---
title: 'Marketing Creative Director at Hasbro'
canonical: 'https://feeny.ai/job/marketing-creative-director-hasbro-boston-massachusetts-y3e1cxrd4t5y'
type: 'job'
last_seen: '2026-09-24'
---

# Marketing Creative Director at Hasbro

- **Company:** Hasbro
- **Location:** Boston Massachusetts, United States
- **Compensation:** $155k–$269k
- **Posted:** 2026-09-21
- **Last confirmed live:** 2026-09-24
- **Apply:** https://job-boards.greenhouse.io/hasbro/jobs/4408069009

## Job description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

We're looking for a Marketing Creative Director to lead campaign creative across the Hasbro toys portfolio. In this role, you'll build how our brands show up in the world, from global product launches and retail moments to video content, digital, and social. You'll elevate our creative standards, unlock breakthrough ideas, and connect beloved brands with the kids, fans, and grown-ups who love them. And of course, have a lot of fun doing it!

In the role of Creative Director for Hasbro Toys and Games Marketing, you will guide the creative vision, storytelling, and visual elements across a portfolio that includes preschool, action, collector, adult, and family play. You will be supported by internal teams of copywriters, designers, art directors, and partner with product marketing teams and toy studios to develop groundbreaking campaign platforms and launch new products and characters.

This creative leadership role requires hands-on involvement, combining a strong understanding of how to inspire kids and kidults with visual and storytelling craftsmanship. It values a true appreciation of how toys are played with and a solid grasp of business aspects. The ideal candidate has directed creative campaigns for consumer, entertainment, or brand-based products. They shift easily from big-picture ideas to detailed actions, addressing retail needs, out of home, packaging placement, and global market variations. You'll work closely with the Head of Marketing Creative to ensure our brands keep innovating while staying true to what makes them endure.

Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday –Thursday at Hasbro’s HQ in Pawtucket, RI or at Hasbro’s temporary location in Boston, MA.

A Day in the Life of a Marketing Creative Director:

## What You'll Do

- Take charge of the creative development and delivery toy and game marketing, encompassing campaign platforms, launch assets, video, retail, and digital creative.
- Collaborate with brand and product marketing leads to translate strategy into emotionally resonant, data-driven creative.
- Mentor and guide teams of internal creatives, helping them grow, complete work at a high level, and stay encouraged.
- Set and uphold the creative bar across all work, whether it's a global brand film or a single post between beats.
- Work with product development, development services, and licensing teams to uncover storytelling opportunities in each launch and maintain consistent brand expression from ad to package to shelf.
- Guide and encourage external agency partners and vendors, ensuring alignment to each brand's tone, visual identity, and audience.
- Balance the demands of a multi-brand portfolio, prioritizing effort, sequencing work, and knowing where a distinct brand voice matters versus where scale and system win.
- Represent creative in key meetings, working closely with senior leadership across the business.

What You Bring:

- 10+ years of creative experience in brand or campaign work for consumer products, toys, entertainment, or organizations centered around intellectual property.
- 5+ years leading internal and external creative teams with a track record of strong mentorship and collaborative leadership.
- A deep love of visual storytelling, audience-first thinking, and brands people grow up with.
- Outstanding concepting, campaign development, and narrative instincts.
- Comfortable working across multiple brands and audience segments at once, from preschool to adult collector.
- Ability to clearly communicate and present ideas to senior customers and collaborators.
- A portfolio that showcases variety, creativity, and a strong grasp of how to engage audiences through creatively inspiring work.

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range $155,300—$269,100 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks

Please review our [Applicant Privacy Notice](https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Fdocs.hasbro.com%2Fprivacy%2Fjob-applicant&data=05%7C02%7CMaria.Hughes%40wizards.com%7C73f450b2476e4441be3308dec7006d14%7C701edd3ec7a84789b1ce8a243620d68f%7C0%7C0%7C639167001791388387%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=QzsYnPcynaB0OC2yYMSHab2TyW8jOlZQWyr87FBwDt8%3D&reserved=0) to learn how we collect, use, and protect your personal information in connection with the application process.

