--- title: 'Marketing Director, Europe at Billtrust US Careers' canonical: 'https://feeny.ai/job/marketing-director-europe-billtrust-us-careers-united-kingdom-pn2xypr0v9dx' type: 'job' last_seen: '2026-09-13' --- # Marketing Director, Europe at Billtrust US Careers - **Company:** Billtrust US Careers - **Location:** United Kingdom - **Posted:** 2026-09-10 - **Last confirmed live:** 2026-09-13 - **Apply:** https://www.billtrust.com/careers/job-openings/?gh_jid=7991425003 ## Job description ## Who We Are Finance leaders choose Billtrust to get paid faster, control costs, and maximize customer satisfaction. As the leader in B2B accounts receivable workflow and payment software, we provide the world’s leading brands with AI-powered solutions across the full AR lifecycle—from invoice presentment and payment processing to cash application and collections. With over 2,600 global customers, more than $1 trillion in invoice dollars processed, and a proprietary network of 13 million buyers, Billtrust delivers business value through deep industry expertise and a culture relentlessly focused on meaningful customer outcomes. We’re an AI-first company, not just in what we build for our customers, but in how we work. Across every function, our teams use AI tools daily to work faster, make better decisions, and deliver higher-quality outcomes. We hire exceptional people, give them cutting-edge AI capabilities, and measure success by the impact they create. If you want to do the best work of your career at the frontier of AI and fintech, Billtrust is the place to do it. ## Our Values Customers We relentlessly increase value for customer and do the right thing for them. Action We make ‘thoughtfully fast’ decisions, act quickly, cut through red tape, deliver progress not perfection, take ownership and accountability. ## Team Spirit We put the team ahead of ourselves, foster trust and respect, collaborate with passion, despise toxic politics, value our differences, and celebrate together. Innovation We challenge the status quo, experiment thoughtfully, and are novel and brilliant in what we create. Excellence We love to win, but we hate losing even more. We aspire to be the best and take pride in our work. When we fall short, we own it and come back stronger. ## About the Role The Marketing Director, Europe is a critical role responsible for building Billtrust's brand and demand generation engine across Europe from the ground up, in direct partnership with the CMO and cross-functional leadership. As part of scaling Billtrust across European markets, you will build go-to-market and brand awareness strategy in priority markets like the UK and Germany, develop market-entry strategy for new geographies, and act as an embedded partner to regional sales, SDR, and CS teams. ## What You’ll Do Regional Strategy & Leadership - Own the European marketing strategy and P&L-aligned plan, setting country/region priorities, targets, and budget allocation in direct support of pipeline and revenue goals set with the CMO and NA leadership. - Develop market-entry strategies for new European geographies, including sequencing, positioning, and channel selection. - Operate with a high degree of autonomy, making day-to-day regional decisions while keeping the NA-based CMO aligned on strategy, budget, and results. - Report on regional marketing performance, pipeline contribution, and awareness metrics to the CMO and broader leadership - Manage regional marketing budget, forecasting, and vendor contracts. Go-to-Market & Demand Generation - Build and execute a go-to-market and brand-awareness strategy tailored to each priority European market, recognizing the company is largely unknown particularly in UK & Germany, two top priority markets, and requires demand generation from a low-awareness starting point. - Localize and adapt content, messaging, and campaigns into local languages and cultural context rather than simply translating NA assets. - Plan and activate regional events (field marketing, trade shows, roadshows) end-to-end, from budget and vendor selection through execution and ROI reporting. - Run digital marketing (paid, SEO/SEM, social, web) localized by market, with performance tracked against pipeline and awareness KPIs. Partnerships, PR & Cross-Functional Execution - Manage regional PR and comms, including relationships with local PR agency, to build brand credibility and press presence market by market. - Build and manage a partner marketing program with regional resellers/partners, including co-marketing funds, joint campaigns, and enablement. - Work as an embedded partner to regional sales leaders, sellers, SDRs, and CSMs despite a lean team, aligning marketing activity tightly to sales priorities and pipeline coverage. - Tap resources in North America for Operations support, content creation, web needs, etc. - Source, hire, and manage external contractors and agencies (creative, digital, PR, events) to extend capacity. ## What You’ll Bring Required Skills: - 8–10 years in B2B marketing, with several years in a European regional or country marketing leadership role. - Track record building marketing in new or low-awareness markets (brand-building/market-entry experience), not just scaling an already-known brand. - Experience spanning multiple channels: field/events, digital, content, PR — able to both strategize and execute hands-on given a lean team. - Proven ability to manage agencies and contractors effectively, essentially running an “extended team” model. - Experience operating autonomously and cross-functionally with sales, SDRs, and CS in a matrixed, remote-from-HQ structure (reporting to a NA-based CMO). - Multi-market European experience (especially UK, DACH, Benelux) with cultural and localization fluency. - Strong analytical/planning skills — able