---
title: 'Marketing Director - Tokyo, JP at CIC'
canonical: 'https://feeny.ai/job/marketing-director-tokyo-jp-cic-tokyo-rptsmmtga8v4'
type: 'job'
last_seen: '2026-09-10'
---

# Marketing Director - Tokyo, JP at CIC

- **Company:** CIC
- **Location:** Tokyo, Japan
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-06-12
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/cic/672575fe-8764-44ac-8b1d-b32f42a332e3

## Job description

Marketing Director

Join us at the Tokyo Innovation Campus and play a pivotal role in sculpting the future of CIC’s brand and marketing across Japan and Asia. In this crucial position, you'll develop and manage a comprehensive marketing strategy, collaborate closely with leadership, and drive our growth initiatives through innovative campaigns and strategic market positioning. If you're a visionary leader passionate about driving change and expanding horizons, this role is your opportunity to make a significant impact in a vibrant and expanding market.

## ABOUT CIC & CIC Japan

CIC builds and operates a global network of innovation campuses where startups, scale-ups, corporations and public entities connect, work, and grow. Founded in 1999, CIC manages more than 111.000 square meters of innovation-focused workspace, laboratories, and event space across North America, Europe and Asia. Additionally, CIC’s consulting division “CIC Catalyst” provides innovation-related programs, builds and enables innovation districts for cities, and supports startups and companies on their innovation.

CIC Japan operates 3 innovation campuses, Tokyo, Fukuoka and Osaka. CIC Tokyo, our first site in Asia, is a pioneer and market-leading innovation center in Japan. Opened in 2020, it has a total area of ​​about 6,000 square meters on two floors of the Toranomon Hills Business Tower.

In 2025, we launched CIC Fukuoka in the Tenjin district of the Fukuoka city center. This spring, we launched Osaka Life Science Nexus (O-Nexus) as CIC Japan’s first sector-focused campus. O-Nexus is a key element of Nakanoshima Qross, Japan’s leading life science cluster with a purpose of industrializing future medical care, by bringing together researchers, medical institutions, companies, startups, and support organizations under one roof.

CIC Japan has spearheaded the global growth of the consulting division CIC Catalyst on a variety of acceleration programs and consulting projects. Many of the CIC clients and program participants are deep-tech focused and looking to global expansion. Because of its influence in the startup and innovation ecosystem, CIC campuses have frequent visits of VIPs such as Prime Minister Kishida, Governor Koike, Governor Hattori, and other business leaders in Japan.

Learn more about us here.

## YOUR DAY-TO-DAY WORK

This role, based at our Tokyo Innovation Campus, is responsible for developing and managing CIC’s brand and marketing strategy to enhance growth across Japan, and in other Asian markets when we open centers. It involves strategic planning, market research, and overseeing the full marketing mix - including digital and print advertising, email campaigns, social media, PR, and local activations. The role will collaborate closely with key stakeholders, including Japan country leadership, local business unit leads, and global marketing (dotted-line relationship), also supporting expansion efforts throughout Asia.

Potential responsibilities will include:

- Developing a comprehensive marketing strategy to support key priorities across our different business units - flexible workspace, ecosystem engagement programs, and expansion opportunities.
- Building and steering country-level go-to-market strategies for new center and program launches in Japan.
- Directly managing budgets, ensuring spendings and efforts are allocated appropriately to meet targets.
- Strategically guide local resources and external partners to implement comprehensive marketing tactics, including developing brand strategy, overseeing PR and media strategies, advising on advertising and lead generation, and directing digital marketing efforts such as analytics, SEO, and website management.
- Managing external agencies and vendors end-to-end: from briefing and creative direction through to quality control and performance evaluation.
- Designing and executing lead management and nurturing strategies, leveraging data and CRM insights to move prospects through the funnel and improve conversion.
- Regularly report relevant regional market insights to key stakeholders to inform global strategy and contribute to ongoing measurement and reporting of marketing performance.
- Lead the annual business planning process for Japan, including strategic adjustment, business function collaboration, budget planning and developing KPIs.

## ABOUT YOU

The ideal candidate is a proven leader with a track record of achieving goals and excelling in a team environment, skilled in prioritizing multiple tasks to meet deadlines. They possess a global mindset and exceptional interpersonal skills, capable of influencing business objectives at all levels, including executive management. Passionate about innovation and networking, they are strategic thinkers who can both lead a team and directly execute marketing initiatives.

You will be primarily based in CIC Tokyo. Occasionally you will be required to work with local teams in other locations where we operate.

## YOU HAVE

- 10+ years of professional, relevant marketing experience in Japan.
- Proven track record in B2B marketing for intangible products or services.
- 5+ years of people management experience.
- Bachelor's degree required at a minimum.
- Fluency in Japanese and very strong proficiency in English.
- Ability to legally work in Japan. CIC is unable to sponsor visas for this role at this time.

Will be considered a plus:

- Experience with CRM and/or marketing automation platforms (e.g. HubSpot).
- Real estate or hospitality industry experience.
- MBA degree.
- Experience in working in a global environment.

## OUR OFFER

- Competitive salary, commensurate with experience.
- 6-month contractor engagement, with transition to a permanent contract.
- Commuting / Transportation allowance.
- Massage session once a month.
- Allocated budget for training (customized to specific requirements of the role and organization's objectives)
- Retirement allowance after successfully passing probation period.