## About Hasbro

## Company Overview
- **One-liner**: Hasbro is a leading game, intellectual property, and toy company that delivers play experiences through physical and digital games, toys, licensed products, and entertainment.
- **Entity Type**: Public (NYSE: HAS)
- **Headquarters**: Pawtucket, Rhode Island, USA
- **Founded**: 1923 (incorporated in 1926)
- **Founders**: Henry Hassenfeld, Hillel Hassenfeld

## Core Business
- **Primary Industries**: Toys, Games, Intellectual Property (IP) Licensing, Digital Gaming, Entertainment
- **Target Customers**: B2C (kids, families, fans of all ages); B2B (retail partners, licensors, entertainment studios)
- **Mission Statement**: "Create joy and community through the magic of play."

## Products & Services
- **MAGIC: THE GATHERING**: Collectible card game and digital platform (Magic: The Gathering Arena) — both physical and digital.
- **DUNGEONS & DRAGONS**: Tabletop roleplaying game with digital tools (D&D Beyond).
- **MONOPOLY & HASBRO GAMES**: Classic board games and family game night staples.
- **NERF**: Blaster toys and active play products.
- **TRANSFORMERS**: Action figures, media franchise, and licensed merchandise.
- **PLAY-DOH**: Modeling compound and creative play sets.
- **PEPPA PIG**: Preschool toy line and media brand.
- **BEYBLADE**: Spinning top toys and competitive play system.
- **Hasbro Pulse & Secret Lair**: Direct-to-consumer platforms for exclusive collectibles and fan-focused drops.
- **Digital Licensing**: Partnerships for mobile games like *Monopoly Go!* (Scopely) and other video game adaptations.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources – check financial sites for current market cap.
- **Key Metric**: Annual revenue of $5.0 billion (FY 2023); record performance in Wizards of the Coast segment in FY 2025.
- **Notable Partners**: Scopely (*Monopoly Go!*), Marvel, and other major IP licensors.
- **Growth Signals**: Record year for MAGIC: THE GATHERING (Final Fantasy set was best-selling of all time); operational excellence program delivered ~$800M in gross cost savings; continued expansion in digital licensing and aging-up consumer strategy.

## Competitive Advantages
- **Iconic Brand Portfolio**: Owns and controls deeply loved brands like MAGIC, D&D, MONOPOLY, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG – spanning multiple generations and play categories.
- **Franchise-First Approach**: Unlocks value across physical toys, digital games, licensed consumer products, location-based entertainment, film, and TV.
- **Wizards of the Coast**: High-margin, high-growth segment with dedicated fan communities and recurring digital revenue (Magic: The Gathering Arena, D&D Beyond).
- **100+ Year Legacy**: Deep retail relationships, supply chain excellence, and trusted brand equity worldwide.
- **Diversified Revenue Streams**: Balanced between owned brands, partner brands, direct-to-consumer, and licensing – reducing reliance on any single product category.

## Strategic Focus
- **"Playing to Win" Strategy** (launched 2025):
  - **Anytime is Playtime**: Expand play occasions and distribution points.
  - **Aging Up**: Target consumers aged 13+ who are gaining purchase share.
  - **Everyone Plays**: Capture new demographics and under-indexed markets.
  - **Digital and Direct**: Invest in video games, digital technology, and direct-to-consumer channels.
  - **Partner Scale**: Leverage partners’ investments to extend brand reach.
- **Operational Excellence**: Ongoing cost-savings program targeting $1.0 billion in gross savings; process modernization across IT, supply chain, and HR.
- **AI & Emerging Tech**: Embracing AI-enabled entertainment and product innovation.
- **Sustainability & CSR**: Recognized as a JUST Capital Industry Leader (2025), 100 Best Corporate Citizens (3BL Media), and Civic 50 honoree.

