--- title: 'Marketing Executive, CRM and Email at Board Intelligence' canonical: 'https://feeny.ai/job/marketing-executive-crm-and-email-board-intelligence-london-w1b5dcan65y2' type: 'job' last_seen: '2026-09-07' --- # Marketing Executive, CRM and Email at Board Intelligence - **Company:** Board Intelligence - **Location:** London, United Kingdom - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-07-28 - **Last confirmed live:** 2026-09-07 - **Apply:** https://jobs.lever.co/boardintelligence/7102ab2a-88f0-4bfb-bb19-25798a547b19 ## Job description Board Intelligence is a technology and advisory firm on a mission to make boards more effective, and through them, build better businesses and benefit society. Over twenty years we have established ourselves as the market leader in governance and board effectiveness, trusted by more than 80,000 directors, executives, and governance professionals globally, including across the Fortune 500, FTSE 100, and OMX 30. That trust has been earned through depth of insight, rigorous advisory work, and a track record that newer entrants simply cannot replicate. We have invested in applied AI since 2020, well ahead of the market, and that early conviction has paid off. Our AI-powered platform and smart board advisor give us a competitive advantage that is widening, not narrowing. In 2024, K1 Investment Management, the leading B2B Enterprise SaaS investor, backed us to accelerate that position further. We are now growing fast, with a proven commercial model spanning both mid-market and enterprise, and a product suite that has become a necessary addition in high-stakes board environments. The people joining us now will shape how we scale. We are deliberate about how we do that. Our founders and leadership team are deeply invested in keeping the culture that got us here: thoughtful, high calibre, and genuinely human. Ambition and balance are not in competition at Board Intelligence. If you want to work at the intersection of AI and governance, on problems that matter at the highest level, this is a strong place to be. ## Our Mission We unleash the potential of organisations through the science of board effectiveness, building better businesses and benefitting society. ## The Role You own CRM and email as a performance channel. That means the sends, the segments, the data underneath them, and the decisions about what goes to whom and when. You will build, QA and send emails across HubSpot and Planhat, own database quality, own the cross channel send calendar, and report on how the channel performs. You will generate and test your own copy variants using AI rather than waiting on someone else. You will work closely with Sales, Customer Success and our GTM Engineer so that outbound sequences and marketing communications complement each other instead of competing for the same inbox. This is a role for someone early in their marketing career who wants to own a channel rather than support one. Main Responsibilities - Build, QA, schedule and send emails across HubSpot and Planhat, generating and testing your own copy variants against segment behaviour - Own database hygiene, enrichment and list building, automating the repeatable parts - Own the cross channel send calendar. You decide how much we send and when, and you protect the contact experience - Own engagement health across the database, including re-engagement decisions, flow design, and measuring whether flows still work over time - Report on CRM as a performance channel: deliverability, opens, clicks, conversions, and what to do differently next month - Ensure leads entering the CRM are compliant, enriched, correctly tracked, and triggering the right downstream actions, including opportunity creation - Work with Sales and Customer Success so outbound sequences, including Gong Engage, complement marketing communications rather than clash with them - Work with the GTM Engineer on CRM integrations, lead scoring models, and data flows - Flag and escalate site issues that affect campaign performance, including page speed and broken journeys Person Specification This role suits someone at the start of their marketing career who is already AI native in how they work, comfortable with data, and exacting about detail. We are open to candidates with one to three years in a CRM, lifecycle or email marketing role, ideally in B2B SaaS, and equally open to strong early career candidates with no marketing experience who can evidence the qualities below. HubSpot, Planhat and HTML can all be taught to the right person. Campaign strategy and creative concepting sit elsewhere in the team. This role owns the channel, the data, and the decisions about how we reach people. Required Skills and Experience - You are AI native. You use AI as a standard part of how you work, for copy variants, segmentation logic, QA and reporting summaries. You can tell us specifically what you have used it for in the last month and what changed as a result - You are data first. You read your own campaign data, you spot your own problems, and you do not wait for someone else to interpret the numbers - You learn fast and you can prove it. You can name something you got wrong in the last twelve months and what you changed because of it - You have exacting standards. You catch the broken link, the wrong merge tag and the off brand copy before a contact does - You understand email best practice, or you have a genuine appetite to learn it: deliverability, segmentation, testing, and what good looks like across devices - You are a clear communicator who can explain channel performance to people who do not work in CRM - You are organised across several workstreams at once and you make your own calls on sequencing - You are a collaborative operator across Sales, Customer Success and Marketing who keeps ownership of your own domain Nice to haves - Hands on experience with HubSpot - Familiarity with Planhat or a comparable customer success platform - Working knowledge of HTML, enough to diagnose formatting issues and keep templates clean - We would also consider people currently working in marketing operations, agency email production, sales development running their own sequences, or reporting and analytics roles looking to move into marketing What good looks like in this role Twelve months in: - You have rebuilt at least one core lifecycle flow, with the data showing it outperforms what it replaced - You have established a send calendar