---
title: 'Marketing Events & Programs Specialist at Hankook Tire America Corp.'
canonical: 'https://feeny.ai/job/marketing-events-programs-specialist-hankook-tire-america-corp-nashville-gmw09pqbfvbc'
type: 'job'
last_seen: '2026-09-08'
---

# Marketing Events & Programs Specialist at Hankook Tire America Corp.

- **Company:** Hankook Tire America Corp.
- **Location:** Nashville, TN
- **Posted:** 2026-08-19
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/hankooktireamericacorp/jobs/5395982008

## Job description

Hankook Tire & Technology is a global leader in high-performance tire manufacturing, founded in 1941 and headquartered in Seoul, South Korea. As the world’s seventh-largest tire producer, Hankook operates advanced manufacturing facilities and offices in North America, including its U.S. headquarters in downtown Nashville, TN, and a state-of-the-art production plant in Clarksville, TN. The company delivers innovative tire solutions for passenger vehicles, trucks, motorsports, and original equipment manufacturers (OEMs) worldwide.

- Global Innovation: Pioneering innovative technologies and eco-friendly manufacturing practices.
- Career Growth: Opportunities for internal mobility, leadership development, and continued learning.
- Employee-Focused Benefits: Competitive health coverage, 401(k) with match, paid time off, ten paid holidays per year and employee discounts on tires.
- Inclusive Culture: Committed to diversity, teamwork, and sustainability

Location: The Marketing Events and Programs position is located at our North American Headquarters in the AT&T (Batman) Building in downtown Nashville, TN. Enjoy a collaborative work environment from Nashville's most iconic building featuring company-paid on-site parking, a cafe, gym, dry-cleaning services, and more.

Work Style: In-person, Monday – Friday, 8am – 5pm

Job Purpose

The Marketing  Events and Programs Specialist leads the development and execution of integrated marketing initiatives across B2B and B2C channels, including events, sponsorships, dealer programs, public relations initiatives, and creative projects. This role helps drive brand visibility, ensures alignment with corporate objectives, and partners with cross-functional teams to deliver impactful, results-oriented initiatives.

Responsibilities include leading B2B and B2C trade shows and events, managing sponsorship activations and contractual assets, overseeing creative and marketing projects from concept through execution, supporting channel marketing and co-branding programs, and assisting with public relations initiatives to drive brand awareness and engagement.

## Key Accountabilities

- Strategic Events Oversight: Direct the planning and execution of the events calendar, ensuring contractual assets are fully leveraged to maximize brand exposure and stakeholder engagement.
- Budget Leadership & Compliance: Maintain and monitor event budgets; collaborate with Marketing Operations to ensure timely payment processing and accurate documentation.
- Financial Governance: Secure pre-approvals for all event-related services, ensuring fiscal responsibility and alignment with organizational objectives.
- On-Site Event Leadership: Represent the organization at events, ensuring seamless execution and serving as the primary problem solver for real-time challenges. Proactively communicate with the sales team, collaborate closely with cross-functional teams, and coordinate with GHQ to maintain alignment and deliver a seamless event experience.
- Channel Marketing & Co-Branding Programs: Lead and support the development and execution of co-branded marketing initiatives with dealers, online retailers, OEM partners, and other strategic accounts. Coordinate creative assets, promotional campaigns, and partner communications to ensure brand consistency, strengthen partner relationships, and support business and sales objectives.
- Sponsorship Activation & Asset Management: Support sponsorship initiatives through the planning and execution of activation programs, management of event tickets and hospitality assets, coordination of creative deliverables, and tracking of contractual rights and benefits to maximize partnership value and brand exposure.
- Project Management: Manage the development and execution of marketing and creative assets supporting events, sponsorships, and B2B and B2C campaigns. Coordinate timelines, stakeholder reviews, agency deliverables, and approvals to ensure projects are completed on time, within budget, and aligned with brand standards.
- Agency Management: Lead negotiations and manage direct interactions with external agencies, including overseeing the quoting and contracting process for event services.
- Performance Reporting: Develop and deliver event planning reports and post-event recaps to senior management, highlighting outcomes, key learnings, and actionable insights.
- Additional Strategic Duties: Execute other responsibilities as assigned by leadership to support organizational goals.

Level of Accountability

- Individual contributor
- Performs assignments requiring professional-level knowledge and judgment.
- Manages projects from start to finish.
- Applies existing procedures and practices to solve moderate to complex business challenges while receiving coaching, guidance, and direction from management.

Core Competencies

- Fast-paced self-starter who thrives in a dynamic environment.
- Strong interpersonal and communication skills, particularly when working with high-profile individuals and managing situations under pressure.
- Strong attention to detail and ability to effectively manage multiple stakeholders, including agencies and local and global teams.
- Excellent Microsoft Excel, PowerPoint, Outlook, and Word skills.
- Strong analytical, problem-solving, and organizational skills.
- Ability to manage competing priorities, meet deadlines, and maintain high-quality standards.

