---
title: 'Marketing Data Scientist at Scopely'
canonical: 'https://feeny.ai/job/marketing-data-scientist-scopely-barcelona-3d4vejfb4adn'
type: 'job'
last_seen: '2026-11-01'
---

# Marketing Data Scientist at Scopely

- **Company:** Scopely
- **Location:** Barcelona, Spain
- **Posted:** 2026-10-29
- **Last confirmed live:** 2026-11-01
- **Apply:** https://job-boards.greenhouse.io/scopely/jobs/5444467008?gh_jid=5444467008

## Job description

Scopely is seeking a Marketing Data Scientist to join our Marketing Analytics team in Barcelona, Spain, on a hybrid basis.

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people worldwide daily.

As a Marketing Data Scientist, you will be part of the Marketing Analytics team, which is responsible for executing the cross-portfolio analytics initiatives for Scopely’s User Acquisition and Ads teams.

## What You Will Do

- develop and maintain models that guide paid media investment, including spend-response curves, player lifetime value forecasts, user acquisition forecasts, and budget optimization approaches
- measure the effectiveness and incremental impact of advertising using sound statistical methods
- work on Ads initiatives to improve player experience while optimizing monetization, enhance our strategy in ads bidding, etc.
- translate model outputs into clear recommendations on where and when to invest, explaining expected outcomes, uncertainty, and key assumptions to marketing and finance partners.
- partner with User Acquisition, Ads, Finance, and Analytics Engineering teams to turn reliable data science into tools and workflows that support recurring marketing decisions

## What We're Looking For

- 3+ years of experience as a Data Scientist. Background in performance marketing and mobile free-to-play gaming is strongly preferred
- excellent analytical and problem-solving skills, with a track record of using data to drive meaningful outcomes
- preferred experience in applying marketing modeling techniques e.g., media mix modeling, time series forecasting, segmentation/clustering
- advanced SQL and hands-on Python skills for working with large datasets, developing analyses, and building reliable, scalable models; exposure to Google Cloud Platform and BigQuery is a plus
- working knowledge of visualization tools: Looker (Preferred), QlikView, Tableau, or PowerBI
- proficiency in developing and operating production data science workflows, including orchestration with tools such as Airflow and containerization with Docker; cloud deployment, CI/CD, and monitoring experience is a plus
- strong communication skills and the ability to explain clearly to both technical and non-technical stakeholders, influencing decision-making through structured storytelling and data-evidence-based recommendations
- Bachelor’s degree in a quantitative or scientific field, or equivalent practical experience, is a big plus
- experience in the games industry, or interest in video/mobile games and the evolving in-game advertising field, is a plus but not required

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that!   We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

Please ensure that the résumé/CV you attach is written in English.

## About Scopely

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.

Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.

Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official [website](http://scopely.com) and verify that all Talent Partner communications come from an email address ending in @[scopely.com](http://scopely.com).

Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: [California Privacy Notice](https://www.scopely.com/en/job-applicant-privacy-notice-for-ca-residents) and [EEA/UK Privacy Notice](https://www.scopely.com/en/eea-and-uk-job-applicant-privacy-notice).

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.

## About Scopely

## Company Overview
- **One-liner**: Scopely is a global interactive entertainment and mobile-first video game company, home to top-grossing titles like MONOPOLY GO!, Star Trek Fleet Command, and Pokémon GO.
- **Entity Type**: Private (Subsidiary of Savvy Games Group, acquired in 2023 for $4.9B)
- **Headquarters**: Culver City, California, United States
- **Founded**: 2011
- **Founders**: Walter Driver, Ankur Bulsara, Eytan Elbaz, Eric Futoran

## Core Business
- **Primary Industry**: Mobile video game development and publishing
- **Target Customers**: B2C (mass-market mobile gamers globally, free-to-play model)
- **Mission/Purpose**: "Inspire Play, Every Day" — expanding the possibilities of play through game experiences that aim to inspire community, connection, and competition.

## Products & Services
- **MONOPOLY GO!**: Top-grossing mobile board game adaptation; flagship title driving majority of revenue.
- **Pokémon GO**: Augmented reality mobile game (acquired via Niantic acquisition in 2025).
- **Star Trek Fleet Command**: Strategy MMO mobile game based on the Star Trek franchise.
- **Stumble Guys**: Massively multiplayer party knockout game (similar to Fall Guys).
- **MARVEL Strike Force**: Squad-based RPG featuring Marvel characters.
- **Yahtzee With Buddies**: Social dice game; part of the "With Buddies" franchise.
- **Scrabble GO**: Digital version of the classic word game.
- **WWE Champions**: Wrestling-themed card-collecting RPG.
- **Pikmin Bloom & Monster Hunter Now**: AR mobile games acquired via Niantic.
- **Other titles**: Bingo Bash, Tiki Solitaire TriPeaks, Looney Tunes: World of Mayhem, Campfire, Wayfarer.

