---
title: 'Marketing Data Scientist at SoFi'
canonical: 'https://feeny.ai/job/marketing-data-scientist-sofi-united-states-dw3064wsp4se'
type: 'job'
last_seen: '2026-09-24'
---

# Marketing Data Scientist at SoFi

- **Company:** SoFi
- **Location:** United States
- **Posted:** 2026-09-22
- **Last confirmed live:** 2026-09-24
- **Apply:** https://sofi.com/careers/job/8002649003?gh_jid=8002649003

## Job description

[Employee Applicant Privacy Notice](https://www.sofi.com/sofi-employee-applicant-privacy-notice/)

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role:

SoFi is seeking a highly motivated Data Scientist to join the Marketing Data Science (MDS) team. The MDS team plays a crucial role in enabling data-driven decisions across SoFi's Marketing organization through robust analytics, modeling, experimentation, and measurement.

This role will support Lifecycle Marketing (LCM) data enablement - building the reporting, tooling, and self-serve foundations that help LCM leads plan, execute, and measure member communications. The work includes improving data reliability, partnering with Engineering on data products, enabling AI-assisted self-serve analytics, and supporting incrementality measurement so the team can distinguish true campaign lift from correlational reporting.

The position will report to a Staff Marketing Data Scientist and partner day-to-day with a Senior Marketing Data Scientist who oversees LCM lead communication and project management. You will focus on execution, implementation, and day-to-day reliability of LCM reporting and tooling. This role is ideal for someone who enjoys building high-quality data products, working with both technical and marketing partners, and growing toward greater ownership over time.

What you’ll do:

- Build and maintain automated reporting pipelines, dashboards, and datasets that support Lifecycle Marketing performance
- Improve LCM data foundations by implementing standardized logic, definitions, and quality checks across communications channels (e.g., email, push, in-app, and related CRM activity).
- Develop and enhance self-serve reporting and AI-assisted analytics tooling so LCM stakeholders can monitor performance and answer routine questions independently.
- Investigate and help resolve data discrepancies, delays, or pipeline issues affecting LCM reporting and campaign measurement.
- Partner with Engineering and Marketing Data Science to productionize data products, automate recurring workflows, and improve reliability of LCM datasets.
- Support time-sensitive stakeholder requests by extending existing reporting frameworks rather than creating one-off, unmaintainable analyses.
- Contribute to documentation of data definitions, business logic, and reporting processes so LCM leads and MDS partners can work from a shared source of truth.
- Support incrementally measurement for lifecycle campaigns, including holdout and experiment design, analysis, and translating lift results into recommendations for stakeholders.
- Collaborate with LCM, Product, Engineering, and MDS partners to gather requirements, validate outputs, and translate findings into clear, actionable insights.

What you’ll need:

- Bachelor’s degree in Computer Science, Mathematics, Statistics, Engineering, or a related quantitative field.
- 2+ years of experience in data science, analytics, or data engineering roles supporting marketing, lifecycle/CRM, communications, growth, or product analytics.
- Strong proficiency in SQL and working knowledge of Python for data analysis and pipeline development.
- Experience building or maintaining dashboards and self-serve reporting solutions (e.g., Tableau or similar BI tools); interest in AI-assisted self-serve analytics is a plus.
- Familiarity with modern data stacks and workflow tools such as dbt, Airflow, and cloud data warehouses (e.g., Snowflake), or a strong willingness to learn.
- Experience working with structured datasets and applying consistent business logic across reporting outputs; familiarity with marketing communications or CRM data is a plus.
- Experience with incrementality measurement (e.g., holdouts, A/B tests, or other causal methods) is preferred.
- Ability to follow established standards while contributing thoughtful improvements to data quality, efficiency, and maintainability.
- Strong attention to detail and comfort working with operational data that requires high accuracy.
- Clear communication skills and the ability to collaborate effectively with cross-functional, non-technical partners.
- Curiosity, reliability, and a growth mindset, with interest in developing toward greater ownership over time.

## Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our [Benefits at SoFi](https://sofietyinfo.sofi.com/sofi-benefits) page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

[New York applicants: Notice of Employee Rights](https://dol.ny.gov/system/files/documents/2022/02/ls740_1.pdf)

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

We are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

## About SoFi

## Company Overview
- **One-liner**: SoFi is a next-generation fintech company using innovative, mobile-first technology to help 14.7 million members reach financial independence and “get their money right.”
- **Entity Type**: Public (Ticker: SOFI on Nasdaq)
- **Headquarters**: San Francisco, California, USA (with offices in Seattle, New York, Frisco, Cottonwood Heights, Helena, Murray, Greenville, Claymont, and more)
- **Founded**: 2011
- **Founders**: Founded by Stanford business school students (originally as Social Finance, Inc.) — specific names not listed in the provided sources.

