---
title: 'Marketing Enablement Specialist at Docplanner'
canonical: 'https://feeny.ai/job/marketing-enablement-specialist-docplanner-barcelona-a5a688c144bk'
type: 'job'
last_seen: '2026-11-02'
---

# Marketing Enablement Specialist at Docplanner

- **Company:** Docplanner
- **Location:** Barcelona, Spain
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-27
- **Last confirmed live:** 2026-11-02
- **Apply:** https://jobs.ashbyhq.com/docplanner/11bd2ba4-a507-49c3-8e8d-cfd9d7b05071

## Job description

Company Description At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients. Learn more about our products here:https://pro.doctoralia.es/[pro.doctoralia.es](http://pro.doctoralia.es) Why join us? 📊 Real impact – We help doctors help patients. Your work truly makes a difference. 📈 At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on. ✨ Shape the future, sustain growth – Make a difference now and build for long-term success.

Job Description

The Marketing Enablement Specialist enables consistent, high-quality marketing execution by translating marketing processes, standards, and frameworks into clear, actionable guidance. This role supports the rollout and adoption of aligned global marketing processes, equipping marketers with the knowledge and tools they need to operate effectively at scale. Acting as a bridge between global marketing strategy and day-to-day execution, the role supports both new joiners and experienced marketers by making information easy to navigate, practical to apply, and continuously evolving alongside the business. This role is a strong fit for someone who has worked in marketing, has used HubSpot along the way (no technical/admin depth required), and genuinely enjoys being the person their team turns to for answers.

## Key Responsibilities

Translate marketing processes, standards, and frameworks into clear, actionable guidance through knowledge base articles and learning materials. Maintain, update, and improve documentation, templates, and learning resources to ensure relevance and consistency across markets. Create engaging content that shares best practices, frameworks, and productivity insights across marketing teams. Design, deliver, and continuously improve structured learning programs for new and existing marketers. Partner with marketing leaders to support the rollout and adoption of new or improved processes, and identify gaps. Train and optimize our internal chatbot to enable scalable, self-serve knowledge access through AI. Monitor HubSpot updates and marketing trends, and turn relevant info into guidance for the team.

## Qualifications

Degree in Marketing, Business, or a related field. Marketing experience with hands-on use of HubSpot is preferred Experience leading trainings or serving as a go-to resource for colleagues. A strong writer and communicator who enjoys content creation and can convey complex topics clearly, practically, and engagingly. Strong conceptual thinking and the ability to structure, simplify, and scale knowledge across diverse teams. Curious and eager to learn, with the ability to grasp new concepts quickly. Strong level of business English.

What to Expect from Our Hiring Process

We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role): 1️⃣ Intro Chat – A first call with our Talent Partner [Mariam Bokuchava](https://www.linkedin.com/in/mariam-b-ba8bba82/)to explore mutual fit around relevant skills, value alignment, and motivation. 2️⃣ Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience with your potential manager in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too. 3️⃣ Final interview 4️⃣ References & Offer!

## Why You’ll Love It Here

💙 Global Benefits – No matter where you are, you’ll have access to:

- Healthcare insurance – so you can focus on what matters.
- Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
- Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.

📍 Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave. 🚀 Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects. 🌎 A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment. ⏳ Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna. Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.

## What We Believe In

At Docplanner, our values guide everything we do: 📊 Focus on results – we're here to make an impact. 🧠 Think like an owner – take responsibility, drive outcomes. ✂️ Keep it simple, keep it lean – smart solutions over complexity. 🔊 Be respectful and radically honest – openness builds trust. 📚 Learn and be curious – growth is part of the job. Don’t just take our word for it—check out our [Glassdoor](https://www.glassdoor.com.br/Avalia%C3%A7%C3%B5es/DocPlanner-Avalia%C3%A7%C3%B5es-E1071394.htm?countryRedirect=true) to hear what our people say! _________________________________________________________________________ We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.

