---
title: 'Marketing designer at Shapes'
canonical: 'https://feeny.ai/job/marketing-designer-shapes-tel-aviv-53x303m0yvgp'
type: 'job'
last_seen: '2026-09-13'
---

# Marketing designer at Shapes

- **Company:** Shapes
- **Location:** Tel Aviv, Israel
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2025-12-10
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/shapes/0da98851-ca3c-4b1d-88a4-72f35c369e7b

## Job description

## About us

Shapes is on a mission to reinvent how companies run their people operations in the AI era. We’re building the world’s first truly AI-native people platform, a single place where HR processes come together, get customized in minutes, and actually run themselves. We’re a small, fast-moving team that loves building ambitious things with a bias for action. If you want to shape the foundation of something big, not just plug into an existing machine, this is the place.

## About the role

We’re looking for our first product marketing hire. You'll own how the world understands what we build—from positioning to campaigns to sales assets. You’ll turn our product into messages that make prospects stop scrolling and customers want to champion us. You'll work directly with leadership, shape GTM strategy, and build systems that didn't exist before. High autonomy, high impact role, for builders looking to join something big early on.

## What you’ll do

- Own positioning and messaging strategy—conduct market and user research, translate insights into narratives that differentiate us and resonate across channels and lifecycle stages
- Write high-converting copy for landing pages, ads, emails, social, and web content that moves prospects through the funnel
- Drive go-to-market for launches—educate customers, drive adoption, and turn features into compelling stories
- Create sales enablement assets: pitch decks, one-pagers, case studies, ROI calculators, competitive positioning
- Produce product marketing materials including demos, launch assets, and customer stories
- Run experiments and optimize—test campaigns, messaging, and lifecycle flows using performance data

## What you have

- 5+ years in product marketing, growth-focused content marketing, messaging, or similar, at a fast-paced B2B SaaS company
- Strong instincts for copywriting, messaging and positioning—you’re able to stand out in competitive, crowded markets
- Proven ability to create high-impact assets across formats: landing pages, social ads, sales decks, email campaigns, case studies, and more
- Exceptional storytelling skills that bring clarity and emotion to complex ideas
- Experience turning customer insights into powerful narratives that resonate with buyers, and help GTM teams win
- Data-driven mindset—you test, measure, and optimize relentlessly
- Great collaborator–collaborating seamlessly with Product, Sales, Leadership, and other Marketing functions
- Startup-ready: resourceful, scrappy, thrivers in ambiguity, and a TRUE owner

## About Shapes

## Company Overview
- **One-liner**: Shapes is building the world’s first AI-native PeopleOS that adapts to any organization’s structure and automates HR workflows using AI agents.
- **Entity Type**: Private (Seed/Series A stage — backed by top investors, small lean team)
- **Headquarters**: Not publicly disclosed (likely remote-first; European time zones implied by job postings)
- **Founded**: Not publicly available (recent entrant, pre-2026)
- **Founders**: Not publicly named on the website

## Core Business
- Primary industry: Human Resources Technology (HR Tech) / People Operations
- Target customers: B2B, mid-market to enterprise (50 to 5,000+ employees), across all industries
- Mission or purpose: To reinvent how companies run their people operations in the AI era, by providing a single, adaptable platform that molds to each organization’s unique shape rather than forcing rigid structures.

## Products & Services
- **Shapes Platform (AI-native PeopleOS)**: A unified SaaS platform that combines people directory, org charts, workflows, docs & e-signature, time off, attendance, performance & growth cycles, surveys, and people analytics — all powered by AI agents that automate end-to-end processes (onboarding, offboarding, reporting, employee Q&A).
- **AI Agents**: Autonomous agents that run entire people workflows, flag issues before they arise, and answer employee questions using organizational context.
- **Custom Dashboards & Tools**: Users can build any dashboard or tool in plain language — from reorg simulators to equity simulators, flight risk analysis, and calibration tools.
- **People Analytics & Insights**: AI-powered dashboards for retention, salary, engagement, performance, DEI, and more.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding amount not publicly disclosed; backed by “top investors” (unnamed on site)
- **Notable Investors/Partners**: Backed by top investors (names not publicly listed); integrates with popular tech stacks (specific integrations not detailed)
- **Growth Signals**: Rapidly scaling product and customer base; re-architecting platform to meet growing demand; actively hiring for key engineering roles; described as being at a “super exciting inflection point”

## Competitive Advantages
- **AI-native architecture**: Built from the ground up for the AI era, not retrofitted — agents act autonomously rather than just assist.
- **True adaptability**: Platform molds to any organization’s unique workflows, structures, and needs, unlike rigid legacy HRIS systems.
- **Speed of implementation**: SaaS-based, most teams up and running in days, not weeks.
- **All-in-one solution**: Replaces spreadsheets, scattered systems, and multiple point solutions with a single source of truth.
- **Security & compliance**: Continuous audits, strict access controls, and privacy safeguards.

## Strategic Focus
- Scaling the platform to handle rapid customer growth and increasingly complex use cases.
- Deepening AI agent capabilities to run more workflows autonomously.
- Re-architecting the platform foundation to maintain speed, stability, and elegance at scale.
- Expanding the team thoughtfully — hiring for high-impact, hands-on engineering roles.
- Maintaining a lean, fast-moving culture that prioritizes shipping real product over bureaucracy.

## Why Work Here
- **Culture**: Small, passionate, innovative team with a bias for action — “lean, passionate, and innovative.” Engineers own big pieces of the product from day one and shape technical vision.
- **Impact**: Opportunity to lay down core infrastructure and influence the direction of a company at an inflection point, not just maintain an existing system.
- **Speed**: “Ship fast and thoughtfully” — no 30-page specs, pragmatic problem-solving, and real product shipped quickly.
- **Collaboration**: Work side-by-side with design, product, and go-to-market teams; clear communication valued.
- **Remote/Hybrid**: Likely remote-first or flexible (job postings don’t specify a fixed location; European time zones implied).
- **Growth**: Tons of room to grow as the company scales; roles are designed for those who want to build ambitious things.

## Sources
1. [shapes.co](https://shapes.co/)
2. [shapes.co/careers](https://shapes.co/company/careers)
3. [shapes.co/about](https://shapes.co/about)
4. [shapes.co/job/software-engineer-de154](https://shapes.co/job/software-engineer-de154)
5. [jobs.ashbyhq.com/shapes](https://jobs.ashbyhq.com/shapes)

## Other roles at Shapes

- [Customer Success & Support Specialist](https://feeny.ai/job/customer-success-support-specialist-shapes-tel-aviv-ypt8g4jvevvc) — Tel Aviv, Israel
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-shapes-tel-aviv-5ykbws1ve6g5) — Tel Aviv, Israel
- [Software Engineer](https://feeny.ai/job/software-engineer-shapes-tel-aviv-4k4mkfkyjkqm) — Tel Aviv, Israel
- [Growth Lead](https://feeny.ai/job/growth-lead-shapes-tel-aviv-83zjqya3mvjv) — Tel Aviv, Israel
- [Product Designer](https://feeny.ai/job/product-designer-shapes-tel-aviv-3yrd9vy38wee) — Tel Aviv, Israel