Please submit your application in English. Thank you!

CIC welcomes all candidates regardless of race, color, ancestry, gender identity or expression, religion, national origin, sexual orientation, age, citizenship, marital status or disability. We are proud to be an equal opportunity employer.

## About CIC

## Company Overview
- **One-liner**: CIC (Cambridge Innovation Center) is a global leader in providing innovation campuses, coworking spaces, wet labs, and ecosystem-building programs for startups, scale-ups, corporations, and public entities.
- **Entity Type**: Private (Privately Held) – $68.7M total funding across 3 rounds.
- **Headquarters**: Cambridge, Massachusetts, United States
- **Founded**: 1999
- **Founders**: Tim Rowe (Founder & Chairman)

## Core Business
- **Primary industry/industries**: Real Estate (Innovation Workspace & Lab Space), Innovation Ecosystem Services, District Consulting, Event Programming
- **Target customers**: Startups, scale-ups, corporations, government/universities, and entrepreneurs (B2B, B2G)
- **Mission or purpose statement**: “To create the best possible environment and programming to enable startups, scale-ups, corporations, and public entities to tackle the biggest local and global challenges while fostering growth and connection.” [cic.com](https://cic.com/about/)

## Products & Services
- **Workspace**: Coworking spaces, private offices, bookable conference rooms, and hybrid solutions across 1.5M sq ft in North America, Europe, and Asia.
- **Lab Space**: Modern commercial wet labs with full equipment and benching, tailored for life science and biotech startups.
- **Captains of Innovation**: Consulting services for innovation district conveners, institutional leaders, corporations, and innovation teams.
- **CIC Institute**: Educational programming and resources derived from CIC’s experience to help startups level up.
- **Venture Café**: Event programming and networking – famous for the Thursday Gathering – connecting entrepreneurs.
- **Japan Desk**: Dedicated initiative to bridge Japan’s innovation ecosystem with Boston’s.
- **International Soft Landing**: Programs to help entrepreneurs go global.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Total Funding $68.7M (3 rounds); manages 1.5M sq ft; served over 10,000 companies since 1999. [linkedin.com](https://linkedin.com/company/cicnow)
- **Notable Investors/Partners**: Not explicitly listed in provided sources; funding history suggests private investors. Partners include LabCentral, MassRobotics, Mass Mobility Hub, Kendall Square Association (co-founded/chaired by Tim Rowe).
- **Growth Signals**: 229 employees (YoY +7.1%); 13 locations across 4 countries (US, Japan, Poland, Netherlands); expansion into new markets and innovation districts.

## Competitive Advantages
- **Global scale**: 1.5M sq ft of workspace and lab space across three continents; the only operator with a truly international footprint dedicated to innovation.
- **Ecosystem depth**: Not just a landlord – CIC builds programming (Venture Café, CIC Institute), consulting (Captains of Innovation), and international bridges (Japan Desk, Soft Landing).
- **Track record**: 25+ years of serving 10,000+ companies; co-founded major innovation hubs like LabCentral and MassRobotics.
- **Leadership**: Tim Rowe (MIT lecturer, BCG alum, Japanese Foreign Minister’s Award 2024); CEO Denyse Medlenka brings operational rigor from KPMG and global HR leadership.

## Strategic Focus
- **Current priorities**: Driving innovation at scale through new innovation districts, expanding lab space capacity, and deepening ecosystem consulting (CIC Catalyst). Strengthening Japan and Asia presence.
- **Direction**: Positioning as a “global leader in driving innovation at scale” – moving beyond traditional real estate into holistic ecosystem orchestration.

## Why Work Here
- **Culture**: “Innovators serving innovators” – diverse, creative, and mission-driven environment. Emphasis on DEIB (global DEIB Advisory Committee), employee groups for arts, sustainability, volunteerism.
- **Remote/Hybrid/Office**: Flexible work arrangements where business needs and role nature allow; on-site roles available in multiple locations (Cambridge, Tokyo, Warsaw, Rotterdam, St. Louis, Philadelphia).
- **Perks & Benefits**: Comprehensive health/dental/life/disability insurance; retirement savings; company-paid parental leave; generous PTO; commuter benefits; wellness programs; fitness subsidies; stocked kitchens with inclusive snacks; gender-neutral restrooms; accessible showers; bike parking; game rooms, makerspaces, recording studios.
- **Professional Growth**: Formal and informal L&D, internal mobility, regular performance conversations, organizational transparency, access to a network of 10,000+ innovators.
- **Culture highlights**: Open positions include General Manager, Events Coordinator, Marketing Director, Systems & Network Engineer, Project Associate & Innovation Consultant – showing a mix of global operations, tech, and community roles. [jobs.lever.co](https://jobs.lever.co/cic)

## Sources
1. [CIC About Page](https://cic.com/about/)
2. [CIC Careers Page](https://cic.com/careers/)
3. [CIC LinkedIn](https://linkedin.com/company/cicnow)
4. [CIC Job Listings on Lever](https://jobs.lever.co/cic)
5. [Built In CIC Profile](https://builtin.com/company/cic-cambridge-innovation-center)

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