## About Docplanner

## Company Overview
- **One-liner**: Docplanner is a healthcare ecosystem that seamlessly connects patients with doctors while providing integrated software tools for practice management, aiming to support 1 billion patient visits annually.
- **Entity Type**: Private (unicorn status; raised approximately €500M per company statements, or $140M per other reports; last known round: Series D in 2017)
- **Headquarters**: Amsterdam, Netherlands
- **Founded**: 2012
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Healthcare Technology (Healthtech)
- **Target customers**: B2B (doctors, clinics, hospitals) and B2C (patients)
- **Mission**: “Helping people live longer, healthier lives” (also expressed as “make the healthcare experience more human”)

## Products & Services
- **Docplanner Platform**: End-to-end solution for patients to discover specialists, book appointments, and manage health records; for doctors to manage scheduling, online reputation, documentation, and financial operations. Available in 13 countries.
- **Noa.ai**: AI assistant for healthcare professionals launched in 2024, designed to reduce administrative and documentation burden and enable more seamless patient care.

## Market Standing
- **Valuation/Market Cap**: Unicorn (valuation >$1B); specific amount not disclosed
- **Key Metric**: Annual Revenue ~$150M (LinkedIn estimate) OR Total Funding ~€500M (company statement) / ~$140M (Crunchbase-style data)
- **Notable Investors**: One Peak Partners, Goldman Sachs Asset Management, Point Nine Capital, KAYA, Target Global, EBRD Venture Capital
- **Growth Signals**:
  - 300,000+ active doctors using the platform
  - 25 million appointments booked monthly
  - 100 million patients visit the site each month
  - Leader in 13 countries (Poland, Brazil, Mexico, Spain, Italy, Germany, Turkey, Colombia, Czech Republic, Portugal, Argentina, Peru, Chile)
  - Recent acquisitions: jameda (Germany, 2021), TuoTempo (2019), MyDr (Poland, 2023), Feegow (Brazil, 2022)
  - Headcount growth: +14.6% YoY (LinkedIn data); now over 3,000 employees

## Competitive Advantages
- **Network effects**: Largest healthcare booking platform in multiple markets, creating a strong moat through patient and doctor trust.
- **Integrated end-to-end offering**: Covers patient acquisition, scheduling, documentation, and financial operations – reducing fragmentation for providers.
- **AI differentiation**: Noa.ai positions the company at the forefront of AI-driven clinical efficiency.
- **Strong brand and local presence**: Deep roots in 13 countries with localized products and teams.

## Strategic Focus
- Scaling AI capabilities (Noa.ai) to improve clinician productivity and patient outcomes.
- Expanding the network to reach 1 billion annual patient visits within the next decade.
- Continuing geographic expansion and selective acquisitions (e.g., recent MyDr acquisition in Poland).
- Enhancing the patient journey beyond booking to include ongoing health management.

## Why Work Here
- **Culture**: Values include “Focus on results”, “Learn and Be Curious”, “Keep it simple, keep it lean”, “Be respectful and radically honest”, and “Think like an owner”. Employee rating 4.3/5.0 on LinkedIn (755 reviews).
- **Remote/Hybrid**: Remote-friendly within certain countries (Spain, Poland); some offices (Amsterdam, Warsaw, Rio de Janeiro, Istanbul, Mexico) require on-site presence. Typical time on-site: none (as per Built In).
- **Notable perks**: Competitive compensation (e.g., Senior Product Manager ~€74k/year, Product Lead ~€72.5k/year), strong technical teams (227 in technical roles), and a mission-driven environment focused on healthcare impact.
- **Engineering culture**: Heavy investment in AI platform, security, and product analytics; open positions include Senior Platform Engineer (AI), Senior Security Engineer, and AI Senior Product Manager.

## Sources
1. [docplanner.com/about-us](https://www.docplanner.com/about-us)
2. [docplanner.com](https://www.docplanner.com/)
3. [docplanner.com/career](https://www.docplanner.com/career/?loc=pl)
4. [linkedin.com/company/docplannergroup](https://nl.linkedin.com/company/docplannergroup)
5. [builtin.com/company/docplanner](https://builtin.com/company/docplanner)

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