The Org - TurnCare](https://theorg.com/org/turncare)

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