## Market Standing
- **Valuation/Market Cap**: Acquired by Savvy Games Group in April 2023 for $4.9 billion.
- **Key Metric**: Annual Revenue of **$1.5 billion** (2024 estimate). Total funding of $998.7M prior to acquisition.
- **Notable Investors/Partners**: Savvy Games Group (parent), NewView Capital, Horizons Ventures, Greenspring Associates, Techstars.
- **Growth Signals**: Ranked **#1 mobile game maker in the U.S.** and **#2 globally** by revenue as of 2024. Named a **TIME100 Most Influential Companies**. Over 15 acquisitions completed, including the massive Niantic games business in 2025. Headcount of **2,377 employees** growing at +0.5% monthly with 239 active job postings.

## Competitive Advantages
- **Massive IP Portfolio**: Owns or operates some of the most valuable mobile game IPs in the world (Pokémon, MONOPOLY, Marvel, Star Trek).
- **Scale & Reach**: Operates in 30+ countries with 21 offices across 9 countries; truly global development and publishing footprint.
- **Proven M&A Engine**: Demonstrated ability to acquire, integrate, and scale studios (Niantic, GSN Games, Digit Game Studios) — a core strategic moat.
- **Data-Driven Development**: Heavy investment in analytics, performance marketing, and live operations to maximize player lifetime value.
- **Savvy Games Group Backing**: Backed by the $4.9B acquisition by Savvy, providing deep financial resources and strategic autonomy.

## Strategic Focus
- **Live Service Excellence**: Deep focus on live operations, player engagement, and long-term retention for existing titles.
- **Global Expansion**: Continued hiring and office growth in key markets (Spain, India, UK, Canada, Mexico).
- **AI & Data**: Investing heavily in data science, analytics engineering, and anti-cheat/player safety technologies.
- **New Game Development**: Actively building new titles across multiple genres, leveraging both original IP and licensed brands.
- **Post-Acquisition Integration**: Smoothly integrating Niantic's games, teams, and technology into the Scopely ecosystem.

## Why Work Here
- **Culture**: Described as a place where "creators, dreamers, and pioneers" work, with a strong emphasis on mutual respect and mindfulness. Employees are called "Scopeleans."
- **Awards**: Named a **Top 100 Best Workplace for Innovators**, **Best Places to Work in LA**, and **Built In Best Places to Work**.
- **Global & Remote-Friendly**: Offices in 21 locations across 9 countries (US, Spain, UK, India, Canada, Mexico, Ireland, Portugal, China, Singapore). Large engineering hubs in Barcelona, Culver City, and India.
- **Engineering Culture**: Heavy investment in tech roles (581 employees in Technical departments). Roles include Senior Front End Engineer, Staff Engineer (Server), Director of Data (Analytics Engineering), and Director of Player Safety & Anti-Cheat.
- **Compensation & Ratings**: Glassdoor rating of **3.7/5** (499 reviews) with compensation rated 3.7/5 and culture rated 3.6/5. Example salary: Creative Director ~$177K/year, Deployment Project Manager ~$98K/year.
- **Growth Trajectory**: Rapidly growing company (+0.5% monthly headcount growth) with 239 open roles, offering significant career advancement potential in a top-tier mobile gaming company.

## Sources
1. [scopely.com](https://www.scopely.com/en)
2. [scopely.com - Life at Scopely](https://www.scopely.com/en/life-at-scopely)
3. [careers.scopely.com](https://careers.scopely.com/us/en/home)
4. [linkedin.com - Scopely](https://uk.linkedin.com/company/scopely)

## Other roles at Scopely

- [Senior Quality Engineer - MONOPOLY GO!](https://feeny.ai/job/senior-quality-engineer-monopoly-go-scopely-united-kingdom-rads6bmvx68a) — United Kingdom
- [Sr. Manager, QA Engineering & Automation](https://feeny.ai/job/sr-manager-qa-engineering-automation-scopely-ca-canada-qp8x4cz6pche) — CA / Canada
- [Sr. Manager, QA Engineering & Automation](https://feeny.ai/job/sr-manager-qa-engineering-automation-scopely-united-states-culver-city-ca-s4sh8ys20er7) — United States / Culver City, CA
- [Product Marketing Manager, Live Events Pokémon GO](https://feeny.ai/job/product-marketing-manager-live-events-pokemon-go-scopely-tokyo-68fb75h4zxgh) — Tokyo, Japan
- [APAC Localization Manager, Pokémon GO](https://feeny.ai/job/apac-localization-manager-pokemon-go-scopely-tokyo-3x462cj4ennc) — Tokyo, Japan
- [Tax Manager](https://feeny.ai/job/tax-manager-scopely-united-states-culver-city-ca-v3r26g661h6k) — United States / Culver City, CA
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- [Sr. IT Procurement Specialist](https://feeny.ai/job/sr-it-procurement-specialist-scopely-barcelona-n886vtd6fedf) — Barcelona, Spain
- [Corporate Brand & Communications Manager - MONOPOLY GO!](https://feeny.ai/job/corporate-brand-communications-manager-monopoly-go-scopely-united-states-culver-k1ph8x6xkk8r) — United States / Culver City, CA
- [Senior Analyst, Ad Monetization](https://feeny.ai/job/senior-analyst-ad-monetization-scopely-barcelona-4pvkbctx6xg2) — Barcelona, Spain