---
title: 'Marketing Director at Flow'
canonical: 'https://feeny.ai/job/marketing-director-flow-riyadh-03x97dxm3jbr'
type: 'job'
last_seen: '2026-09-07'
---

# Marketing Director at Flow

- **Company:** Flow
- **Location:** Riyadh, Saudi Arabia
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-05-19
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/flowlife/dd242871-6583-44d7-9284-835c35b4cb14

## Job description

## About the Company

At Flow, we’re reimagining what it means to live, work, and connect. More than just a real estate company, Flow is a brand, a technology platform, and an operations ecosystem spanning condominiums, hotels, multifamily residences, and office spaces. We’re building a new kind of living experience: one that’s flexible, connected, and designed to create genuine community and real value for the people who call Flow home.

Our mission is oneness:  prioritizing our residents and their experiences, and fostering connection with ourselves, their neighbors, and the natural world. By putting people at the center of everything we do, we’re creating vibrant, human-centered communities where life, work, creativity, and play all come together in one place.

## About the Role

As Marketing Director, MENA, you will own the full marketing stack for Flow across the region — from how the brand shows up in culture, to how we acquire and retain residents in every one of our communities. You will be the senior marketing leader on the ground, building the function from brand to performance and translating Flow's global identity into something deeply resonant in Riyadh, Dubai, and the wider region.

This is a builder's role for someone who is equally fluent in brand storytelling and performance dashboards, and who understands that in our category, every campaign ultimately needs to fill a building. You will report into MENA leadership and lead the teams responsible for PR, Branding, Growth, and Performance.

## Responsibilities

Brand & Upper Funnel

- Define and steward the Flow brand across MENA, ensuring consistency with the global brand while building cultural relevance in KSA, the UAE, and beyond.

- Lead brand campaigns, partnerships, and cultural moments that establish Flow as the defining residential brand of the region.

- Oversee PR, communications, and earned media strategy, including spokesperson positioning, press relationships, and reputation management across English and Arabic media.

Mid Funnel & Growth

- Build the content, social, CRM, and lifecycle marketing engines that move prospects from awareness to consideration to tour.

- Lead the growth function across organic social, content, partnerships, events, and referral programs tailored to the behaviors of MENA audiences.

- Develop community-led marketing programs that turn existing residents into the strongest channel for new ones.

Performance & Lower Funnel

- Own paid acquisition end-to-end: paid search, paid social, programmatic, and offline performance channels, with full P&L responsibility for marketing spend.

- Set and hit clear targets for cost per lead, cost per lease, occupancy ramp, and retention, with the analytics and attribution infrastructure to back it up.

- Partner closely with leasing and operations teams to ensure the lead-to-lease funnel is tight and that every marketing dollar maps to occupancy and revenue.

Leadership & Cross-Functional Partnership

- Recruit, develop, and lead a high-performing marketing team across PR, Brand, Growth, and Performance.

- Set clear goals, performance metrics, and accountability standards across the function.

- Partner with property leadership, leasing, product, and global marketing to align local execution with company strategy.

- Manage agency relationships across creative, media, PR, and production in both KSA and UAE.

Ideal Background

- 10+ years of marketing experience, with a meaningful portion in senior roles owning both brand and performance.

- Deep, current understanding of the KSA and UAE markets — consumer behavior, media landscape, regulatory nuances, and cultural context. Arabic fluency is a strong plus.

- Proven track record building and scaling marketing functions, ideally in residential real estate, hospitality, lifestyle, premium consumer brands, or high-growth tech.

- Genuine fluency across the funnel: equally credible briefing a brand campaign, negotiating PR coverage, and interrogating a paid media dashboard.

- Strong analytical foundation, comfortable with attribution models, CAC/LTV thinking, and marketing mix modeling.

- Experience leading multidisciplinary teams and managing agencies across multiple markets.

- A builder's mindset — comfortable operating in a fast-paced, high-growth environment where the function is being built in real time.

