---
title: 'Marketing Director at The People Brand'
canonical: 'https://feeny.ai/job/marketing-director-the-people-brand-santa-barbara-zxb58a34gm2t'
type: 'job'
last_seen: '2026-11-09'
---

# Marketing Director at The People Brand

- **Company:** The People Brand
- **Location:** Santa Barbara, CA
- **Compensation:** $150k–$200k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-02
- **Last confirmed live:** 2026-11-09
- **Apply:** https://jobs.lever.co/thepeoplebrand/123d7960-983e-43bb-8d7e-4b253cfe37db

## Job description

2Modern is a curated online destination for modern furniture, lighting, and decor, carrying about 300 of the best design brands. We serve design-minded consumers and a fast-growing trade program of interior designers, architects, and hospitality clients. We're a small, remote team that cares a lot about taste, craft, and doing fewer things really well.

## The role

We're looking for a Marketing Director to run our marketing engine across both sides of the business: design-minded consumers and our trade program, which is our biggest growth priority. You'll own performance across paid, email and SMS, and on-site, and make sure every dollar earns its keep. You'll also bring creative and channel thinking together, because on today's platforms the creative is the targeting. This is a hands-on leadership role. You'll set strategy, lead a small team and partners, and still be close enough to the numbers and the work to know what's really happening. Your first priorities are profitable performance marketing, building a clear, well-run team, and growing trade.

## What you'll do

Own performance marketing. Set budgets and allocation across Google, Meta, affiliates, and other paid channels, with gross profit after variable costs as the measure of success. Build marketing for our trade program. B2B is a strategic focus. Use our channels, content, and lifecycle programs to attract and retain high-value interior designers, architects, and hospitality clients, and partner with our B2B sales team. Own the marketing budget and vendors. Manage the full marketing budget, plus vendor and partner contracts and renewals. Bring creative and performance together. Build campaigns where creative testing drives results, and work with our creative team to brief, test, and learn. Lead email, SMS, and lifecycle for both consumer and trade audiences, treating email as a performance channel as well as a content channel. Own promotions with merchandising, within agreed margin guardrails. Oversee organic social and reviews, including Instagram, Pinterest, and Trustpilot. Run affiliates end to end, from partner performance to editorial and publisher relationships. Build trusted measurement with finance and our data team, across channels and customer types. Own go-to-market and the marketing calendar. Turn quarterly brand and trend direction from our Chief Brand Officer into a clear plan for launches, campaigns, and seasonal moments, and lead it from planning through execution with merchandising, creative, and our trade team. Lead and shape the team. Manage and develop email and SMS, creative, copy, and agency partners, and shape the team as we grow, including whether and when to add roles. What success looks like in year one Profitable growth across our marketing channels A stronger trade program, with marketing as a real driver of new trade relationships Trusted measurement that the whole business uses to make decisions A team that's clear on priorities and growing in its roles

## What you bring

7+ years in e-commerce marketing, with at least 3 years leading performance marketing and managing budgets. Hands-on experience with Google Ads, Meta, and affiliates, and a track record of growing profitably, not just growing revenue. Experience marketing to B2B or trade audiences (designers, architects, hospitality, or other professional buyers), or a clear point of view on how to build it. A strong partnership with finance. You've owned a marketing P&L or budget, worked with finance on forecasting and contribution margin, and made spend decisions based on profitability. Real understanding of how creative drives performance today. You can brief, structure, and read creative tests. A strong eye for design and brand. You can tell a great product story from an average one. Comfort with data, including GA4 and BigQuery or similar tools. Experience managing and developing a small team and outside partners. Bonus: experience in home, furniture, or design-led retail; email and SMS on Klaviyo; organic social on Instagram and Pinterest. A builder's mindset. You like bringing structure to a lean team, and you're happy to roll up your sleeves.

