---
title: 'Marketing Director - Agentic AI at Paytm'
canonical: 'https://feeny.ai/job/marketing-director-agentic-ai-paytm-noida-em4f9xfwpn39'
type: 'job'
last_seen: '2026-09-12'
---

# Marketing Director - Agentic AI at Paytm

- **Company:** Paytm
- **Location:** Noida, Uttar Pradesh
- **Work type:** onsite
- **Posted:** 2026-06-11
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/paytm/2f063321-7ad9-44b6-beab-b46a02073e7f

## Job description

Marketing Director- Paytm (Inference and Agentic AI)

Location: Noida

Company: Paytm

About Paytm: Paytm is a pioneer of digital payments in India, serving over 450 million consumers and 45 million merchants across payments, financial services, and commerce. Over the years, Paytm has built deep in-house capabilities across technology, data, and operations to operate at scale with high reliability. Paytm is building a full stack AI platform focussed on Inference and Agents, enabling large enterprises to deploy AI driven automation across sales, service, operations, and analytics. The Inference and Agentic AI team operates as a cross functional unit spanning engineering, product, data science, business management, and sales, and owns the full lifecycle of AI solutions from opportunity discovery to deployment and scale.

Role Overview: Paytm is looking to hire a Marketing Director to own B2B marketing, demand generation, product marketing, and sales enablement for Paytm’s Inference and Agentic AI products. This is a managerial role that will lead a team of marketing managers and drive marketing across enterprise clients and mid market merchants. The role will be responsible for building market presence, qualified pipeline, product launches, agentic marketing initiatives, and sales enablement programs across Paytm AI products including Pi Commerce and future AI agents. The candidate will own positioning, messaging, GTM communication, lead generation, demand generation, account engagement, and customer marketing across digital, offline, and agentic channels. The role requires strong B2B SaaS marketing experience, product marketing judgment, demand generation depth, team leadership, and ability to convert AI product capabilities into clear business value.

## Key Responsibilities

Own end-to-end marketing strategy for Paytm AI products across Enterprise and Mid-Market segments. Drive demand generation through digital campaigns, webinars, events, ABM, content, and partner channels. Build and scale AI-led (Agentic) marketing initiatives for lead generation, nurturing, and personalization. Define product positioning, messaging, value propositions, and GTM strategies. Lead product launches, feature rollouts, and adoption campaigns. Create sales enablement assets including pitch decks, case studies, battle cards, ROI calculators, and proposals. Build Paytm AI's brand presence through thought leadership, content, industry events, and customer success stories. Partner with Customer Success teams to drive adoption, retention, cross-sell, and expansion opportunities. Track marketing performance across pipeline, conversions, ROI, and revenue impact. Lead and mentor a marketing team while collaborating closely with Sales, Product, Analytics, and Leadership teams. Ideal Candidate 5–7 years of experience in B2B SaaS, Product Marketing, Demand Generation, Growth Marketing, or

Enterprise Marketing. Proven experience in building qualified pipeline through digital and offline marketing channels. Strong expertise in Product Marketing, GTM, Positioning, Messaging, and Sales Enablement. Experience marketing AI, SaaS, Martech, CRM, CPaaS, Fintech, or Enterprise Software products. Familiarity with AI-driven marketing, automation tools, CRM, and lifecycle marketing. Strong leadership, stakeholder management, communication, and analytical skills. MBA preferred.

Success Metrics Pipeline generation and revenue contribution. Product adoption and customer expansion. Campaign ROI and lead quality. Sales productivity and conversion improvement. Brand visibility and thought leadership impact.