Why Join Flow?

Headquartered in the United States, Flow was established in 2021 with a $350 million investment from Andreessen Horowitz (a16z), the largest individual investment in the venture capital firm's history.

Since entering the MENA region in 2024 via the acquisition of close to one thousand units in Saudi Arabia, the company has become one of the largest owners and operators of residential real estate in the Kingdom.

Joining the company now would mean stepping into a pivotal role at a transformational time. You’ll work alongside a high-caliber team to launch flagship communities, deliver iconic resident experiences, and redefine what it means to call the region hom

## About Flow

## Company Overview
- **One-liner**: Flow is a vertically integrated residential real estate company that owns, operates, and builds communities designed to connect people with themselves, their neighbors, and nature.
- **Entity Type**: Private (Funding Stage: Series B)
- **Headquarters**: Bay Harbor Islands, Florida (Greater Miami), USA
- **Founded**: 2022
- **Founders**: Adam Neumann

## Core Business
- **Primary Industry**: Residential Real Estate (Owner, Operator, Developer, Technology Innovator)
- **Target Customers**: Residents (renters) and guests (hotel stays) seeking community-oriented, design-forward living spaces; targets professionals, expats, and creatives.
- **Mission or Purpose Statement**: "To create communities designed to connect you with yourself, your neighbors, and the natural world" – guided by a mission of "Oneness."

## Products & Services
- **Flow Residences (Rentals)**: Furnished and unfurnished apartment homes in owned and operated communities across U.S. cities (Nashville, Atlanta, Miami, Fort Lauderdale) and Saudi Arabia (Riyadh). Offerings include studios to three-bedrooms, rooftop pools, co-working spaces, Technogym fitness centers, and community events.
- **Flow Hospitality (Hotel Stays)**: Short-term, elevated hotel-style stays within Flow communities.
- **Flow Riyadh (MENA Region)**: A major focus, with multiple properties open (Flow Olaya, Flow Science Park) and a strategic partnership with Rawajeh Group to co-develop branded residential communities across Saudi Arabia. Flow is one of the largest owners/operators of residential real estate in the country.
- **Flow by Design (Physical Products & Apparel)**: Expresses the brand’s lifestyle ethos, offering curated furniture and apparel under the "Flow" brand.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Annual Revenue of **USD 4.5 million** | Total Funding: **USD 450 million** (2 rounds)
    - **Venture Round (Aug 2022)**: USD 350M led by **Andreessen Horowitz (a16z)**
    - **Series B (May 2025)**: USD 100M led by **Andreessen Horowitz (a16z)**
- **Notable Investors/Partners**: Andreessen Horowitz (lead in both rounds), Rawajeh Group (strategic partnership in Saudi Arabia)
- **Growth Signals**:
    - **Headcount**: 249 employees (+40.9% YoY)
    - **Geographic Expansion**: Entry into the UAE (Dubai/Abu Dhabi) with a commercial license from the Dubai International Financial Centre (DIFC), first properties expected in 2027.
    - **U.S. Growth**: Opened "Flow Wynwood" in Miami in July 2026 (82,000 sq ft).
    - **Saudi Arabia Dominance**: Rapidly becoming a top residential operator in the kingdom; new property "Flow Science Park" in Riyadh opening Fall 2026.
    - **Active Hiring**: 43 active job postings (+48.3% YoY).

## Competitive Advantages
- **Massive Capital Backing**: With $450M from a16z alone, Flow has the war chest to acquire, develop, and operate at scale.
- **Vertically Integrated Model**: They own, operate, design, and manage the technology for their communities, controlling the entire resident experience from leasing to daily life.
- **Brand & Lifestyle Focus**: The company is building a powerful lifestyle brand around community, design, and wellness—differentiating it from traditional apartment REITs.
- **Founder Credibility & Network**: Adam Neumann’s prior experience building WeWork provides deep expertise in scaling a community-driven real estate business, investor trust, and a global network.
- **First-Mover in MENA Market**: Flow is aggressively building a dominant position in Saudi Arabia (and now UAE), a vast, growing market for high-quality, branded residential living.