and a contact frequency standard that Sales, Customer Success and Marketing all work to - Database quality is at a measurable standard, with enrichment and hygiene largely automated rather than manual - You produce a quarterly CRM performance view that leadership uses to make decisions - You have redesigned something you inherited, because the data told you to ## Our Values Our values aren’t just words on a wall. They capture our culture, and the behaviours we see and strive for every day. Kindness & caring — We celebrate brilliance that comes without big egos or sharp elbows, and we win while raising each other up. Curiosity & innovation — Entrepreneurship is in our blood. We’re inquisitive, challenge convention, think big, and move fast. Remarkable quality & service — We take joy from delighting our clients and pride ourselves on ensuring every interaction is exceptional. ## Benefits We pride ourselves on our great working environment and package. Here's some of what's on offer: Pension scheme Personal performance bonus 26 days holiday each calendar year Bupa health & dental cover Group life assurance EAP Cycle to work scheme Diversity, equity and inclusion Board Intelligence is committed to building a team that reflects the breadth of experience, background and perspective needed to do this work well. We welcome applications from candidates of all backgrounds and do not discriminate on the basis of age, disability, ethnicity, gender, religion, sexual orientation or any other protected characteristic. If you need any reasonable adjustments at any stage of the process, please let us know and we will accommodate them. ## About Board Intelligence ## Company Overview - **One-liner**: Board Intelligence provides AI-powered board management software and advisory services that help boards improve their effectiveness and governance. - **Entity Type**: Private (acquired by K1 Investment Management in August 2024; previously backed by Susquehanna Growth Equity) - **Headquarters**: London, England, United Kingdom - **Founded**: 2008 (the company’s own story begins in 2008; some sources list 2002, but the official website cites 2008) - **Founders**: Two women consultants (names not publicly disclosed) ## Core Business - **Primary industry**: Board effectiveness software and advisory services (governance technology) - **Target customers**: B2B – boards of directors, governance teams, executives, and company secretaries in large enterprises (Fortune 500, FTSE 100, OMX 30) and mid-market organizations - **Mission or purpose statement**: To empower boards to work at their best and help organizations effect positive change in society, using the science of board effectiveness. ## Products & Services - **[Board Intelligence Platform]**: A secure, integrated SaaS platform covering the full board cycle – agenda planning, report drafting, board pack management, meeting management, minute writing, and board evaluation. Rated 4.8/5.0 on G2. - **[AI-Powered Board Assistant]**: Purpose-built AI that helps boards govern better by handling papers, preparation, and minutes, allowing directors to focus on decisions. Built on 20 years of boardroom expertise. - **[Advisory Services]**: Consulting and board evaluation services that help boards assess their effectiveness, align on strategic priorities, and transform how they work. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company; acquired by K1 Investment Management in 2024 – deal terms not public) - **Key Metric**: Annual revenue of GBP 13.6 million (latest estimate); 75,000+ professionals use the platform - **Notable Investors/Partners**: Susquehanna Growth Equity (lead investor in 2021 PE round); K1 Investment Management (acquirer); partnerships with the Chartered Governance Institute, National Association of Corporate Directors, and Institute of Directors. - **Growth Signals**: 34.5% year-over-year headcount growth (123 employees, up from ~82); trusted by 30% of the FTSE 100 and clients across the Fortune 500 and OMX 30; offices in London, Stockholm, and Mauritius; recent acquisition of Board Intelligence (HK) Limited. ## Competitive Advantages - **Deep domain expertise**: 20 years of research and hands-on advisory experience in board effectiveness, not just a generic portal. - **AI built for governance**: AI features are trained on real boardroom needs and security requirements, differentiating from generic meeting tools. - **Female-founded and led**: Unique leadership perspective in a traditionally male-dominated space. - **High customer satisfaction**: 4.8/5.0 G2 rating and a 300% improvement in board paper quality reported by clients. - **Integrated platform + advisory**: Combines software with consulting, creating a stickier, more valuable offering. ## Strategic Focus - **AI-first product development**: Expanding AI capabilities to automate board preparation, minute-taking, and compliance tasks. - **Global expansion**: Growing presence in North America and Europe through acquisitions and new office openings. - **Research and thought leadership**: Running the Board Value Index and Board Intelligence Think Tank to drive industry standards and attract top talent. - **Integration with K1 Investment Management**: Leveraging PE backing for further M&A and scale. ## Why Work Here - **Culture**: Described as collaborative, open, and diverse – “not your typical tech startup.” Female-founded and led, with a strong emphasis on work-life balance and supporting people’s lives beyond the 9-to-5. - **Work model**: Hybrid – roles based in London (HQ) with flexible working; global team across 11 countries. - **Employer rating**: 4.3/5.0 on Glassdoor (65 reviews) – culture 4.3, work-life balance 4.2, compensation 4.0. - **Growth opportunities**: Rapid headcount growth (+34.5% YoY) and a clear career ladder; the company invests in employee development and celebrates wins openly. - **Notable perks**: Not explicitly listed, but the company emphasizes a supportive environment, “no unnecessary red tape” in hiring, and a focus on impact. ## Sources 1. [boardintelligence.com - About Us](https://www.boardintelligence.com/en-us/about) 2. [boardintelligence.com - Careers](https://www.boardintelligence.com/en-us/careers) 3. [boardintelligence.com - Homepage](https://www.boardintelligence.com/en-us/) 4. [linkedin.com - Board Intelligence Company Page](https://linkedin.com/company/board-intelligence) 5. 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