## Why Work Here
- **Culture**: Creative, innovative, and inclusive – described as "legendary play starts with bold ideas." Emphasis on curiosity, lifelong learning, and "playing with purpose."
- **Work-Life Balance**: Half-day Fridays all year round; generous paid vacation and holidays.
- **Benefits**:
  - Medical, Dental, and Prescription coverage
  - Health Savings Account (HSA)
  - Retirement Savings Plan with generous company match and annual company contribution
  - Paid Parental Leave
  - Tuition Reimbursement
  - Life, Accident, and Disability Insurance
  - Pet Insurance and Identity Theft Protection
  - Onsite Fitness Center (at headquarters)
  - Learning & Development opportunities, clear goal-setting
- **Remote/Hybrid Policy**: Flexible work arrangements are part of the total rewards package (exact policy not detailed in provided sources; likely hybrid for most roles).
- **Global Presence**: Offices in Pawtucket (HQ), Providence, Los Angeles, Miami, Renton (Wizards of the Coast), plus 40+ countries – opportunities for domestic and international mobility.
- **Early Career**: Robust student programs and internship opportunities to shape the next generation of talent.
- **Impact**: Work on beloved brands that create joy and community; CSR programs embedded in the business.

## Sources
1. [Hasbro About Page (Corporate)](https://jobs.hasbro.com/content/About-Hasbro/)
2. [Hasbro 10-K FY2025 (SEC Filing)](https://newsroom.hasbro.com/static-files/30601d9c-1e19-47af-a62e-0de43d437ba9)
3. [Hasbro 2025 Corporate Fact Sheet](https://assets-us-01.kc-usercontent.com/500e0a65-283d-00ef-33b2-7f1f20488fe2/d66b7984-a04c-4f8c-aa86-d1c7854654aa/2025%20Corp%20Fact%20Sheet%2002.17.2025.pdf)
4. [Hasbro Careers Page](https://jobs.hasbro.com/)
5. [Hasbro Jobs & Internships (Greenhouse)](https://job-boards.greenhouse.io/hasbro)

## Other roles at Hasbro

- [Principal Cinematic Animator](https://feeny.ai/job/principal-cinematic-animator-hasbro-canada-69k8tkkrgq5q) — Canada
- [Animateur.rice Cinématique Principal.e](https://feeny.ai/job/animateur-rice-cinematique-principal-e-hasbro-canada-9mnm3wb23db8) — Canada
- [Principal Cinematics Designer](https://feeny.ai/job/principal-cinematics-designer-hasbro-canada-j04es0t23prt) — Canada
- [eCommerce Creative Manager](https://feeny.ai/job/ecommerce-creative-manager-hasbro-boston-massachusetts-pz6f74dbkxyf) — Boston Massachusetts, United States
- [Sr. Creative Director, Brand Experience, Toys & Games](https://feeny.ai/job/sr-creative-director-brand-experience-toys-games-hasbro-boston-massachusetts-9qpc9w7y06nj) — Boston Massachusetts, United States
- [Director, Franchise Strategy & Management](https://feeny.ai/job/director-franchise-strategy-management-hasbro-boston-massachusetts-r6rhv4jkecct) — Boston Massachusetts, United States / Los Angeles, CA
- [Project Engineer (Preschool & Fashion Brands)](https://feeny.ai/job/project-engineer-preschool-fashion-brands-hasbro-hong-kong-1p1xd781w9es) — Hong Kong, China
- [Sr Game Editor](https://feeny.ai/job/sr-game-editor-hasbro-japan-hkxk1mq0ndj4) — Japan
- [Privacy Paralegal](https://feeny.ai/job/privacy-paralegal-hasbro-boston-massachusetts-mcag3pfz8jes) — Boston Massachusetts, United States
- [Brand Manager](https://feeny.ai/job/brand-manager-hasbro-boston-massachusetts-nrcfnd59rhs4) — Boston Massachusetts, United States