## About Paytm

## Company Overview
- **One-liner**: Paytm is India’s leading full-stack payments and financial services platform, enabling digital payments for consumers and merchants while distributing loans, insurance, and investment products.
- **Entity Type**: Public (NSE: PAYTM)
- **Headquarters**: Noida, Uttar Pradesh, India
- **Founded**: 2010
- **Founders**: Vijay Shekhar Sharma

## Core Business
- **Primary industries**: Payments, Financial Services, Marketing Services
- **Target customers**: B2C (consumers) and B2B (MSMEs, enterprises, online platforms)
- **Mission/purpose**: “To bring 500 million unserved and underserved Indians to the mainstream economy.” [paytm.com/about-us](https://paytm.com/about-us)

## Products & Services
- **Payment Services (Consumer & Merchant)**: QR code payments, Soundbox devices (with real‑time audio confirmation), All‑in‑One POS terminals, online payment gateway, UPI (including UPI Lite), and card acceptance. _Type_: Hardware + SaaS platform.
- **Financial Services Distribution**: Merchant loans, personal loans, insurance, and equity broking (via Paytm Money). _Type_: Service / marketplace.
- **Marketing Services**: Advertising, travel ticketing (bus, movies, flights), deals & gift vouchers. _Type_: Platform / marketplace.
- **Paytm Money Ltd**: Investment platform for mutual funds, stocks, NFOs. _Type_: App / brokerage.

## Market Standing
- **Valuation / Market Cap**: Not disclosed in provided sources (publicly traded; market cap fluctuates).
- **Key Metric**: Annual revenue estimated at **$758.2M** (LinkedIn, 2025); 39,368 active on‑roll employees in FY 2025. [linkedin.com/company/paytm](https://linkedin.com/company/paytm)
- **Notable Investors / Partners**: Not listed in provided sources (historically backed by SoftBank, Ant Financial, etc. – not verifiable from search results).
- **Growth Signals**: 18.7% YoY headcount growth (+4,811 people); serves **44M+ merchants** and **300M+ consumers**; deepened penetration in tier‑2/3 cities; successfully transitioned to a Third‑Party Application Provider (TPAP) for UPI under a multi‑bank model. [paytm.com/about-us](https://paytm.com/about-us), [paytm.com annual report](https://paytm.com/document/ir/annual-reports/fy2024-25/Paytm_Annual_Report_2024---25.pdf)

## Competitive Advantages
- **Full‑stack merchant payments leader** – owns the merchant relationship, aggregates all major payment instruments, negotiates rates, and provides cutting‑edge hardware (Soundbox, POS).
- **AI‑powered operations** – in‑house platforms Paytm ARMS (merchant lifecycle insights) and Periscope (fraud detection) automate onboarding, segmentation, pricing, and retention.
- **Largest fleet of Soundbox devices** on the street, creating a sticky subscription revenue stream.
- **Massive two‑sided ecosystem** (consumers + merchants) enabling high‑margin cross‑sell of loans, insurance, and marketing services.

## Strategic Focus
- **Payment‑led growth** – continue strengthening merchant payment leadership and expanding the omni‑channel platform.
- **Scale high‑margin financial services** – loan distribution, insurance, and equity broking.
- **Embed an AI‑first approach** across all products and internal processes to drive operating leverage.
- **Explore international expansion** of its technology‑led merchant payments and financial services distribution model. [paytm.com annual report](https://paytm.com/document/ir/annual-reports/fy2024-25/Paytm_Annual_Report_2024---25.pdf)

## Why Work Here
- **Benefits**: Medical insurance for self & family, wellness webinars, mental health support, maternity/paternity benefits, ESOPs, annual bonus, car lease, mobile device lease, employee discounts (Paytm Xtras), learning reimbursement, internal job mobility. [paytm.com/careers](https://paytm.com/careers)
- **Culture**: Innovation‑driven, purpose‑oriented (“simplify lives and fuel growth for millions”), with a strong emphasis on AI and technology. [paytm.com/careers](https://paytm.com/careers)
- **Work policy**: Most roles are **on‑site** (Noida, Mumbai, and other locations). [jobs.lever.co/paytm](https://jobs.lever.co/paytm)
- **Engineering culture**: Self‑driven learning, internal mobility, and the opportunity to work on products used by hundreds of millions of users.

## Sources
1. [Paytm Careers Page](https://paytm.com/careers)
2. [Paytm Job Openings (Lever)](https://jobs.lever.co/paytm)
3. [Paytm About Us](https://paytm.com/about-us)
4. [Paytm LinkedIn Profile](https://linkedin.com/company/paytm)
5. [Paytm Annual Report FY2024‑25 (PDF)](https://paytm.com/document/ir/annual-reports/fy2024-25/Paytm_Annual_Report_2024---25.pdf)

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