## Qualifications

- Bachelor’s degree required.
- 3–7 years of marketing experience required, including experience in event management, business strategy, and vendor negotiations.
- Demonstrated experience successfully managing projects from start to finish.
- Must be comfortable traveling approximately 25%–30% and willing to work some evenings and weekends as needed.
- Experience in the automotive or tire industry preferred, but not required.
- Experience managing multiple clients and projects within an agency setting preferred.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position.  They are not intended to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.

Hankook Tire is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

## About Hankook Tire America Corp.

## Company Overview
- **One-liner**: Hankook Tire America Corp. is the North American sales and manufacturing subsidiary of Hankook Tire & Technology, supplying high-quality tires for passenger cars, light trucks, and commercial vehicles.
- **Entity Type**: Private (wholly owned subsidiary of Hankook Tire & Technology, publicly traded on KRX: 161390)
- **Headquarters**: Nashville, Tennessee, United States
- **Founded**: 1941 (parent company); America Corp. established as a fully integrated U.S. entity
- **Founders**: Not publicly available (founded by Chung Hwoi-jung for the parent company)

## Core Business
- **Primary industry**: Motor Vehicle Manufacturing – Tire production and distribution
- **Target customers**: B2B (dealers, corporate fleets, OEMs) and B2C (end consumers through retail network); serves both SMB and enterprise segments
- **Mission or purpose**: “To provide the best products and services to our customers” and to “remain a leader in customer satisfaction, be one of the best-known tire brands, consistently provide top-quality products, maintain a highly knowledgeable and motivated workforce, and achieve significant growth and strong financial results.”

## Products & Services
- **Hankook Brand Tires (Passenger, Light Truck, SUV, Truck & Bus)**: Core product line including premium sub-brands: iON (dedicated EV tires), Ventus (premium performance), Dynapro (SUV/truck), Kinergy (comfort), Vantra (van), Winter i*cept (winter), Smart (truck/bus). Type: Physical product.
- **Laufenn, Optimo, Kingstar**: Additional value and specialty tire brands under the global portfolio. Type: Physical product.
- **Manufacturing & Distribution**: Operates a manufacturing plant in Clarksville, Tennessee, plus distribution infrastructure across North America. Type: Manufacturing/Logistics service.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for America Corp.; parent Hankook Tire & Technology market cap approx. ₩4.5 trillion (~$3.4 billion as of mid-2026).
- **Key Metric**: Annual revenue of parent was ₩8.4 trillion (~$6.4 billion) in 2024; America Corp. revenue not separately reported. **Total Funding**: Not applicable (subsidiary).
- **Notable Investors/Partners**: Part of Hankook Tire & Technology group; strategic partners include OEMs (e.g., BMW, Mercedes-Benz, Volkswagen) and racing series (TGL golf league, etc.).
- **Growth Signals**: Headcount grew 6.1% YoY to 276 employees (LinkedIn); opened a new onsite health center at Clarksville plant in January 2026; grand opening of “Hankook Tire Clinic Powered by Evernorth”; expanding production capacity in North America; became official tire partner of TGL golf league.

## Competitive Advantages
- **Global scale with local production**: Manufacturing plant in Tennessee allows fast supply to U.S. market and avoids tariffs.
- **Premium technology**: Dedicated EV tire line (iON), advanced winter tire test center (Technotrack in Europe), and a strong R&D network (5 global R&D centers).
- **Brand recognition**: One of the top tire brands globally, with partnerships in motorsports and premium OEM fitments.
- **Vertical integration**: Owns distribution subsidiaries (e.g., Jax Tyres in Australia) and controls supply chain.

## Strategic Focus
- Expand production and distribution infrastructure in North America and Europe to capture leading market shares.
- Accelerate electric vehicle tire portfolio (iON) and sustainable materials (ESG management).
- Pursue both organic growth and inorganic growth (M&A, JVs, off-take agreements) – e.g., acquisition of Hanon Systems (automotive thermal management) at parent level.
- Strengthen brand position through premium branding and motorsport partnerships.

## Why Work Here
- **Culture**: Emphasizes teamwork, community involvement (e.g., winter drives, career fairs), and employee well-being (onsite health clinic).
- **Remote/Hybrid**: Some roles are remote (Strategic Account Manager, Sales Engineer, Territory Manager) or hybrid (Field Technical Service Specialist - Illinois). Many roles are Nashville HQ-based.
- **Growth**: Company is expanding headcount (+6% YoY) and manufacturing footprint, offering career advancement in a global company.
- **Notable perks**: Onsite health center at Clarksville plant; engagement in local communities; intern programs celebrated; equal opportunity employer.
- **Engineering culture**: Strong technical roles in IT, tire testing, web development, and systems administration; uses modern tech stack (Salesforce, SAP, Workday, Python, etc.).

## Sources
1. [linkedin.com](https://www.linkedin.com/company/hankook-tire-america-corp.)
2. [hankooktire.com](https://www.hankooktire.com/global/en/company/company-overview.html)
3. [hankooktire.com](https://www.hankooktire.com/us/en/company/career.html)
4. [greenhouse.io](http://job-boards.greenhouse.io/hankooktireamericacorp)

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