## Strategic Focus
- **International Scale-Up**: Massive push into the MENA region (Saudi Arabia and UAE) as a primary growth driver.
- **Vertical Integration**: Deepening ownership of design, construction, technology, and property management to ensure a unified resident experience.
- **Community Building**: Moving beyond just providing a dwelling to creating a "community" with shared spaces, events, and a lifestyle brand (apparel, content).
- **Technology and Operations**: Using technology to enhance property management, leasing, and community engagement.

## Why Work Here
- **High Growth Environment**: The company is growing rapidly (40% headcount growth, new markets opening). This offers significant career acceleration and responsibility.
- **Global & Diverse Work**: Operations span the U.S., Saudi Arabia, UAE, and beyond. Employees work across 21 countries, offering a highly international experience.
- **Mission-Driven Work**: The company’s focus on community, design, and "Oneness" creates a strong cultural identity that appeals to those wanting purpose in their work.
- **Engineering & Design Culture**: A significant portion of the company is in Technical (59 people) and Design (22 people) roles, indicating a strong product and technology focus.
- **Office Policy**: Not explicitly stated as fully remote, but employs people globally. Key offices are in Miami (HQ) and Riyadh.
- **Notable Perks**: Access to Flow communities and a design-forward, wellness-focused work environment.
- **Caution**: Employee reviews are very low (1.7/5.0) on sites like Wellfound, with specific criticism on work-life balance (1.2) and culture (1.9), while compensation (3.4) is rated higher. This suggests a high-pressure, demanding environment typical of a hyper-growth startup.

## Sources
1. [Wellfound (AngelList) - Flow](https://wellfound.com/company/flow-life)
2. [CB Insights - Flow](https://www.cbinsights.com/company/flow-life)
3. [LinkedIn - Flow](https://linkedin.com/company/live-life-in-flow)
4. [Flow Careers Page (Lever)](https://jobs.lever.co/flowlife)
5. [Flow Official Website](https://www.flow.life/)
6. [Flow Mission & Values Page](https://flow.life/en/mission-and-values)

## Other roles at Flow

- [Senior Associate, Strategic Finance](https://feeny.ai/job/senior-associate-strategic-finance-flow-bay-harbor-islands-8ym58fkn2kea) — Bay Harbor Islands, FL
- [Real Estate Analyst](https://feeny.ai/job/real-estate-analyst-flow-new-york-pq8ghves1q89) — New York, NY
- [Senior Interior Designer – 3D, Furniture & Product Design](https://feeny.ai/job/senior-interior-designer-3d-furniture-product-design-flow-bay-harbor-islands-x42q04t3yg1c) — Bay Harbor Islands, FL
- [Construction Project Manager](https://feeny.ai/job/construction-project-manager-flow-miami-ed5dqp847dq1) — Miami, FL
- [Facilities Technician Lead](https://feeny.ai/job/facilities-technician-lead-flow-miami-tnw0q67feg3q) — Miami, FL
- [Senior Analyst, Real Estate](https://feeny.ai/job/senior-analyst-real-estate-flow-riyadh-fydtzg6y27cd) — Riyadh, Saudi Arabia
- [People Business Partner](https://feeny.ai/job/people-business-partner-flow-miami-fkyyhx3cr25n) — Miami, FL
- [IT Director](https://feeny.ai/job/it-director-flow-riyadh-y2b4wh16bm3y) — Riyadh, Saudi Arabia
- [Senior Architectural Designer](https://feeny.ai/job/senior-architectural-designer-flow-riyadh-jr2rw5p7zgy3) — Riyadh, Saudi Arabia
- [Senior Analyst, Real Estate](https://feeny.ai/job/senior-analyst-real-estate-flow-dubai-zvngateqg4ag) — Dubai, United Arab Emirates