## Core Business
- **Primary industry/industries**: Personal finance / financial services (banking, lending, investment, credit, insurance)
- **Target customers**: B2C (individual members seeking loans, banking, investing, credit cards, mortgages, travel rewards) and B2B (employer‑facing “SoFi at Work” benefits and financial wellness programs)
- **Mission**: “To help people reach financial independence to realize their ambitions.”

## Products & Services
- **[SoFi Checking & Savings](https://www.sofi.com/)**: FDIC‑insured checking and savings accounts with no fees, competitive APY, and early direct deposit.
- **[SoFi Invest](https://www.sofi.com/invest/)**: Commission‑free stock trading, crypto trading, automated investing, and IPO access.
- **[SoFi Personal Loans](https://www.sofi.com/personal-loans/)**: Unsecured personal loans for debt consolidation, home improvement, etc. (up to $100K).
- **[SoFi Student Loan Refinancing](https://www.sofi.com/student-loans/)**: Refinancing for federal and private student loans (the first company to offer this).
- **[SoFi Mortgages](https://www.sofi.com/mortgage/)**: Home purchase and refinance loans.
- **[SoFi Credit Card](https://www.sofi.com/credit-card/)**: 2% unlimited cash back rewards on all eligible purchases.
- **[SoFi Travel](https://www.sofi.com/travel/)**: Booking portal powered by Expedia, allowing members to save and earn rewards.
- **[SoFi Insurance](https://www.sofi.com/insurance/)**: Comparison and access to auto, home, renters, pet, and life insurance.
- **[SoFi at Work](https://www.sofi.com/at-work/)**: Employer‑sponsored financial wellness benefits, including student loan contributions and refinancing.
- **[Galileo](https://www.sofi.com/our-story/)**: Financial technology platform (API‑based) for card issuing and digital banking, operated as a subsidiary.

## Market Standing
- **Valuation/Market Cap**: Publicly traded on Nasdaq (SOFI). Current market cap is not directly provided in the sources; refer to SoFi’s latest SEC filings or financial data platforms.
- **Key Metrics**:
  - **14.7 million members** (as of 2025‑2026) — [sofi.com](https://www.sofi.com/)
  - **$117 billion+ in funded loans** — [sofi.com](https://www.sofi.com/)
  - **$34 billion+ in debt paid off by members** — [sofi.com/our-story](https://www.sofi.com/our-story/)
  - **$12.5 billion+ in rewards earned** — [sofi.com](https://www.sofi.com/)
  - **Annual Revenue**: See SoFi Technologies 2025 Annual Report (SEC filing) for latest financial results — [sec.gov](https://www.sec.gov/Archives/edgar/data/1818874/000181887426000034/sofitech2025ars.pdf)
- **Notable Investors/Partners**: Not detailed in provided sources; historically received a $1 billion funding round in 2016 (the first U.S. fintech to do so) — [sofi.com/our-story](https://www.sofi.com/our-story/)
- **Growth Signals**:
  - Received federal approval to become a national bank (2023) — [sofi.com/our-story](https://www.sofi.com/our-story/)
  - Reached 10 million members in 2022 and 14.7 million by early 2026 — [sofi.com](https://www.sofi.com/)
  - 121 open roles listed across 16 locations as of mid‑2026 — [sofi.com/careers](https://www.sofi.com/careers/)
  - Continuous product expansion (travel, credit card, bank, etc.)

## Competitive Advantages
- **All‑in‑one fintech ecosystem**: Banking, lending, investing, insurance, and travel in a single mobile‑first app — hard for single‑product fintechs to replicate.
- **SoFi National Bank**: FDIC‑insured checking and savings, giving SoFi a direct banking charter that reduces reliance on third‑party partners.
- **Galileo Platform**: Powers card issuing and digital banking for many fintechs, creating a network effect and deeper technology moat.
- **Member‑centric rewards**: SoFi Plus membership program bundles benefits (higher APY, bonus rewards, career coaching).
- **Student loan repayment as employee benefit**: Unique perk for attracting talent (as well as offering SoFi at Work to other employers).

