---
title: 'Marketing Director at Planned'
canonical: 'https://feeny.ai/job/marketing-director-planned-montreal-sz4re0q06b3m'
type: 'job'
last_seen: '2026-11-03'
---

# Marketing Director at Planned

- **Company:** Planned
- **Location:** Montréal, Canada
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-20
- **Last confirmed live:** 2026-11-03
- **Apply:** https://jobs.gem.com/planned/am9icG9zdDr6W1Xr80nW3JaEQdjxYkVT

## Job description

Planned is the AI Event Intelligence Platform. Enterprises use Planned to source, manage, and pay for their meetings and events, with AI doing the work that used to take entire teams and agencies.

We're on a mission to disrupt a $500+ billion industry. To achieve that, we want to work with brilliant minds and natural leaders who are driven to out-think, out-plan, and outperform the competition. We tackle every business decision with enthusiasm, and we love the work that we do!

As our Marketing Director, you'll own the function end-to-end - narrative, demand, product marketing, and brand. Marketing today is founder-led and scrappy: it works, but it doesn't scale, and your job is to turn it into an engine without losing the taste and speed that got us here. We're creating a category, the AI Event Intelligence Platform - you'll own the story of a $100B+ services layer becoming software, and make it impossible to ignore. You'll work directly with the founders on positioning, pipeline, and the moments that define the company: launches, fundraises, and flagship events.

## What You’ll Do

- Own multi-channel campaigns end-to-end, from strategy and messaging to launch, optimization, and reporting on the pipeline they generate.
- Build the AI workflows that power our marketing: automate research, content production, personalization, and reporting so the team can do more with less.
- Run ABM with AI at its core: use enrichment, intent data, and agents to research accounts, score intent, and personalize outreach at scale, in partnership with Sales.
- Run always-on awareness across paid social, content, and email, using AI to produce, test, and iterate on creative faster than a traditional team could.
- Turn industry conferences (IMEX, GBTA, and more) into pipeline with automated target lists, pre-event outreach, on-site capture, and fast, personalized follow-up.
- Produce content and customer proof with AI as a co-pilot, including case studies, user stories, and launch assets, while keeping our voice sharp and distinctive.
- Partner with Product Marketing on launch moments, from the Event Cloud rollout to quarterly feature launches.
- Track what matters: set up attribution and dashboards, report on opportunities created by channel, and double down on what works.
- Keep testing new AI tools and models, document what works, and share it so the whole team gets better.

## What We’re Looking For

- B2B marketing experience at a high-growth technology company, ideally selling to enterprise buyers.
- Real experience using AI in your marketing work, with concrete examples of workflows you built, tasks you automated, or output you multiplied.
- Hands-on with the modern AI and GTM stack: LLMs, Clay or similar enrichment tools, automation platforms (n8n, Zapier, Make), and HubSpot or a similar CRM. You build things yourself.
- A pipeline mindset: you measure success in qualified opportunities, not impressions, and can show how your programs contributed to revenue.
- Hands-on experience running demand generation, ABM, or event marketing programs, and comfort working across all three.
- Strong writing and editing skills: you know how to get great output from AI and make it sound like a person, not a model.
- Curious and high-agency: you figure things out, build processes where none exist, and don’t wait to be told what to do next.
- Comfortable with ambiguity and fast iteration: you can ship quickly, learn, and adjust in a fast-scaling team.
- Strong collaborator with Sales: you know how to build trust with AEs and SDRs and make marketing a true pipeline partner.

What Makes You Stand Out

- You’ve vibe-coded internal tools, built custom agents or GPTs, or worked in a GTM engineering role.
- Experience building an ABM program from the ground up.
- Experience at an early-stage company as marketing scaled from a small team to a full function.
- A portfolio of AI-powered work you can show us: workflows, tools, campaigns, or content.

## What We Offer

- Culture of high performance, strong talent density and in-person collaboration
- Unlimited PTO
- Competitive base pay and equity packages
- All the tools and gear you need to be successful (Macbook Pro, screens, mouse, keyboard, Claude, etc)
- Health, dental, vision, psychology insurance
- Professional development subsidy
- Bus pass subsidy or indoor parking
- Stocked up snack bar & lunches in office 2x per week
- Dog-friendly office
- Relocation assistance, if needed

## About Planned

## Company Overview
- **One-liner**: Planned is an AI operating system for corporate events that helps companies source, book, manage, and optimize their event programs from start to finish.
- **Entity Type**: Private (Series B)
- **Headquarters**: Montreal, Quebec, Canada
- **Founded**: 2017
- **Founders**: Marc-Antoine Bonin (Co-Founder) and Emeric Noel (Co-Founder)

## Core Business
- Primary industry: Event Technology / Travel & Events / Enterprise SaaS
- Target customers: B2B, primarily Enterprise companies with large-scale event programs (e.g., Nike, Block, Airbnb)
- Mission: To help companies bring people together through exceptional in-person events that foster culture, connection, and belonging.