to set and report against KPIs tied to pipeline and awareness goals. - Based in London. - Comfortable in a fast-paced, resource-constrained environment typical of scaling a US company into Europe. Preferred Skills: - Fintech (or B2B payments/financial software) background strongly preferred, with familiarity navigating European fintech buyer dynamics and competitive landscape. - Partner/channel marketing experience strongly preferred. - German language skills a plus in addition to fluent English. ## What You’ll Get At Billtrust, we believe your total rewards should reflect the impact you make. Our benefits package includes comprehensive health coverage, competitive retirement, generous PTO and parental leave, flexible work options, and meaningful investment in your professional development. We’re building something special and we want you to feel supported while doing it. At Billtrust, we value an equitable and inclusive work environment and strive to build and foster diverse teams. Even if your work experience doesn’t align exactly with the position requirements, we’d still love to hear from you. You may just be the right candidate for this or other roles. We are committed to building a team that represents a variety of diverse backgrounds, perspectives, and skills. We are proud to be an equal opportunity workplace that celebrates and supports diversity and inclusion. We make all employment and related decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. ## About Billtrust US Careers ## Company Overview - **One-liner**: Billtrust provides B2B accounts receivable automation and order-to-cash software to help businesses accelerate cash flow and improve financial processes. - **Entity Type**: Private (acquired by EQT in 2021) - **Headquarters**: Lawrenceville, New Jersey, USA - **Founded**: 2001 - **Founders**: Not publicly available ## Core Business - **Primary industry/industries**: B2B Fintech, Accounts Receivable Automation, Order-to-Cash Software - **Target customers**: B2B companies of all sizes (SMB to Enterprise) across 40+ industries - **Mission or purpose statement**: “Develop solutions that dramatically improve financial processes, deliver transformative customer experiences, and provide insights to enable faster, better decisions—all to create raving fans and long-term loyalty.” [billtrust.com/careers] ## Products & Services - **Billtrust AR Automation Platform**: An integrated suite for invoicing, payment processing, cash application, and credit management. Type: SaaS - **Supplier-Driven Payments Network**: Enables electronic invoice delivery into buyer AP portals and automated payment acceptance. Type: Network/SaaS - **Automated Credit Application Process**: Streamlines credit evaluations for new customers. Type: SaaS feature ## Market Standing - **Valuation/Market Cap**: Not publicly available (last known valuation at time of EQT acquisition in 2021 was approximately $1.7 billion, but conflicting public reports may vary; current private status means no recent published valuation) - **Key Metric**: Estimated 900 employees globally (as of latest data) [builtin.com] - **Notable Investors/Partners**: EQT (private equity owner); customer base spans industries with “double digit market share” in many segments [builtin.com] - **Growth Signals**: Remote-first global workforce with offices in Lawrenceville (HQ), Nashville, Kraków, and Hyderabad; continuous hiring across multiple roles [billtrust.com/careers/job-openings]; active product expansion into AI-powered automation ## Competitive Advantages - **Deep AR expertise**: Over 20 years focused solely on accounts receivable automation, providing unmatched domain knowledge. - **Integrated order-to-cash suite**: End-to-end solution from invoice delivery to cash application, reducing manual handoffs. - **High customer adoption and retention**: “Double digit market share” in many verticals indicates strong moat and switching costs. [builtin.com] - **AI-powered intelligence**: Machine learning for cash matching and credit decisions improves efficiency. ## Strategic Focus - **AI and automation**: Continuing to embed AI into cash application, credit processes, and invoice delivery to drive higher automation rates. - **Global expansion**: Scaling remote workforce and offices in Europe (Kraków) and Asia (Hyderabad) to serve customers worldwide. - **Supplier payments network**: Deepening integration with buyer AP portals to capture more transaction volume. ## Why Work Here - **Work model**: Remote-first with optional office use; some roles are hybrid (3 days/week in-office). [builtin.com] - **Culture & values**: Emphasizes innovation, accountability, work-life balance, team spirit, and diversity & inclusion. [billtrust.com/careers] - **Perks and benefits**: Open PTO, birthday off, Summer Flex Fridays, generous parental leave, fertility and daycare benefits, 401k match, comprehensive medical plans, sabbatical program, paid volunteer time, company donation matching. [billtrust.com/careers] - **DEI Commitment**: Multiple Employee Resource Groups (ERGs) including WEtrust (Women’s Empowerment), BIGtrust (Black Inclusion Group), Pridetrust, Latinxtrust, APItrust, Familytrust, Honortrust, and Military/Veterans groups. 2025 Leader in LGBTQ+ Workplace Inclusion. [billtrust.com/about/diversity-inclusion] - **Career development**: Individual contributor and leadership tracks, continuous learning opportunities, job training and conferences. [builtin.com] ## Sources 1. [billtrust.com/careers](https://www.billtrust.com/careers) 2. [billtrust.com/careers/job-openings](https://www.billtrust.com/careers/job-openings) 3. [builtin.com/company/billtrust](https://builtin.com/company/billtrust) 4. [billtrust.com/](https://www.billtrust.com/) 5. 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