## About The People Brand

## Company Overview
- **One-liner**: The People Brand is a female-founded, owned, and operated talent acquisition agency specializing in executive and professional placements within the outdoor, lifestyle, beauty, wellness, and CPG industries.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Carson, California, United States
- **Founded**: Not publicly available
- **Founders**: Tiffany and Angella (both former HR executives from Nike, Hurley, and Fox Racing - last names not publicly available)

## Core Business
- Primary industry/industries: Talent Acquisition & Recruitment (niche focus on lifestyle, outdoor, beauty, wellness, and CPG)
- Target customers: Startups to Fortune 500 companies across outdoor, lifestyle, beauty, wellness, and CPG sectors; mid-to-executive level job seekers in those industries
- Mission or purpose statement: To connect exceptional talent with leading brands that share their values, prioritizing cultural alignment, work-life balance, competitive compensation, DEI initiatives, and sustainability goals.

## Products & Services
- **Executive & C-Suite Recruitment**: Headhunting and placement for senior leadership roles within target industries.
- **Functional Recruitment Services**: Specialized placements across Marketing/Communications, Design/Graphic Design, Pattern Making/Technical Design, Product Development/Production, Merchandising, Sales, eCommerce/Digital, Finance/Accounting/Planning, Supply Chain/Operations, Human Resources/Talent Acquisition, Customer Service, Retail Stores and Operations, and Technical/Engineering.
- **Consultative Talent Strategy**: A collaborative approach with clients to define and strategize roles before initiating a search, leveraging the founders' HR leadership experience.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private, no disclosed funding)
- **Key Metric**: 9 out of 10 success rate in hiring; maintains a low attrition rate for placements.
- **Notable Investors/Partners**: Not publicly available (no disclosed investors). Partner brands span startups to Fortune 500 companies in their target sectors.
- **Growth Signals**: Expanding job postings via their Lever careers page ([jobs.lever.co/thepeoplebrand](https://jobs.lever.co/thepeoplebrand)), indicating active recruitment for their own team.

## Competitive Advantages
- **Industry Specialization**: Deep domain expertise in outdoor, lifestyle, and CPG sectors, which they call being "outdoor, lifestyle & CPG EXPERTS." This niche focus differentiates them from generalist agencies.
- **Founder-Led Experience**: Founded by former HR executives from top lifestyle brands (Nike, Hurley, Fox Racing) with 20+ years of in-house HR experience, giving them insider knowledge of both client and candidate needs.
- **Transparency**: Unique in the agency space for sharing salary information and company names upfront with candidates, a stated departure from typical industry practices.
- **Cultural Fit Emphasis**: Invests significant time understanding company culture and candidate values, with a stated policy: "If we wouldn't place our own loved ones in a role, we certainly wouldn't place you there either."
- **Personalized, Low-Volume Approach**: A "do things the right way" mentality that avoids rushing placements, resulting in high success and low attrition rates.

## Strategic Focus
- Deepening partnerships with forward-thinking brands that prioritize work-life balance, DEI, and sustainability.
- Leveraging their consultative HR background to provide high-touch, strategic talent solutions rather than transactional recruitment.
- Utilizing AI tools to support parts of the hiring process (reviewing applications, analyzing resumes, identifying verification signals).
- Building on their reputation as a female-founded, owned, and operated firm to attract mission-aligned clients and talent.

## Why Work Here
- **Culture & Values**: The agency itself prides itself on being a culture-first organization, emphasizing trust, mutual respect, and true partnership. They seek to work with brands that share these values.
- **Work Environment**: Based in Carson, CA, with a mix of on-site and hybrid roles posted for their own team. Positions include full-time roles in locations like Carson, CA and Detroit, MI.
- **Transparency**: As an employer, they use AI tools to support hiring but also tout radical transparency (sharing salary and company names) as a core principle, suggesting a straightforward, honest internal culture.
- **Team & Leadership**: Founded and led by two experienced, purpose-driven HR leaders with a “do the right thing” mentality. You'd be learning from veterans who deeply understand the talent landscape.
- **Impact**: Work directly with top-tier lifestyle and CPG brands, placing talent that drives those industries forward. The agency's small, specialized nature means your work has a direct impact on client success.

## Sources
1. [The People Brand - Official Website](https://thepeoplebrandusa.com/)
2. [The People Brand - About Page](https://thepeoplebrandusa.com/about)
3. [The People Brand - Candidates Page](https://thepeoplebrandusa.com/candidates)
4. [The People Brand - Careers Page (Lever)](https://jobs.lever.co/thepeoplebrand)
5. [The People Brand - Job Board Portal](https://jobs.thepeoplebrandusa.com/)

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