## Strategic Focus
- **Deepen member engagement**: Cross‑sell more products within the single app to increase lifetime value.
- **Grow the bank**: Expand deposits, lending, and banking services under the national bank charter.
- **SoFi at Work**: Scale B2B benefits offering to acquire members through employers.
- **International/vertical expansion**: Potential for new product lines (e.g., SoFi Travel, insurance marketplace).
- **Maintain cost discipline**: Leverage technology to keep customer acquisition costs low while improving unit economics.

## Why Work Here
- **Culture**: Defined by “The SoFi Way” — act as a founder, relentless problem solver, and partner to members and colleagues. Emphasis on transparency, trust, and cross‑collaboration.
- **Flexible Work**: Some teams offer remote, hybrid, or full‑time in‑office based on role; managers help decide the best setting. SoFridays (no meetings after 2 p.m. local time) protect focus time.
- **Benefits**:
  - **$200/month student loan contribution** to help employees pay down debt — [sofi.com/careers](https://www.sofi.com/careers/)
  - Comprehensive health, vision, dental, life, disability; fertility & family planning options; flexible time off
  - Tuition reimbursement up to $5,250/year + regular training and leadership programs
  - **SoFi Gives**: 16 hours of paid volunteer time off per year
  - **SoFi Circles**: 8 Employee Resource Groups fostering inclusion and belonging — [sofietyinfo.sofi.com/why-sofi](https://sofietyinfo.sofi.com/why-sofi)
- **Learning & Development**: Career pathways, manager excellence framework, and mentorship programs.
- **Monthly All‑Hands with CEO** for direct transparency.
- **Locations**: Major hubs include San Francisco, Seattle, New York, and Frisco (Texas); remote work is not available from Hawaii or Alaska due to insurance coverage — [sofi.com/careers](https://www.sofi.com/careers/)

## Sources
1. [SoFi Careers Page](https://www.sofi.com/careers/) — benefits, culture, job openings, locations
2. [SoFi Homepage](https://www.sofi.com/) — member count, funded loans, key metrics
3. [SoFi Our Story / About](https://www.sofi.com/our-story/) — founding history, milestones, mission
4. [SoFi 2025 Annual Report (SEC)](https://www.sec.gov/Archives/edgar/data/1818874/000181887426000034/sofitech2025ars.pdf) — financials
5. [SoFi Candidate Resource Website (Why SoFi)](https://sofietyinfo.sofi.com/why-sofi) — flexible work, culture, SoFi Gives, learning programs, SoFridays

## Other roles at SoFi

- [Senior Auditor - Data Analytics](https://feeny.ai/job/senior-auditor-data-analytics-sofi-united-states-wbv1wq9ebxt5) — United States
- [Senior Staff Fraud Strategy Analyst, Card](https://feeny.ai/job/senior-staff-fraud-strategy-analyst-card-sofi-frisco-pptnzb3194zm) — Frisco, TX
- [Retail Production Assistant](https://feeny.ai/job/retail-production-assistant-sofi-united-states-vtgtkffad0dz) — United States
- [Insurance Agent, Protect](https://feeny.ai/job/insurance-agent-protect-sofi-united-states-dw4becyv8vf2) — United States
- [Lifecycle Technical Project Manager](https://feeny.ai/job/lifecycle-technical-project-manager-sofi-cottowood-heights-jvet5w9m8m0e) — Cottowood Heights, UT
- [Sr Staff Forward Deployed Engineer, Enterprise AI](https://feeny.ai/job/sr-staff-forward-deployed-engineer-enterprise-ai-sofi-seattle-68g6ccpedhjs) — Seattle, WA / San Francisco, CA / Cottonwood Heights, UT
- [Mailroom Associate I](https://feeny.ai/job/mailroom-associate-i-sofi-united-states-tf581m0c82tj) — United States
- [Home Equity Processor](https://feeny.ai/job/home-equity-processor-sofi-charlotte-n45ah7jhga2a) — Charlotte, NC
- [Home Equity Processor](https://feeny.ai/job/home-equity-processor-sofi-charlotte-p3fk2w764nyv) — Charlotte, NC
- [Applications Administrator, Home Lending](https://feeny.ai/job/applications-administrator-home-lending-sofi-charlotte-cpkr9w2vv3fs) — Charlotte, NC