## Products & Services
- **Planned Platform (AI Operating System for Events)**: An AI-first, source-to-pay service for corporate travel and events. The platform automates sourcing, negotiation, contract review, invoicing, and policy enforcement. It combines AI that executes entire workflows (not just suggests) with human expert support for complex negotiations and strategic guidance.
- **AI-Powered Sourcing & Booking**: AI that sources venues, collects quotes, negotiates rates, reads contracts, processes invoices, and enforces company policies automatically.
- **Program Management & Policy Enforcement**: Allows companies to define event policies, approval flows, and supplier standards, which the AI enforces across every user, team, and region.
- **Expert Support Services**: A dedicated sourcing specialist team that handles complex negotiations, reviews AI outputs, and provides strategic consultation.
- **Brex Integration**: Virtual cards automatically created for approved supplier payments, tying every transaction to the event, invoice, and cost center for seamless reconciliation.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding raised (Series B) — $35.0M led by Drive Capital (July 2024). Prior rounds include a $9.5M Series A (July 2022, led by Drive Capital), a CAD $4.7M Venture Round (Dec 2020), and a Pre-Seed of $867K (Oct 2018, led by Inovia Capital and Telegraph Hill Capital).
- **Annual Revenue**: Estimated at $2.1M (private company, self-reported estimate)
- **Notable Investors/Partners**: Drive Capital (lead), Inovia Capital, Telegraph Hill Capital. Trusted by major clients including Nike, Block (Square), and Airbnb.
- **Growth Signals**: Headcount grew 21.9% year-over-year to approximately 68-83 employees. Expanding into EMEA with first Event Supply Specialist hire in the region. Consistently generates 13% or more in savings on multi-million dollar event budgets for clients. Strong LinkedIn follower growth (+19.6% yearly).

## Competitive Advantages
- **AI-First, Full-Stack Platform**: Unlike general AI models or simple booking tools, Planned's AI is trained on years of event planning data and can execute entire workflows (sourcing, negotiating, invoicing) automatically, not just make suggestions.
- **Source-to-Pay Unification**: Combines sourcing, booking, contract management, payment, and reconciliation into a single platform with one invoice, giving full spend visibility and eliminating manual work.
- **Human + AI Hybrid Model**: Offers a unique blend of AI automation for routine tasks and dedicated human experts for complex negotiations and strategic program design, making it suitable for enterprise-grade requirements.
- **Policy Enforcement at Scale**: AI automatically enforces company event policies across all users, teams, and regions, solving a major pain point for large organizations.

## Strategic Focus
- **Global Expansion**: Actively hiring for roles in EMEA (Event Supply Specialist) to expand the supplier marketplace and customer base into new international markets.
- **Deepening Enterprise Integrations**: Recent Brex integration for streamlined payments and reconciliation signals a focus on embedding deeper into enterprise financial workflows.
- **Product-Led Growth & AI Advancement**: Continued investment in making the AI platform smarter and more autonomous, with the goal of reducing friction and cost for enterprise event programs.

## Why Work Here
- **Culture & Mission**: The company is mission-driven around bringing people together through in-person events. Culture is described as collaborative, with a focus on hiring "creative go-getters" and getting out of their way. [planned.com](https://planned.com/careers)
- **Compensation & Benefits**: "Top of market pay for top talent," employee stock purchase plan, fully-subsidized learning and development initiatives, health/vision/dental/wellness insurance, unlimited PTO, transit subsidies, free lunches, and a dog-friendly office. [planned.com](https://planned.com/careers)
- **Work Environment**: On-site/in-person focused with offices in Montreal (HQ), New York, and Toronto. The company emphasizes in-person collaboration. [builtin.com](https://builtin.com/company/planned)
- **Employee Ratings**: Rated 4.1/5.0 on Built In (50 reviews), with strong scores for Compensation (4.3), Culture (4.3), and Career Development (4.1). Work-life balance rated 3.7. [builtin.com](https://builtin.com/company/planned)
- **Growth Opportunity**: As a Series B company with global expansion underway, employees have the chance to own significant projects (e.g., "first in region" roles) and grow with the company.

## Sources
1. [planned.com](https://planned.com/)
2. [planned.com/careers](https://planned.com/careers)
3. [planned.com/about-2](https://planned.com/about-2)
4. [builtin.com](https://builtin.com/company/planned)
5. [linkedin.com/company/itsplanned](https://linkedin.com/company/itsplanned)

## Other roles at Planned

- [Senior Event Manager (US)](https://feeny.ai/job/senior-event-manager-us-planned-united-states-4s6k9ma2assg) — United States
- [Event Manager (EMEA Region)](https://feeny.ai/job/event-manager-emea-region-planned-montreal-9651a85669sn) — Montréal, Canada
- [Technical Enterprise Program Manager](https://feeny.ai/job/technical-enterprise-program-manager-planned-montreal-rzz5ehardjjm) — Montréal, Canada
- [Event Supply Specialist (EMEA Region)](https://feeny.ai/job/event-supply-specialist-emea-region-planned-united-kingdom-nz3vxe2rk9f5) — United Kingdom
- [Senior Event Manager](https://feeny.ai/job/senior-event-manager-planned-montreal-er7hbhk5ksv8) — Montréal, Canada
- [Product Manager](https://feeny.ai/job/product-manager-planned-montreal-1c5ss8xk84gy) — Montréal, Canada
- [Enterprise Account Manager](https://feeny.ai/job/enterprise-account-manager-planned-montreal-rk7jd2rwxqcr) — Montréal, Canada
- [Event Supply Specialist (PT Hours)](https://feeny.ai/job/event-supply-specialist-pt-hours-planned-montreal-s8wmczfdvjmx) — Montréal, Canada
- [Product Designer](https://feeny.ai/job/product-designer-planned-montreal-fmy8fb11kneg) — Montréal, Canada
- [Event Manager](https://feeny.ai/job/event-manager-planned-montreal-2952g8hc9cgr) — Montréal, Canada